The Fulcrum Agency is the Mumbai marketing company and face to face marketing company in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
face to face marketing company in mumbai
Product Launches
About Us and Product Launch
Our aim is to be your outsourced Field Sales Partnerof choice.
We work in partnership with our clients to Product Launch and activate sales and deliver retail excellence. We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment.
We believe our experience, our sales ability and the detailed processeswe have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products. We believe Fulcrum is the field marketing agencybest suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
Fulcrum are experts in the field marketing arena when it comes to driving distribution of a new product launch and extending the distribution of well-established brands. Our experience is considerable both in the impulse/convenience and grocery channels and we are fully conversant in delivering a brand story to instil longevity for a brand.
Our Process
Explore At the start of a project, we collaborate closely with you to gather as much information as we can through: research, staff interviews, customer interviews, ideation sessions with your team, analysis of existing network, collection of existing brand standards and collateral, etc. We aim to achieve an intimate understanding of your company, your brand, your mission, and your desired message. Identify Our collection of information helps us shape our approach. With thorough understanding of brand and mission, we uncover the story to be told that will attract customers and differentiate from the competition. We define the challenges, goals and opportunities and share concepts that address these with the client to determine a direction. Solve Taking the determined direction, we tighten the concept, develop the components in detail, create prototypes, review samples, and make sure all needs are addressed. We check in with you every step of the way until all design and materials are approved. Implement We work closely with our subcontractors to ensure that the product is of best quality and delivered on time in a professional manner. We work with your staff to familiarize them with the tools created to make their jobs easier. Once installed, we evaluate performance and, if necessary, make adjustments and explore ideas for program enhancements going forward.
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