- How are visitors being educated before arrival? Explaining to consumers what specific words and concepts they might encounter would make for better conversations and decision making.
- What can the natural behaviors of consumers, those happening before, during and after shopping, teach us about designing a market? Studying the habits of consumers can shed more light on the context in which an event is happening.
- How might market designers listen to customers’ buying beliefs or priorities? Designing signage that call out specific attributes of a product can help consumers shop easier and faster.
- How do you introduce someone to a new food or product they have never heard of? Set up tasting stations that give people an idea of what the product is and how they might prepare it. Turning a ‘Huh?’ into ‘Yum!
- What help or tools are given to time-strapped shoppers? Allow your visitors to design a game plan. Developing an itinerary makes navigating your event simple and straightforward.
- What sounds and smells could be used to calm and slow down the process of shopping?Perhaps a classical band playing Mozart while lavender wafts through the air would offer relief to over burdened, stressed out attendees.
- What can market designers learn from digital tools? What can one learn from Postmates, Uber, or Instagram about how to design an event?
- How can customers remember and reflect on what they bought? Allow people to recall their attendance and use that data to allow for better decisions and new and fun discoveries.
