Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Swargate

How to Create the Perfect Money Back Guarantee

Giving consumers the flexibility to try new products without the worry of wasting their hard-earned funds, Money Back Guarantee promotions are taking off in the sales promotion arena. The simple mechanism offers a full money back guarantee for those who arent entirely satisfied with their purchase, kicked off by the consumer letting you know why theyre unhappy with the product.
Money Back Guarantee promotions are simple to run, but there are still some points to consider to ensure they help meet your objectives. Our quick guide will outline where Money Back Guarantee promotions work best and what should be thought about.

Why is a Money Back Guarantee great?

Money Back Guarantee promotions are extremely low cost to deploy, requiring only print and design costs to be either incorporated into your packaging.
This mechanism conveys confidence in your product, showing you are certain that customers will enjoy it and want to purchase it again! In turn, this can garner trust within your audience base.
It adds an element of difference over your competition with your product, the consumer has no risk. If they dont like it, they get their money back they wouldnt get this with most of the other products on the shelves!
Consumers who dont see themselves as your core audience members may be swayed to buy your product for the first time as they too have nothing to lose from stepping out of their comfort zone.
This mechanism is excellent when trialling products, with any consumers requesting their money back actually providing valuable feedback through the claim process.
It is less risky than many other promotional mechanisms as most consumers are unlikely to remember to claim unless they are severely dissatisfied

What needs to be considered?

Its important to qualify what counts as unsatisfied before launching this type of promotional campaign. For example, if a customer left a product to go past its best before date and then didnt like it, should you still be liable? It is important to ensure genuinely dissatisfied consumers feel they are listened to, whilst putting clear guidelines in place.
This is one of the harder mechanisms to calculate redemption rates for, especially for products new to the market, but it is by no means impossible! By working with a sales promotion agency, you will be guided by their years of experience and their vast database of industry knowledge. They will provide you with up-to-date and realistic promotional information to enable the redemption rate to be accurately estimated.
This mechanism doesnt come with attention grabbing headlines there are no cars or holidays being given away. But dont underestimate the power of buyers who want quality over excitement, and the impact this can have on positive brand endorsement.

Case Study

REVLON:

Revlon wanted to guarantee customer satisfaction, within South Africa, of their Gel Envy Diamond Top Coat product through a money back guarantee.

A nationwide campaign was launched, which innovatively used WhatsApp to allow customers to upload their till receipt, saving both time and money for those the small proportion of those dissatisfied with the product. The use of positive marketing and bespoke hashtags led to real consumer buzz around the promotion and, ultimately, sales uplift for Revlon.

Mando provided promotional consultation, a fixed fee service to cover the face value of all money back claims, the set-up of all infrastructure including bank accounts, and the management of all validations.

DANONE DANACOL:

Danone Danacol wanted to entice first-time purchasers of their health yogurt drink. Via a TV commercial, they challenged consumers to try the drink for 14 days. Those who believed the product brought little benefit to their cholesterol levels after the two weeks were promised a full money refund on their 3-pack purchase.

The promotion was so successful in increasing new customer purchases that it was rolled out throughout Europe, where it continued to entice consumers to give the product a try.

Mando provided promotional consultation, statistical analysis to predict redemption rates split by country, and a fixed fee service to cover the face value of all money back claims to eliminate all potential risk.