Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d sales consultant , door-to-door sales technique and d2d sales consultant in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d sales consultant ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d sales consultant and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Shirur

Covert and Public Service Advertising

As evident from the word “covert”, this type of advertising aims to integrate the advertising with the non-promotional mediums. This practice is most-commonly found in films. For example, billboards of the products may be shown in the film for a prolonged period of time. Or a character in the film may mention the name of the brand again and again. At other times the director may present the product as an integral part of the film. For example, the cars featured in several action flicks. Remember the Cadillac in Matrix Reloaded and BMWs in James Bond movies.

It is a fact that these tactics seem to be high profile and also seem to require a lot of bucks. Only established brand names have used such form of advertising. Not everyone has the financial prowess to use this form of advertising. However, there are ways through which you can also promote your product or service. Maybe contributing an article in local daily will work well for you. You can mention your brand quite subtly there. On the Internet too, covert advertising is a hot trend. You can blog about the product or ask a well-known blogger to write about your product or service. However, this should be done inconspicuously.

As opposed to covert advertising, public service advertising aims at spreading awareness about issues that are relevant to public interest. Such ads may quote a political viewpoint, a philosophy, or a religious concept. Such humanitarian ads are usually broadcasted on the radio or television, though they can also appear in newspapers and magazines. A PSA or Public Service Announcement is aimed to alter public attitudes on issues ranging from health, safety, and conservation.

Most of the PSA ads use celebrities in order to gain attention. Others focus their ads on the risks that can come to men, women, and children. In recent years, it has become quite common in US to broadcast the public service ads just after or in between the programs that relate to public service in any way. They provide information such as the toll free help lines, websites and addresses. In general, the public service ads are about rape, HIV, cancer, child abuse, domestic violence, and civil rights.

While public service advertising is not as popular as paid advertising, it should be given due importance. All across the world, such type of advertising is now widely used. In fact, in US, public service advertising was once a requirement if the radio and television stations were to get their licenses from Federal Communications Commission (FCC).

Public Service Advertising should carry a short and to the point message. The advertisement should be made keeping the target audience in mind. As it is not about buying a product but a change in the attitude altogether, the advertisements have to be amply clear and the message should prompt the people to take a step forward. If the shift in the mindsets of people does not happen, then the ad is not conveying the message properly. For this reason, the PSA’s are often dramatic and expressive.

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Articales from http://www.managementstudyguide.com

Qualities of a Successful Sales Man

Qualities of a Successful Sales Man

Being a Salesman can be a big challenge. For those who are adept at the art of consultative selling, the entire process of building a prospect, designing and presenting solution and closing the sale becomes an interesting game. Those who have a passion for selling enjoy the consultative sales process. For the successful sales managers, selling is their passion and gives them a high.

Consultative selling process is a highly creative game for those who perceive it to be. Getting into customer’s shoes, trying to feel his pains and coming out with solutions that can alleviate his pain or satisfy his need and make him happy can be a satisfying experience.

Being successful sales person calls for quite a bit of training. Besides, they tend to possess certain qualities that are inherent to their nature too. For those who do not have these necessary qualities, training and a conscious effort to imbibe the right attitude and qualities will help. With practice everyone can become perfect.

First and foremost the consultative sales person you will notice has empathy as well as a respectful attitude towards his clients as well as prospects. He tends to give due importance to customer or prospects words without taking anything lightly. With every customer, he automatically builds a special emotional connect with the customer at various levels. It would not be a surprise to see the customer regarding him as a friend or an advisor beyond his role as a sales person. The best sales person will not think twice before taking up for his customer and having to take on his own management in order to leave no stones unturned to help customer or to walk an extra mile. Every customer relationship is important and it pays to nurture the same. The sales person does not look for short term and transactional gains, but in the long run the business that he wins and retains the customer will be really worth it.

You will find the Sales and Marketing managers having a approachable and likable personality. They are always well groomed, well dressed and present themselves well too. Apart from the Organization that they represent, they shine through their own personal charisma too. An approachable personality always finds himself getting accepted by the customer. In a consultative mode of selling, the sales person engages with the customer to understand his business. The customer on the other hand, looks at the sales person as some kind of an advisor who has his interest at heart and can advise the right solution to help. Thus the amount of trust that the customer places upon the sales person is tremendous. In all cases, besides the Organizational reputation and image, it is the personal integrity of the sales person that counts when it comes to consultative selling. The customer goes by the trust and emotional connect that he is able to feel with the sales person. One of the most important ingredients that make for a successful sales person is his personal integrity. In having to play the role of a seller as well as an advisor to the customer, he finds himself playing dual roles and in some cases, gains inside information about the customer’s business too. In all cases, it is the integrity of the person that helps build his reputation as well as his Organization’s reputation in the long run.

A thirst to learn, to listen, to see and observe anything new is another trait that you will find in the successful consultative sales person. A quest and passion for meeting people, keen listening and an approach to solving people’s problems go a long way in making of a successful consultative sales person.

When Challenging Your Customer Backfires

Whether you call it “provoking” or “challenging” the customer, the insights-led sales approach so popular today isn’t effective when you’re trying to renew a customer or get them to pay more for your solution. In fact, for those conversations, that disruptive-minded approach could drive good customers right into the arms of your competition.

That’s according to two recent academic studies—one on renewals, the latest on communicating price increases—by social psychology professors who put would-be customers into buying simulations and measured their reactions. The results aren’t based on how top-performing salespeople behave or claim to behave; they’re based on how potential decision-makers respond to different types of stories when they’re presented to them.

“Fifty-fifty, or worse.”

That’s how nearly 70 percent of respondents to a recent Corporate Visions survey, discussed here, say their price increase requests—what we’re calling the “why pay” message—go over with customers.

But perhaps of most interest—now that we’ve conducted original research aimed at testing the best approach for framing a price increase—is the finding that two of the least used approaches, as identified by the survey, are the most effective approaches when it comes to communicating price increases, according to the research.

Only 7 percent of respondents to the survey said they anchored a higher price before providing a discount when introducing a price increase. In addition, only 18 percent of respondents justify a price increase by reinforcing the cause of status quo bias. Our research found that both these approaches are important factors in terms of executing a price increase message with maximum effectiveness.

Granted, in the survey, respondents were all over the map in terms of how they described their approach to introducing and explaining price increases to customers. But if anything, that speaks to just how much confusion and uncertainty there is in the market in terms of how to carry out this conversation out with impact and precision.

That’s why we worked with Dr. Nick Lee, a professor of marketing at the Warwick Business School in the U.K., to design research intended to answer the following questions: What is the most effective message for communicating a price increase? In other words, what is the best message for passing along price increases to expand revenue while minimizing risk?

The Study

The experiment was structured to assess three areas critical to the effectiveness and reception of a price increase message: attitudes, how likely a customer is to renew, and how likely they are to switch to a different vendor.

To begin, we recruited 503 participants to take part in an online experiment. At the outset of the study, participants were instructed to imagine they ran a small business and that two years ago, they needed to do something to improve employee satisfaction and retention rates because employee turnover was high and it was too expensive to keep hiring and training new people.

One of the steps these business owners took included signing up with a vendor who could help promote the company’s health and wellness program for employees. The hope was that increasing employee participation would increase employee satisfaction and reduce turnover. At the time, only 20 percent of employees subscribed to the health and wellness program. The goal was to increase that to 80 percent—the benchmark for businesses with world-class employee retention rates.

The two-year contract the company signed was nearing its conclusion, and it was time to renew with that vendor or choose an alternative.

Participants were told they’d recently met with some of the other providers they originally considered to see what’s changed in the last two years. They’ve all made improvements and introduced new capabilities, and while some of the improvements are appealing, nothing really stands out. In addition, pricing appears to be similar to what they are already paying.

However, the current vendor partner is now asking for a price increase for the next two-year agreement.

However, the current vendor partner is now asking for a price increase for the next two-year agreement.

But here’s what participants didn’t know: They were divided evenly into six groups and placed into different message conditions, each of which took a different approach to framing the price increase. Importantly, in each condition, the message opened by documenting the business results to date, and all of them proposed the same four percent rate of increase to the annual cost of the program. The six approaches are described below:

Introduce Unconsidered Need – This message introduced new research that revealed a new opt-out approach to increase plan participation, whereby the company would “flip” its current opt-in approach and all employees would be automatically enrolled. It explained that this would require some new services which cost four percent more, but assured the customer that they would recover that within a year based on improved performance.

Improved Capabilities with Anchor – This message explained how the customer would be getting new capabilities as part of their renewal to increase performance and progress on their top goals. It explained, however, that these new, advanced capabilities will add eight percent to the annual cost of the plan. But, the vendor agreed to reduce that by half because they are a good customer, resulting in a four percent increase.

Improved Capabilities with Anchor and Time-Sensitive Discount – Again, this introduced the improved capabilities in the same way, and explained how they will increase performance. And, it described how this will add eight percent to the annual cost. But it then offered a time-sensitive discount that said: If you renew before the end of the month, those additional costs will be reduced by 50 percent, for a net four percent increase.

Cite External Cost Factors – This message blamed the price increase on outside cost pressures. Specifically, regulations and responses that necessitate an eight percent cost increase. In a friendly gesture, this approach used an anchor, explaining that the vendor is willing to absorb half of that extra cost burden, but must pass along the remaining four percent increase in annual program cost.

Reinforce Status Quo Bias – This message justified the price increase by reinforcing status quo bias—reminding customers about the potential risks of making a change, and about how much time and energy bringing in a new vendor could require. It also introduced the new and improved capabilities and expected positive impact on performance, while proposing a straight four percent price increase associated with the advanced solution and anticipated improvement in results.

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