Account based marketing Outsourcing firm Wagholi Pune
marketing agency,
Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
Fulcrum Marketing is a strategic Account based marketing Outsourcing firm Wagholi Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
communication and Account based marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Account based marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for Account based marketing
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Account based marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Account based marketing Outsourcing firm Wagholi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.
Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.
Account based marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Account based marketing Outsourcing firm Wagholi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
Account based marketing Outsourcing firm Wagholi PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Account based marketing
Account based marketing Outsourcing firm Wagholi Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Account based marketing | Account based marketing Outsourcing firm Wagholi Pune
Wagholi , Pune
Overview
Wagholi is a suburb situated in the north-eastern parts of Pune City. It is strategically located on the Pune-Ahmednagar Highway. Primarily it was a major industrial area of Pune but over the past few years the locality has developed rapidly and has become prime residential destination for those looking for affordable homes. This locality comes under the limits of PMC. It enjoys excellent connectivity to other parts of central Pune and IT hubs such as Hadapsar and Kharadi. Located on the Ahmednagar road, Wagholi enjoys great connectivity to places like the Bund garden, Solapur highway and Airport and is now home to a number of malls, multiplexes, hotels and departmental stores to cater to the varying needs of the local population. It also enjoys easy accessibility to areas such as Mundhwa and Ranjangaon. Wagholi falls on a four-lane highway connecting Pune and Ahmednagar. Some of the prominent localities located close to Wagholi are Lohegaon, Dhanori, Vadgaon Sheri, Kharadi, Viman Nagar, Kharadi etc. Some of the key residential projects in Wagholi are Kolte Evy Estate Apartment, Rohan Abhilasha, Unicorn Sai Sankul, Nyati Elan among others.
Connectivity
Nagar Road which intersect Wagholi. This locality is surrounded by Lohegaon Road and Wadegaon Road on the either side. NH27 passes through the centre of the locality and connect Wagholi to the prime areas of Pune.
Pune International Airport located at a driving distance of 11 km via Lohegaon Road which can be covered in less than half an hour.
Hadapsar, Ghorpuri, Pune Junction, and Shivajinagar are its nearby railway stations. However, However, Hadapsar is the nearest railway station to Wagholi which is located at a distance of 10 km.
Factors for past growth
The area’s close proximity to employment hubs of Kharadi, Hadapsar and Viman Nagar makes it a preferred locality for Pune’s working population. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Wagholi have get momentum.
It is also located in close proximity to major industrial zones like Ranjangaon and Shikrapur, which is another reason behind increasing demand for property here.
Several industrial and automobile companies are located nearby and people working in these industries majorly seek homes in Wagholi.
Proposed & Planned Infra
The Nagar road has been widened to six lanes. Also, the area is proposed to be a dead end to the ring road which will be planned to surround the city. Once operational will reduce the traffic time by 10-15 min.
Proposed flyover on the road connecting Wagholi to Shikrapur in the opposite direction.
Infra development (Social & Physical)
Civic infrastructure is excellent in Wagholi and residents can expect good social amenities like retail outlets, reputed educational institutions and leading hospitals nearby. Some of the reputed educational institutions like Jyotirmay International School, Podar International School, The Lexicon International School, Kidzee Pre School, Wagheshwar English School & Junior College, Eurokids, Sharad Pawar International School and Dhole Patil College of Engineering are located in the vicinity. It also house some good colleges nearby. These are Wageshwar Junior College, GH Raisoni Institute of Engineering, Vedant MBA College Wagholi, Shree Ramchandra College of Engineering, JSPMs Charak College of Pharmacy and Research among others.
Apart from that, other regular amenities like Banks, ATMs and Hospitals are also present in Wagholi. A number of infrastructural upgradations to improve the road connectivity are also on the cards for Wagholi.
It houses some quality healthcare facilities to its residents. Govt Sub Hospital, Lifeline Hospital, Imax Multispeciality Hospital, Columbia Asia Hospital, Medipoint Hospital, and Sahyadri Super Speciality Hospital Nagar Road are some of the famous hospitals in and around Wagholi.
Inorbit Mall, Pulse Mall, Creativity Mall, SGS Mall, Seasons Mall, The Pavillion Pune, Jewel Square etc are located close to Wagholi. It also houses retail outlets of national and international brands such as Wheel Sports, Sairam Retail Outlets, Sarwottam Awhalwadi Retail Outlet, Max Fashion, Idea Retail Store, Reliance Express Store, Jockey Store, Cantabil Retail India Ltd, and My Jio Store to name a few.
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