Retail Marketing Services Undri Pune
Fulcrum Marketing is a strategic Retail Marketing Services Undri Pune. Our team of marketing consultants also specialise in marketing planning and Retail Marketing for all types of business of any size.
communication and Retail Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a Retail Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Retail Marketing Services Undri Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Retail Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Since people do not welcome strangers into their space with the most open mind (can you blame them?), it can be difficult to boost sales without qualified strategies.
So, if your knuckles are hurting, you might find this advice really useful!
Perfect your Pitch
When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:
- Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
- Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
- Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
- Close: If you said all the right things, it’s the closing moment. At this moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.
Door to Door Marketing Plan
Key Pillars of the Door to Door Marketing Process
Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.
Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.
Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.
Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.
Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Retail Marketing Services Undri Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Undri Pune |
Retail Marketing Services Undri PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Undri Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Retail Marketing
Retail Marketing Services Undri Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Retail Marketing | Retail Marketing Services Undri Pune
Undri , Pune
Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.
Undri is one of the fastest developing suburbs situated in the southern part of the Pune. It comes under the jurisdiction of Pune Municipal Corporation (PMC). It has now emerged as one of the most demanding residential property destination in Pune due to education and social hub of south Pune. Earlier it was a forest land but in last 5-6 years, it has witnessed extensive real estate development activities. Lots of builders and construction houses have a huge land bank in the aforesaid area considering the potential of rate hikes in near future. This locality is very close to Hadapsar which is one of the major commercial zones of Pune and has three SEZs Phursungi IT Park, Magarpatta City and Amanora Park Town. The demand from the city’s manufacturing and IT sectors has encouraged more and more developers to concentrate on this vibrant and promising area. With the widening of the Katraj-Kondhwa-Phursungi-Solapur highway, Undri is going to be even more connected and accessible. NIBM Road, Handewadi, Wanwadi, Wanowrie, Kondhwa and Yewalewadi are its neighboring localities. The area has connectivity to Pune’s Central Business District (CBD) and is close to the eastern IT corridor. The Mumbai-Bangalore highway is also connected to the locality. The area is located about 12 kms from the central city and is near well-developed residential areas such as NIBM, Pune Camp, Wanowrie, Fatima Nagar and Lulla Nagar. Some of the key residential projects in Undri are Ganga Fernhill, Gagan Tisha, Atrium Skyward, Kolte Patil Centria, Nirmaann Serrene, Mantra Essence among others.
Connectivity
Undri enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 16.8 km via Phule Nagar-Akluj Road.
This locality is surrounded by Kondhwa Road, NIBM Road and Hadapsar Road which further connects to Katraj Bypass Road/NH-65 on Undri Chowk.
Shivajinagar, Pune Junction, Ghorpadi and Hadapsar railway station are the nearby stations. However, Pune Junction is the nearest railway station to Undri.
Factors for past growth
Demand for property in Undri has increased due to the growth in the number of offices in Hadapsar, Phursungi, NIBM Road, Wanowrie and MG Road and close proximity to Phursungi IT Park.
Undri also benefits from its proximity to the IT and ITeS hubs of Magarpatta and SP Infocity and also the thriving high street shopping area of MG Road. As a result, Undri is increasingly patronized by employees from the close-by IT/ITeS companies. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Undri got momentum.
Excellent connectivity is available from Undri to Hadapsar, IT Park in Phursungi and the well-developed residential areas of NIBM Annexe, MG Road, Wanowrie, Lulla Nagar, Bibwewadi, Fatima Nagar, Katraj- Bypass and Road which made it one of the demanding residential destination for the developers and investors.
Factors for future growth
Proximity to Wanowrie and NIBM assures that residents in Undri have access to all necessities of daily living such as shopping, healthcare, entertainment and ample public transport.
It is close to Pune Camp and has the additional advantage of being well connected to various key localities in Pune via local and interstate highways (NH48, NH65, and AH47).
Proposed & Planned Infra
The widening of Katraj-Kondhwa-Phursungi-Solapur highway.
Infrastructural Development (Social & Physical)
Undri houses some quality schools and colleges in its vicinity.Hill Green High School, The Bishops School, Euro School-Undri, Delhi Public School Pune, School & Junior College are some of the good quality school in the vicinity. It also includes some famous colleges in its vicinity. These are JSMPs Jayawantrao Sawant College of Engineering, Vishwakarma College of Arts, Commerce, & Science, Deccan College Post Graduate and Research Institute, Jayawantrao Sawant College of Education among others.
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing health care facilities to the residents of Undri are Adarsh Hospital, PBMAs HV Desai Eye Hospital, Lifeline Hospital Pune, Dr.Bandorawalla Govt. Leprosy, National Hospital, Sofia Hospital, Inamdar Multispeciality Hospital to name a few.
Dorabjees Mall, Nmart Retail Mall, Kumar Pacific Mall, R Deccan Mall, SGS Mall, Seasons Mall are the major malls located in the neighboring localities. It also house famous retail outlets of national and international brands such as India Retail Outlet, Bata India, Pantaloons, My Jio Store, Jockey Store, Raymond Retail Shop among others.
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