Local Marketing firm
Fulcrum Marketing is a strategic Local Marketing firm . Our team of marketing consultants also specialise in marketing planning and Local Marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Local Marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
communication and Local Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Local Marketing method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for Local Marketing
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Local Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Local Marketing firm . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Local Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Local Marketing firm . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
Local Marketing firmGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Local Marketing
Local Marketing firm
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Local Marketing | Local Marketing firm
Learning Point
SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?
Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.
However, that day has not yet arrived.
Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.
Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.
The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):
[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.
Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’
Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’
Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.
Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.
Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.
Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.
The differences between sales productivity, efficiency, and effectiveness are subtle but important:
Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.
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Overview:
Pokhran Road No 1, a popular residential investment destination, situated in the south-western parts of Thane. It enjoys superb connectivity to Navi Mumbai as well as to the Eastern and Western suburbs of Mumbai. Its cosmopolitan culture, presence of famous hospitals, easy accessibility of mega multiplexes and great weekend getaways makes it an attractive investment destination. It comes under the jurisdiction of Thane Municipal Corporation which looks after the civic works of the area. Vartak Nagar, Lokmanya Nagar, Yashodhan Nagar, Samata Nagar, Hanuman Nagar, Shivaji Nagar are its neighbouring localities while Thane, Majiwada, Manpada, Naupada, Kolshet, Patlipada, etc. are the prominent localities. Eastern Express Highway is also passing nearby the locality. Some of the leading developers present in this region are Cosmos, Dosti, Unnati, Raymond, Shapoorji Pallonji, etc. Pokhran Road No 1 is divided into Pokhran Road No 1 and 2. Pokhran Road No 1 starts from the left of Cadbury Junction signal and Pokhran Road No 2 starts from Majiwada. Due to its proximity to Eastern Express Highway, it is well connected to the eastern suburbs and South Mumbai. One can reach business areas such as SEEPZ and Powai SEZ through the Eastern Express Highway and other important arterial roads in Mumbai such as JVLR. Pokhran Road No 1 is also near to Dombivali and Ambarnath which are important business areas in Thane. Some of the key residential projects in Pokhran Road Number 1 are Dosti Vihar Phase IV, Vihang Garden, Kalpataru Siddhachal Elite, Raymond Codename Beyond, Raunak Residency, Ashar Metro Towers among others.
Pokhran Road No 1, a popular residential investment destination, situated in the south-western parts of Thane. It enjoys superb connectivity to Navi Mumbai as well as to the Eastern and Western suburbs of Mumbai. Its cosmopolitan culture, presence of famous hospitals, easy accessibility of mega multiplexes and great weekend getaways makes it an attractive investment destination. It comes under the jurisdiction of Thane Municipal Corporation which looks after the civic works of the area. Vartak Nagar, Lokmanya Nagar, Yashodhan Nagar, Samata Nagar, Hanuman Nagar, Shivaji Nagar are its neighbouring localities while Thane, Majiwada, Manpada, Naupada, Kolshet, Patlipada, etc. are the prominent localities. Eastern Express Highway is also passing nearby the locality. Some of the leading developers present in this region are Cosmos, Dosti, Unnati, Raymond, Shapoorji Pallonji, etc. Pokhran Road No 1 is divided into Pokhran Road No 1 and 2. Pokhran Road No 1 starts from the left of Cadbury Junction signal and Pokhran Road No 2 starts from Majiwada. Due to its proximity to Eastern Express Highway, it is well connected to the eastern suburbs and South Mumbai. One can reach business areas such as SEEPZ and Powai SEZ through the Eastern Express Highway and other important arterial roads in Mumbai such as JVLR. Pokhran Road No 1 is also near to Dombivali and Ambarnath which are important business areas in Thane. Some of the key residential projects in Pokhran Road Number 1 are Dosti Vihar Phase IV, Vihang Garden, Kalpataru Siddhachal Elite, Raymond Codename Beyond, Raunak Residency, Ashar Metro Towers among others.
Connectivity:
There are several buses and rickshaws that travel between Pokhran Road No 1 and other suburbs. BEST buses provide services between Mumbai and Thane.
Being divided into two roads: Pokhran Road No 1, the locality enjoys excellent connectivity via a thriving rail and road network. Mumbai Suburban railway central and harbour lines fall near this locality.
Apart from this, Pokhran Road No 1 is well connected to other suburban areas through a network of highways and expressways such as Santacruz-Chembur Link Road (SCLR), Ghodbunder Road, Eastern Freeway, Jogeshwari-Vikhroli Link Road (JVLR), NH-8, Thane-Belapur Road and Mumbai-Nashik Highway.
It also enjoys close proximity to Chhatrapati Shivaji International Airport which is situated at a distance of 21.5 km via Jogeshwari-Vikhroli Link Road and Eastern Express Highway, can be accessed less than an hour.
Kalva, Thane Junction, Mulund, and Nahur are its nearby railway stations. However, Thane Junction Railway Station is the nearest railway station to Pokhran Road No 1, located at a distance of 4.7 km via Mahapalika Bhavan Road.
Major landmarks:
Korum Mall
Funcity
Smaaash Thane
Upvan Lake
Community Park Pokhran Road No 1
Employment Hubs near Pokhran Road No 1:
Powai SEZ (16 km)
SEEPZ (19.9)
Kolshet Industrial Area (6.2 km)
Ashar IT Park (1.3 km)
ThaneOne Corporate Business IT Park (4.5 km)
Amfotech IT Park (1.3 km)
Proposed & Planned Infra:
Tata Housing, one of Indias leading real estate developer is planning to build the countrys biggest gymnastic centre in Pokhran Road No 1.
Factors for past growth:
Because of its proximity to IT Parks and sound infrastructure, prospective homebuyers prefer this area a lot. While Pokhran Road No 1 is for those who are looking for resale properties, Pokhran Road No 2 is the hub to newly-launched properties by reputed developers.
Factors for future growth:
Several planned and proposed infrastructural developments are also underway, calling upon more reputed builders to develop new projects thereby leading to long-term investment gains for prospective homebuyers.
Infra Development (Social & Physical):
Pokhran Road No 1 possesses best-in-class infrastructural facilities: It has many reputed schools and educational institutions in its vicinity. Some of them are Smart Kids Play School, Smt. Sulochana Devi Singhania School, Little Flower High School, Kidzee, Billabong High International School, Holy Cross Convent High School, Serra International Pre-School, St. John The Baptist High School etc.
Some of the renowned hospitals providing healthcare facilities to the residents of Pokhran Road No 1 are Siddhivinayak Hospital, TMC Hospital, Vedant Children Hospital, Jupiter Hospital, Lifeline Hospital Thane among few.
The shopping needs of the people cater to by nearby malls. These include Korum Mall, Viviana Mall, Max Fashion, Eternity Mall to name a few.
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