Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing Staff | general trade marketing Activity in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

Designing a Strategic Meeting Management Program

About The Client

Our client is a global leading manufacturer of commercial trucks, buses, defense vehicles and engines.

The Challenge

Our client recognized the value in implementing a full Strategic Meeting Management (SMM) program and chose Creative Group to support the initiative. Like many companies, key stakeholders had some visibility into overall global meeting spend, but the picture was incomplete. A greater understanding of meeting data, including overall volume, costs, and ROI was desired.

The goals were:

To identify and consolidate all meeting activity and data
To ensure scalability
To identify enterprise-wide spend
To devise internal policies and controls
To improve risk management related to contracting
To outline a single global meeting strategy for the company

Our role in solving these business challenges included SMM program development, sourcing, meeting planning, logistical support, group air travel and on-site management services.

The Solution

We analyzed the current state of their program and outlined milestones that would move them to their desired state, through several phases.

Discovery
Comprehensive discovery took place to isolate goals and objectives, determine where work was being duplicated and where the company was most at risk. We conducted an audit of meeting activity (with an estimated % increase for unknown spend), and reviewed their meeting registration technology. As a critical step in successful change management, functional experts and department stakeholders were identified, and their input was woven into the overall strategy. Our teams worked closely together to ensure smooth communications during the onboarding and continued execution phases.

Design
With a better understanding of meeting activity and spend, we created an enterprise-wide system of policies, processes, and tools to align all meeting stakeholders with the corporate initiative. A specific meeting and registration policy was created. Forms and templates were designed to streamline the new processes and facilitate training. This included an event request form, event estimator calculator, change order, full event management scope of work and a contract approval form.

Deploy
A client advocacy board was activated to ensure that corporate executives and department heads were in alignment with, and could actively promote the initiative and support compliance. A communication and training protocol was established and deployed in waves to hundreds of employees, both in-person and via remote sessions. We additionally supported our client with “help desk” assistance for ongoing training needs, as new employees joined the company.

The Outcome

After the initial relationship kicked-off, quarterly business reviews were established to review trends and share the aggregated data from predetermined spend categories. Both the C-suite and procurement teams were pleased to have clearer visibility into meeting and event spend, which enabled greater accuracy in corporate budgeting. Through our buying power, streamlined hotel contracting processes, and continuous negotiating practices, our client realized an overall savings of 19% in the first year.