Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing Service Provider Agency | modern trade marketing Program in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

3 Ways Marketers Can Take Advantage of the Holidays

Show Them a Good Time

Yes, the holidays are filled with all sorts of warm and fuzzy feelings, but it’s also an extremely stressful time. For many, the time and financial investment associated with the season make life a bit more difficult. Therein lies the opportunity for brands to bring a little cheer.

Take Baileys, for example. The Diageo-owned Irish liqueur is hosting “The Baileys Treat Stop” in the West End of London’s Covent Garden. Home to high-end fashion stores, the Apple Market, and the Royal Opera House, Covent Garden is bustling during the holiday season. Seeing that as an opportunity, Baileys has opened up a temporary bar serving Baileys Original Irish Cream, Baileys Pumpkin Spice, and Baileys Chocolate Luxe hot drinks.

Guests who stop by are not only able to customize their drinks with sprinkles, sugary treats, and glitter, but also can attend workshops on making creative cocktails. For those looking for a festive retreat from shopping, Baileys has provided just the place.

Show Some Personality

With so many people out and about during this time of year, there’s an incredible opportunity to get consumers’ attention. Banks’s beer, the Wolverhampton-based British beer, saw that opportunity and used it to show the world its sense of humor.

The Banks’s Advent Calendar, displayed on the side of an industrial building, is a bit cheekier than your average Advent calendar. Rather than a normal calendar, the boarded-up windows reveal Christmas-themed graffiti like a sad snowman with an unfortunate yellow stain, as well as off-color advice like “Start Practicing Your ‘Just What I Wanted’ Face.”

This sort of stunt highlights the fact that, while Christmas is a celebratory time, people often become frustrated with the commercial part of the season and repetitive behavior that stems

from it. Those who agree are certain to look more fondly upon the British ale.

Show Them Something They’ve Never Seen Before

Holiday gift guides are a pretty standard practice among fashion brands, but no one has done it quite like the Canadian fashion brand, Roots. Staged at the Fairmont Royal York Hotel in Toronto, Roots invited about 600 influencers and members of the press to their “Northern Light” event.

The event featured a mixture of live and digital models working the runway in front of a backdrop of three massive screens, each of which displayed dynamic Canadian landscapes.

That’s not all, though. A live DJ spun music for the event and there was even a custom app that allowed customers to purchase catalog items as they appeared on stage. The app used a Shazam-like technology to detect soundwaves from the music and display the appropriate catalog items, giving consumers a “see now, buy now” experience on their phones.