h2h marketing Supplier Powai | h2h marketing Supplier mumbai

h2h marketing Supplier Powai

Fulcrum Marketing is a strategic h2h marketing Supplier Powai. Our team of marketing consultants also specialise in marketing planning and h2h marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a h2h marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , h2h marketing Supplier . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

h2h marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and h2h marketing Supplier . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

h2h marketing,h2h marketing Supplier Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

h2h marketing 

h2h marketing Supplier

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

h2h marketing Plan and h2h marketing Strategy

h2h marketing Supplier mumbai

Powai, mumbai

Overview

Powai is a suburban neighbourhood situated on the bank of Powai Lake. It lies to the north-east of Mumbai. Surrounded by L.B.S. Marg (old Mumbai-Agra Road) to the north-east, Sanjay Gandhi National Park to the north, hills of Vikhroli Parksite to the south-east, and Chandivali to the south-west, Powai hosts offices of several corporate giants such as Deloitte, CRISIL, and Bayer, amongst others. Originally a central village, Powai has witnessed prolific and exponential growth in the recent years and has now turned out to be one of Mumbais most up-market commercial and residential hubs. It is replete with a number of luxury hotels, mega stores, and the offices of several commercial institutions. The famous landmark of this locality is the 120-year-old Powai Lake.

Connectivity

Powai is equipped with excellent road connectivity and bus services. The Jogeshwari-Vikhroli Link Road which connects the western and eastern suburbs of the city also pass through this area. At a driving distance of 5 kilometres lies the Mumbai International Airport. The city centre in south Mumbai is 25 kilometres away. The nearest railway station on the central main line of Mumbai Suburban Railway is the Kanjurmarg Railway Station. Vikhroli railway station is also nearby, around 3.5 kilometres from here. Powai is well-connected with the other major localities such as Chembur, Mulund, Ghatkopar, and Kurla, amongst others, via the Eastern Expressway and LB Road.

Real estate

Smooth connectivity is one of the major reasons for the increase in demand for property in this area. The JVLR, Eastern Expressway and Western Expressway being in close proximity to this area is a huge advantage in promoting the real estate market here.

Social infrastructure

One of Indias foremost technology and research institutions, the Indian Institute of Technology, Mumbai, is located to the east of the Powai Lake. NITIE, a highly renowned business school is also situated nearby. Besides such prestigious educational institutions of National as well as global importance, there are also numerous schools here, such as the Kendriya Vidyalaya IIT Powai, the Hiranandani Foundation School, S.M. Shetty High School and Junior College, Gopal Sharma Memorial School, Powai English School, Bombay Scottish School, and others.
The finest hospitals in the vicinity include Dr. L H Hiranandani Hospital, Powai Polyclinic and Hospital, Nihal Nursing Home, Care & Cure Maternity and Nursing Home, Ageless Medica, Wellness Forever, Ramani Health Care Centre, and others.
Reputed banks such as Axis Bank, IDBI Bank, Saraswat Bank, Vijaya Bank, Andhra Bank, Kotak Mahindra Bank Ltd., Yes Bank, South Indian Bank, Union Bank of India, etc. have their branches here. Powai also houses a large number of bus stops, ATMs, petro pumps, and other basic social amenities.

Under the hood
established around the powai lake, residential property in powai is a fine mix of history, culture and modernisation. the high-rise residential apartments here are some of the tallest in the city and also have beautiful architecture. with all kinds of facilities available right outside the door, a property for sale in powai is one of the most sought-after in mumbai. the locality has some of the best institutions in the country such as the iit Bombay(indian insititute of technology) and nitie (national insititute of industrial engineering)
powai: a village then, a force to reckon with now

powai was previously a group of small villages that developed into posh residential area today. it surrounds the powai lake and was named after a famous parsi merchant. powai also comprises of several start-up companies and also countless other well-established multi-national companies such as larsen and turbo and j.p. morgan (john pierpont morgan). it is also a retail hub with innumerable premier brands of clothing, accessories and automobile all present here. perfect in every way, a powai property is considered to be one of the most sought-after in mumbai
The Neighbours
powai properties are occupied by a diverse group of people from all over the country – students, working professionals and retirees
What You Will Find
a fashionable crowd, restaurants of various cuisines and state-of-the-art apartments in powai
Living It Up
great nightlife with live music, pocket-friendly restaurants serving amazing food
What You Will Not Find
an empty road as all the main streets are filled with crowds
The Locality Scape
new high-rise buildings with large gardens and 2-bhk, 3-bhk flats in Powai are ideal for families
Find Joy In
finding peace in the heart of busy mumbai
A Cosmopolitan Mix
property in powai largely comprise of working individuals from start-ups and other larger companies. due to multiple academic institutions, the student population is rising yearly. and yet, it has a tranquil atmosphere with several areas dedicated to solely for the senior citizens

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan