Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active guerrilla Marketing business in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

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Fitness Fun

Making fitness fun is paramount to laying the foundation for living a healthy, energized life. This is especially important for entrepreneurs. Here are a few reasons why exercising is so important not only for our physical health, but also our mental health.

Weight-loss: Even if you’re already at your ideal weight, maintaining your weight is important for preventing future weight-gain. Your metabolism won’t always be as efficient as it is currently, so help your future-self by starting good habits now.

Preventing Health Problems: Exercising boosts “good” cholesterol (HDL) and decreases unhealthy triglycerides. Exercising regularly can help prevent stroke, metabolic syndrome, type 2 diabetes, depression, certain types of cancer, arthritis, and falls!

Improves Mood: Even just a brisk 30 minute walk will stimulate the various chemicals in your brain that leave you feeling happy and relaxed.

Elevates Energy: Being physically active delivers oxygen and nutrients to your tissue, allowing your cardiovascular system to work with less effort. This in turn will give you more energy to get things done throughout the day without that extra cup of coffee.

Improves Sleep: Getting good sleep is important to being successful in all that we do. Exercising can help you fall asleep faster and deepen the sleep you do get. This will allow you to wake up early and improve your productivity as an entrepreneur.

Walking is a great place to start, it’s easy and a low impact exercise. Walking at a fitness stride will provide you with all the health benefits of exercise listed above. Start at a meager 30 minutes a day and increase your time as the days go by. If you’re looking for fast weight-loss, walking may not be the right choice as a long-term exercise routine; however, walking will ease you into the habit of exercise and begin your weight-loss journey.

Choose If: You’re just starting to exercise again, you need a low impact exercise, you want to multi-task, you want an exercise that you can do anywhere, and/or you just need to maintain your weight.

Tips: While walking keep your head up (looking forward not at the ground), back relaxed, and arms swinging freely – this will maximize your results.

Have Fitness Fun: Get that project done while walking, try a treadmill desk for a convenient place to exercise and work all in one. Listen to podcasts or music while you walk.

Yoga is perfect for everyone. Whether you’re just starting to exercise or you’re an accomplished athlete – yoga can be customized to meet your needs. Yoga focuses on muscle toning and strengthening, deep breathing, and meditation to relax the mind. This is a great practice for entrepreneurs because it allows us to slow down and really listen to our bodies needs and desires.

Choose If: You need a low impact exercise, you want to strengthen your core, you want to strengthen your arms and legs, you want a program that you can do anywhere, and/or you want a program that has a lot of variety.

Tips: Do a few classes with an instructor before jumping into yoga alone – this will ensure you are doing the poses properly and will prevent injury.

Have Fitness Fun: Take the breathing and mind clearing seriously. Allow yourself to relax during your yoga sessions and don’t think about work – this will ensure a relaxing workout that will leave you feeling rejuvenated and ready to tackle anything.

Jogging is a great way to relieve stress and get an efficient workout all at the same time. This exercise is sure to make you sweat. You’ll burn plenty of calories, strengthen your bones and muscles, and workout your heart. Jogging is a great companionship exercise, find a friend to start jogging with you – this will hold you accountable and keep you on track. Whether you jog with a friend or alone, sign yourself up for a competitive run so you’ll have something to look forward to and be able to track your progress.

Choose If: You want faster weight-loss, you want a competitive exercise, you want a cardiovascular fitness routine, and/or your body can handle a high-impact exercise routine.

Tips: Drink plenty of water before, during, and after your run. Get the proper shoes for running, you don’t want to risk an injury or generate shin splints (trust me).

Have Fitness Fun: Throw on some headsets and rock out to your favorite music or maybe listen to that audiobook you’ve been meaning to get to.

One of the newest trends to hit the fitness world is high intensity interval training (HIIT). This type of exercise encourages the participant to burn maximum calories in a minimum amount of time. The idea behind HIIT is to do short intervals of exercise followed by short intervals of active rest, which makes the body work harder than a regular cardio routine.

Choose If: You want short workouts, you want faster weight-loss, you want an intense workout, you want a cardiovascular fitness routine, and/or your body can handle a high-impact exercise routine.

Tips: Warm-up first. Eat something easily digestible 20-30 minutes before your workout (like a banana or a smoothie).

Have Fitness Fun: Listen to loud music during these sessions to motivate you to move, if you need a great sound system check out this awesome Bose system.

Let your inhibitions go and just dance. Join a jazz class, ballet class, hip-hop class, or just dance at home! Not only is dancing great for weight-loss, it builds and strengthens your bones. But you’re not just working your body while you dance you’re working your brain too. Memorizing dance moves and learning rhythm involves the brain and actually leads to a lower risk of dementia.

Choose If: You want to engage build and strengthen your bones, you want a cardiovascular fitness routine, and/or you want to keep your mind active and sharp.

Tips: Try different types of dance (you never know what you might like). Look up not down while dancing, relax and have fun.

Have Fitness Fun: Don’t just stick to Zumba, find a genre of dance that really interests you. Dress the part, the more you the commit the more fun you’ll have. Go out with your friends dancing, showoff your new moves!

Group classes are a good way to motivate your workouts. If you’re a competitive person, like me, group classes will not only push you to workout harder, but they make you commit the time to doing them (because you don’t want to be the one that bails out early, right?!). Try Pure Barre, a new workout class that utilizes ballet barre techniques, a total body workout that works on toning all areas. Also, look for Les Mills classes, these workouts range from lifting, cycling, cardio, core training, and dance.

Choose If: You are a competitive person, you workout more when held accountable, you like variety, and/or you want to challenge yourself.

Tips: Try different types of group classes – there are so many different classes available so find the best fit for you.

Have Fitness Fun: Pick out someone in the class and try to do better than them, make working out into a game. Participate in the crazy shouts and yells they incorporate throughout the class – this will help you relax and probably make you smile.

Working out from home and on your own time is ideal for the entrepreneur. There are hundreds of fitness routines and exercises to do from the comfort of your own home. Working out from home can cost you less time by cutting out the travel time to the gym, a hike, or dance class. You can virtually do any workout you want from home – especially if you invest in a treadmill and/or weights. Kick the morning off with some yoga in your living room and end the day with a heart-racing P90X workout.

Choose If: You like to workout at home, you don’t like to schedule workouts, you are a self-driven person, and/or you have limited time.

Tips: Dedicate a room in your house to exercise, set a timer for your workout sessions so you complete the entire routine and don’t get distracted.

Have Fitness Fun: Working out from home gives you endless options on how to make exercise more fun, include your kids, include your family, watch t.v., wear whatever you want – nobody’s judging you in your own home.

Sports aren’t just for kids. Join a local softball team, meet new people and have fun while you workout. Maybe soccer is more your vibe – kick around a soccer ball by yourself or find some friends to scrimmage with. A really great sport for entrepreneurs is golf. Invite investors or friends out onto the course with you – do business while you exercise. Or try swimming, a great low-impact sport that will not only workout your entire body, but give you ample time to clear your mind.

Choose If: You are a competitive person, you want to meet new people (potential customers and investors), you love sports, and/or you want to workout your mind as well as your body.

Tips: Make sure you acquire the right gear for whatever sport you choose. Always warm-up and stretch.

Have Fitness Fun: Joining a team sport will help you build relationships with new and old friends while also making your exercise time fly by.

Hiking is a terrific way to experience the world around you. After hours of phone calls and emails, getting some fresh air into the lungs and sunshine on the skin will renew your spirit and mind. Hiking books and apps provide elevation information and trail difficulty levels so you can determine what kind of workout each hike will provide. You don’t have to hike alone either, invite a friend to go hiking with you. This will push you and also provide conversation and fun while you exercise.

Choose If: You love nature, you want to customize your exercise, your want a cardio workout, and/or you want a reward at the end of a workout (seeing that beautiful view at the end of a hike).

Tips: Always carry water, bug spray, and sunscreen. Keep a towel in your car just in case you encounter mud or water (who knows you might just have an urge to run through that waterfall).

Have Fitness Fun: Make hiking a learning experience by identifying plants, animals, trees. Bring your dog or your camera for added fun.

Join a gym. Gyms are the classic workout choice for a reason, they have everything! From swimming pools, group classes, personal trainers, weights, ellipticals, stair-masters, and treadmills – gyms dominate the workout scene. Depending on your personality, gyms may also help you workout for longer than you would if you worked out alone. Overall, joining a gym will give you access to a variety of workouts and allow you pick and choose which machines and routines work best for you.

Choose If: You want to customize your workouts, you want to try a variety of machines, you want a cardio workout, and/or you like working out indoors.

Tips: Avoid peak times (unless you like crowds). Ask the staff about machines you don’t know how to use. Wear wicking gear.

Have Fitness Fun: Gyms have events, participate in a few! Try out the new cycling bikes that have a virtual trail for you to race on.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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