Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d sales agencies , door-to-door sales technique and d2d sales agencies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d sales agencies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d sales agencies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Narayan Peth

Objectives and Importance of Advertising

Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited.

Let us take a look on the main objectives and importance of advertising.

Objectives of Advertising

Four main Objectives of advertising are:

i. Trial

ii. Continuity

iii. Brand switch

iv. Switching back

Let’s take a look on these various types of objectives.

1. Trial: the companies which are in their introduction stage generally work for this objective. The trial objective is the one which involves convincing the customers to buy the new product introduced in the market. Here, the advertisers use flashy and attractive ads to make customers take a look on the products and purchase for trials.

2. Continuity: this objective is concerned about keeping the existing customers to stick on to the product. The advertisers here generally keep on bringing something new in the product and the advertisement so that the existing customers keep buying their products.

3. Brand switch: this objective is basically for those companies who want to attract the customers of the competitors. Here, the advertisers try to convince the customers to switch from the existing brand they are using to their product.

4. Switching back: this objective is for the companies who want their previous customers back, who have switched to their competitors. The advertisers use different ways to attract the customers back like discount sale, new advertise, some reworking done on packaging, etc.

Basically, advertising is a very artistic way of communicating with the customers. The main characteristics one should have to get on their objectives are great communication skills and very good convincing power.

Importance of Advertising

Advertising plays a very important role in today’s age of competition. Advertising is one thing which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer. Advertising is an important part. Lets have a look on how and where is advertising important:

1. Advertising is important for the customers

Just imagine television or a newspaper or a radio channel without an advertisement! No, no one can any day imagine this. Advertising plays a very important role in customers life. Customers are the people who buy the product only after they are made aware of the products available in the market. If the product is not advertised, no customer will come to know what products are available and will not buy the product even if the product was for their benefit. One more thing is that advertising helps people find the best products for themselves, their kids, and their family. When they come to know about the range of products, they are able to compare the products and buy so that they get what they desire after spending their valuable money. Thus, advertising is important for the customers.

2. Advertising is important for the seller and companies producing the products

Yes, advertising plays very important role for the producers and the sellers of the products, because

Advertising helps increasing sales

Advertising helps producers or the companies to know their competitors and plan accordingly to meet up the level of competition.

If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product. Advertising helps making people aware of the new product so that the consumers come and try the product.

Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.

The demand for the product keeps on coming with the help of advertising and demand and supply become a never ending process.

3. Advertising is important for the society

Advertising helps educating people. There are some social issues also which advertising deals with like child labour, liquor consumption, girl child killing, smoking, family planning education, etc. thus, advertising plays a very important role in society.

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Articales from http://www.managementstudyguide.com

Role Play by Consultative Salesman

Role Play by Consultative Salesman

Whenever you attend any sales seminar or workshops, in all probabilities you get to hear about consultative approach to selling. This buzz word has caught up in the recent past with all organizations. Historically business was always profit oriented and selling the product or service was more important for Organizations. Sales figures and bottom lines were the only areas of focus as far as the managements were concerned for they measured their success and performance based on these two parameters. Even today these two areas remain the benchmarks of organizational growth and score card. Few decades ago there was a shift from selling to customer service and customer satisfaction. Management experts began talking about the need for organizations to focus on exceeding customer expectations. Marketing and sales theories were re-written and the gradually, all organizations turned to consider customer as the king. This orientation was further supported by the quality systems and the value systems adopted by the organizations to define their business processes and operations. In the area of sales and the approach to selling, the customer centric approach led to the growth of the concept called “Consultative Selling”.

Consultative selling approach demands a different orientation and thinking on the part of the salesman. The Sales person happens to engage with the customer and put himself into the customer’s shoes to be able to define the needs and help build a solution that addresses the customer’s business needs. In siding with and working in the interest of the customer, the salesman represents the customer in his Organist ion. On the other hand, he is the representative of the seller Organization as far as the client is concerned. The client gets to know the Organization through the salesman and his interactions as well as engagement and responsiveness. Thus with consultative approach the salesman brings the two entities together at a different level or platform of interaction which results in successful, mutually beneficial and win- win interaction and relationship for both the parties concerned.

In having to play a different role and manage relationship between the two organizations, the consultative salesman has got to be sensitive to manage a lot of soft issues and take several factors into consideration. One of the key factors that has got to be managed and addressed by the salesman is the difference in the language and cultures of the two organizations. No two organizations will have common culture or outlook. Every organizational culture and language would be different. In such a situation, it becomes important to understand each one’s expectations and style of thinking and find common approach to create a fruitful partnership. It is but natural that the Buyer Organization would always speak the sales language recognizing and pushing for sales while the customer would look not only at the product or service that they are buying but the value addition that they would get by associating with the buyer’s Organization and the product. While the seller Organization keeps looking at incremental sales or the price, the buyer is always looking at discount or cheaper price and service. In such a situation it becomes the responsibility of the sales manager to manage both the parties’ expectations and build relationship based on win-win approach.

In current times, no seller can be aggressive or coerce the client to buy. Any overtures or explicit exhibition of power or position as a buyer does not go well with the customers. There is only one way of engaging with the customer which is by building relationship based on superior value proposition. This approach can work only with consultative mode of selling. Understanding of the role of consultative salesman provides useful direction for the grooming of tomorrow’s sales and marketing managers.

When Challenging Your Customer Backfires

“Fifty-fifty, or worse.”

“Secondly, we’ve also added a new smartphone app with online tools, including automatic result tracking, and integration with popular fitness trackers. In tests, these touches have been shown to help your employees get more benefits from health and wellness programs, and feel like they’re making progress on their goals. The result has been shown to create higher employee plan satisfaction.”

“The first is a new weekly report that shows non-participants in the program how much benefit that those who are participating are seeing in terms of their fitness and wellness, as well as how much they are saving, and benefiting in terms of healthcare, by being part of your plan versus the alternatives. This kind of communication, on a monthly basis, will provide a gentle nudge to help encourage them to get into the program for the great benefits.

15.5 percent less likely to renew with their current vendor, compared to participants in the new capabilities with time discount condition, the highest performing message in this area.

16.3 percent more likely to switch to another vendor, relative to participants in the status quo bias reinforcement condition, which performed the best in this measure.

18.8 percent less favorable attitudes toward the message, compared to participants in the new

Anchor price increase high, introduce loyalty discount: “The new services and functionality will add approximately eight percent to the annual cost of your plan. However, if you renew before the end of the month, we will reduce the price increase by 50 percent, making it just a four percent overall increase to get this level of service. You’re making great progress. Stick with our program for another two years, and I know you’ll get to your 80 percent participation goal and further increase your employee retention rates.”

As you look at making a renewal decision, it’s important to realize that you are at a critical point in this journey and that it’s important to maintain momentum to achieve your ultimate participation and retention goals. Any change to the program at this point could create an unnecessary risk of losing the positive gains you’ve made.

Below is an example of the best performing messages in the study (not meant to be a script, but a framework for your consideration):

But here’s what participants didn’t know: They were divided evenly into six groups and placed into different message conditions, each of which took a different approach to framing the price increase. Importantly, in each condition, the message opened by documenting the business results to date, and all of them proposed the same four percent rate of increase to the annual cost of the program. The six approaches are described below:

But perhaps of most interest—now that we’ve conducted original research aimed at testing the best approach for framing a price increase—is the finding that two of the least used approaches, as identified by the survey, are the most effective approaches when it comes to communicating price increases, according to the research.

capabilities with timed discount condition, which performed the best in this regard.

Cite External Cost Factors – This message blamed the price increase on outside cost pressures. Specifically, regulations and responses that necessitate an eight percent cost increase. In a friendly gesture, this approach used an anchor, explaining that the vendor is willing to absorb half of that extra cost burden, but must pass along the remaining four percent increase in annual program cost.

Document results to date: “You have made great progress on your goals over these last two years. You’ve seen health and wellness program participation grow from 20 percent to 50 percent. Your employee satisfaction scores are up, and you’ve said some employees have even taken the time to thank you for the changes you’ve made. In addition, your employee retention rates have started to improve, which you said was the ultimate goal of making these changes.”

Granted, in the survey, respondents were all over the map in terms of how they described their approach to introducing and explaining price increases to customers. But if anything, that speaks to just how much confusion and uncertainty there is in the market in terms of how to carry out this conversation out with impact and precision.

However, the current vendor partner is now asking for a price increase for the next two-year agreement.

Improved Capabilities with Anchor and Time-Sensitive Discount – Again, this introduced the improved capabilities in the same way, and explained how they will increase performance. And, it described how this will add eight percent to the annual cost. But it then offered a time-sensitive discount that said: If you renew before the end of the month, those additional costs will be reduced by 50 percent, for a net four percent increase.

Improved Capabilities with Anchor – This message explained how the customer would be getting new capabilities as part of their renewal to increase performance and progress on their top goals. It explained, however, that these new, advanced capabilities will add eight percent to the annual cost of the plan. But, the vendor agreed to reduce that by half because they are a good customer, resulting in a four percent increase.

Improved Capabilities without Anchor – This message was the same as the one above, except there was no “anchoring” of a higher price point to begin with. It simply presented the new capabilities and performance as a justification for a four percent price increase.

In addition, participants in the provocation-based message were:

Introduce new capabilities: “Over the last two years we’ve been developing new capabilities to drive more satisfied participants, as well as give you confidence that your program is keeping pace with anything else available in the market today. As you consider your renewal with us, we wanted to let you know about two new services we think can have a tremendous impact on your goals:

Introduce Unconsidered Need – This message introduced new research that revealed a new opt-out approach to increase plan participation, whereby the company would “flip” its current opt-in approach and all employees would be automatically enrolled. It explained that this would require some new services which cost four percent more, but assured the customer that they would recover that within a year based on improved performance.

Not to mention that bringing in another vendor would require you to invest time in getting them up to speed and money on implementation costs and other changes that you won’t have to spend if you continue working with us.”

One of the steps these business owners took included signing up with a vendor who could help promote the company’s health and wellness program for employees. The hope was that increasing employee participation would increase employee satisfaction and reduce turnover. At the time, only 20 percent of employees subscribed to the health and wellness program. The goal was to increase that to 80 percent—the benchmark for businesses with world-class employee retention rates.

Only 7 percent of respondents to the survey said they anchored a higher price before providing a discount when introducing a price increase. In addition, only 18 percent of respondents justify a price increase by reinforcing the cause of status quo bias. Our research found that both these approaches are important factors in terms of executing a price increase message with maximum effectiveness.

Participants in the provocative condition were found to have:

Participants were told they’d recently met with some of the other providers they originally considered to see what’s changed in the last two years. They’ve all made improvements and introduced new capabilities, and while some of the improvements are appealing, nothing really stands out. In addition, pricing appears to be similar to what they are already paying.

Reinforce causes of status quo bias: “When you signed up two years ago, you really did your homework and looked at a lot of options before getting your entire team to come to a consensus and choose our company. It was a long process that involved a lot of people, but you ultimately arrived at a big decision to bring this program on board.

Reinforce Status Quo Bias – This message justified the price increase by reinforcing status quo bias—reminding customers about the potential risks of making a change, and about how much time and energy bringing in a new vendor could require. It also introduced the new and improved capabilities and expected positive impact on performance, while proposing a straight four percent price increase associated with the advanced solution and anticipated improvement in results.

That’s according to two recent academic studies—one on renewals, the latest on communicating price increases—by social psychology professors who put would-be customers into buying simulations and measured their reactions. The results aren’t based on how top-performing salespeople behave or claim to behave; they’re based on how potential decision-makers respond to different types of stories when they’re presented to them.

That’s how nearly 70 percent of respondents to a recent Corporate Visions survey, discussed here, say their price increase requests—what we’re calling the “why pay” message—go over with customers.

That’s why we worked with Dr. Nick Lee, a professor of marketing at the Warwick Business School in the U.K., to design research intended to answer the following questions: What is the most effective message for communicating a price increase? In other words, what is the best message for passing along price increases to expand revenue while minimizing risk?

That’s why we worked with Dr. Nick Lee, a professor of marketing at the Warwick Business School in the U.K., to design research intended to answer the following questions: What is the most effective message for communicating a price increase? In other words, what is the best message for passing along price increases to expand revenue while minimizing risk?

The experiment revealed that the provocation-based message that introduced an unconsidered was the least effective in terms of framing a price increase.

The experiment was structured to assess three areas critical to the effectiveness and reception of a price increase message: attitudes, how likely a customer is to renew, and how likely they are to switch to a different vendor.

The Results

The results reveal that the winning messaging framework embodies two things: First, it will reinforce the status quo while introducing key, new capabilities. It will also anchor high with the new price, before giving a loyalty discount to sign the renewal.

The Study

The two-year contract the company signed was nearing its conclusion, and it was time to renew with that vendor or choose an alternative.

There’s a good time and a bad time time to challenge your customers. What this research reveals is that it’s a bad time to do so when you’re trying to keep your customers and convince them to pay more. The results also confirm that communicating with prospects and customers across the buying lifecycle isn’t a one-size-fits-all thing. While a disruptive message plays well when you’re trying to defeat the status quo bias and displace your prospect’s incumbent, it shouldn’t be applied universally—no matter how popular the approach might be.

To begin, we recruited 503 participants to take part in an online experiment. At the outset of the study, participants were instructed to imagine they ran a small business and that two years ago, they needed to do something to improve employee satisfaction and retention rates because employee turnover was high and it was too expensive to keep hiring and training new people.

Whether you call it “provoking” or “challenging” the customer, the insights-led sales approach so popular today isn’t effective when you’re trying to renew a customer or get them to pay more for your solution. In fact, for those conversations, that disruptive-minded approach could drive good customers right into the arms of your competition.

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face to face marketing , college Advertising, b2c Activation, online promotions,

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