Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Hinjewadi

What Makes Top B-to-B Marketers Successful?

We asked Event Marketer to help us shine the light on some of the most innovative B-to-B marketers and teams driving results and engagement through events and brand experience. The Event Marketer B-to-B Dream Team Powered by FreemanXP is a peer-nominated accolade that features just a few of the many experts who are pushing the boundaries of creativity, digital integration, audience insight, and engagement.

The 2018 B-to-B Dream Team is a mix of forward-thinking leaders in a variety of fields who are advancing their brands, and the brand experience industry, with incredible work that shows just how high the bar is when it comes to engaging and effective brand experiences.

Natalie Knopp of Kashi is at the forefront of this, explaining that the brand “wanted to break through, to flip the script, to not do what every other brand is tired of doing.” After all, “with so much information out there, you have to be dynamic, you have to give a good experience, you have to give your customers a reason to stay with you and come back,” says IBM’s Erin McElroy.

These marketers understand that brand experience is the best way to stay close and connect to their audiences. Rachel Thornton of Amazon Web Services advises to “Make sure you’re building a robust community, that you’re checking in with them, that you’re engaged with them, and then asking, how does taking that feedback from your customers really change the way you’re presenting learning opportunities.”

The B-to-B Dream Team is a group of high-achievers who aren’t afraid to try new things. They are inspired to drive business results by getting to know their audiences, listening, and delivering unique, engaging experiences. Just ask AT&T’s Trevór Laurence, who explains that “analytics and insights will be king as companies seek to understand the customer journey, create content and enhance experiences.” Julie Hogan of Facebook agrees, sharing that attendees are “going to an event to create community and highlight the ways we can drive business results.”

What do they all have in common?

A results-driven focus that puts people first. B-to-B customers ARE people; individuals who like to learn, meet, connect and get involved. They are often mobile-first, but also captivated by a great story and a smart journey.

These marketers are building both community and engagement that creates change. According to Amanda Matuk of Google, “we’re always talking to and building for people… it will be less about conferences and more about connection.” Pfizer’s Laine Mann agrees, explaining “rather than predict what {attendees} want or expect, I’d rather spend time empathizing and talking with them… {so} we can build an amazing experience together.”

After all, “the B-to-B attendee is broader and more consumer-like than in the past,” says Jessica Park of Spotify. So get ready to share the spotlight, consumer marketers — the 2018 B-to-B Dream Team is a force to be reckoned with!