house to house selling agencies Viman Nagar Pune | Point of sale agencies | Marketing

house to house selling agencies Viman Nagar Pune

Fulcrum Marketing is a strategic house to house selling agencies Viman Nagar Pune. Our team of marketing consultants also specialise in marketing planning and house to house selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and house to house selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

Here is our three-step coaching process for building a solid sales and marketing strategy in three months:

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

your brand
your products/services
your competitive situation
your customers
your sales channels

At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

your ideal client profile
drafting your script
mapping out your sales process
objection handling

3. Deliver

Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

communication and house to house selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the house to house selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for house to house selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a house to house selling Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , house to house selling agencies Viman Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

house to house selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and house to house selling agencies Viman Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Viman Nagar Pune

house to house selling agencies Viman Nagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Viman Nagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

house to house selling 

house to house selling agencies Viman Nagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

house to house selling | house to house selling agencies Viman Nagar Pune

Viman Nagar ,  Pune

Viman Nagar is a neighborhood in the north-east quadrant of Pune city. The area is developing at a fast pace in terms of residential and commercial due to IT Parks. Over the past decade, the area has seen significant development with wider roads and better connectivity to other parts of the city. Also rates of property are increasing day-by-day due to new IT Parks being constructed in nearby areas of Viman Nagar. Dhanori, Lohegaon, Chandan Nagar, Kharadi, Ramwadi, Kalyani Nagar and Tingre Nagar are its neighboring localities. The reputed Lexicon Institute of Management Education is situated at a stone throw away distance from Viman Nagar. The arterial Pune Ahmednagar Highway (MH SH-27) passes through this locality. There are two primary factors which has made Viman Nagar a much sought-after destination – establishment of Magarpatta and Kharadi IT and ITES destination. The proximity to Pune’s only airport and being just 30 mins from Punes’ main railway station is also an advantage. Social infrastructure is also healthy with the presence of various quality education institutes, hospitality and healthcare facilities. Its proximity to reputed and large IT parks such as EON, Zensar, Giga Space, Panchsheel and Commerzone, amongst others helped in creating a good demand for residential properties. Some of the key residential projects in Viman Nagar are Venkatesh Graffiti Ph-2, Godrej Infinity, Ganga New Town, Purva Silver Sands, PGD Pinnacle among others.

Connectivity

It has great accessibility to the other parts of the city. The locality is surrounded by New Airport Road, Old Airport Road, Lohegaon Road, Samrat Ashok and Pune Nagar Road located nearby helps in connecting Viman Nagar with all other adjoining places. These road further connecting with the SH27. The Nagar Road links areas like Yerwada, Kalyani Nagar, Wagholi and Chandan Nagar.

It enjoys excellent connectivity to the Pune International Airport which is located at a driving distance of 2.1 km via New Airport Road.

Shivaji Nagar, Pune Junction, Ghorpadi, Hadapsar, Khadki, dapodi are its nearby railway station. However, Pune Junction is the nearest railway station to Viman Nagar.
Viman Nagar is well connected to all areas of Pune by auto rickshaws,cabs and PMPML buses.

Factors for past growth
The Eon SEZ IT Park is situated at a driving distance of 6.9 km that has prompted several working professionals to settle in and around the area. Hence, demand for 2 BHK flat for rent in Viman Nagar has triggered.
Various Tech Parks, Malls, restaurants and educational institutions present in the area truly contribute towards upgrading the quality of life of the inhabitants of Viman Nagar.

Factors for future growth
A proposed four-lane flyover is on the cards that will help in reducing the travel time between Wagholi and Shikrapur. After completion of this flyover, residents can experience hassle-free commute.
Its connectivity to the Pune International Airport, EON IT Park along with proposed four-lane flyover can be a plus point, driving rental demand and consistent rental yield.

Proposed and Planned Infra
A proposed four-lane flyover between Wagholi and Shikrapur.

Infrastructural Development (Social & Physical)
Social infrastructure has grown rapidly in the area with educational institutions. Some of the quality schools in vicinity are Intelligence School, Wisitek Academy School, Air Force School, Lexicon Kids, Rosary School, Holy Angels Convent School, Symbiosis International School and Radcliffe School among others. It also house some famous engineering colleges as well. These are Symbiosis Law School, Deccan College Post Graduate and Research Institute,Christ College, Modern Education Society’s College of Engineering etc.
Healthcare facilities are also good in the locality. Some of the renowned hospital providing health care facilities to the resident of Viman Nagar are Apollo Clinic, Indira IVF, Sangamnerkar Hospital, Kohakade Hospital, Medipoint Hospital and Joshi Hospital to name a few.
Town Square, Phoenix Market City and Inorbit Mall are the three major malls located close to Viman Nagar. It also houses famous retail outlets of national and international brands such as My Jio Store, Max Fashion, Pantaloons, Reliance Express Store, Max Lifestyle, The Bombay Store, Skechers among few.

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house to house selling agencies Viman Nagar Pune

house to house selling agencies Viman Nagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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