Good selling , Street Guerilla marketing &retailer marketing requires that you understand the product well and work to appreciate the customer’s requirement. But before and beyond all that, the secret of a good salesperson is about what goes on inside their head.
Above all, selling is an attitude. It’s how you think and feel. It’s about your whole approach to yourself, your company, your products and, of course, your customers. All of this can be condensed to three words: Confidence, pride and care.
Confidence The basis of all successful selling is confidence. This does not mean blind hope — it is more about how you think about yourself and the future.
Self-belief A confident person believes in themself and their abilities to sell. In order to create trust, the first thing that you sell is yourself. Whilst self-belief does not guarantee a sale, it always increases the probability of success.
If you go into a selling situation and you do not even believe in yourself, then you are doomed to failure. If you do not believe in yourself then the customer will not believe in you either, nor will they believe what you say. Your doubt will become their doubt and doubt does not lead to the sale.
Informed optimism Blind belief is not always a good thing. Being positive because you have studied the product and the customer is greater reason to be confident. Belief and optimism provide powerful support but they do not replace factual knowledge.
If you are ready to sell, with good information at your fingertips, them you have good reason to be optimistic. Even if you do not have complete information (and who does), a tendency to optimism also helps create a positive attitude.
Can-do Finally, self-belief and an optimistic approach lead to a ‘can-do’ attitude which means you will get out there and create the sale through your thoughts and actions. Belief is not enough: you’ve got to put in the work too.
Pride There are two forms of pride. As one of the seven deadly sins, it can be a very selfish thing. But pride placed outside yourself is an important attitude that communicates and transmits itself to your customers.
Pride in the company First, you should be proud to work at your company. Associating yourself with the brand and the brand values should make you feel good. You should be happy to tell others where you work.
Pride in the product Secondly, you should be proud of what you are selling. Just thinking that you have the privilege of selling such a fine product should make you very happy indeed.
As with pride in the company, an intrinsic pride in the product is a powerful motivator, both for you and for your customer.
Care Finally, a selling attitude is a caring attitude. Rather than just dump products on customers, if you want them to ever come back again, you should care about them and their problems, and hence be proud of how your products will help.
Care for customers can include taking time out from the normal selling context to check up on them, that the product is working ok and that they are happy with it. It can even include sending them Christmas and birthday cards — to their partner too.
When others know that you care about them, personally, then they will be far more willing to trust you — and trust is the first doorway towards selling.
Street Guerilla marketing | retailer marketing Campaigns Akurdi
Seasonal Marketing Opportunities
Preparing your business for the upcoming seasonal events Street Guerilla marketing, retailer marketing ahead can be an exciting opportunity to connect with your audience, increase traffic and boost profits and revenue whether it’s Festival or Christmas. We have a few tips (and tricks) on how to plan your national holiday campaigns and apply them for your business through visual displays.
Tip #1: Make a statement Imagine you are creating a scene. The first step to creating your seasonal campaign is to identify the holiday and research your ideas accordingly. Think outside-of-the-box by brainstorming and using holiday keywords to build up your ideas and taking them to the next level. To avoid any generic ideas, you can combine your business services with the holiday of your choice for extra creativity. For example, if your store sells a certain product such as , you can create a humorous cardboard cutout of Santa wearing Christmas or a Santa mannequin as a prop and centralise your holiday decorations around that. It would draw attention to your store and therefore increase traffic for your business.
Tip #2: Consider the type of signage solutions and displays you want Banners and signages are the silent sales assistants that you’ll need for your store. They provide the quickest ways to inform your customers about your products, as well as giving them a glimpse on the offers and benefits of your store. They are great tools for any retail display and will go hand-in-hand with your seasonal campaign.
Tip #3: Choose the right colour schemes Colours make a world of difference when it comes to displays and the right colour schemes can either make or break your store presentation. Consider what certain colours remind you of that particular holiday and see if you can link your business brand colours together with that season. Try to aim for less than 3-4 colours in your palette with a primary colour as your main hero and a few complementary colours to balance it out so that your displays aren’t too overwhelming or contrasting.
Tip #4: Remember the importance of placement and positioning There is no point into creating a great holiday display if your customers are unable to find it. Have an idea of where your customers will see your displays and map out the direction you want them to follow by considering the placement and positioning of your props and decorations. If you have a storefront window, use mannequins, cardboard cutouts and props to create a scene. If your business is limited with space, consider displaying an interest piece at the front of your store to evoke curiosity and lure them inside with accompanying decorations.
Tip #5: Keep it fresh Recycling the same old displays every year can be a big no-no for your business. Bob Phibbs from Retail Doc advises that “when you go cheap, you stay another also-ran, bland and boring warehouse of goods in search of someone’s money. Make your decorated store fresh, make it fun and use more lights than you think you should.”
Street Guerilla marketing | retailer marketing Campaigns Akurdi
Marketing idea an tips , info , case study
Does the Face of Your Brand Speak its Language?
A mind-blowing campaign concept with flawless planning can fall flat if the face of the brand – the brand ambassador – is ineffective. Not only does a poorly trained brand ambassador yield little in terms of the much talked about Return on Investment, they can also have a hugely negative effect on a brand’s image, leaving behind more detrimental than good results.
We all know that consumers are quick to complain about bad experiences, which often results in brands losing even the most forgiving consumer, and can cost them an untold number of potential customers yet to even purchase a product. Now add the power of social media, and one bad experience can be shared hundreds of thousands of times, potentially causing massive damage.
Whether doing your grocery shopping, walking through a shopping mall, visiting an exhibition, playing a round of golf, or stopped at an intersection, consumers constantly cross paths with brand ambassadors. But how many of these interactions are meaningful, and actually achieve their objectives?
If, like me, you more often than not avoid these one-on-one interactions at all costs, then you are not alone. However, this is not due to the ineffectiveness of this form of marketing, but rather due to poor execution. We cannot underestimate the value of these face-to-face interactions, it allows brands to connect with their target market using all five senses, creating memorable experiences and forming emotional links, and it also enables more complex brand information to be communicated with ease. If activated correctly, experiential marketing is arguably the most powerful form of marketing.
Pennywise, Pound Foolish
Clients and agencies put enormous trust in brand ambassadors, and they can make or break a campaign. In today’s competitive environment and price wars, all too often the saying “you get what you pay for” rings true. I consistently come across brand ambassadors that are uninterested, not proactive, with little to no product knowledge. In more concerning instances, while acting as a mystery shopper auditing another company’s promoters for a client, I have been given completely incorrect information that could have had serious legal implications for a brand. In these instances, budget spent on these activations has been completely wasted and has put the brand at immense risk.
Don’t Compare Apples with Oranges
When comparing agency quotes, it is imperative that brand managers be more concerned with quality than price. As an agency we understand that it is our responsibility to give our brand ambassadors the tools required to perform exceptionally. The most important tool we can provide them with is training. Not only does this reinforce the fact that they are a valued member of our team, it empowers them and encourages them to be loyal and always give their best.
With this in mind our Training Manager, a SETA certified facilitator, developed a unique and intensive BA training academy module which equips our brand ambassadors with the knowledge to read their consumer, helping them to understand their wants and needs. This enables them to effectively upsell, provide awesome customer service, and ultimately afford the consumer an all-round positive brand experience. Our customised campaign specific training also drills down into product specific upselling skills, in-depth product training and thorough understanding of campaign objectives and mechanics.
With so many new ways to reach your potential customer, it is essential to protect the integrity of your brand message”
Fulcrum has succeeded over 10 years by continually innovating providing clients with marketing services they need Street Guerilla marketing | Door To Door Marketing agent ratnagiri. Our core work today is very different to that of when we first opened our doors but what has not changed is our commitment to service, creative thinking and generating results.
Direct Marketing Strategic planning and delivery of targeted direct marketing campaigns to generate a strong ROI
Data consultancy Creative design and production Print and digital
Advertising Tactical ad solutions or full multi media campaign planning, concept and execution Print and digital media Production and delivery to chosen media
Creative Design From initial concept development through to finished production and delivery
Press, print and digital media From corporate identity to point of sale
Experiential Marketing Take your brand to the right people
Real world and virtual (augmented reality) Exhibitions and shows Guerrilla activity
Sales Promotion Plan and execute activity in all channels to achieve tactical marketing objectives
From concept through to delivery and performance analysis All media
Campaign Delivery Creative design On-line and off-line direct marketing channels In-house studio production Print buying and distribution logistics
Marketing performance
Marketing performance analysis Customer value delivered by marketing channels Cross channel marketing budget allocation Optimising allocation of multiple brand propositions to individuals Customer understanding Propensity modelling Response and value predictive models for home shoppers Product affinity segmentation Impact of contact density on consumer response Using on-line browsing to predict purchase propensity
About us
Fulcrum is a dynamic, creative agency that specialises in developing and delivering engaging sales promotion, retail merchandise and on-brand promotional products.
From local sourced products to any marketing projects, we partner with leading consumer brands to develop merchandise to support the execution of their global sales and marketing strategies.
we provide our clients with the project management platform required to generate and deliver creative & Inspiring branded merchandise solutions, however simple or complex they may seem.
Through our unique combination of design talent, manufacturing scope, buying power and global distribution expertise, we can provide multi-territory fulfilment of creative products tailored to our clients’ exact requirements.
Street Guerilla marketing | Door To Door Marketing agent ratnagiri
Customer Concerns : B2B companies implement client services or customer care processes
Customer Concerns
B2B companies typically implement client services or customer care processes to address customer concerns and enhance customer satisfaction.
LEARNING OBJECTIVES
Give examples of the types of customer concerns faced by B2B companies, and the common methods used to address these concerns
KEY TAKEAWAYS
Key Points
Customer concerns may arise due to issues over product quality and functionality or a lack of corporate responsiveness to customer complaints.
B2B companies may use customer care ticket systems, online blogs, or extranets to better capture customer feedback and respond to customer demands.
Merging customer feedback with customer service Key Performance Indicators (KPIs) helps guide companies’ attention to areas where customer data can make a positive impact.
Key Terms
stakeholders: A person or organization with a legitimate interest in a given situation, action or enterprise. It can range from employees and investors of a company to the customers purchasing from the company.
customer relationship management: A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Also known by the acronym “CRM. “
extranet: A private computer network that uses Internet protocols and can be accessed by authorized individuals via the Internet.
Concerns of Customers
Nearly every brand must have a client service or customer care process in place to address customer concerns and enhance customer satisfaction. This is especially true for business-to-business (B2B) companies where stakeholders often provide constructive criticism to help marketing, sales, and technical departments adapt product offerings to meet changing customer needs.
Customer Service Brainstorming: B2B companies usually have customer service programs in place to quickly and adequately address customer concerns.
Types of Customer Concerns
Customer concerns may arise due to issues over product quality or functionality. Mass product recalls are examples of company efforts to limit liability or avoid costly legal penalties due to corporate negligence. In addition to addressing customer concerns over product quality and functionality, B2B companies such as manufacturing firms must reassure customers they can handle the high cost of incidents at their factories and in their supply chains. These include responding to customer and public concerns over sudden plant shutdowns, employee strikes, explosions, toxic spills, and other unplanned occurrences. Similar to business-to-consumer (B2C) companies, B2B brands must have quality control and crisis management programs in place to respond to events that can result in a loss of customers and revenue.
Corporate responsiveness and sensitivity to customer complaints also impact brand image. Account or sales managers are often a B2B company’s first line of defense when it comes to flagging and responding to customer complaints regarding service disruptions or product malfunctions. B2B brands often assign cross-functional teams – sales representatives, developers, product specialists, and call center professionals – to oversee individual client accounts. This is especially true for large business accounts that generate significant revenue for the company. Reassuring customers that their needs and concerns are the company’s top priority is reflective of B2B brands that use a customer-driven approach to ascertaining customer demands.
Methods for Addressing Customer Concerns
The Internet era has presented challenges in maintaining and enhancing the personal customer experience, while making use of the efficiencies of online commerce. B2B companies such as software firms may implement online ticket systems, which allow business customers to submit electronic tickets that are automatically routed to customer care professionals. Business customers are then assigned a ticket number that allows the company to track the entire history of the customer problem and determine whether the issue was satisfactorily resolved. It also allows customer care professionals to properly escalate customer issues to appropriate channels such as the sales or research and development team.
B2B brands are increasingly using web and social media channels such as community blogs, online forums, and extranets to capture customer feedback. These communication channels give customers the ability to give detailed explanations of both negative and positive experiences with an organization. Sales methodologies applied to customer relationship management (CRM) systems allow B2B organizations to accurately monitor, track, and measure this information. Merging this data with customer service Key Performance Indicators (KPIs) also helps direct the company’s attention to areas where customer feedback can make a positive impact (e.g., cost savings, service improvement) on the overall organization.
Street Guerilla marketing Door To Door Marketing agent ratnagiri , btl marketing Service Provider Agency ratnagiri, Product marketing Activity ratnagiri , guerrilla marketing business ratnagiri, In-shop marketing agent ratnagiri, d2d marketing business ratnagiri, Experiential Marketing business ratnagiri , Fieldwork marketing business ratnagiri, Colleges Marketing business ratnagiri , malls Marketing business ratnagiri , park Marketing business ratnagiri , Business to consumer marketing business ratnagiri , face to face marketing business ratnagiri
Street Guerilla marketing | Door To Door Marketing agent ratnagiri
We power the mechanics behind your promotional marketing. Providing fully integrated fulfilment services that are intelligent and flexible enough to manage your ideas, growth and promotional objectives. Our multi-channel solutions provide a solid infrastructure for your project, whilst our history and experience allows you to benefit from what we have learnt over the last 10 years. Street Guerilla marketing | Feet On Street marketing Program Kasba Peth
Consumers have changed, media has evolved and so have our solutions.
Our solutions to your activity include: Ecommerce On-pack promotions & competitions Loyalty & Reward programmes Customer helplines POS – Collation & Distribution Product Sampling Contract packing Database Management Kitting & relabeling Digital services
About Us
At Fulcrum, we consider ourselves the home of marketing logistics solutions, and have done so since we were established back in the ’s. As specialists in promotional marketing, large volume contract packing and customer service, we pride ourselves on our ability to help brands connect with their customers.
we are able to deliver agile, flexible and dynamic solutions for our clients. It’s for these reasons that we have maintained long-standing relationships with some of the mumbai’s leading brands. Our clients come in all different shapes, sizes and sectors which include retail, public sector, cosmetics & personal care, beverage, financial services and travel to name just a few. However, it’s our culture and values that set us apart from the rest, as working with Fulcrum means you are doing business with a trusted partner who puts your brand integrity at the forefront of everything we do.
At Fulcrum, we truly believe that having an empowered workforce helps us to deliver the best possible service for our clients, which is why we set up the Fulcrum Academy. The academy supports our employees in their quest for personal and professional development, it gives individuals who are ambitious and want to further their own skills and careers the opportunity to gain further qualifications. We offer a wide range of learning opportunities f to professional body qualifications, as we believe our staff are at the heart of the business and its success.
We’re more than just a marketing logistics partner, we’re your brand ambassadors. Working with you to ensure you deliver a customer experience to be proud of.
Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
Learning Objectives
After completing this chapter, you will be able to
Develop the third draft of the business plan by applying revision methods to further improve the realism of the second draft while also making it desirable to the entrepreneur and appealing to targeted investors
Describe the funding sources for start-ups
Overview
This chapter deals with adjusting the second business plan draft to retain, and hopefully improve, its realism, while also making it desirable to the entrepreneur and appealing to targeted investors. In some cases, a business plan should also be made to appeal to other targeted stakeholders, such as highly skilled employees who are needed, but who might not be easy to recruit unless they are offered a minority ownership position or receive reassurance from a well-written business plan.
Securing needed financing is one of the most important functions related to starting a business. This chapter describes some of the sources of financing available to start-ups.
Figure 11 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur (Illustration by Lee A. Swanson)
How to Make the Plan Appealing and Desirable
The second draft of your business plan should include realistic financial projections based on the plans outlined in the plan. As part of that exercise, you should have projected how much money you will require to start your business and to operate it over its first five years.
This stage of development focuses on the following tasks:
Determine your medium- and longer-term goals for your business as they relate to what you want to get out of it. As you read through the following questions, consider that the answers you provide should guide the financing decisions you make now.
Do you want to start your business and rapidly grow its value so you can profit by selling it within a short period of time to an investor?
Do you plan to operate your business for the rest of your working life? If so, how long will that be, and what will you do with your business when you want to retire? Will you want to sell it to an investor for as high a price as you can? Will you want to pass control, and possibly ownership, to family members? Do you want to retain ownership and hire people to manage it for you? Might you want to offer ownership interests in your business to your employees over time so that they will be majority shareholders and will take control of its operations by the time you retire? What other plans do you have for your business when you retire?
Do you want to, or will you need to, offer ownership interests in your business to attract partners or other stakeholders whose help you will need to make it thrive?
What other decisions should you make now to help guide the financing and other choices you face?
Entrepreneurs must make the decisions required to make their ventures desirable to them. This includes choosing the right kinds of financing options.
Based on your goals for your business and on the amount of financing you require, identify the most desired sources of financing for your venture. You must consider how much control of your business you are willing to give up (and when you are willing to give it up), whether you expect to have adequate cash flow to be able to handle set obligations like loan payments, what financing sources will enable the growth and value accumulation you desire, and a host of other factors you need to consider to determine what financing methods will be best for you.
An ideal business plan (1) is realistic in that it can be carried out, (2) clearly lays out plans that make the projected business outcomes desirable to the entrepreneur, and(3) is crafted to appeal to targeted investors so that they will provide the amount of money that is needed at the times it is needed.
Incorporate the elements needed in your business plan to attract your targeted investors and make them want to invest in your company.
It is not enough to simply identify the most desirable kinds of financing. The planned business must be structured in a way that entices targeted investors to invest in the business when the investments are needed. If you are seeking a loan, you must include the loan payments in the cash flow statement, but you might also need to identify what assets you have to pledge as security for the loan. If instead you are hoping to attract an angel investor, you should do some research to identify potential investors who have invested in your kind of business. Your business plan should then acknowledge the need for an exit strategy for angel investors and project how that exit strategy can materialize.
Identify and analyze your venture’s critical success factors by completing what-if analyses on your financial spreadsheets. Perform what-if analyses by making copies of your financial spreadsheets and changing some key numbers, like sales increase projections, to determine what happens if your projections are off. If your venture is particularly vulnerable to the potential effects of changes to critical success factors, make needed changes to your goals, strategies, and plans in your business plan to reduce your vulnerability to critical success factors changes. Or, adjust your goals, strategies, and plans to prepare for any changes that might occur to the critical success factors.
As you do the above, simultaneously adjust your goals, strategies, and plans in the written and financial projection parts of your plan until (1) you are satisfied that you are prepared to deal with issues that will affect your critical success factors, and (2) your projected cash flow statements, income statements, and balance sheets are realistic, consistent with healthy industry norms, and meet realistic expectations and aspirations for a healthy business.
Consider including three sets of projected financial statements in your business plan to reflect the following scenarios: most likely, optimistic, and pessimistic.
Providing context is essential in making the business plan appeal to various stakeholders.
Financing A Start-up
Starting Capital
Entrepreneurs almost always require starting capital to move their ideas forward to the point where they can start their ventures. Determining the amount of money that is actually needed is tricky because that requirement can change as plans evolve. Other challenges include actually securing the amount desired and getting it when it is needed. If an entrepreneur is unable to secure the required amount or cannot get the funding when needed, they must develop new plans.
Once a venture begins to make cash sales or it starts to receive the money earned through credit sales, it can use those resources to fund some of its activities. Until then, it must get the money it needs through other sources.
Bootstrap financing is when entrepreneurs use their ingenuity to make their existing resources, including money and time, stretch as far as possible—usually out of necessity until they can transform their venture into one that outside investors will find appealing enough to invest in.
Personal Money
Entrepreneurs will almost always have to invest their own personal money into their start-up before others will give them any financial help. Sometimes entrepreneurs form businesses as partnerships or as multi-owner corporations with other entrepreneurs who also contribute their own personal funds to the venture.
Love Money
Love money refers to money provided by friends and family who want to support an entrepreneur, often when they have no other ready source of funding after using as much of their own personal money as possible to support their start-up.
Grants and Start-up Prize Money
In some cases grants that do not need to be repaid might be provided by government or other agencies to support new venture start-ups. Sometimes entrepreneurs can enter business planning or similar competitions in which they might win money and other benefits, like free office or retail space or free legal or accounting services for a set period of time.
Debt Financing
From an entrepreneur’s perspective, the cost of debt financing is the interest that they pay for the use of the money that they borrow. From an investor’s perspective, their reward, or return on debt financing, is the interest that they gain in addition to the return of the money that they lent to an entrepreneur or other borrower.
To provide some protection for the investor (lender) to enable them to accept an interest rate that is also acceptable for the entrepreneur (borrower), the borrower must often pledge collateral so that, if they do not pay back the loan along with interest as arranged, the lender has a way to get all or some of the money they are owed. If a borrower defaults on a loan, the lender can become the owner of the property pledged as collateral. A key objective for an entrepreneur seeking debt financing is to provide sufficient collateral to get the loan, but to not pledge so much that they put essential property at risk.
When entrepreneurs borrow money, they must paid it back subject to the terms of the loan. The loan terms include the specific interest rate that will be charged and the time period within which the loan needs to be repaid. There are several other terms or features of the loan that can be negotiated between lenders and borrowers. One such feature is whether the loan can be converted to equity at a particular point in time and according to certain criteria and subject to specific terms.
Sometimes debt financing can be in the form of trade credit, where a supplier provides product to a business but does not require payment for a specific length of time, or perhaps even until the business has sold the product to a customer. Another form of debt financing is customer advances. This might involve a customer paying in advance for a product or service so that the business has those funds available to use to pay its suppliers.
Advantages of Debt Financing
One advantage of debt financing is that the entrepreneur does not sacrifice ownership when they take out a loan and lose some control of their venture.
Another advantage of debt financing is the certainty of the payments the borrower needs to make during the term of the loan. If the borrower takes out a loan for $20,000 over a 5-year term at a fixed interest rate of 6.2% with a monthly payment schedule designed to pay off the entire loan by the end of its 5-year term, they know that each month they must pay $389 and that over the 5 years, they will have paid back the entire $20,000 loan amount plus a total of $3,340 in interest. With this certainty, the business can accurately budget its payback amount for this loan over the 5 years.
Yet another advantage of debt financing is that it allows companies to trade on equity. Trading on equity enhances the rate of return on common shareholders’ equity by using debt to financing asset purchases or to take other measures that are expected to cost less than the earnings generated by the action taken. For example, if a company borrows $20,000 at 6.2% interest and uses that money to purchase a machine it will use to increase its return on equity by 20%, then it is trading on equity. In this case, the company is financially better off than it would be if it had not taken out the loan. Of course, the inherent risk involved with this strategy is lowered when income streams are relatively stable.
Disadvantages of Debt Financing
A disadvantage of borrowing money is the need to report to those from whom you borrowed the money. This might be particularly true when lenders, often bankers, have interests or are subject to incentives that might not fully align with those of the borrower. For example, a lender will want assurances that they will get all of the money back that they lent, plus all of the interest owed to them during the term of the loan. A start-up entrepreneur, however, might struggle to generate the cash flow necessary to pay back all of the money owed according to the terms of the agreement.
Another disadvantage of borrowing is that the business’s ownership of the property it pledged as collateral for the loan is placed at risk. For many new ventures, a loan is only possible to acquire if the owner provides their personal guarantee that the money will be paid back as determined in the loan agreement, thus putting personal property at risk.
The biggest disadvantage to debt financing for start-up entrepreneurs is that there are a limited number of lenders who are interested and able to provide loans to businesses during their early stages.
Equity Financing
From an entrepreneur’s perspective, the cost of equity financing is the loss of some control over their venture as they must now share ownership of the business. From an investor’s perspective, their reward for purchasing an ownership interest in the business is the potential to share in the business’s anticipated future success by possibly receiving dividends (a portion of the profit that is distributed to owners) and by possibly being able to sell their ownership interest to another investor (or back to the entrepreneur) for more than the amount they purchased that ownership interest for originally.
The protection for the investor, who might be a shareholder if the ownership interest is represented in the form of shares in the business, is in the influence they can exert in the company’s decision-making processes. This influence is normally proportionate to their share of the ownership in the overall business. Equity investors normally seek to earn a competitive return on their investment that is in line with the level of risk they assume by investing in the business. The riskier the investment, the higher the return the investor expects.
The following are some potential sources of equity financing for start-up entrepreneurs.
Equity Crowdfunding
Equity crowdfunding is a relatively new way for entrepreneurs to raise capital. This involves using online methods to promote equity interests in ventures to potential investors.
Angel Investors
Angel investors are wealthy individuals who on their own or often along with other angel investors in a network—like the Saskatchewan Capital Network—invest in new ventures in exchange for an ownership interest in the business. Sometimes angels invest in companies in exchange for convertible debt, an investment that starts off as a loan, usually in the form of a bond, that they can exercise as an option to convert to an equity interest in the company at a particular point in time for a pre-determined number of shares. Angel investors are generally less restricted in what kinds of investments they will consider than are venture capitalists, who are using other people’s pooled money. Like venture capitalists, however, they normally undertake a rigorous due diligence process to determine whether to invest in the opportunities they are considering.
Venture Capital
Venture capital is raised when investors pool their money. The venture capital fund is then used to very carefully invest in existing but usually young companies that are expected to experience high growth. The venture capital company does not expect to invest for long and it expects to generate a large return. For example, it might expect to invest in an opportunity for a period of up to five years and then get out of the investment with five times the money it originally invested. Of course, only some investment opportunities will generate the returns hoped for and others will return far less than expected.
Venture capitalists might exert some ownership control by influencing some business decisions in cases where they believe that by doing so they can protect their investment or cause the investment to produce greater returns, but they generally prefer to invest in companies that are going to be well-run and will not require them to be involved in decisions. Venture capitalists might also provide some assistance, such as business advice, to the companies in which they invest.
A venture round refers to a phase of financing that institutional investors like venture capitalists provide to entrepreneurs. The first phase (sometimes following a seed round in which entrepreneurs themselves provide the start-up capital and then an angel round where angel investors invest in the company) is called Series A. Subsequent venture rounds are called Series B, Series C, and so on.
In general, because venture capitalists normally invest money contributed by investors and have an obligation to assume a limited amount of risk, they usually do not invest in start-up companies.
Due Diligence
Investors follow due diligence processes to assess the risk and potential return associated with the investments they are considering. As such, entrepreneurs should maintain a due diligence file that they can quickly draw upon when a desirable potential investor expresses an interest in their venture.
A due diligence file will include copies of many of the legal papers and other important documents that a venture has accumulated and that tell the story of the enterprise. These documents will include those related to incorporation, securities it has issued or is in the process of issuing, loans, important contracts, intellectual property documents, tax information, financial statements, and other important documentation.
Advantages of Equity Financing
One important benefit to equity financing is that it does not normally require a regular payback from cash flow. Unlike with debt financing, equity investments do not usually give rise to a regular encumbrance that can increase the difficulty a young company might have in meeting its regular monthly expenses.
Second, when a firm uses equity financing, it does not need to pledge collateral, which means that the company’s assets are not placed at risk.
Another potential advantage with equity financing is that, depending upon the form of financing and who the investors are, a firm might gain valued advisers. In addition, investors who exercise their ownership rights to have a say in the operations of the company, or who otherwise provide advice and mentorship to entrepreneurs starting ventures, are usually highly motivated to help the company succeed. Investors expect to benefit only when the companies they invest in succeed, meaning that their financing incentives are aligned with those of the entrepreneur and other owners.
Disadvantages of Equity Financing
Equity financing is often more difficult to raise than debt financing. Second, when they share ownership in exchange for investment into their business, entrepreneurs give up a portion of the value that they create. If things do not go as planned, entrepreneurs can lose control of their companies to their investors.
Overview of Potential Sources of Start-up Financing
Personal sources (savings and other income) contributed by the business founders
Extended personal sources (family, friends, employees, partners)
Strategic partners, including potential customers or potential suppliers who want to have access to a business like the one proposed (and therefore might fund part of its development). For example, a building owner (supplier) might help a business develop that it considers to be a desirable tenant. Another example is when a complementary business, like a hotel, invests in a start-up, like a spa located next door, that might attract more business.
Business Development Bank of Canada (BDC) and other institutions that specialize in supporting entrepreneurs
BDC calls itself “Canada’s business development bank and the only financial institution dedicated exclusively to entrepreneurs” (Business Development Bank of Canada, 2016, p. 1).
Among the services provided by BDC is start-up financing for new ventures. They provide funding for the following:
Working capital to supplement an existing line of credit
Fixed assets
Fund marketing and start-up fees
A franchise purchase
Consulting services
(Business Development Bank of Canada, 2016)
Angel investors
Customers (possibly)
They might place orders for services or products and pay for them up-front, thereby providing financing for the new business
They might want your business to succeed so it can support their business. For example, a general contractor (future customer) might help a new plumber get started if there is a shortage of plumbers affecting the building industry in the contractor’s community
Venture Capitalists (possibly)
These organizations acquire pools of money to invest, so they differ from angel investors in that those making the decisions are not investing their own money—this means they usually consider investment options that have shown some success already (which isn’t usually the case in the start-up phase)
Asset-Based Lenders (possibly)
Lend money secured by the assets of the borrower, like the plant and equipment
Sometimes this can be done quite creatively. For example, they might accept assets that will turn into money—like accounts receivable and inventories—as security to back up a loan.
Small Business Investment Companies (SBICs)
An American idea developed to bridge the gap between when small businesses need money and the time when venture capitalists might provide financing to small businesses
SBICs are privately owned companies in the United States that are licensed by the Small Business Administration (U.S. Government) to supply equity capital, longterm loans, and management assistance to qualifying small businesses
The Canadian equivalent is the Community Futures Corporations
Equipment Leasing Companies
Suppliers through Trade Credit (possibly)
The supplier provides product now without demanding immediate payment
This supplier will provide the product to the retailer on terms so the retailer does not need to pay the supplier for perhaps 30 or 60 or 90 days
The retailer then can sell the product and collect the money from the customer before the retailer needs to pay supplier for it
Factoring (possibly)
When a business sells its accounts receivable (its invoices) to a third party (called a factor) at a discount in exchange for immediate money
Differs from bank loan in three ways:
The factor is interested in the value of the receivables; a bank is interested in the firm’s credit worthiness
Factoring is not a loan: it is the purchase of a financial asset (the receivables)
A bank loan involves two parties (lender and borrower); factoring involves three (the business, the factor, and those who owe the money)
Chapter Summary
After developing a first draft of a business plan, an entrepreneur will inevitably need to make some major adjustments to the business model and to the plans they developed to make it realistic. After that, the entrepreneur needs to shift their attention to maintaining and potentially further improving the realism of the plan while making it desirable to the entrepreneur and appealing to targeted investors. Part of this exercise is deciding upon the best type of financing that is available to the entrepreneur (if any) to ensure that they can meet their longer term goals for their business. This chapter also described some of the sources of financing available to start-ups.
btl marketing face to face marketing Professional Kasba Peth, Account based marketing Companies Kasba Peth, Feet On Street marketing Program Kasba Peth , Street Guerilla marketing Kasba Peth, modern trade marketing Professional Kasba Peth, out of home marketing Activity Kasba Peth, shopper marketing Activity Kasba Peth, school Marketing Activity Kasba Peth, Airports Marketing Activity Kasba Peth, highway dhaba Marketing Activity Kasba Peth, B 2 B marketing Activity Kasba Peth, Door To Door Distribution Activity Kasba Peth , 1to1 marketing Activity Kasba Peth , Street Guerilla marketing, Feet On Street marketing Program Kasba Peth
We partner with companies to inspire ideas, facilitate opportunities and deliver solutions that grow their business and their customer base.Street Guerilla marketing | guerrilla marketing business Eksar Colony.
Our vast array of services accommodate the manufacture of complete wholesale bingo supplies including mumbai printed bingo tickets, novelty bingo dabbers and bingo pens or bingo markers.
We can print promotional scratch cards, peel open cards, scratch and sniff cards, break open cards, heat reveal cards, newspaper games and more, in-house.
Direct mail is a speciality with the facility to print, fulfil and insert up to 450,000 envelopes a day with the added benefit of including up to 5 personalised items via camera matching.
What we can do for you
We help grow your business and customer base and specialise in the following: –
Marketing or promotional ideas and creative graphic design Commercial print and direct mail Instant win game cards including printed scratch cards, scratch & sniff cards and parking permits Specialist secure printing and finishing Promotional branded gifts and merchandise Bingo tickets, bingo dabbers and daubers, bingo markers and pens and many other bingo supplies Electronic games hardware and software Design and build of leisure environments
we’ve built an enviable reputation by staying true to our principles – to produce consistently effective, progressive design and marketing solutions whilst still maintaining special emphasis on client care and support.
Marketing & Print
We have one of the largest printing plants in the mumbai and specialise in both litho and digital printing, allowing us to provide a complete range of print services for all business sectors. With many years of experience, we will produce your print to the highest standard, on time and every time. We are always committed to your requirements.
Our digital presses allow us to produce any size runs in short lead times without compromising on our committed high quality. With full colour variable printing, one or every page can be personalised to elevate your message over your competitors.
Our colour management system and quality control ensures that our work is produced to the highest ISO standards whatever size your print run. Our dedicated finishing department will ensure that your print is finished to the highest standard.
Promotional Gifts
We are a leading supplier of promotional merchandise. With a massive global sourcing network, we can fulfil almost any requirements. We specialise in supplying our customers with quality branded and unbranded products.
Street Guerilla marketing | guerrilla marketing business Eksar Colony
job search Services in pune
job search Services in pune
Profiling the Right People for Every Profession
Our Story
Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.
Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.
What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.
Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.
OUR BELIEVES
Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships. This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.
Focus
At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.
Vision
What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.
Mission
Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.
Profiling the Right People for Every Profession
Our Story
Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.
Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.
What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.
Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.
OUR BELIEVES
Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships. This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.
Focus
At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.
Vision
What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.
Mission
Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.
Profiling the Right People for Every Profession
Our Story
Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.
Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.
What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.
Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.
OUR BELIEVES
Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships. This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.
Focus
At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.
Vision
What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.
Mission
Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.
Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:
Fulcrum Resources has a wide sphere of clients within the automotive industry spanning automobile companies, automotive component manufacturers , and electronics management systems businesses. Our specialist consultants are veterans in the automotive recruitment,
Street Guerilla marketing Eksar Colony Door To Door Marketing agent Eksar Colony, btl marketing Service Provider Agency Eksar Colony, Product marketing Activity Eksar Colony, guerrilla marketing business Eksar Colony, In-shop marketing agent Eksar Colony, d2d marketing business Eksar Colony, Experiential Marketing business Eksar Colony, Fieldwork marketing business Eksar Colony, Colleges Marketing business Eksar Colony , malls Marketing business Eksar Colony, park Marketing business Eksar Colony, Business to consumer marketing business Eksar Colony, face to face marketing business Eksar Colony
WHAT IS FIELD MARKETING? Field marketing and marketing Team in Model Town is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Team in Model Town tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
When you think of innovative and creative advertising, a grocery store probably isn’t the first thing to come to mind. Grocery stores are known for using traditional marketing methods such as TV advertisements and promotional coupons in the weekly paper. But, these methods aren’t nearly as effective as they used to be, which is why some grocery stores have started to venture into the world of experiential marketing. Grocery stores aren’t the first retailers to try experiential marketing. Many other retailers, including Reebok, Samsung, and even Staples have already launched successful in-store experiential marketing events to create buzz around their businesses.
How can grocery stores incorporate experiential strategies into their marketing plans? Here are some of the best experiential marketing ideas to draw more customers into your store:
Cooking Classes
Grocery stores can host in-store events with cooking classes. Invite people from the community to spend an evening in your grocery store learning how to cook seasonal recipes using ingredients found in your store. These cooking classes could even be promoted as a “couples’ cooking class” to draw more people in on date night. This is a great way to connect with people in the community, bring them back into your store, and show them how to use products that you sell to create meals at home.
Recipe Tablets
Many grocery stores have small stands located throughout the store with recipe cards that customers can pick up bring home with them. But, it’s time to modernize the process of finding recipes while shopping for groceries. To encourage your customers to spend more money once they’re in store, set up a station with tablets displaying recipes that consumers can email to themselves. This allows customers to discover new recipes and new ingredients. Similar to the previous example, this encourages customers to try to make more meals at home instead of relying on restaurants so they spend more money in your store.
Food & Wine Bars
To turn grocery shopping into a more enjoyable experience, stores should consider adding food and wine bars. Obviously, adding a permanent food and wine bar would require a complete renovation of the store. But, you don’t have to completely transform your store in order to serve guests food and wine as part of an experience. Customers love the idea of being able to enjoy food and wine at a grocery store because it makes grocery shopping seem like more of a fun experience than a tedious chore. Instead of having to race up and down the aisles looking for the items they need, customers can order a snack, sit and catch up with a friend, and then go browse through the store.
If you decide to host an event with a food or wine bar, connect with the community by serving locally sourced foods. This will show your commitment to the community that you’re in, and it will also attract more eco-conscious customers that only want to shop local.
Street Guerilla Marketing, 1to1 Marketing company, 1to1 Marketing company, 1to1 Marketing company in pune, one to one Activation, Rural marketing Experiential, Rural promotion campaigns, , Colleges advertisement engagement, society advertisement engagement, Kiosk advertisement engagement, marketing Team in Model Town
WHAT IS FIELD MARKETING? Field marketing and marketing Team in Mulund is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Team in Mulund tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
The beauty industry is fiercely competitive, so brands have to continue to think of new ways to engage with and entertain their customers. One way is through the use of experiential marketing, which many beauty brands have already started to incorporate into their marketing strategies. Here are some of the ways—inspired by real examples—that beauty brands can use experiential marketing:
Pop-Up Shops
Customers rely on beauty experts and make-up artists to teach them about how to use and apply beauty products, which is why a pop-up shop makes perfect sense for beauty brands. Pop-up shops for beauty brands can bring customers together with beauty experts so they can learn about new products, determine what’s right for their unique needs, and then watch as beauty experts teach them how to use each product. Customers will walk away feeling connected to your brand and empowered with the knowledge to buy her own products now that she knows what works and what doesn’t. Beauty brands can even tie in contests or giveaways to make their pop-up shops more exciting. For example, brands can offer make-up makeovers to a few lucky winners.
Fashion brands can also benefit from experiential marketing pop-up shop events. Just last year, women’s clothing line Tibi chose to host a pop-up shop event before its runway show. The event was open to all Tibi fans, so they were able to experience a small part of Fashion Week that is usually only offered to people with influence in the industry.
As you can see, pop-up shop events are a great way to promote interaction between brand representatives and customers, and to make the customer feel more appreciated and valued.
Large Scale Sample Distribution
But, beauty brands don’t necessarily have to host a pop-up shop to get customers to try their products. For years, beauty brands have partnered with magazines to give out small samples of their products, which are usually attached to a cardboard insert inside the magazine. However, this traditional method only allows for the brand to communicate to the consumer, but not vice versa.
In 2016, Benefit Cosmetics took an innovative approach to this old technique by including a sample of their new Roller Lash mascara alongside a cardboard “selfie frame” inside Elle magazine. Readers were encouraged to try the new mascara and then take a picture of their lashes surrounded by the selfie frame, which was covered in Benefit’s branding and included a picture of the Roller Lash product. Over 7,000 selfies were shared on social media, and over 38,000 tweets were sent using the hashtag found on the selfie frame.
Benefit did not just ask customers to try its new product—instead the brand asked customers to try it and then send in their feedback online. By encouraging two way communication, Benefit found huge success with this large scale sample distribution. Many beauty brands rely on influencers to promote their products, especially if they are launching a new one, but this experiential marketing example shows the power of regular customers.
“Retail Theater”
Cosmetics are used to make women feel more beautiful, so it’s no surprise that many cosmetic brands design visually stunning events to draw attention to their products. For example, MAC promoted the launch of its “Alluring Aquatics” line by placing a 12-foot water tank with synchronized swimmers on Hollywood Boulevard in Los Angeles. The tank’s glass was bright teal and accented with water drops to look just like the packaging of the makeup. Glamorous synchronized swimmers performed for the many people who stopped to watch on the streets of Los Angeles. Anyone who stopped by was also invited to book an appointment with one of the professional MAC make-up artists who were on hand to consult with customers at the event.
This combination of retail sales and eye-catching theatrics is known as “retail theater,” and it’s perfect for beauty-related experiential marketing events. The theatrics at this event were so striking that many people stopped to take pictures that were shared on social media and effective in building buzz around the event. Not only did MAC successfully increase awareness of their new product line by using retail theater, but they also strengthened the association between the MAC brand and beauty.
Engage Customers’ Senses
Beauty brands have the unique opportunity to engage more than one of their guests’ senses during an experiential marketing event. Sephora did just that with its “Sensorium: An Immersive Journey Through Lucid Dreams From the Sensory World” experiential marketing campaign designed to promote the retailer’s fragrances. The Sensorium was launched in New York and open to anyone who was interested in entering and taking an “interactive journey” to experience fragrances like never before. Guests were taken into a sensory deprivation chamber where they listened to stories from people who had lost their sense of smell. Then, guests were taken into different rooms where they were surrounded by intense smells that reflected what was being shown on the video screens. For example, one room with wall-to-wall screens showing images of spring smelled like fresh flowers and other springtime scents. The last part of the exhibit invited guests to pick up and try different Sephora fragrances to find their perfect scent.
Consumers usually purchase a fragrance based on how it smells, but this event allowed Sephora to change the way people view fragrances. Throughout the event, Sephora engaged with each attendee’s sense of sight, sound, smell, and touch. People who attended the event may now have a newfound appreciation to fragrances and a deeper connection to Sephora.
Street Guerilla Marketing, 1to1 Marketing consultancy, 1to1 Marketing consultancy, 1to1 Marketing consultancy in pune, one to one Advertisement, Rural marketing Interactive, Rural promotion engagement, , Colleges advertisement events, society advertisement events, Kiosk advertisement events, marketing Team in Mulund
WHAT IS FIELD MARKETING? Field marketing and marketing Outsourcing firm in SEEPZ is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Outsourcing firm in SEEPZ tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
marketing Outsourcing firm in SEEPZ
Central Location Test
Street Guerilla Marketing, Door To Door Marketing Job, Door To Door Marketing Job, Door To Door Marketing Job in pune, BTL Promotion, BTL Advertising Interactive, local advertisement branding, BTL engagement marketing, school engagement marketing, housing society engagement marketing, Mall engagement marketing, marketing Outsourcing firm in SEEPZ
WHAT IS FIELD MARKETING? Field marketing and marketing Outsourcing firm in Santacruz is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Outsourcing firm in Santacruz tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
Our field marketing approach is unique in that our project management team acts as our clients’ very own field managers. They help our clients conceptualize, program, field and tabulate their research projects. Paying close attention to even the finest detail, Fulcrum ensures every project, no matter how big or small, exceeds its clients’ expectations. Highly trained interviewers and recruiters deliver the highest level of respondents for demanding market research projects. We can solve almost any of your data collection needs, call us for a need assessment conversation. with professional team and trained in support techniques and social psychology, with excellent presentation and broad experience in conducting interviews with CEO’s, Directors or specialized personnel.
We always keep our time schedules
Our prices are really competitive
A good research quality does not mean that studies need to be expensive, so we take special care of this key variable. You can directly follow-up your projects via internet Delivering results the established dates or before whenever possible. Part of our team are specialized statistical and analysis experts who’s target is to make the most of your information. With up-dated information of main results Now you can directly participate in our training sessions Fast Turn around Time Undertakes assignments of any volume On Time service Delivery Accurate Results Quality assurance
Face to Face Interviewing Telephone Interviewing / CATI Capi Interviews Tracking Study Central Location Test Focus Group Discussions Depth Interviews Observation Self Competition Interview Media Test Services Product Placements Customer Satisfaction Survey Mistry Shopping Retailer Data Collection B2B Research B2B Data Collection
Street Guerilla Marketing, Door To Door Marketing firm, Door To Door Marketing firm, Door To Door Marketing firm in pune, BTL Marketing, BTL Advertising Experiential, local advertisement advertising, BTL engagement interactive, school engagement interactive, housing society engagement interactive, Mall engagement interactive, marketing Outsourcing firm in Santacruz
The Fulcrum Agency is the Mumbai marketing company and On ground Marketing enterprise in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
At Brand Connections, we’ve had one consistent purpose: to solve the problems marketers face today. We listened to what they wanted and learned what they didn’t. We heard about the inefficiencies of the big agency holding companies and the struggles of working with multiple, boutique agencies. We heard their annoyance with agency “pitch teams” and the challenges of dealing with primarily junior account talent. We asked hundreds of marketers how they would structure an agency, because the best answers usually come straight from the source. Marketers needed a better agency model. They didn’t want MORE agency partners, but quality over quantity.
The mission became clear: Create a truly integrated, cross-discipline agency with solid account teams supported by rock star specialists. Focus on the most-needed tactics, together, to deliver an omni-channel message. Eliminate silos and conflicting agendas that hold traditional agency holding companies back. Stay current by looking forward. Oh, and hire really smart, hard-working, FUN people since we’re going to be spending a lot of time together.
Initiatives
At Brand Connections we believe building a company that embraces and welcomes change is why we’ve become a marketing agency known for innovation.
While we don’t have a giant poster in our lobby touting our mission statement (the work does that for us), we embrace a culture that is embodied by our 4 Pillars of Conduct: Accountability, Consistency, Effectiveness and Harmony.
Our belief in Accountability led us to change how we run meetings; allowing a maximum of 30 minutes and encouraging 15-minute meetings, walking meetings and standing meetings. All while training our employees on how to prepare and focus on action. We set expectations to assign tasks during meetings and making each employee accountable for their own deliverables.
We promote consistency by sourcing processes from the bottom up. A leadership team of employee volunteers from all levels of the company meets monthly to identify and solve organizational issues that hinder consistency. They determine what challenges need solving and outline processes and best practices to get the job done.
Effectiveness means finding the right solution for a client’s business challenge. We have an industry-leading company education program consisting of company-wide trainings on innovative technology and strategies. This allows us to implement cutting-edge solutions across all divisions.
When we hire, Harmony is one of the most important criteria. We have trained managers at an organizational and departmental level about the value of cultural fit. As a result, harmony has become a major way in which we evaluate potential and current talent.
Our innovative culture has led to transformative moments for our company, resulting in a wide range of new services and products that are helping to reach our dream of Making Marketing Easier for Marketers.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Street Guerilla Marketing, On ground Marketing enterprise, On ground Marketing enterprise, On ground Marketing enterprise in pune, guerrilla Activation, Market Promotions selling, Mall Campaigns, , campus engagement activation, RWA engagement activation, Market engagement activation, On ground Marketing enterprise in mumbai
The Fulcrum Agency is the Mumbai marketing company and On ground Marketing firm in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
On ground Marketing firm in mumbai
8 Things to Consider Before You Run a Game-Based Promotion
First things first. You need to know why you’re running a game-based promo.
There are a ton of different marketing goals you can achieve with a game-based promotion, including:
Increasing purchase frequency
Increasing basket size
Growing your email list
Driving loyalty acquisition
Educating consumers
You need to decide which goals are most important, and prioritize them to maximize your ROI.
2. What’s Your Budget?
Here are the components you’ll want to consider when budgeting:
Development
Graphics & animation
Legal & administrative fees
Hosting
Tech support
A good vendor should include these costs in their quote, but be sure to ask if any of these services are “add-ons.”
In addition to budgeting for the promo build, you’ll want to consider media spend, prize acquisition, and fulfillment. Some vendors will take care of prize acquisition & fulfillment, but there is typically an added cost depending on the number and size of prizes.
3. How Will You Drive Traffic?
Your game-based promotion is like a big event. It doesn’t matter how cool it is — if you don’t tell anyone what’s happening, they’re not going to show up.
There are a number of different tactics you can use to promote your game-based marketing promo including:
Banner ads
Email blasts
Assets on your website
Sweepstakes forums
Social media posts & ads
In-store marketing
You can also encourage participants to share your promotion with their friends and family. Just provide an incentive, like extra game-plays or chances to win. This helps spread word organically. This tactic isn’t a magic pill, but every click counts, right?
4. How Will You Measure Success?
It’s important to know how you’ll define success before you start, so you have a baseline to evaluate your promotion’s results.
Keep your KPIs aligned with your original goals. For example, if your goal was to drive loyalty acquisition, you should measure success based on the number of new loyalty members — not the number of people who registered for the promotion.
5. What About Prizing?
Prizing is a critical part of your game-based promo planning.
It’s what gets consumers to register in the first place, and often what keeps them engaged — so it has to be strategic.
There are three things to consider when thinking about prizing.
1. What will the structure be?
Your prize structure should be determined based on your objectives. For example if your goal is to generate repeat traffic, then you should consider a higher quantity of prizes which are awarded more frequently.
2. What will you offer?
Unless your target consumer is everyone, you need to think about what prizes will generate the most valuable leads for your business. Offering too general a prize can result in high registration rates, but ultimately leave you with a list of prize hunters — not qualified leads.
3. Will you find a prize partner?
A prize partner can be a huge asset for your promotion — from reducing costs associated with prizing to kicking in cash to feature their products. But to get them on board, you need to offer value in return.
Free Download: Choosing the Right Prize Worksheet
6. Do You Need a Vendor?
Planning, developing, maintaining, and administering an game-based marketing promo is a considerable amount of work.
If you’re planning to handle the project in-house you need to make sure you have enough bandwidth. You’ll need people to handle sweeps strategy, development, technical support, prize acquisition & fulfillment, legal requirements (i.e. rules and regs etc.), administration, and reporting.
If you decide to go with a vendor, be sure to choose one with a background in game-based promotions. Check out our tips for choosing the right vendor here.
7. How Will You Convert Registrants into Customers?
Yup, game-based promotions will achieve a variety of different marketing goals. But the real reason we do campaigns like this is to sell stuff.
You need to have a plan for converting players into customers.
There are a variety of ways you can educate consumers and prompt them to buy. But the best way is to reward for purchase.
Some tactics you can use to reward for purchase are:
Pin-on-pack
UPC
Photo receipts
Loyalty integration
Having a direct tie to sales not only helps drive a sales lift, it also makes it easier to measure your promo’s ROI.
8. What Will You Do With The Data You Collect?
Game-based marketing will yield a ton of data about your consumers. You can collect everything from basic demographic information to product and shopping preferences.
One of the best use cases for game-based marketing data is targeted ads based on product preferences. Promotions like build-your-own-grand-prize sweepstakes provide a ton of information about a customer’s shopping preferences — information you can use to target them with personalized offers and ads after the promotion ends.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Street Guerilla Marketing, On ground Marketing firm, On ground Marketing firm, On ground Marketing firm in pune, guerrilla Advertisement, Market Promotions Advertisement, Mall Marketing, , campus engagement activities, RWA engagement activities, Market engagement activities, On ground Marketing firm in mumbai
