In-shop Marketing firm in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, In-shop Marketing firm in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

In-shop Marketing firm in pune

Secret Successful Retail Business

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Do you know the Value of Clean? Well, remember the last time you went into a public restroom in a retail establishment and realized that they might not value their customers?  You know what I mean — one of those scary bathrooms where you thought you might catch something if you touched anything. Would you go back to that store or restaurant?  According to the International Sanitary Supply Association (ISSA), 94 percent of people would avoid a business in the future if they encountered dirty restrooms! While many business owners tend to view cleaning as a cost-center, P&G Professional studies have shown that cleaning can actually be a profit-generating activity.

People value going into a business that looks and smells clean, especially in the restrooms.

There are food chains who have built their brand promise as an inexpensive, consistent meal delivered in a clean environment. The last time you took a road trip with your whole family, did you stop at a gas station when your kids said they had to go and roll the dice on whether the bathroom was clean, or did you make them hold it until you saw a business you knew and trusted?

PG Professional provides the cleaning products from brands you know and trust, like Mr. Clean, Comet, Febreze and Dawn, but formulated for professional settings, both large and small. 95 percent of Americans would return to a business if they think it is clean and they’re more likely to recommend the business to their friends and family*. So keeping your retail business clean and smelling good could be another value proposition.

Here are a few steps to help you maintain a clean business environment. Create a checklist for employees responsible for maintaining your clean brand. Use an hourly check-in sheet in the restrooms that employees must sign to maintain accountability. Leave a sign in the restroom inviting visitors to notify a manager if the bathroom is not tidy.  Below is an example of a cleaning checklist.

Create a 7-Point Cleaning Checklist for Employees

  • Clean Sinks and Countertops Maintenance people should spray the sink and all countertops with an antibacterial disinfectant and then wipe the surfaces down with a wet paper towel, which should then be disposed of.
  • Empty Wastebasket The bag in the wastebasket should be thrown away and replaced with a new bag. Any garbage contained inside the wastebasket, but outside the bag, should also be thrown out. Periodically, the wastebasket should be wiped down.
  • Disinfect Toilets & Urinals The toilet bowls and urinals should be wiped off or scrubbed out. The toilets should then be sprayed with a disinfectant like Comet Disinfecting Cleaner, and wiped down, both inside the bowl and outside. Urinal cakes should be replaced, if needed.
  • Replace Toilet Paper Rolls, Toilet Seat Covers All toilet paper rolls that have less than one-fifth of their paper left should be removed and replaced with a new roll. The toilet seat cover dispenser should be refilled with new covers.
  • Refill Hand Soap and Wipe Down Mirrors All hand soap dispensers should also be refilled to capacity. Mirrors should be sprayed with glass cleaner and wiped clear of all obvious smudges or stains.
  • Replace Hand Towels and Check Drying Machines The hand-towel dispenser should be opened and examined for blockages. Once is it determined that the machine is operating correctly, it should be refilled to capacity. Electronic hand drying machines should also be checked to make sure they are working correctly too.
  • Polish Fixtures & Sweep and Mop Floors All fixtures, including the knobs on the door, the toilet seat cover dispenser, the electric hand dryer, the paper towel dispenser and any other objects people might touch should be cleaned, disinfected and polished so that all visible stains are removed. All floors should be swept and then thoroughly mopped. A “Caution” sign should be placed outside and inside the bathroom until the floors are dry.

If you train your employees to use these cleaning steps, maintain hourly check-ins and a full daily maintenance schedule, your customers will know for sure that your business is a shinning example of the “Value of Clean.” Don’t forget P&G Professional products when you stock up on cleaning products for your business. They are specifically formulated for use in a commercial environment and if you trust these brands in your home, why not in your business too!

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