Category: school Marketing agency

Developing an Annual Marketing Plan and Marketing Strategy | Customer Acquisition strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

school Marketing agency Pashan Sus Road Pune

Fulcrum Marketing is a strategic school Marketing agency Pashan Sus Road Pune. Our team of marketing consultants also specialise in marketing planning and school Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and school Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for school Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a school Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , school Marketing agency Pashan Sus Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

school Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and school Marketing agency Pashan Sus Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pashan Sus Road Pune

school Marketing agency Pashan Sus Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pashan Sus Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

school Marketing 

school Marketing agency Pashan Sus Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

school Marketing | school Marketing agency Pashan Sus Road Pune

Pashan Sus Road ,  Pune

Pashan-Sus Road is one of the rapidly developing suburban areas, located in the north-western parts of Pune. This locality is very close to Industrial Zone and IT Hubs of Pune. The locality comes under the limit of Pune Municipal Corporation (PMC). The locality has good civic amenities and is very well-connected to the other parts of the Pune city. Other prominent areas located close to Pashan are Baner, Aundh, Bavdhan, Sunarwadi, Bhugaon, Lavale, Dasar, Balewadi, Pimple-Nilakh, Shivajinagar, Khadki, Wakad, Hinjewadi etc. Pashan is one of the oldest localities of Pune and has famous Pashan Lake. Due to arrival of various IT majors and other multinational companies, there has been a flow in the demand for residential apartments in Pashan. The civic amenities have improved. The industrial growth and the growth of IT sector have led to the development of the retail and hospitality sectors in the area. Some of the key residential projects in Pashan-Sus Road are Goel Ganga Acropolis, Shree Chintamani Apartments, Nimhan Vedant Residency, Neeti Swarangan A and B, Rujuta Gardenia, Venus Height Ph-2 among others.

Pashan-Sus Road is one of the rapidly developing suburban areas, located in the north-western parts of Pune. This locality is very close to Industrial Zone and IT Hubs of Pune. The locality comes under the limit of Pune Municipal Corporation (PMC). The locality has good civic amenities and is very well-connected to the other parts of the Pune city. Other prominent areas located close to Pashan are Baner, Aundh, Bavdhan, Sunarwadi, Bhugaon, Lavale, Dasar, Balewadi, Pimple-Nilakh, Shivajinagar, Khadki, Wakad, Hinjewadi etc. Pashan is one of the oldest localities of Pune and has famous Pashan Lake. Due to arrival of various IT majors and other multinational companies, there has been a flow in the demand for residential apartments in Pashan. The civic amenities have improved. The industrial growth and the growth of IT sector have led to the development of the retail and hospitality sectors in the area. Some of the key residential projects in Pashan-Sus Road are Goel Ganga Acropolis, Shree Chintamani Apartments, Nimhan Vedant Residency, Neeti Swarangan A and B, Rujuta Gardenia, Venus Height Ph-2 among others.

Connectivity

The area has an extensive bus service and the Pashan Bus Stand and the Kothrud Bus Depot lie in close vicinity.

It has excellent connectivity to Pune International Airport which is located at a distance of 21.3 km via Lohegaon Road.
There are a few major roads which run through the area – the Satara Road, the Mumbai-Bangalore Highway, the Paud Road and the Pune Bypass.
Pune Junction, Shivajinagar, Khadki, Dapodi are its nearby railway stations. However, Shivaji Nagar is the nearest railway station to Pashan which is located at a distance of 8.9 km while Pune Junction is located at a distance of 11.4 km via Pashan Road.

Factors for past growth
The Rajiv Gandhi InfoTech Park in Hinjewadi is about 11.8 km from Sus Road, making it a residential preference to people working in the Information Technology Industry. As a result, the region has seen considerable rental demands for 2 BHK apartments in Pashan-Sus Road.
Its proximity to Pune International Airport, Pune Junction Railway Station along with major IT Parks such as Software Technology Park Of India, Hinjewadi IT Park, Kapil Zenith IT Park, International Tech Park have been a pus point for Pashan-Sus Road, driving rental demand and development in the locality.

Factors for future growth
Proposed Pune Metro Rail, once completed will pass through the locality. Thus, driving the residential demand and development as well as consistent rental yield in the coming days.

Proposed and Planned Infra
The proposed Pune Metro Rail.

Employment hubs near Pashan
Sharda Centre – approx 7.8 km,
The ICC Towers and the Mahratta Chamber Of Commerce Industries & Agriculture – approx 9.6 km,
RMZ Westend – approx 3.9 km
Nanospace IT Park – 1.9 km

Infra development (Social & Physical)
Pashan offers very good social infrastructure to its residents. Some of the reputed schools in Pashan include Loyola High School and Junior College, Vidya Valley School, The Orchid School, Ryan International School, First Five, Lokseva E School, Swadhaa School etc. The area has some famous colleges like Symbiosis College of Arts and Commerce, Suryadatta College of Management Information Research & Technology, Fergusson College, ILS Law College, Hindustan Aerospace and Engineering, Asian School of Cyber Laws among few.
Some of the leading hospitals in Pashan include Shashwat Hospital, Jupiter Hospital, Deenanath Mangeshkar Hospital and Research Centre, Medipoint Hospital, Sahyadri Super Speciality Hospital etc.
The shopping needs of the residents are catered by malls in Pashan such as The Pavillion Pune, Optimus Shopping Mall, City Mall, Westend Mall, Pune Central Mall, Aditya Shagun Mall etc. which house a number of international and national brands like Croma, Pantaloons, Reliance Digital, Chroma, Aishwarya Retail Outlet to name a few.

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school Marketing agency Pashan Sus Road Pune

school Marketing agency Pashan Sus Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

school Marketing, school Marketing agency, school Marketing agency Pashan Sus Road, school Marketing agency Pashan Sus Road Pune, Pashan Sus Road, Pune

school Marketing agency Mulund East | school Marketing agency mumbai

school Marketing agency Mulund East

Fulcrum Marketing is a strategic school Marketing agency Mulund East. Our team of marketing consultants also specialise in marketing planning and school Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a school Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , school Marketing agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

school Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and school Marketing agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

school Marketing,school Marketing agency Mulund East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Mulund East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Mulund East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

school Marketing 

school Marketing agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

school Marketing Plan and school Marketing Strategy

school Marketing agency mumbai

Mulund East, mumbai

In the same way that Bandra is called the Queen of Suburbs, Mulund is considered the Prince of Suburbs by most Mumbaikars. The area is Mumbai’s first planned suburb. Mulund East is the part of Mulund that lies to the east of Mulund station, which lies on the Mumbai Suburban Railway’s Central Railway line.

Mulund East, along with Mulund West, contained a large concentration of big industries and factories that included pharmaceutical companies like Glaxo, Johnson & Johnson, and Hoechst Wellcome, and engineering companies like Chicago Pneumatic, ACC, and Bombay Oxygen. The industries in the area were the main reason for the area’s prosperity and cosmopolitan lifestyle.

Flanked by Thane Creek on one side, and with Sanjay Gandhi National Park on the other side of Mulund West, Mulund East has a cool, comfortable climate and a green, airy atmosphere. The suburban feel of the place is only enhanced by the quiet, relaxed lifestyle of its residents. There is no dearth of natural beauty in Mulund East.

Mulund East does not provide as much in terms of malls and entertainment centres as Mulund West, since it is a predominantly high quality residential area with many apartment complexes. However, it is only a short distance away from Mulund West, where there are several high-rise malls, theatres, and hangout spots.

There are many schools in Mulund East, including reputed high schools like Vidya Prasak Mandir English School and JA Meghani English High School, as well as well-known colleges like RADAV College and and V K Menon College. To cater to the healthcare needs of its residents, the area has hospitals like Fortis Hospital, Saidhan Hospital, and Ankur Hospital.

Connectivity And Transit Points

Mulund East is flanked by other major suburbs of Mumbai like Mulund West, Airoli, and Thane East, and has the Mulund-Goregaon Link road, making it extremely well connected to most parts of Mumbai and the rest of the state. The network of railway lines and roads makes travel from and to Mulund East by train, bus, or car easy.

Eastern Express Highway passes through the area, and is one of the largest highways in the country. LBS road is the other arterial road that runs through Mulund East. Mulund has a fleet of BEST buses that ply its roads, and the Mulund Bus Depot is one of Mumbai’s major depots. Travel from Mulund East to places like Andheri, Bandra, Thane, and Borivali is possible through BEST buses, while NMMT buses can be used to go to areas like Vashi. There are also a few TMMT buses that one can hop onto for travelling to areas like Shivai Nagar, Laxmi Park, or Vrindavan Society. The Mulund-Airoli bridge is an important part of Mulund, because it connects it to Navi Mumbai by road.

Mulund Railway Station is on the Central line of the Mumbai Suburban Railway, which connects it to South Mumbai. It is a stop for slow and semi-fast local trains. It is connected to Thane Railway Station, which is the most crowded suburban station, and a stop for all the fast trains on all three lines of the Mumbai Suburban Railway. Through Thane Railway Station, Mulund East is accessible by rail from areas like CST, Khopoli, Karjat, Kasara, and even to Navi Mumbai via the Trans-Harbour Railway line.

Thane East is also chock-full of auto stands. When one wants to get to places within Mulund, auto-rickshaws are sometimes the best way to go, even if they are costlier than buses. The inner roads of Mulund East are well laid and broad, so auto rides are usually fast and comfortable, traffic notwithstanding.

Taxis are also common in Mulund, and are the best way to get to the airport, which is over 30 km away, neighbouring suburbs, and parts of Mumbai that are farther away in a short amount of time. Mulund is accessible by car from almost all of Mumbai through LBS road from Thane, the Eastern Express Highway, and Mulund-Airoli Link road from Navi Mumbai.

Factors For Growth In The Past

After it was built in 1922, Mulund became home to primarily cosmopolitan middle class and upper class families and a host of engineering and pharmaceutical industries that were located along LBS road. These industry factories were a major factor for the growth of Mulund East.

The trendy lifestyle in the area was another reason that more and more people began to move to the area. The rapidly increasing population of permanent residents in the area hiked up the prices of real estate due to rise in demand, which in turn caused a huge number of premium apartments and residential complexes to be built. Consequently, the industrial nature of the area began to shift to a more residential atmosphere.

Globalisation hit Mulund just before 2000, and it was then that the industries and factories along LBS road moved out, and luxurious shopping malls and cineplexes took their place. Skyscrapers began to change the skyline, and premium apartment complexes now dominate Mulund East instead of bungalows and independent houses.

Major Challenges

Overpopulation is a problem in Mulund East. The constant influx of new residents has led to the area becoming quite crowded. Finding parking spots is a problem, and traffic can become slow moving at the major junctions, though it is well modulated.

Factors for Growth in the Future

Mulund East is and will continue to be a dream destination to live in. Mulund is consistently ranked highly on lists of people’s favourite places to live in, and has an extremely low crime rate due to the fact that it is an integrated township within itself.

There will be an ever-increasing market for various companies in the services sector. This growing market is the biggest factor that is driving the growth of the area, and will lead to the building of more apartment complexes and high-rise buildings, as well as the establishment of malls and cinema multiplexes.

Another factor for the area’s expansion is the upcoming metro, which will increase Mulund’s connectivity even more, making it one of the most accessible places in the state.

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan

school Marketing agency Balkum | school Marketing agency Thane

school Marketing agency Balkum

Fulcrum Marketing is a strategic school Marketing agency Balkum. Our team of marketing consultants also specialise in marketing planning and school Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a school Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , school Marketing agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

school Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and school Marketing agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

school Marketing,school Marketing agency Balkum

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Balkum

Call Us :-08433772261
Email:- info@fulcrumresources.in

Balkum, Thane

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

school Marketing 

school Marketing agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

school Marketing Plan and school Marketing Strategy

school Marketing agency Thane

Balkum, Thane

Thane West is the part of Thane City which is situated in the north-eastern parts of Mumbai. Patlipada, Kolshet, Manorama Nagar, Kalwa, Kolshet Industrial Area, Manpada, Dhokali Naka, Mulund West, Ganesh Bawadi, Bhiwandi, Raheja Complex , Mulund East are its neighbouring locality while Bhiwadi, Dombivli, Mulund East, Kandivali West, Mira Bhayandar are its neighbouring cities. Brahmand Patlipada Link Road, Akbar Camp Road, Kolshet Road are arterial roads to Thane West which further connects with the NH 48. Thane is Just 4.5 km from Thane West via Ghodbunder Road. NH 48 is just 1.5 km away from Thane West via Mahatma Phule Marg and Brahmand Road.

Thane West is the part of Thane City which is situated in the north-eastern parts of Mumbai. Patlipada, Kolshet, Manorama Nagar, Kalwa, Kolshet Industrial Area, Manpada, Dhokali Naka, Mulund West, Ganesh Bawadi, Bhiwandi, Raheja Complex , Mulund East are its neighbouring locality while Bhiwadi, Dombivli, Mulund East, Kandivali West, Mira Bhayandar are its neighbouring cities. Brahmand Patlipada Link Road, Akbar Camp Road, Kolshet Road are arterial roads to Thane West which further connects with the NH 48. Thane is Just 4.5 km from Thane West via Ghodbunder Road. NH 48 is just 1.5 km away from Thane West via Mahatma Phule Marg and Brahmand Road.

Thane is known as the City of Lakes for the 35 lakes that the region contains. Most of these lakes are in Thane West, the most famous of which is the Masunda Lake or Talao Pali. It is a huge tourist attraction for its spectacular beauty and boating and water scooter facilities. The lake also has cultural and religious importance because the Kopineshwar Temple, which is Thane’s oldest temple situated on the banks of the lake. The lakes are not the only thing that Thane West can boast of in terms of natural beauty. It comes under the jurisdiction of Thane Municipal Corporation which take cares about the civic facilities of the area such as water, electricity, road, transport, highways, parks, sanitation, garbage disposal, etc.

Thane West, an area that is quickly becoming a dream residential area for its ability to provide a slice of authentic Mumbai city life with the added advantage of more greenery, open spaces, and reduced pollution. For people who enjoy the material things in life, there is a multitude of places to visit in Thane West. In order to cater to the needs of its residents, Thane West has imploded in terms of malls, entertainment centres and hangout spots. It also has a number of reputed schools and colleges. Some of the key residential projects in Thane West are Dev Land Ashoka, Dosti Desire Dosti Pearl, JVM Sky Court, Wadhwa Courtyard Onyx, Rutu City among others.

Connectivity and Transit Points:

Thane West is extremely well connected to other major cities and parts of the state. The Eastern Express Highway is one of the well-maintained highways in the country and it connects Mumbai to various cities via Thane. The inner roads of Thane West are also broader and more properly maintained than Mumbai’s roads.

Thane West is linked by Mulund of Mumbai’s eastern suburbs, Borivali of Mumbai’s western suburbs and Bhiwandi, which is the junction of Kalyan-Dombivali and Vasai-Virar. Hence, it is accessible from almost every part of Mumbai.

Chhatrapati Shivaji International Airport which is located at a distance of 19.9 km via Eastern Express Highway/Mumbai-Agra National Highway.
Thane, Mulund, Nahur are nearby railway station to Thane West. However, Thane is the nearest Railway Station which is located at a distance of 11 km via Eastern Express Highway.

Thane Junction has connected via the Central Railway to South Mumbai and also via Kalyan Junction to remote places like Karjat, Kasara, and Khopoli. The suburban local trains go downwards towards Karjat and Kasara and upwards towards CST.
Thane is accessible by BEST buses which cater to people commuting to places like Ghatkopar, Andheri, Borivali, and Trombay. TMT buses are the main source of transport towards Bhiwandi and inside Thane City. RTS BEST (A/C super) buses ply towards south Mumbai. NMMT buses ply in towards Vashi, MBMT towards Bhayander, KDMT towards Kalyan and Bhiwandi, and MSRTC or ST buses ply from Thane to various other destinations across Maharashtra. There are also private buses that travel within Thane West, due to an inadequacy of public transport within Thane proper.

Major Landmarks:

Upvan Lake
Tikuji-Ni-Wadi
Suraj Water Park
Ovalekar Wadi Butterfly Garden
Talao Pali Lake
Kokanipada Waterfall

Employment Hubs near Thane West:

MIDC (27.5 km)
Safety Shield Industries (5.4 km)
V & V Pharma Industries (4.6 km)
ThaneOne Corporate Business IT Park (4 km)
Ashar IT Park (9 km)
Odyssey IT Park (10.3 km)

Factors for Growth in the Past:

The accessibility that the railway line gave Thane made it an attractive place to reside in and it began to grow from a collection of villages to a prosperous town and slowly to a bustling city environment. Thane West’s scenic beauty, with its lakes and hills, made it a popular tourist spot, which became a major source of income for the area. Since it was so well connected to the rest of Mumbai and much less crowded and populated than Mumbai, thousands of residents of Mumbai moved to Thane. The city has transformed from a manufacturing hub to being economically driven by the services sector in response to the residential boom that the area has experienced over the last few years.

Factors for Growth in the Future

The continued entrance of residents in search of the balance between the cosmopolitan experience and the suburban way of life is the key factor that is driving the growth of Thane. The government has also tried to maintain the beauty and natural integrity of the lakes, botanical gardens, hills, and other tourist attractions in Thane West in order to make sure that the place remains a popular attraction for visitors for years to come.

The increased population places an increased demand on the residential real estate market and service sector, leading to a greater need for office spaces and shops.
All the above-mentioned factors contributed to the demand for rental properties in Thane West.

Infrastructure Development (Social & Physical):

The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Korum Mall, R Mall, Cosmos Mall, R City Mall, Raghuleela Mall, Infiniti Mall, Inorbit Mall Vashi to name a few.
Thane West possesses best-in-class infrastructural facilities: It has many reputed schools in and around the area such as Orchids The International School, Podar International School, Rainbow International School, Sulochana Devi Singhania School, Hiranandani Foundation School, St. Xaviers English High School & Junior College, Radcliffe School among few.

For the health needs of its residents, Thane West has well-known hospitals like Hiranandani Hospital, Revival Bone & Joint Hospital and Kaushalya Medical Foundation.

It is home to some of the most famous restaurants, pubs, cafes and eating joints such as Rude Lounge, California Bar & Restaurants, Vaibhav Family Restaurant & Bar, The Waterhouse Deli, The Road House, Prashant Family Restaurant & Bar, Priya Bar & Restaurant etc.
Some of the renowned hospitals providing healthcare facilities to the residents of Thane West are Hiranandani Hospital, Kevalya Hospital, Titan Hospital, Vedant Hospital, Bethany Hospital, Jupiter Hospital, Platinum Hospital Mulund, Varad Hospital & ICU, Fortis Hospital Mulund etc.

All Localities in Thane

All Localities in Thane, LOCALITY, JK Gram, Kapur Bawdi, Manpada, Mumbra, Uthalsar, Wagle Industrial Estate, Ghodbandar, Shree Nagar, Vasind, Anu Nagar, Majiwada, Lal Bahadur Shastri Road, Ghodbunder Road, Kasarvadavali, Kolshet Road, Panch Pakhadi, Pokhran Road No. 1, Vartak Nagar, Eastern Express Highway, LOCALITY, Charai, Waghbil, Savarkar Nagar, Balkum, Diva, Kalwa, Naupada, Thane West, Patlipada, Thane East, Brahmand, Azad Nagar, Vishnu Nagar, Vasant Vihar, Teen Hath Naka, Hiranandani Estate, Owale, Bhayanderpada, Kopri, LOCALITY, Khopat, Dhokali, Shilphata, Jambli Naka, Pokhran Road No. 2, Louis Wadi, Daighar Gaon, Khidkali, Usarghar Gaon, Desai Village, anand nagar, Kasheli, Khardipada, Mogarpada, Talav Pali, Padle Gaon, Runwal Nagar, Kolbad Road, Samata Nagar, LOCALITY, Parsik Nagar, Kharegaon, Manisha Nagar, Ram Maruti Road, Ghantali, Gokul Nagar, Vrindavan Society, Shreerang Society, Oswal Park, Badlapur, Bhiwandi, Dahisar, Agasan, Pale Gaon, Ambivli, Kalyan Shilphata Road, Shahapur

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan