In-shop selling consultant Vile Parle East mumbai | corporate Marketing consultant | Feet On Street marketing consultant

Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic In-shop selling consultant Vile Parle East mumbai . Our team of marketing consultants also specialise in marketing planning and In-shop selling for all types of business of any size.

In-shop selling consultant Vile Parle East mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

• reviewing your marketing conditions
• reviewing your current marketing challenges and capabilities
• identifying and maximising competitive advantage
• creating and amplifying market positioning
• developing new revenue sources
• maximising market communication techniques
• Set your sales team

Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

• Referral Programs
• Word of Mouth Plus
• Trade Shows
• Outdoor Advertising

Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

In-shop selling consultant Vile Parle East mumbai

In-shop selling consultant Vile Parle East mumbai

communication and In-shop selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for In-shop selling Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status

Implementing a In-shop selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , In-shop selling consultant . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

In-shop selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and In-shop selling consultant . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Vile Parle East, mumbai

Vile Parle East is a locality in the northern part of Mumbai. It is one of the well developed area of Mumbai. The name derives from two temples Virleshwar and Parleshwar. It is home to the first factory of the popular biscuits manufacturer, Parle. Vile Parle is divided into two parts Vile Parle East and Vile Parle West separated by the Western Railway Line. Vile Parle east is one of the most popular localities of Mumbai. Presently, it is one of the most important hubs for education. This locality is surrounded by other localities like Vasant Vihar and Sindhi Colony. The Chhatrapati Shivaji International Airport’s domestic terminal is located in Vile Parle. It is also has a railway station on the Western and Harbour Line of Mumbai Suburban Railway network. Vile Parle East lies between Worli and Andheri and is one of Mumbai’s best residential zones. Vile Parle West, Andheri East, JVPD Scheme, Juhu, Shivaji Nagar, Asha Nagar, Sunder Nagar, Kalina, Bandra Kurla Complex, Kurla West, Kajupada are its neighbouring localities. Vile Parle houses Mumbai’s Chhatrapati Shivaji International Airport’s domestic terminal and enjoys excellent connectivity to the rest of the city through a strong network of rails and roads.

Connectivity

Vile Parle is a Railway Station on the Western and Harbour Line of the Mumbai Suburban Railway network. The nearest railway stations to Vile Parle are Santacruz and Andheri on the Western Line which is located at a distance of 7 and 3.5 km respectively via Western Express Highway and Sahar Road. Other nearby railway stations are santacruz, Andheri, Western Express Highway, Chakala, and Khar.
The distance from Chhatrapati Shivaji Maharaj International Airport to Vile Parle east is 0.5 kilometres via Nehru Road.
Transport service is also good in the locality as there are several bus stops which help Vile Parle East to connect with other parts of the city.
Line 1 of the Mumbai Metro, also referred to as the Versova-Andheri-Ghatkopar (VAG) corridor, is part of the metro system of Mumbai. This 11.40 km line is fully elevated, and consists of 12 stations from Versova to Ghatkopar. The line connects the eastern and western suburbs of Mumbai. The nearby Metro station to Vile Parle East is Western Express Highway which is located at a distance of 2.9 km via Cardinal Gracious Road and Chakala Road.
It also has good connectivity to some of the nearby areas of Vile Parle East such as Bandra to Vile Parle east is 8.9 km, from Vikhroli to Vile Parle east is 15.5 km via Chembur Link Road, and from Andheri east to Vile Parle east is 4.3 kilometres via Chakala Road.

Factors for growth in the past
Proximity to Chhatrapati Shivaji International Airport, Andheri Railway Station along with major IT Hubs of the city such as Raheja IT Park, Global IT Park India Pvt Ltd, Nesco, Innovative Infocom & It Parks have been a plus point for Vile Parle East, driving residential demand and development as well as consistent rental yield.
It has close proximity to business hub of Bandra Kurla Complex which is considered Asia’s biggest hub, providing employment opportunity.

Infra Development (Social & Physical)
The locality has a good number of educational institutions like international schools, schools affiliated to all the different boards and colleges. Some of the schools present here are Rameshwaram English Medium School, Air India Modern School, EuroKids, Patuck Technical High School, Panbai International School, Narayana School, Sheth Chimanlal Nathuram High School, St. Mary’s High School & Junior College to name a few.
The hospitality sector of the area is thriving because of the presence of a number of hotels, restaurants, resorts and serviced apartments. Some of the hotels and resorts present here include The Earth Plate, ITC Maratha, Fifty Five East Restaurant, Shree Chakra Restaurants & Bar, New Lucky Restaurants etc.
The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. The shopping malls in the locality include Parle Square, Kamdar Shopping Centre, Rajwadi Shopping Centre, RELAY, Phoenix Market City among few.
Healthcare facilities are also good in the locality as it houses some of the super specialty, multi-specialty and general hospitals. Care Hospital, Kohinoor Hospital, City Hospital & Research Centre, Nanavati Super Speciality Hospital, Fou Care Hospital, Kiran Care & Cure Hospital, Goel Hospital, Uma Hospital, Sanjeevani Hospital any many more.

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