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Retail Marketing agency Kiwale Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic Retail Marketing agency Kiwale Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

communication and Retail Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Retail Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Retail Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Retail Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Retail Marketing agency Kiwale Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

Retail Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Retail Marketing agency Kiwale Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Retail Marketing agency Kiwale Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Retail Marketing 

Retail Marketing agency Kiwale Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Retail Marketing | Retail Marketing agency Kiwale Pune

Kiwale ,  Pune

Kiwale is a village town of north-western parts of Pune. It is situated in the Maval Taluka of Pune District and comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). Purandar Colony & Mukai Nagar located within the Kiwale. The area is surrounded by neighbourhood like Ravet, Nigdi, Talwade, Punawale, Tathawade, Vikas Nagar etc. Mumbai-Pune Expressway and Mumbai-Pune Bypass Road (NH 48) passing through the centre of the locality and intersect each other in Kiwale. Kiwale Road, Aundh-Ravet BRTS Road, Adarsh Nagar Road the internal road which further has its access with Mumbai-Pune Bypass Road (NH 48) and Mumbai-Pune Expressway. The closest airport to the village is Pune International Airport. Maharashtra Cricket Association Stadium which is also known as Sahara Stadium is at a driving distance (3.4 km) from Kiwale. It is well connected to the MIDC office, Phase 3, Hinjewadi Rajiv Gandhi Infotech Park. Civic amenities such as schools, hospitals, banks, ATMs, malls are available in the vicinity. Pune city is located at a distance of 23 km via Aundh-Ravet BRTS Road while Mumbai is about 126 km via Mumbai Highway/Mumbai-Pune Highway. Pune Junction is also situated at a distance of 26.5 km via NH 48. Key residential projects in Kiwale are Shree Sai Park Town, Little Earth Masulkar City, Elysian Eden Spaces, Krisala Palash Apartment, GT Mangal Vishwa, Lotus Laxmi 2 among others.

Connectivity

Kiwale Road, Aundh-Ravet BRTS Road, Adarsh Nagar Road the internal road which further has its access with Mumbai-Pune Bypass Road (NH 48) and Mumbai-Pune Expressway.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 35.7 km via Mumbai-Pandharpur Road/Old Mumbai-Pune Highway.

Dehu Road, Akurdi, Chinchwad, Pimpri are nearby railway stations to Kiwale. However, Dehu Road is the nearest railway station to Kiwale situated at a distance of 3.2 km via Vikas Nagar Road.

Factors for past growth
With improved infrastructure and connectivity via Mumbai-Pune Bypass Road (NH 48) and Mumbai-Pune Expressway along with MIDC Hinjewadi have been a plus point, driving residential demand and development for Kiwale.
Its proximity to Rajiv Gandhi Infotech Park, Embassy Tech Zone, Software Technology Parks of India, Pune IT Park etc creating thousands of job opportunities every year. People working in those companies want their residence close to their workplace. As a result, locality has experienced huge demand for residential properties in Kiwale.

Factors for future growth
Under-construction Nigdi-Kiwale BRTS road once completed will improve road connectivity in the city benefitting thousands of daily commuters from Nigdi, Akurdi and Chinchwad to Wakad, Hinjewadi areas.

Recently, Pimpri-Chinchwad Municipal Corporation has opened Y junction underpass at Pimple Nilakh on Sangvi-Kiwale Bus Rapid Transit System has made this junction signal-free. It is expected that this underpass will save time, fuel, and money of thousands of commuters.

Employment hubs near Kiwale
Embassy Tech Zone
Software Technology Parks of India
Hinjewadi IT Park
International Tech Park
The Quadron Business Park

Proposed & Planned Infra
Under-construction Nigdi-Kiwale BRTS road.

Social & Physical Infrastructure Development
St. Joseph English School, Shreevardhanam School, Rainbow International School, Kidzee Dehu Road, Little Heart Nursery, Little Millennium Preschool, PCMC Primary School, Wisdom English Medium High School are some of the prominent schools situated in an around Kiwale.
Some of the leading hospitals providing healthcare facilities to the residents of Kiwale are Dharaskar Hospital, Dhanwantari Hospital, Navjeevan Hospital, Unique Multispeciality Hospital, Aditya Birla Memorial Hospital among others.
Shopping needs of the people is catered by Akash Raj One Mall, Premier Plaza Mall, City One Mall, Vision Plus, Bombay Bazar, Gagan Mini Market, Cantt.Shopping Centre etc.

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Retail Marketing agency Kiwale Pune

retail sales agency Kiwale Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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