door to door sales Supplier Mumbai Pune Expressway Pune | face to face marketing | one to one marketing

door to door sales Supplier Mumbai Pune Expressway Pune

Fulcrum Marketing is a strategic door to door sales Supplier Mumbai Pune Expressway Pune. Our team of marketing consultants also specialise in marketing planning and door to door sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and door to door sales strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as face to face marketing, one to one marketing, On ground marketing , door to door sales and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and door to door sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the door to door sales method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for door to door sales
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a door to door sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door to door sales Supplier Mumbai Pune Expressway Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door to door sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door to door sales Supplier Mumbai Pune Expressway Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Mumbai Pune Expressway Pune

door to door sales Supplier Mumbai Pune Expressway Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Mumbai Pune Expressway Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door to door sales 

door to door sales Supplier Mumbai Pune Expressway Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

door to door sales | door to door sales Supplier Mumbai Pune Expressway Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Mumbai Pune Expressway ,  Pune

Wakad lies on the western side of Pune, in the Pimpri-Chinchwad area. This locality has recently become very popular, and is witnessing tremendous growth in comparison with other localities in Pune Metropolitan Area.

Wakad lies on the western side of Pune, in the Pimpri-Chinchwad area. This locality has recently become very popular, and is witnessing tremendous growth in comparison with other localities in Pune Metropolitan Area.

At one time, Wakad was mostly known only for its Jatra, which is a religious event at the Mhatoba temple. But things have changed, and today Wakad enjoys the status of one of the most sought-after places for people to buy property. Its residential sector is booming like never before, and commercial development is going on concurrently.

There are many reputed educational institutions in the vicinity, namely Euroschool, the Good Samaritan School, Pumpkin Patch, Blossom Public School, Akshara International, Indira Kids, and Shishya Pre-Primary School. Apart from that, there are colleges like Sri Balaji Society, Indira Group of Institutes, and Dr. D. Y. Patil Institute of Hotel Management & Catering Technology.

Key Projects in Wakad :

Remonesa Courtyard One
Satish Bora Crystal Heights
Chandrarang Opus 77
Buchade Patil Shree Ganesh Residency
GRD Gaurav Pride
GRC Ethos
Giriraj Grandiose

Connectivity and Transit Points

The Pune airport is about 21 km from the locality of Wakad. The nearest railway station is the Shivaji Nagar Railway Station, which is about 14 km away. The Pune Junction station is at a distance of 17 km from here. This allows the locality to have good connectivity to nearby cities. In addition, the roadways are very convenient to travel in and around the city.
For intra-city travel from Wakad, the different modes of transport used are buses, auto-rickshaws, shared autos (tam-tams), and cabs. The buses that are run by the Pune Mahanagar Parivahan Mahamandal Limited (PMPML) are widely used because of their frequency and good connectivity.

Major Landmarks

â—? Wakad Chowk

â—? Chatrapati Chowk

â—? Savitribai Phule Udyan

â—? Jagtap Dairy

â—? Kalewadi Phata

â—? Laxmibai Barne Udyan

â—? Dange Chowk

â—? Hinjewadi Chowk

â—? Sayaji Garden

â—? Kamalakar Chowk

â—? Datta Mandir

Factors for Growth In The Past

In the past, Wakad had rich black soil, and the land was extremely fertile. So farming flourished in this locality, and sugarcane, onions, and groundnuts were the main produce. Wakad soon came under the watchful eye of the Pimpri Chinchwad Municipal Corporation (PCMC). The area soon saw a fully-functioning drainage system, supply of electricity, and good roads. Because of this recent development, the civic infrastructure of Wakad is now among the best in Pune.
Its strategic location with respect to the booming IT industry in Hinjewadi boosted Wakad’s locality status. The biotech and infotech park at Hinjewadi played a very important role in placing Wakad on the map. The Pune-Mumbai Expressway, which passes from close by, provided the area with good connectivity.
Companies like Infosys, TATA Technologies, IBM, TCS, Cognizant, Tech Mahindra, Siemens, and Mindtree are all set up in the IT park, which encouraged a majority of their employees to relocate to a place closer and more convenient to their workplace. Wakad’s close proximity to these parks, and the availability of large vacant pockets of land, made it a residential hub.

Residential Trends in Wakad

In the last 4-5 years, according to the records at the PCMC, Wakad and its surrounding areas have received the maximum number of permissions for building with respect to various residential and commercial projects. This has resulted in more people looking up to Wakad as an ideal locality to get a house or set up an office.
The multi-storeyed apartments in Wakad are being sold for around Rs 5,848 per sq. ft., and are available for rent for about Rs. 13 per sq.ft. One can rent a builder floor apartment for approximately Rs. 14 per sq. ft. If one’s looking for residential houses, the units will cost around Rs 6,468 per sq. ft. for buying, and Rs. 14 per sq. ft. in case of renting.

Major Challenges

Water issues are on the rise in Wakad. There is shortage of water, which may also be due to the increasing population and industrialisation witnessed in the region. Some of the lakes in the area are being converted into residential or commercial zones, adding to the woes.
Traffic is also a major issue. The Wakad road is especially busy and chaotic during peak office hours. There are roadside vendors whose presence increases the congestion.

Factors for Growth in the Future

Wakad is conveniently located close to the routes that are proposed for the Bus Rapid Transit (BRT), which are Nashik Phata-Wakad, Kalewadi Phata-Dehu Alandi Road, and Aundh-Ravet. The construction is still underway. Once this is completed, it would promise more growth around this area.
Owing to the expanding industries near this region, four-laning of the Wakad road will soon be completed. This will solve people’s traffic woes and encourage more people to relocate here. The number of residential projects is set to rise even more, thanks to the high demand.

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door to door sales Supplier Mumbai Pune Expressway Pune

door to door sales Supplier Mumbai Pune Expressway Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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