Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Shivaji Nagar

How does Prize Indemnity Insurance Work and Why is it so Valuable?

How to Create the Perfect Money Back Guarantee

How does Prize Indemnity Insurance Work and Why is it so Valuable?

How and Why Your Brand Should Run Instant Win Competitions

How to Design a Winning Sales Promotion

Top 5 Mistakes in Sales Promotion

We all love winning a prize, whether its through hook the duck at the local summer fete or managing to hit the bullseye on. And we love showing our emotion at being the winner by punching the air, hugging the person next to us and boasting to our friends for the rest of the year.

Whether a prize is available through a raffle, competition, or random pick-a-ticket, it is usually something of value. Prizes come in all shapes and forms from cars, holidays and simple cash. Whatever the reason, prize winning is something everyone loves.

Grabbing attention

Prize indemnity can be seen as an insurance, making events and competitions such as hole-in-one golf tournaments or pick a winning envelope from a choice of five accessible to companies that may otherwise not be able to afford the high value prizes traditionally given away during these headline grabbing contests.

This type of promotion entices new customers and builds customer loyalty whilst helping to create excitement and increased awareness of the companys brand. But for anyone running a promotion with significant value, where brand equity and confidence is as stake, its imperative your customers have confidence in your ability to pay out for these jackpot prizes. Therefore, its best to seek out prize indemnity.

When a promotion offers the chance to win a one-off prize its likely your costs are going to be either very low or very high, depending on whether the prize is won. In this situation, a brand wont want to risk having to fund the whole prize value nor will they want to keep cash reserves available in case the prize is won.

Prize Indemnity allows you to insure the promotion for lower than the prize value, meaning that if the prize is won the indemnity covers the full prize value. And if the prize isnt won, you have not had to buy a prize that goes unused yet you have still improved brand awareness and added excitement to your brand through the headline grabbing competition.

Removing the risk

Prize indemnity risks are split in to four main categories:

Where the probability of a win or a loss is solely the function of one or more mathematical formula(e) so, for example, envelope picks, roll the dice, lottery tickets.
Where sufficient data exists so that the probability of loss can be calculated as a function of historical loss frequency, for example ten pin bowling game, best out of ten basketball shots.
Where the probability of loss is purely subjective, for example TV game shows, netball shot in the net or a football cross bar kick.
Hole in One Insurance, often unsurprisingly purchased for golf tournaments to cover prizes offered to the winner of a hole-in-one contest. While the odds of making a hole in one may be quite low, there is always a chance that one of the more experienced golfers may just do it. Equally, even events like home run contests, retail store promotions, or half-court shots during a professional tennis game can also be covered with the proper prize indemnity insurance.
All round assurance

Prize indemnity insurance also protects the prize winner by ensuring that they will actually receive the promised prize, because the insurer has committed to paying for it. This means your offering is fully transparent, fully viable and in turn protects your brand, giving you plenty of good news stories and happy hugging moments to share to the wider world, helping you spread the love.

Its a win win all round.