Best Marketing Services Company in Visakhapatnam | Marketing Agency in Visakhapatnam

September 23, 2019September 23, 2019dilipfulcrum

We are a full-marketing service Company in Visakhapatnam. Marketing Digital, Marketing Social, traditional Marketing and Event management and Event Marketing.

Is your brand ready to tap into this lucrative multicultural market? From consumer insights to strategy and creative to customer engagement, Fulcrum Marketing is the one-stop agency that connects your brand with multicultural consumers and accelerates business growth.

Fulcrum Marketing has provided its clients with insightful marketing strategy that drives result-oriented and cost-effective advertising and Marketing campaigns. We serve a wide range of industries including automotive, consumer packaged goods, financial, healthcare, real estate, retail and non-profit. An ever-changing multicultural marketplace demands new ways of doing business.

Multicultural marketing has evolved from translation to adaptation and from transcreation to nowadays, a multicultural-specific strategy. At Fulcrum Advertising, we stay on top of these market trends and therefore, our clients benefit from our strategic insights.

we have the ability to serve our clients’ national marketing and advertising needs. Our biggest asset is our professional team that is dedicated to serving and meeting our clients’ every need. This focus on excellence and results helps our clients exceed their strategic marketing goals, raise their brand awareness and reputation to the next level.

Best Marketing Services Company in Visakhapatnam

Feet On Street Marketing
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Visakhapatnam

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Often called the ‘Jewel of the East Coast’, Vizag is a port city located at the southeast coast of India. Its, in fact, the third-largest city on the east coast of the country. The city is the administrative headquarters of the district of Visakhapatnam, another name for the city, in Andhra Pradesh.

Vizag is situated amongst the hills of the Eastern Ghats. While resting in these hills, the city faces the mighty Bay of Bengal. Just like Goa in the west, Vizag contains many pristine beaches and picturesque areas. Climate-wise, the humidity in this city remains quite high because it lies by the sea. The temperatures don’t alter much throughout the year. The location of the city and its climate, therefore, attract tourists all year round.

Vizag is an industrial city. Besides a major steel plant, it hosts many other heavy industries owned by the state. It also has the countrys oldest shipyard and Indias largest naval base – INS Kalinga. Health-tourism is an industry in the making in the city. This industrial scenario attracts migrant workers from all across the country.

Stats And Facts

The population of Vizag, as per the provisional reports of the Census 2011, is 17,30,320

The citys sex ratio is above the national average at 977 per 1000 males. Child sex ratio, although not impressive, is still well above the national average at 959 per 1000 boys

The average literacy rate as per Census 2011 in the city is 82.66%

Demographically, Vizag is diverse. There is a rich concentration of Oriya, Punjabis, Marwaris, Bengalis, Malayalees, and Tamils. The local language, however, is Telugu

Buddhist influence has loomed large over the citys history with so many relics like ancient Buddhist monuments suggesting the rule of a Buddhist empire far back in time

Vizag, also known as Visakhapatnam, is also referred as the ‘City of Destiny’, ‘Coromandel Coast’, ‘Goa of the East Coast’ and ‘Steel City’

Vizag Bustling Industrial Sector

Vizag is an industrial powerhouse, despite the fact that it was traditionally a fishing town. Today, both industry and fishing co-exist in their respective spheres
The international port in the city contributed greatly to the development of the steel, petroleum and fertilizer industries
Some of the industrial giants whose factories and units are located in Vizag are Hindustan Shipyard Ltd., Hindustan Petroleum Corporation Ltd., Bharat Heavy Plate and Vessels Ltd., and Visakhapatnam Export
Vizag is also a hub for the export of iron ore and other minerals. The surrounding states are mineral-rich regions and these are transported by rail or road and then exported to countries like China
The Economic Zone in the city houses prominent industries such as Reliance, Birla and Hindustan Petroleum Corporation Ltd

Connectivity

Vizag is connected by air through the Visakhapatnam airport. Daily flights connect the city to important domestic cities like Mumbai, Delhi, Bengaluru, Chennai, Kochi and Kolkata and international cities like Singapore and Dubai
The city is connected by rail to various cities across the states of India. The Visakhapatnam Railway Station is on the Chennai Central-Howrah station route. To improve the train service in the city, a suburban railway station called Duvvada railway station is being developed into a satellite hub
The NH 5, a national highway that is part of the Golden Quadrilateral project, connects Vizag with other major Indian cities. Cargo transport occurs through this system. The city roads also connect the residents to different towns and cities in Andhra Pradesh
The residents use Andhra Pradesh State Road Transport Corporation (APSRTC) buses to travel around the city

Best Marketing Services Company in Visakhapatnam

The Revenue Growth Methodology

The 3-Step Sales Strategy

Step Pricing Strategy

Step Go-To-Market Strategy

Step Customer Experience Strategy

Step Product Strategy

The Segmentation Strategy

Step Customer Success (CS) Strategy

Step Marketing Strategy

Start a Retail Business

Best Marketing Services Company in Visakhapatnam

Feet On Street Company in Visakhapatnam,
Door To Door Marketing Company in Visakhapatnam
Face to Face Marketing Company in Visakhapatnam
Street Marketing Company in Visakhapatnam
Field Marketing Company in Visakhapatnam

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marketing Professional in Anushakti Nagar

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Anushakti Nagar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Professional in Anushakti Nagar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.

marketing Professional in Anushakti Nagar

Brand Activation Services

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits (FAB) of your product.

Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the Fulcrum Promotions approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

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November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and one to one marketing organizations in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

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Brand Activation Services

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

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November 27, 2018November 27, 2018dilipfulcrum

Marketing and Sales companies marketing business in erandwana with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

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Brand Activation Services

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

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one to one marketing organizations in pune

November 27, 2018November 27, 2018dilipfulcrum

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one to one marketing organizations in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product. demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

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Brand Activation Services

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

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Best Marketing Services Company in Visakhapatnam

Direct sales Sales promotion Consumer sales promotions Trade sales promotions Promotions team Handbill distribution Leaflet distribution Flyer distribution Telemarketing Database Marketing Direct marketing

Visakhapatnam

All Localities in Visakhapatnam

Best Marketing Services Company in Visakhapatnam

Feet On Street Company in Visakhapatnam,Door To Door Marketing Company in Visakhapatnam, Face to Face Marketing Company in Visakhapatnam, Street Marketing Company in Visakhapatnam, Field Marketing Company in Visakhapatnam

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

2. DIRECT SELLING

3. RETAIL AUDITS AND MERCHANDISING

4. GUERRILLA MARKETING

5. PRODUCT SAMPLING

marketing Professional in Anushakti Nagar

Brand Activation Services

Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice.

MARKETING

ADVERTISING

BRANDING

DESIGN

COPY-WRITING

PR

SOCIAL MEDIA

one to one marketing organizations in mumbai

Brand Activation Services

Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice.

Brand Activation Services

Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice.

marketing business in erandwana

one to one marketing organizations in pune

Brand Activation Services

Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice.

VISAKHAPATNAM, one to one marketing organizations, one to one marketing organizations in pune, campus Advertisement, BTL events Promotions, local advertising marketing, BTL experiential engagement, school experiential engagement, housing society experiential engagement, Mall experiential engagement

Fulcrum Resources

Call Us :+91-8484008961 Email:- info@fulcrumresources.in

Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Call Us :+91-8484008961
Email:- info@fulcrumresources.in