Interactive marketing Companies Kalyan East | Interactive marketing Companies mumbai

Interactive marketing Companies Kalyan East

Fulcrum Marketing is a strategic Interactive marketing Companies Kalyan East. Our team of marketing consultants also specialise in marketing planning and Interactive marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research
Messaging
Tell your story convincingly
Maintain campaign consistency
Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Interactive marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Interactive marketing Companies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Interactive marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Interactive marketing Companies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Interactive marketing,Interactive marketing Companies Kalyan East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kalyan East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kalyan East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Interactive marketing 

Interactive marketing Companies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Interactive marketing Plan and Interactive marketing Strategy

Interactive marketing Companies mumbai

Kalyan East, mumbai

Overview

Kalyan West, situated in the eastern parts of Thane is a well developed suburb. Kalyan West is not actually a part of Mumbai. It comes under the neighbouring district of Mumbai. It has a good transport facilities connecting to Mumbai and its suburbs. Mumbai is a city which has eastern and western suburbs. Eastern suburbs extended till Mulund while western suburbs extended up to Dahisar. Mumbai comes under BMC while Kalyan West comes under Kalyan-Dombivli Municipal Corporation (KDMC). Kalyan West doesn’t come under Thane Municipal Corporation. It has its own jurisdiction only in Thane. The MMRDA plans and executes seamless connectivity and infrastructural development in the region. It is located at a distance of 20.8 km from Thane via NH 160 while Mumbai and Navi Mumbai at a distance of 42.1 and 32.2 km respectively via Eastern Express Highway/Mumbai-Agra National Highway and Kalyan-Shilphata Road. Ulhasnagar, Dombivli, Dombivli West, Bhiwandi, Thane, Titwala, Kalwa, Mumbra, Mulund East, Thane West are its neighbouring cities. Kalyan and its neighbouring township of Dombivli jointly form the Kalyan Dombivli Municipal Corporation. Kalyan junction is on the rail line between Mumbai and Karjat. It serves as an important railway station in Mumbai.

Connectivity

The major arterial roads which passing through the localities are Kalyan-Ambernath Road, Kalyan-Murbad Road, Kalyan-Sape Road, and Pune Link Road which further link with NH61, NH160, and SH76.

Kalyan West has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 42.7 km via Eastern Express Highway/Mumbai-Agra National Highway and NH160.

Ulhasnagar, Vithalwadi, Kalyan Junction, Thakurli, Dombivli, and Kopar are its nearby railway stations. However, Kalyan Junction is the nearest railway station to Kalyan which is located at a distance of 1 km via Agra Road.

Proposed & Planned Infra

Proposed Thane-Bhiwandi-Kalyan MRTS project.

Proposed kalyan-Dombivli in Smart City list under the Prime Minister’s flagship scheme.

The City and Industrial Development Corporation (CIDCO) has planned to extend its Belapur-Taloja metro rail service up to Kalyan and Ulhasnagar. This is expected to give a big boost to the economy as well as real estate around Kalyan.

Factors for growth in the past

Factors that driving real estate demand in this region is the availability of industrial belts and improving infrastructure. Kalyan West has an industrial belt up to Badlapur that provides good employment opportunities for people residing around the region.

Kalyan and Dombivli have excellent connectivity to other parts of Mumbai and other cities via Kalyan-Shilphata Road, Agra Road and NH4. This also led to the growth prospects of the region.

Infra Development (Social & Physical)

Kalyan West possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are D.S.D. School, New High School, Harila Meethabai Primary School, Holy Cross School, Central Railway Secondary School & Jr. College, Lourdes High School, Gurunanak English High School & Junior College, KDMC School, Shri Mahavir Jain English School among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Kalyan West are Meera Hospital, AM PM 24 Hrs Hospital, Fortis Hospital, Phadke Hospital, Satya Sai Platinum Hospital, Central Hospital, Aayush Hospital etc.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Kalyan Station Nearest Mall, My Mall, Vishal Pooja Bhandar, Panjwani Plaza, Desai Shopping Centre, Sarvoday Mall, Mulchandani Shopping, Metro Junction Mall to name a few.

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan