Capture Customer Data

Programs that feature social media components make tremendous sense in establishing two-way communication and an ongoing consumer relationship. With mobile technology, it’s easy to set up a “hot spot” and connect with the internet, which provides a rich, multi media product experience. Importantly, this allow marketers to capture customer information and inspire sharing of positive social media (photo sharing and online reviews).

A live experience is the perfect setting for brands to pre-promote a new service or line extension when brand ambassadors facilitate casual, genuine conversations. Early promoting of a new product or service through live 2 way discussion where brand ambassadors uncover what matters most to consumers, such as “you know, I’m so frustrated when I can’t find my local sports team on my cable provider. That’s why I switched to XYZ Cable , because it has all of my favorite teams, and if I miss a game I can watch it later.” This interaction and engagement is integral to turning product sampling into trial (“if you sign up here, you can try XYZ Cable Service for the next two weeks at no charge.”) and ultimately purchase (after the trial period, you can take advantage of our special offer to sign up with 2 months free.”

Start a Relationship With an App

Increasingly, our clients are building mobile apps so that consumers have a direct brand link. In fact, apps offer a myriad benefits in terms of building brand loyalty. They provide a direct conduit back to the consumer for future follow up beyond the in-person sampling experience. At BCEX, we offer a proprietary App Launcher technology that uniquely facilitates this process, by allowing the brand to produce in-market instant downloads. They benefit from the convenience and the bank gets to push customized messaging back to the consumer based on their app usage.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.