When you think of the word experience, it’s not a group of promoters handing out samples around a pop-up stand. No, a brand experience is something that makes your consumer stop and become fully immersed in your brand – even if it’s just for a few minutes. It’s during that time that you have the phenomenal chance to change their mind, spark their loyalty or simply give them something amazing to talk about.So how do you build a successful brand experience? It’s all about sparking your consumer’s surprise and delight reactions. And at Matriarch we have a few tricks up our sleeve to do just that.

We’ve decided to share 3 of our favourite right here…

Appeal to all senses

It’s difficult to fully captivate someone’s attention when you don’t work hard to immerse them fully in an experience. To do that you need to draw all five of their senses into a break from reality.Most activations automatically tick the box for interesting visuals, but what about sounds? Or taste? Can you use touch to make them feel a certain way towards your brand?No truly good experience lives on one dimension, and the more of your consumer’s senses that you can captivate, the more attention they have on your brand for those precious moments.

Connect on a digital level

 Speaking of different dimensions, no experience should be isolated to just your consumer’s physical world. Add a social media connectivity to your activation that allows the experience to grow and be shared in the digital realm as well.You could also explore other online options to further the brand experience for your consumers. There’s nothing like a well placed remarketing campaign to let your consumers believe you must be some sort of magician.It’s important to remember that digital allows your brand experience to live on indefinitely, evolving along with your consumers. This allows you to offer your consumers an ongoing seamless brand experience whenever they seek you out.

Make it an interactive brand experience

With the world moving at such a fast pace, it might be more difficult than ever before to catch and keep someone’s attention – especially as a brand.This is why interaction is key for your experience to truly make an impact on your target market. When people are passive in an experience, they can be easily distracted and not take in anything from it. But get them to take part in the experience? That’s when you’ve actually affected their day, it’s something they themselves have done and they can’t help but start to form a connection with your brand.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.