guerrilla marketing agent Malad West
Fulcrum Marketing is a strategic guerrilla marketing agent Malad West. Our team of marketing consultants also specialise in marketing planning and guerrilla marketing for all types of business of any size.
communication and guerrilla marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a guerrilla marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , guerrilla marketing agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
guerrilla marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Door to Door Marketing Plan
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and guerrilla marketing agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
guerrilla marketing,guerrilla marketing agent Malad WestGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in Malad WestCall Us :-08433772261 |  Malad West, mumbai |
brand management agency
Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.
A brand management process for success
A brand management process for success
Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.
Available at any time, from anywhere
Available at any time, from anywhere
At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.
Is brand management on your agenda?
Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
guerrilla marketing
guerrilla marketing agent
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
guerrilla marketing agent mumbai
Malad West, mumbai
Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.
The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.
Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.
Connectivity and transit points
Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.
Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, its the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.
One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.
Major landmarks
Laxmi Narayan Temple
Orlem Church
Malad Fire Station
Marve Beach
Somwar Bazaar
Ryan International School
Liberty Garden
Factors for growth in the past
Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.
In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.
In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like its on its way to becoming an IT hub of repute.
Major challenges
Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.
Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.
Factors for growth in the future
Mumbai Metro is designed to rid the citys residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.
The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.
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