Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing agent | general trade marketing company in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

Effective Sponsorship Activation

So what are the different types of bang for buck that large brands seek when their CMO signs off on the, almost certainly, enormous cheque to become an official sponsor or partner of the world’s largest sporting events?

1 / Pure and simple, brand awareness. Did any of us, 20 years ago, really know of Emirates airline? Emirates have probably been the pre-eminent sponsor of major sporting events in the last 15 years and doesn’t it show; we all know their brand, quality and service now.

2 / Business to Business (B2B) Did Castrol’s sponsorship of football make us all dash out and buy Castrol oil? Only for the real petrol heads maybe. In my experience, Castrol largely used their sponsorship campaign to bring their most valued clients and producers together to educate them on the performance benefits of their oil and to offer them some light entertainment too. Business guests here would be large OEMs, VW and the like, who put Castrol oil in every car they manufacture.

3 / Business to Consumer (B2C) Think beer! Heineken have the UEFA Champions League, Carlsberg the UEFA European Championships and AB InBev the FIFA World Cup. Clearly football hits their absolute sweet spot when it comes to a target market of consumers; men in their 20s and 30s. The event marketing hit here is many fold: the monopoly on in stadia beer product, the constant reinforcement of their brand messaging on TV screens, and the association the sponsorship delivers i.e. Castle Lager is inextricably linked to South African rugby.

4 / It’s your brand versus your competitors warfare! You will notice brands that produce comparable goods often sponsor similar events. Continental tyres have UEFA Euros, MDF took the cricket, Bridgestone the Golf and Olympics. I tend to feel there’s an element of ‘We’ll take it so they can’t” in corporate sponsorship.

5 / Brand alignment with mutual values of the sport. Take Vitality Health Insurance here as an example. When you think of Vitality Health, the clue is in the brand name. They seek to support and promote health and vitality and what better way to do that than aligning themselves to sport, encapsulated by their outstanding choices of Mr Wilkinson and Mrs Ennis-Hill as brand ambassadors.

With the diversity of reasons for electing to sponsor an event comes a need for diversity in sponsorship activation execution. Understanding the brand goals by delivering sponsorship campaigns against objectives is key for event management agencies so we can define, design and deliver a truly immersive brand experience that meets all strategic goals and, ultimately, brings the bang for buck that was sought from the investment.