Door to Door Marketing Strategy | Door to Door Marketing Plan | Loyalty marketing agencies Punawale Pune

Loyalty marketing agencies Punawale Pune

Fulcrum Marketing is a strategic Loyalty marketing agencies Punawale Pune. Our team of marketing consultants also specialise in marketing planning and Loyalty marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Loyalty marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Loyalty marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Loyalty marketing agencies Punawale Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Loyalty marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Loyalty marketing agencies Punawale Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Punawale Pune

Loyalty marketing agencies Punawale Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Punawale Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Loyalty marketing 

Loyalty marketing agencies Punawale Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Loyalty marketing | Loyalty marketing agencies Punawale Pune

Punawale ,  Pune

Punawale is one of the well developed suburbs of Pimpri-Chinchwad just next to Ravet. It is situated in the northern parts of Pune city and western parts of Pimpri-Chinchwad. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. Mumbai-Pune Expressway is just 2 minutes away from Punawale. It is also in close proximity to Wakad and benefits from convenient access to various hospitals, banks/ATMs, educational institutions, schools and shopping malls. Tathawade, Kiwale, Pradhikaran, Pimpri-Chinchwad, Wakad, Pimple Saudagar, Hinjewadi, Nigdi are some of the prominent localities situated close to Punawale. The introduction of IT Park near Hinjewadi provoked a amazing real estate growth in the region boosted by IT professionals. Pune city is located at a distance of 22 km via NH48 while Mumbai about 132 km via Mumbai-Pune Highway from Punawale. Many property buyers and investors are aiming one of the peaceful localities of Pimpri-Chinchwad region, Punawale due to its proximity to the IT corridor of Hinjewadi. Flats in Punawale is gaining importance at the perfect investment option, as the locale is still offering an affordable budget to its homebuyers. Some of the key residential projects in Punawale are Pethkar Siyona, Siddhashila Eela, GK Rose Mansion, Garve Golden Treasures, Legacy Urbania, Saarrthi Stanza, Benchmark SiroccoGrande among others.

Punawale is one of the well developed suburbs of Pimpri-Chinchwad just next to Ravet. It is situated in the northern parts of Pune city and western parts of Pimpri-Chinchwad. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. Mumbai-Pune Expressway is just 2 minutes away from Punawale. It is also in close proximity to Wakad and benefits from convenient access to various hospitals, banks/ATMs, educational institutions, schools and shopping malls. Tathawade, Kiwale, Pradhikaran, Pimpri-Chinchwad, Wakad, Pimple Saudagar, Hinjewadi, Nigdi are some of the prominent localities situated close to Punawale. The introduction of IT Park near Hinjewadi provoked a amazing real estate growth in the region boosted by IT professionals. Pune city is located at a distance of 22 km via NH48 while Mumbai about 132 km via Mumbai-Pune Highway from Punawale. Many property buyers and investors are aiming one of the peaceful localities of Pimpri-Chinchwad region, Punawale due to its proximity to the IT corridor of Hinjewadi. Flats in Punawale is gaining importance at the perfect investment option, as the locale is still offering an affordable budget to its homebuyers. Some of the key residential projects in Punawale are Pethkar Siyona, Siddhashila Eela, GK Rose Mansion, Garve Golden Treasures, Legacy Urbania, Saarrthi Stanza, Benchmark SiroccoGrande among others.

Connectivity

Punawale is well connected to the rest of the city by road and rail. PMPML buses shuttle across the area frequently, connecting it with other areas of the city. Sharing / private Auto Rickshaws and cabs are also available.

It enjoys excellent connectivity to Pune International Airport which is located at distance of 32 km via Aundh-Ravet BRTS route/Kalewadi Main Road.
Akurdi, Chinchwad, Pimpri, Dehu Road are its nearby railway stations. However, Chinchwad is the major railway station to Punawale, situated at a distance of 6.4 km Walhekarwadi Road.
There are two main Roads Kate Wasti Road and Tathawade Road passes passes through the locality which further connects to the Mumbai Highway and Katraj-Dehu Bypass Road.

Factors for past growth
Located advantageously close to Hinjewadi and it’s growing IT Park and the Pune-Mumbai Expressway, Punawale has now emerged as the location of choice for home buyers from the Information Technology as well as manufacturing segments. Most of the IT professionals either looking for affordable homes in Punawale or its surrounding areas to reside. As a result, the locality has experienced tremendous rental yield.
Another importance of the locality is its accessibility from the industrial belt of Pimpri Chinchwad area namely, Bhosari, Talegaon, Tathawade. As a result, workforce from these industrial units want their residence close to their workplace which has boosted the residential as well as rental demand and development in the region. The region has also seen considerable rental demands for 2 BHK apartments in Punawale.

Infra Development (Social & Physical)
Some primary schools and Pre-primary schools affiliated to Maharashtra state board have been developed in this locality in the past few years. Many schools affiliated to ICSE and CBSE have been established within the area limits. PCMC Primary School, International School of Management Studies, Kidzee Ravet, Rising Royals English Medium School, Shanti Juniors Ravet, Bhondve Primary School, Candid Nursery School etc.
The major hospitals in Punawale include Unique Multispeciality Hospital, Aditya Birla Memorial Hospital, Akurdi PCMC Hospital, Saijyoti Hospital & ICU, Om Shree Swami Samarth Hospital, Shree Hospital among others.
It houses a number of luxurious shopping hubs, including Premier Plaza Mall, City One Mall, R Mart, Central Mall to name a few. It also houses retail outlets of famous national and international brands like Amul Retail Outlet, Gurukrupa Retail Outlet, My Jio Store, Raymond Retail Shop, Pantaloons, Croma, Reliance Digital, Lifestyle, Peter England etc.

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Loyalty marketing agencies Punawale Pune

Loyalty marketing agencies Punawale Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan