Direct Marketing Companies Alandi Road Pune
marketing agency,
Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
Fulcrum Marketing is a strategic Direct Marketing Companies Alandi Road Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
communication and Direct Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Direct Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for Direct Marketing
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Direct Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Direct Marketing Companies Alandi Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.
Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.
Direct Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Direct Marketing Companies Alandi Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
Direct Marketing Companies Alandi Road PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Direct Marketing
Direct Marketing Companies Alandi Road Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Direct Marketing | Direct Marketing Companies Alandi Road Pune
Alandi Road , Pune
Alandi Road is a major road situated in the north of Pune. The locality comes under Pimpri Metropolitan Regional Development Area (PMRDA) limits. It is a developing region that connects to Bidkar Vada towards the northern end and Yerawada down south. It is located very close to the industrial zones and IT Parks of Pune. It is 18.7 km away from Pune city while and 11.2 km from Pimpri-Chinchwad. Mumbai is situated at a distance of 142 km from Alandi Road. The Government of Maharashtra has setup Pune Metropolitan Region Development Authority (PMRDA) which is the Planning and Development Authority for the Pune Metro area. The entire neighbourhood of Vishrantwadi lies along the Alandi Road. Charholi Road is located approximately 3.8 km from Alandi road. Other prominent areas situated close to Alandi Road are Alandi, Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav, Pimple Saudagar etc. Bhosari-Alandi Road, Alankapuram Road, and Charholi Road which intersect the Alandi Road and connect with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people for being the Samadhi of the 8th century Marathi Bhakti saint, Sant Dnyaneshwar. This road also passes through the famous Indrayani River. Some of the premier residential projects in Alandi Road includes Arihant Kate Estate, R K Lunkad Alankapuram II, Ravi Kiran Phase 1, RKL Anand Tarang, Sai Tirupati Greens, Spring Valley, Vision Vishweshwar Nagar among others.
Connectivity
Alandi has excellent connectivity to other parts of the city via roadways and railways. PMPML operational buses connect Alandi to the other important places like Charholi Budruk, Moshi, Chikhali, Bhosari, Chimbali, Kasarwadi, Pimple Gurav etc.
Alandi Road connects to Pune-Nashik Highway via Dehu Alandi Road and Bhosari Alandi Road, connecting the locality to the likes of Dehu, Moshi and Bhosari.
It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 15.4 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
The area has an extensive bus service and the Pimpri and Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity.
Factors for past growth
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi Road.
Factors for future growth
Transit-oriented development has been proposed along the ring road around Pune and Pimpri-Chinchwad. The areas which the ring road will pass through are Charholi, Tulapur, Alandi. Obviously, all these areas will see huge development & growth in the year to come.
Proposed & planned Infra
PMRDA has taken up major infrastructural projects such as the 128 km under-construction Ring-Road,
Proposed 23 km long Metro line,
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.
Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park
Infra development (Social & Physical)
Alandi Road offers very good social infrastructure to its residents. Some of the reputed schools in Alandi Road include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others. It also house some prominent colleges and educational institutions. These are MIT Arts, Commerce, and Science College, MIT Academy of Engineering, Modern College of Pharmacy for ladies, Dr DY Patil Medical College, Hospital & Research Centre, Dr DY Patil College of Engineering, Pimpri-Chinchwad College of Engineering etc.
Some of the leading hospitals in the Alandi include the PCMC Hospital, Yashwantrao Chavan Memorial Hospital, Aditya Birla Memorial Hospital, City Care Hospital, Niramaya Hospital, PCMC Hospital, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.
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