Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Shirur

Avoid the Heartburn from Channel Marketing Value Meals!

Lets face it: weve all ordered the value meal at our favorite fast food joint. Theyre often cheap, fast, and easy.

But consumers are shying away from these menus, with healthy menu options becoming a priority for 58% of respondents in a recent survey. It seems many people are in search of more fulfilling and satisfying options that help them achieve their goal of a healthier lifestyle.

Channel-marketing organizations have their own version of the value meal: the campaign-in-a-box. You know how it works:

Product Marketing creates a campaign based on the features and benefits of the product of the quarter

Channel Marketing posts it on the partner portal for partner downloads

Partners launch the campaign to varying degrees of success

However, are these channel value meals really fulfilling a partners version of a healthy lifestyle? Are they feeding the pipeline, trimming the fat, and leading to better numbers at the bottom line?

SiriusDecisions estimates that more than $10 billion in marketing development funds (MDF) are wasted each year in the channel. And partners regularly report that their supplier partners campaigns contribute only a small amount to their total pipeline and revenue.

SiriusDecisions also notes that less than 20% of partners actively participate in channel-marketing programs because they dont see the value of campaigns that fail to hit the mark.

The right recipe for the campaign value meal

The overriding problem in channel marketing is that most channel-campaign assets are product focused, so they dont always address the key challenges customers may be facing. And, they rarely provide insights into the unknown, unseen, or under-appreciated exposures customers may not even be aware of.

Here are a few ideas on how to up-level your campaign-in-a-box assets to get greater return on your channel marketing investments.

Avoid the competitive bake-off. Channel-marketing assets that focus on your product only prepare partners to compete against another solution. Thats certainly helpful in later-stage buying cycles, but it doesnt combat the no decision challenge. More than 60% of opportunities registered in CRM systems end in no decision, which means that the prospect decided that what theyre doing today is good enough. All the product-focused campaign assets in the world wont help if a customer doesnt see why they have to change at all.

Address why a customer should change from the status quo. Marketers and sales operations teams regularly quote research that customers are 60% through their buying journey before they engage a supplier. However, they often reach those conclusions in a vacuum, without insights into external market factors, competitive benchmarks, or other meaningful factors. Thats where a channel-marketing organization can make the most impact in their campaign assets.

Integrate strategy and messaging across marketing and seller-enablement assets. Instead of using your product as the design point for your channel-marketing and enablement materials, use the customer as the focus. Start providing your target customer with insight and opportunities that would make a big difference in their business. Then define the resolution of those issues in terms that lead them down the solution path that only you can offer. With that content in mind, you can create insightful channel content that helps partners tell the why change story, instead of just pitching product.