Account based marketing firm Punawale Pune
Fulcrum Marketing is a strategic Account based marketing firm Punawale Pune. Our team of marketing consultants also specialise in marketing planning and Account based marketing for all types of business of any size.
communication and Account based marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a Account based marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Account based marketing firm Punawale Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Account based marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Since people do not welcome strangers into their space with the most open mind (can you blame them?), it can be difficult to boost sales without qualified strategies.
So, if your knuckles are hurting, you might find this advice really useful!
Perfect your Pitch
When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:
- Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
- Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
- Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
- Close: If you said all the right things, it’s the closing moment. At this moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.
Door to Door Marketing Plan
Key Pillars of the Door to Door Marketing Process
Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.
Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.
Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.
Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.
Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Account based marketing firm Punawale Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Punawale Pune |
Account based marketing firm Punawale PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Punawale Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Account based marketing
Account based marketing firm Punawale Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Account based marketing | Account based marketing firm Punawale Pune
Punawale , Pune
Punawale is one of the well developed suburbs of Pimpri-Chinchwad just next to Ravet. It is situated in the northern parts of Pune city and western parts of Pimpri-Chinchwad. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. Mumbai-Pune Expressway is just 2 minutes away from Punawale. It is also in close proximity to Wakad and benefits from convenient access to various hospitals, banks/ATMs, educational institutions, schools and shopping malls. Tathawade, Kiwale, Pradhikaran, Pimpri-Chinchwad, Wakad, Pimple Saudagar, Hinjewadi, Nigdi are some of the prominent localities situated close to Punawale. The introduction of IT Park near Hinjewadi provoked a amazing real estate growth in the region boosted by IT professionals. Pune city is located at a distance of 22 km via NH48 while Mumbai about 132 km via Mumbai-Pune Highway from Punawale. Many property buyers and investors are aiming one of the peaceful localities of Pimpri-Chinchwad region, Punawale due to its proximity to the IT corridor of Hinjewadi. Flats in Punawale is gaining importance at the perfect investment option, as the locale is still offering an affordable budget to its homebuyers. Some of the key residential projects in Punawale are Pethkar Siyona, Siddhashila Eela, GK Rose Mansion, Garve Golden Treasures, Legacy Urbania, Saarrthi Stanza, Benchmark SiroccoGrande among others.
Punawale is one of the well developed suburbs of Pimpri-Chinchwad just next to Ravet. It is situated in the northern parts of Pune city and western parts of Pimpri-Chinchwad. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. Mumbai-Pune Expressway is just 2 minutes away from Punawale. It is also in close proximity to Wakad and benefits from convenient access to various hospitals, banks/ATMs, educational institutions, schools and shopping malls. Tathawade, Kiwale, Pradhikaran, Pimpri-Chinchwad, Wakad, Pimple Saudagar, Hinjewadi, Nigdi are some of the prominent localities situated close to Punawale. The introduction of IT Park near Hinjewadi provoked a amazing real estate growth in the region boosted by IT professionals. Pune city is located at a distance of 22 km via NH48 while Mumbai about 132 km via Mumbai-Pune Highway from Punawale. Many property buyers and investors are aiming one of the peaceful localities of Pimpri-Chinchwad region, Punawale due to its proximity to the IT corridor of Hinjewadi. Flats in Punawale is gaining importance at the perfect investment option, as the locale is still offering an affordable budget to its homebuyers. Some of the key residential projects in Punawale are Pethkar Siyona, Siddhashila Eela, GK Rose Mansion, Garve Golden Treasures, Legacy Urbania, Saarrthi Stanza, Benchmark SiroccoGrande among others.
Connectivity
Punawale is well connected to the rest of the city by road and rail. PMPML buses shuttle across the area frequently, connecting it with other areas of the city. Sharing / private Auto Rickshaws and cabs are also available.
It enjoys excellent connectivity to Pune International Airport which is located at distance of 32 km via Aundh-Ravet BRTS route/Kalewadi Main Road.
Akurdi, Chinchwad, Pimpri, Dehu Road are its nearby railway stations. However, Chinchwad is the major railway station to Punawale, situated at a distance of 6.4 km Walhekarwadi Road.
There are two main Roads Kate Wasti Road and Tathawade Road passes passes through the locality which further connects to the Mumbai Highway and Katraj-Dehu Bypass Road.
Factors for past growth
Located advantageously close to Hinjewadi and it’s growing IT Park and the Pune-Mumbai Expressway, Punawale has now emerged as the location of choice for home buyers from the Information Technology as well as manufacturing segments. Most of the IT professionals either looking for affordable homes in Punawale or its surrounding areas to reside. As a result, the locality has experienced tremendous rental yield.
Another importance of the locality is its accessibility from the industrial belt of Pimpri Chinchwad area namely, Bhosari, Talegaon, Tathawade. As a result, workforce from these industrial units want their residence close to their workplace which has boosted the residential as well as rental demand and development in the region. The region has also seen considerable rental demands for 2 BHK apartments in Punawale.
Infra Development (Social & Physical)
Some primary schools and Pre-primary schools affiliated to Maharashtra state board have been developed in this locality in the past few years. Many schools affiliated to ICSE and CBSE have been established within the area limits. PCMC Primary School, International School of Management Studies, Kidzee Ravet, Rising Royals English Medium School, Shanti Juniors Ravet, Bhondve Primary School, Candid Nursery School etc.
The major hospitals in Punawale include Unique Multispeciality Hospital, Aditya Birla Memorial Hospital, Akurdi PCMC Hospital, Saijyoti Hospital & ICU, Om Shree Swami Samarth Hospital, Shree Hospital among others.
It houses a number of luxurious shopping hubs, including Premier Plaza Mall, City One Mall, R Mart, Central Mall to name a few. It also houses retail outlets of famous national and international brands like Amul Retail Outlet, Gurukrupa Retail Outlet, My Jio Store, Raymond Retail Shop, Pantaloons, Croma, Reliance Digital, Lifestyle, Peter England etc.
|