How to promote your London nanny agency successfully
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June 1, 2016 Frank Bullock Business Tips
An important part of any business is marketing and this is something that every manager needs to consider, in order to keep the business afloat. In many ways, running a London nanny agency is no different than any other business. Competition is very high in a busy city such as London, where many people need the help of a nanny while they are at work. However, increased competition means that there is a growing request for nanny services, which means that it is worth investing in your brand. To this extent, here are a few ways to promote your agency successfully:
Search Engine Optimization
Every agency has a website these days, but no matter how good your website may be, it will not bring in any clients if they cannot find it when their search for services online. A good SEO campaign will definitely boost your website and make it visible to search engines. The first results should become visible after a couple of SEO campaigns and slowly, but steadily you will notice an increase in clients gained through the online environment. Considering that most people begin their search online whenever they need something, this is definitely an investment worth making.
Only hire experienced and reliable nannies
One of the best ways to make sure your business is successful is to hire reliable people. When clients request a nanny from an agency, they expect to receive someone who has been thoroughly checked and whom they can trust to keep their children safe during their absence. In addition, all satisfied parents will recommend your agency to their friends with children if they are happy with your services. Keep in mind that while a happy client can bring in another 3 clients, an unhappy client will make you lose 10 potential clients, so the best thing you can do for your agency is to maintain your hiring standards as high as possible.
Special offers should also be available
While you may have a standard hourly fee for every nanny you hire, you should also give your clients access to special offers. For instance, when someone hires a nanny for longer than 5 hours, they should get a small discount or they should receive a voucher if they leave a positive review on your website or Facebook account. These small incentives will boost your business and make it more popular among parents.
Social media is key
Social media is also a very useful marketing method, but you have to know how to use it properly. Do not post too many ads, otherwise people will start un-following you and you wont obtain the expected results. There are many tutorials on how to keep your followers engaged on social media, so you should not have any problems in finding everything you need about this matter.
These are just a few tips on how to promote your nanny agency in London. This city definitely has the potential to make your business successful, you just have to know how to take advantage of the tools available on the market.
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