Category: Sales Operations

Sales Operations organizations Mumbai Pune Expressway Pune | Brand Marketing | Business to consumer marketing

Sales Operations organizations Mumbai Pune Expressway Pune

Fulcrum Marketing is a strategic Sales Operations organizations Mumbai Pune Expressway Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Brand Marketing, Business to consumer marketing, Interactive marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations organizations Mumbai Pune Expressway Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations organizations Mumbai Pune Expressway Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Mumbai Pune Expressway Pune

Sales Operations organizations Mumbai Pune Expressway Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Mumbai Pune Expressway Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations organizations Mumbai Pune Expressway Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations organizations Mumbai Pune Expressway Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Mumbai Pune Expressway ,  Pune

Wakad lies on the western side of Pune, in the Pimpri-Chinchwad area. This locality has recently become very popular, and is witnessing tremendous growth in comparison with other localities in Pune Metropolitan Area.

Wakad lies on the western side of Pune, in the Pimpri-Chinchwad area. This locality has recently become very popular, and is witnessing tremendous growth in comparison with other localities in Pune Metropolitan Area.

At one time, Wakad was mostly known only for its Jatra, which is a religious event at the Mhatoba temple. But things have changed, and today Wakad enjoys the status of one of the most sought-after places for people to buy property. Its residential sector is booming like never before, and commercial development is going on concurrently.

There are many reputed educational institutions in the vicinity, namely Euroschool, the Good Samaritan School, Pumpkin Patch, Blossom Public School, Akshara International, Indira Kids, and Shishya Pre-Primary School. Apart from that, there are colleges like Sri Balaji Society, Indira Group of Institutes, and Dr. D. Y. Patil Institute of Hotel Management & Catering Technology.

Key Projects in Wakad :

Remonesa Courtyard One
Satish Bora Crystal Heights
Chandrarang Opus 80
Buchade Patil Shree Ganesh Residency
GRD Gaurav Pride
GRC Ethos
Giriraj Grandiose

Connectivity and Transit Points

The Pune airport is about 21 km from the locality of Wakad. The nearest railway station is the Shivaji Nagar Railway Station, which is about 14 km away. The Pune Junction station is at a distance of 17 km from here. This allows the locality to have good connectivity to nearby cities. In addition, the roadways are very convenient to travel in and around the city.
For intra-city travel from Wakad, the different modes of transport used are buses, auto-rickshaws, shared autos (tam-tams), and cabs. The buses that are run by the Pune Mahanagar Parivahan Mahamandal Limited (PMPML) are widely used because of their frequency and good connectivity.

Major Landmarks

â—? Wakad Chowk

â—? Chatrapati Chowk

â—? Savitribai Phule Udyan

â—? Jagtap Dairy

â—? Kalewadi Phata

â—? Laxmibai Barne Udyan

â—? Dange Chowk

â—? Hinjewadi Chowk

â—? Sayaji Garden

â—? Kamalakar Chowk

â—? Datta Mandir

Factors for Growth In The Past

In the past, Wakad had rich black soil, and the land was extremely fertile. So farming flourished in this locality, and sugarcane, onions, and groundnuts were the main produce. Wakad soon came under the watchful eye of the Pimpri Chinchwad Municipal Corporation (PCMC). The area soon saw a fully-functioning drainage system, supply of electricity, and good roads. Because of this recent development, the civic infrastructure of Wakad is now among the best in Pune.
Its strategic location with respect to the booming IT industry in Hinjewadi boosted Wakad’s locality status. The biotech and infotech park at Hinjewadi played a very important role in placing Wakad on the map. The Pune-Mumbai Expressway, which passes from close by, provided the area with good connectivity.
Companies like Infosys, TATA Technologies, IBM, TCS, Cognizant, Tech Mahindra, Siemens, and Mindtree are all set up in the IT park, which encouraged a majority of their employees to relocate to a place closer and more convenient to their workplace. Wakad’s close proximity to these parks, and the availability of large vacant pockets of land, made it a residential hub.

Residential Trends in Wakad

In the last 4-5 years, according to the records at the PCMC, Wakad and its surrounding areas have received the maximum number of permissions for building with respect to various residential and commercial projects. This has resulted in more people looking up to Wakad as an ideal locality to get a house or set up an office.
The multi-storeyed apartments in Wakad are being sold for around Rs 5,848 per sq. ft., and are available for rent for about Rs. 13 per sq.ft. One can rent a builder floor apartment for approximately Rs. 14 per sq. ft. If one’s looking for residential houses, the units will cost around Rs 6,468 per sq. ft. for buying, and Rs. 14 per sq. ft. in case of renting.

Major Challenges

Water issues are on the rise in Wakad. There is shortage of water, which may also be due to the increasing population and industrialisation witnessed in the region. Some of the lakes in the area are being converted into residential or commercial zones, adding to the woes.
Traffic is also a major issue. The Wakad road is especially busy and chaotic during peak office hours. There are roadside vendors whose presence increases the congestion.

Factors for Growth in the Future

Wakad is conveniently located close to the routes that are proposed for the Bus Rapid Transit (BRT), which are Nashik Phata-Wakad, Kalewadi Phata-Dehu Alandi Road, and Aundh-Ravet. The construction is still underway. Once this is completed, it would promise more growth around this area.
Owing to the expanding industries near this region, four-laning of the Wakad road will soon be completed. This will solve people’s traffic woes and encourage more people to relocate here. The number of residential projects is set to rise even more, thanks to the high demand.

Sales Operations Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
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Marketing Company in Aundh
Marketing Company in Wakad
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Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
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Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
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Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Sales Operations organizations Mumbai Pune Expressway Pune

Sales Operations organizations Mumbai Pune Expressway Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Sales Operations, Sales Operations organizations, Sales Operations organizations Mumbai Pune Expressway, Sales Operations organizations Mumbai Pune Expressway Pune, Mumbai Pune Expressway, Pune

Sales Operations Professional Pirangut Pune | rural marketing | face to face marketing

Sales Operations Professional Pirangut Pune

Fulcrum Marketing is a strategic Sales Operations Professional Pirangut Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as rural marketing, face to face marketing, Marketing Management , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations Professional Pirangut Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations Professional Pirangut Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pirangut Pune

Sales Operations Professional Pirangut Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pirangut Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations Professional Pirangut Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations Professional Pirangut Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Pirangut ,  Pune

Pirangut previously known as industrial hubs is now emerging as some of the best destinations for affordable housing. It is situated in the western parts of Pune and comes under the jurisdiction of Pune Municipal Corporation. This newly expanded area of the city ensure low entry points and promise higher returns on investment over the mid-to-long term due to fast developing infrastructure. This locality has gained popularity due to its strategic location. Its proximity to Paud Road and Pune-Bangalore Highway along with seamless connectivity with established centers such as Kothrud, Baner, Aundh, and Hinjewadi, has made it one of the most sought-after real estate destination in Western Pune. Prominent localities situated close to it are Lavale, Gadewadi, Bhugaon, Pashan, Kothrud, Shivane, Hinjewadi, Handewadi, Paud, Bhukum, Nande, Bavdhan, Sunarwadi, Baner, Balewadi, Warje among others. Mulshi Road and Temghar-Lavasa Road are the two major internal roads of Pirangut. Some of the key residential projects in Pirangut are Mont Vert Sunshine Joy 2, Mont Vert Vesta, KFP Kalash Homes, SV Vishnu Vihar Phase-2, Majestique Vanalika, Gangotree Shubhangan among others.

Connectivity

Pirangut is located along the Chandani Chowk and the Lavasa Road that connects it to the Mumbai-Pune Bypass Road, making it an ideal choice for property investors, in terms of connectivity.

The locality enjoys good connectivity with the NH 48, which further connects it to the Old-Mumbai Highway as well.

It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 38 km via Mulshi Road/Paud Road.
Pune Junction, Shivaji Nagar, Khadki, Dapodi are nearby railway stations to Pirangut. However, Shivajinagar is the nearest railway station to Pirangut which is located at a distance of 21.7 km via Paud Road.
Temghar-Lavasa Road, Mulshi Road, Lavale Road are its internal roads which further has its access with NH 48 via Mulshi Road.

Factors for past growth
High demand for residential properties from IT professionals has given rise to projects consisting of apartments, row-houses, and villas in Pirangut. Villas and luxurious housing units are preferred by buyers working in the IT hubs of Hinjewadi. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, demands for residential properties for sale have get momentum in Pirangut.
The affordable commercial property rates in Pirangut have also encouraged commercial real estate development in this region.
Rapidly improving infrastructure along the corridor, proximity to the IT hub of Hinjewadi, and excellent connectivity with famous tourist destinations like Lavasa City have also worked as incentives in Pirangut’s growth and development.

Factors for future growth
Pune Municipal Corporation is taking up several infrastructure initiatives to develop this region. The internal arterial road, which connects Pirangut directly to Hinjewadi Phase-3, will increase the demand for homes in this region in the years to come.

Employment hubs near Pirangut

Rajiv Gandhi Infotech Park
Kapil Zenith IT Park
Nano Space IT Park
Teerth Technospace
Software Technology Park of India
Pune IT Park
International Tech Park

Social and Physical Infra Development
Pirangut offers very good social infrastructure to its residents. Some of the reputed schools in Pirangut include Rani Laxmibai Mulinchi Sainiki Shala, Heritage International School, Pawan Gandhi Sinhgad Spring Dale School, Elite International School, Sri Vidya Bhavan School, Periwinkle English Medium School, The Mulshi Public School, Sanskriti School Bhukum etc. It also houses some famous colleges and institutions nearby. These are Mamasaheb Mohol College of Business Administration, Bharti Vidyapeeth College of Engineering Lavale Pune, Anantrao Pawar College, Vivekanand Institute of Technology, Yashwantrao Mohite College, Chanakya College Junior College to name a few.
Healthcare facilities are also good at Pirangut. Some of the leading hospitals providing healthcare facilities to the residents of Pirangut include the Surya Hospital, Shrikrupa Hospital, Ruby Hall Clinic, Sanjeevani Hospital, Shree Ganesh Hospital, Shraddha Hospital among others.
The shopping needs of the residents are catered by malls in Pirangut such as the Aditya Shagun Mall, Finix Mall, Xion Mall, Westend Mall, Pune Central Mall etc. It also houses retail outlets of famous national and international brands such as Classic Retail Outlet, My Jio Store, Bata Retail Outlet, Croma, Amul Retail Outlet, Reliance Digital etc.

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Sales Operations Professional Pirangut Pune

Sales Operations Professional Pirangut Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Sales Operations, Sales Operations Professional, Sales Operations Professional Pirangut, Sales Operations Professional Pirangut Pune, Pirangut, Pune

Sales Operations firm Pimple Saudagar Pune | Services marketing | h2h marketing

Sales Operations firm Pimple Saudagar Pune

Fulcrum Marketing is a strategic Sales Operations firm Pimple Saudagar Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Services marketing, h2h marketing, campus Marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations firm Pimple Saudagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations firm Pimple Saudagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pimple Saudagar Pune

Sales Operations firm Pimple Saudagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pimple Saudagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations firm Pimple Saudagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations firm Pimple Saudagar Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Pimple Saudagar ,  Pune

Overview

The locality of Pimple Saudagar is located in the urban agglomeration Pimpri Chinchwad in the city of Pune. This place is most popular for being a residential area with adequate commercialisation. There are a lot of apartments, row houses, and independent houses in this locality, accompanied by a friendly neighbourhood. It’s mostly populated with the IT crowd because of its close proximity to Rajiv Gandhi Infotech Park. Pimple Saudagar has Hinjewadi to its west, Aundh to the south, Sangvi to its east, and Pimpri to its north. Its proximity to Hinjewadi makes it an ideal residential choice for the working class people. In the locality, one will typically find good roads, supermarkets, malls, branded stores, restaurants, eating joints, gyms, and so much more! The locality’s atmosphere is very chirpy, with a lot of greenery, making it an ideal place for anyone who prefers a quiet energy in a locality. Plus, as far as kids are concerned, a lot of primary and pre-primary schools are present there, many of which are affiliated to the Maharashtra state board. Several schools in neighbouring areas are also affiliated to national boards of CBSE and ICSE. Families with kids, therefore, would prefer to stay here. Some of the key Residential Projects at Pimple Saudagar are Nisarg Nirman, Shubhashree Woods, Sai Platinum, Silver Mist, Sai Ambience among others.

Connectivity and transit points

Pune Airport is at a distance of just 19 km from Pimple Saudagar. The nearest railway station is the Khadki Railway Station, which is about 7 km from here. The main railway station, Pune Junction is about 13 km away.

Auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) are ideal for covering short distances. Public buses are run by PMPML (Pune Mahanagar Parivahan Mahamandal Limited), and are quite frequent. Although bus fares are really cheap, most people resort to using two-wheelers here.

The main transit points in Pimple Saudagar are Jagtap Dairy, Shivar Garden, Shiv Sai Road, Shiv Mandir, Swaraj Garden, Kate Vasti, Rakshak Chowk, Rajvir Society and Poonam Society. These sub-areas are dotted with bus stops.

Major landmarks
Rainbow Plaza
Kunal Icon
Rakshak Chowk
Govind Garden
Shivar Chowk
Om Datt Raj Mandir
PCMC Garden
Devi Aai Mandir

Factors for growth in the past
Because it was located on the outskirts of the city, Pimple Saudagar was not always in the limelight. It was a village, and under-developed for a long time. The residents were poor peasants and farmers involving themselves in agriculture and wood carving. Public services were not good in these parts either. But thanks to the industrialisation of Pune, the city expanded rapidly in the late 1990s, spreading itself to areas like Pimple Saudagar.

Accessibility to the Mumbai-Pune Expressway via the Katraj-Dehu Bypass Road in 2001, was a major factor responsible for the development that followed in Pimple Saudagar. Later, with the construction of IT parks and other office spaces in Hinjewadi, this locality saw a lot of residential activity with a large influx of property investment. The fact that Pimple Saudagar remained unpolluted and preserved its greenery to a large extent also contributed to its facelift. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, apartments for sale in Pimple Saudagar is still affordable compared to its neighouring localities.

Factors for growth in the future
Anyone looking to buy property in Pune is thinking outskirts these days, mostly because the realty market in the city is nearing saturation. Pimple Saudagar certainly counts as an option for such people. There are plenty of land spaces available here for cheaper rates in comparison to the city. Moreover, the growing residential area in Pimple Saudagar is attracting more and more people to relocate here. A number of developers are expected to initiate new housing projects to suit the size of everyone’s pockets.

Plenty of infrastructure development is also being witnessed in the area. Malls and tall buildings are being constructed, new roads are being built, old roads are being widened, rapid bus transit system is being put into place, and more commercial centres are being established.

Residential trends in Pimple Saudagar
The residential property in Pimple Saudagar is heavily in demand. The vacant land pockets are quickly being filled up with high-rise apartments. New projects and townships are being undertaken. The multi-storeyed apartments in in Pimple Saudagar are now being sold for around Rs 6,600 per sq. ft. on average, and being rented for Rs 14 per sq. ft. Whereas residential houses are available for sale at about Rs 7,900 per sq. ft, one would have to pay around Rs 13 per sq. ft. to take a house on rent.

Major challenges
Though Pimple Saudagar is situated on flat land, and has the Pavana River flowing to its north, which is a major water source, the area is lately facing some water scarcity. Shortage of water has been noticed in many residential areas here, mostly owing to the increasing population.

Since the auto drivers in this area don’t run by the meter and instead charge unreasonable amounts of money, most residents have resorted to buying their own vehicles. This has led to an increase in traffic and pollution in the region.

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Sales Operations firm Pimple Saudagar Pune

Sales Operations firm Pimple Saudagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Sales Operations, Sales Operations firm, Sales Operations firm Pimple Saudagar, Sales Operations firm Pimple Saudagar Pune, Pimple Saudagar, Pune

Sales Operations agency Dhayari Pune | general trade marketing | retailer marketing

Sales Operations agency Dhayari Pune

Fulcrum Marketing is a strategic Sales Operations agency Dhayari Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as general trade marketing, retailer marketing, B To B marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations agency Dhayari Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations agency Dhayari Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhayari Pune

Sales Operations agency Dhayari Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Dhayari Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations agency Dhayari Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations agency Dhayari Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Dhayari ,  Pune

Overview

Dhayari is residential suburb situated in the south-western parts of Pune. It is a fast developing locality in Pune situated near the Katraj-Dehu Road Bypass. It is located around 11.8 kilometres from Pune. Primarily an agricultural village, Dhayari over the years has evolved rapidly and changed into a bustling suburb of Pune, providing affordable housing options to its residents. It comes under the jurisdiction of Pune Municipal Corporation. Other prominent localities situated close to Dhayari are Nanded, Shivane, Vadgaon Budruk, Bibvewadi, Ambegaon BK, Narhe, Bhugaon, Warje, Kondhwa, Wanowrie, Kondhwa etc. Dhayari is surrounded by Taluka and Pimpri- Taluka towards its North, Velhe Taluka towards its West and Purandar Taluka towards the East. Due to its location, Dhayari has been a communication point between Sinhagad fort and Pune. Sinhagad Road is the main connection between Pune and Dhayari. Dhayari is near to the small villages like Nanded and Nhare. Transport facilities are also good in the locality. Bus Transport is a popular means to commute with BRT Buses plying from Swargate to Dhayari. Pune, Pimpri-Chinchwad are the nearby towns connected to Dhayari via road. Some of the key residential projects in Dhayari are Ganesh Nakshtram, Padmanabh Golden Valley, Sharada Myria, Laxmi Vishnupuram, Tanish Sankalp among others.

Connectivity and Transit Point

There are frequent buses from Swargate to Dhayari. Bus services operated by PMPML are frequently available from places like Swargate and Wagholi, while within Dhayari there are bus services to DSK Vishwa.

A Dhayari-Hadapsar Gadital corridor is planned for a Pune bus rapid transit (BRT) route. It offers smooth connectivity to other locations through the Katraj-Dehu Road Bypass and Mumbai- Pune Bypass Road
Shivaji Nagar, Pune Junction, Khadki, Ghorpuri are its nearby railway stations. However, the nearest railway station to the locality is the Pune Junction which is located at a distance of 13.9 km via Sinhagad Road/ Narveer Tanaji Malusare Road.

Being close to Pune International Airport is another added advantage of Dhayari which is located at a driving distance of 27 km via Narveer Tanaji Malusare Road/Sinhagad Road.

Factors for past growth
Its proximity to Pune International Airport, Pune Junction Railway Station along with major IT Hubs of Aundh and Baner such as Pune IT Park, Navale IT Park, Nanded City Township Symphony IT Park, and Teerth Technospace have been a plus point for Dhayari, driving residential demand and development in the locality.

Rental markets are also in huge demand due the presence of nearby IT Parks offering employment opportunities. People work in the nearby IT companies, want their residence close to their workplace. As a result, demands for 2 BHK apartments for rent in Dhayari is gaining momentum.

Factors for future growth
A Dhayari-Hadapsar Gadital corridor is planned for a Pune bus rapid transit (BRT) route. One the proposed corridor will operational will reduce the commuting time and will make the journey hassle-free for its commuters.

Strategically located on Katraj-Dehu Road Bypass and Mumbai- Pune Bypass Road, the reasons why Dhayari became one of the most desired residential areas in the city are due to its convenient location on two important roads of the city, excellent connectivity and great jumps taken in infrastructural developments.

Proposed & Planned Infra
Dhayari-Hadapsar Gadital corridor is planned for a Pune bus rapid transit (BRT) route.

Infra Development (Social & Physical)
Infra development has improved in the city. Some of the well-known educational institutions available here are Tree House Play Group, Shiksha Veritas High School, DSK School, Dnyangangotri Residential School for Mentally Retarded, Little Gems Nursery School, Late BK Chavan High School, Kil Bil School, ACB Play School among others. It also houses colleges nearby. These are Asian College of Science, Commerce, & Arts, TSSM’s Bhivarabai Sawant College of Engineering & Research, Dr. Sudhakar Jadhavar College, Abhinav College of Pharmacy, JSPM Narhe Technical Campus, Zeal College of Engineering & Research etc.

Health care facilities are also good in the locality. Some of the famous hospital in the locality include Pulse Multi Speciality Hospital, Shree Hospital, Shreeyash Multispeciality Hospital, Sahyadri Hospital Bibwewadi, Deenanath Mangeshkar Hospital & Research Centre among few.

Abhiruchi Mall & Multiplex, Om Shopping Center, Pune Central Mall, Tulsi Baug Market are some of the nearby malls in Dhayari which serves the daily needs of the residents of Dhayari. It also houses retail outlets of national and international brands such as Anosh Retail Outlet, My Jio Store, Shreya Boutique, Bata, Veena Designer Sarees, Lifestyle, Arvind Lifestyle Brands to name a few.

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Sales Operations agency Dhayari Pune

Sales Operations agency Dhayari Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Sales Operations, Sales Operations agency, Sales Operations agency Dhayari, Sales Operations agency Dhayari Pune, Dhayari, Pune

Sales Operations Services Wagholi Pune | Retail Marketing | face2face marketing

Sales Operations Services Wagholi Pune

Fulcrum Marketing is a strategic Sales Operations Services Wagholi Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Retail Marketing, face2face marketing, modern trade marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations Services Wagholi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations Services Wagholi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Wagholi Pune

Sales Operations Services Wagholi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Wagholi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations Services Wagholi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations Services Wagholi Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Wagholi ,  Pune

Wagholi is a suburb situated in the north-eastern parts of Pune City. It is strategically located on the Pune-Ahmednagar Highway. Primarily it was a major industrial area of Pune but over the past few years the locality has developed rapidly and has become prime residential destination for those looking for affordable homes. This locality comes under the limits of PMC. It enjoys excellent connectivity to other parts of central Pune and IT hubs such as Hadapsar and Kharadi. Located on the Ahmednagar road, Wagholi enjoys great connectivity to places like the Bund garden, Solapur highway and Airport and is now home to a number of malls, multiplexes, hotels and departmental stores to cater to the varying needs of the local population. It also enjoys easy accessibility to areas such as Mundhwa and Ranjangaon. Wagholi falls on a four-lane highway connecting Pune and Ahmednagar. Some of the prominent localities located close to Wagholi are Lohegaon, Dhanori, Vadgaon Sheri, Kharadi, Viman Nagar, Kharadi etc. Some of the key residential projects in Wagholi are Kolte Evy Estate Apartment, Rohan Abhilasha, Unicorn Sai Sankul, Nyati Elan among others.

Connectivity

Nagar Road which intersect Wagholi. This locality is surrounded by Lohegaon Road and Wadegaon Road on the either side. NH27 passes through the centre of the locality and connect Wagholi to the prime areas of Pune.

Pune International Airport located at a driving distance of 11 km via Lohegaon Road which can be covered in less than half an hour.

Hadapsar, Ghorpuri, Pune Junction, and Shivajinagar are its nearby railway stations. However, However, Hadapsar is the nearest railway station to Wagholi which is located at a distance of 10 km.

Factors for past growth
The area’s close proximity to employment hubs of Kharadi, Hadapsar and Viman Nagar makes it a preferred locality for Pune’s working population. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Wagholi have get momentum.
It is also located in close proximity to major industrial zones like Ranjangaon and Shikrapur, which is another reason behind increasing demand for property here.
Several industrial and automobile companies are located nearby and people working in these industries majorly seek homes in Wagholi.

Proposed & Planned Infra
The Nagar road has been widened to six lanes. Also, the area is proposed to be a dead end to the ring road which will be planned to surround the city. Once operational will reduce the traffic time by 10-15 min.
Proposed flyover on the road connecting Wagholi to Shikrapur in the opposite direction.

Infra development (Social & Physical)
Civic infrastructure is excellent in Wagholi and residents can expect good social amenities like retail outlets, reputed educational institutions and leading hospitals nearby. Some of the reputed educational institutions like Jyotirmay International School, Podar International School, The Lexicon International School, Kidzee Pre School, Wagheshwar English School & Junior College, Eurokids, Sharad Pawar International School and Dhole Patil College of Engineering are located in the vicinity. It also house some good colleges nearby. These are Wageshwar Junior College, GH Raisoni Institute of Engineering, Vedant MBA College Wagholi, Shree Ramchandra College of Engineering, JSPM’s Charak College of Pharmacy and Research among others.
Apart from that, other regular amenities like Banks, ATM’s and Hospitals are also present in Wagholi. A number of infrastructural upgradations to improve the road connectivity are also on the cards for Wagholi.
It houses some quality healthcare facilities to its residents. Govt Sub Hospital, Lifeline Hospital, Imax Multispeciality Hospital, Columbia Asia Hospital, Medipoint Hospital, and Sahyadri Super Speciality Hospital Nagar Road are some of the famous hospitals in and around Wagholi.
Inorbit Mall, Pulse Mall, Creativity Mall, SGS Mall, Seasons Mall, The Pavillion Pune, Jewel Square etc are located close to Wagholi. It also houses retail outlets of national and international brands such as Wheel Sports, Sairam Retail Outlets, Sarwottam Awhalwadi Retail Outlet, Max Fashion, Idea Retail Store, Reliance Express Store, Jockey Store, Cantabil Retail India Ltd, and My Jio Store to name a few.

Sales Operations Company in KOTHRUD
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Sales Operations Services Wagholi Pune

Sales Operations Services Wagholi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Sales Operations, Sales Operations Services, Sales Operations Services Wagholi, Sales Operations Services Wagholi Pune, Wagholi, Pune

Sales Operations operation Vadgaon Sheri Pune | Experiential marketing | b2c marketing

Sales Operations operation Vadgaon Sheri Pune

Fulcrum Marketing is a strategic Sales Operations operation Vadgaon Sheri Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Experiential marketing, b2c marketing, Interactive marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations operation Vadgaon Sheri Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations operation Vadgaon Sheri Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Vadgaon Sheri Pune

Sales Operations operation Vadgaon Sheri Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Vadgaon Sheri Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations operation Vadgaon Sheri Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations operation Vadgaon Sheri Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Vadgaon Sheri ,  Pune

Overview

Overview

Wadgaon Sheri is a suburb situated in the north-eastern parts of Pune. It comes under the jurisdiction of Pune Municipal Corporation. Other nearby localities situated close to it are Viman Nagar, Khulewadi, Kharadi, Kharadi Gaon, Mundhwa, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Khadki, Dhanori, Lohegaon, Shivajinagar, Amanora Park Town, Hadapsar etc. Pune city is located at a distance of 9.7 km from Wadgaon Sheri. It is considered as residential and commercial hubs of Pune. The entire neighbourhood of Wadgaon Sheri lies along the Nagar Road. The locality is home to several IT companies.The presence of many educational institutions and healthcare units has attracted many families and retired personnel to shift their home here. It lies close to the many IT Hubs of Pune and Mundhwa Industrial area such as Amanora Park Town, Magarpatta IT Park, Koregaon IT Park, Kharadi IT Park, Viman Nagar IT Park etc. The region is surrounded with some major roads which are Somnath Nagar road, Anand Park road, Kalyani Nagar road and Wadgaon Sheri main road. Key nearby cities such as Shivajinagar, Deccan Gymkhana, Mahatma Gandhi Road (MG Road), Camp, Hadapsar are all within a radius of 9.-10 km. The Yerwada Central Jail and the Pune Mental Hospital too are situated within 5-km radius. Some of the key residential projects in Wadgaon Sheri are Bramhacorp F Residences Phase II, Satyam Serenity, Kumar Palaash A, Bramhacorp F Residences, Sakore Anand Malhar among others.

Connectivity

It is located off the Mundhwa-Nagar Bypass. As a result, it has is well-connected to various developed areas and a number of schools, educational institutions, IT Parks, Malls and markets, banks and hospitals via an excellent network of railways and roadways. Other modes of transport are auto rickshaw, six-seaters, private buses and vehicles.

PMPML bus services make Wadgaon Sheri accessible from developed areas of Manapa, Mundhwa, Viman Nagar, Koregaon Park, Lohegaon, Wagholi, Hadapsar, Swargate, Pimpri and Kothrud.
Major roads connecting Wadgaon Sheri to the main city of Pune are Park Road, Bypass Road, Somnath Road, Samrat Ashok Road, Main Road, Kalyani Road and New Airport Road.

It has excellent connectivity to Pune International Airport which is located at a distance of 8 km via Nagar Road or Samrat Ashok Road. It has proximity to Magarpatta Road (SH27).

Ghorpadi, Hadapsar, Pune Junction, and Shivaji Nagar are its nearby railway stations. However, Pune Junction Railway Station is the major and nearby railway station to Wadgaon Sheri which is located at a distance of 7.8 km via Pune-Ahmedabad Highway.

Factors for past growth
Being close to major IT Hubs of Pune such as Koregaon, Kharadi, Viman Nagar, Shivaji Nagar and Industrial hubs of Mundhwa have been a plus point for Wadgaon Sheri. As a result, lots of employment opportunity attracted this locality as a major residential destination for workforce. Thus, the locality has experienced tremendous growth in flats for sale in Wadgaon Sheri.

It’s proximity to Pune international Airport and Pune Junction railway station are the added advantage for the residents. Thus making the travel hassle-free for its commuters.

Factors for future growth
IT sectors of Pune especially, in the nearby areas of Wadgaon Sheri has increased the rental demand and development in the area. People working in those fringe areas, want their resident close to their workplace. As a result, rental demand will be seen in the days to come.

Infra Development (Social & Physical)
Kidzee Wadgaon Sheri, National Children’s Academy, Eurokids Wadgaon Sheri Preschool, Shanti Juniors School, Podar International Preschool, Podar Jumbo Kids, Anjali High School, St. Arnold’s Central School etc are some of the renowned schools in Wadgaon Sheri. It also houses some prominent colleges nearby. These are Christ College, De Nobili College, MIBS India (Management College and Institute), Symbiosis Law College among others.
Healthcare facilities are also good in the localities. Anup Hospital, Columbia Asia Hospital, Anup Nursing Home, Sahyadri Super Speciality Hospital Nagar Road, Shah Accident Hospital, Aditya Hospital, Salunke Hospital, Joshi Hospital are some of the prominent hospitals providing healthcare facilities to the residents of Wadgaon Sheri and its surrounding areas.
It houses a number of luxurious shopping hubs including Inorbit Mall, Sagar Shopping Plaza, Creativity Mall, The Pavilion, Nitesh Mall etc to cater the daily needs of the people. It also houses retail outlets of national and international brands such as Max Fashion, Reliance Express Store, My Jio Store, Bombay Dyeing, pantaloons, Sairam Retail Outlets, Planet Fashion, Shoppers Stop, Westside among others.

Sales Operations Company in KOTHRUD
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Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Sales Operations operation Vadgaon Sheri Pune

Sales Operations operation Vadgaon Sheri Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Sales Operations, Sales Operations operation, Sales Operations operation Vadgaon Sheri, Sales Operations operation Vadgaon Sheri Pune, Vadgaon Sheri, Pune

Sales Operations Companies Chinchwad Pune | one to one marketing | retail shop marketing

Sales Operations Companies Chinchwad Pune

Fulcrum Marketing is a strategic Sales Operations Companies Chinchwad Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as one to one marketing, retail shop marketing, B to C marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations Companies Chinchwad Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations Companies Chinchwad Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Chinchwad Pune

Sales Operations Companies Chinchwad Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Chinchwad Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations Companies Chinchwad Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations Companies Chinchwad Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Chinchwad ,  Pune

Chinchwad is one of the rapidly developing areas, situated in the western suburbs of Pune city. It comes under Pune Municipal Corporation limit. The twin cities (Pimpri-Chinchwad) as well as the cantonment areas of Pune, Khadki and Dehu Road together form the urban core of the Pune Metropolitan Region (PMR). This locality including Pimpri is home to a vast varieties of industrial establishments and is well known for its pharmaceutical, mechanical, and automotive industries, and, more recently, information technology, of national and international importance. Tathawade, Hinjewadi, Wakad, Punawale, Pimple Saudagar, Kaspate Wasti, Thergaon, Kalewadi, Pimple Gurav, Pimple Nilakh are the localities come under Chinchwad. Other prominent locality situated close to it are Baner, Aundh, Khadki, Balewadi, Pashan, Dhanori, Bavdhan, Kothrud, Bhugaon etc. Some of the key resodential projects in Chinchwad are Kailas Kute Aanandawan, Palaash Icon Phase II, Palaash Icon, Aseemvishwa Chinchwad, Samruddhi Varsha, Platinum Pallazo, Goel Ganga Aashiyana among others.

Connectivity

Chinchwad is well connected by road, rail and air. Chinchwad Railway Station is an important halt for Pune’s suburban railway service. It is located 2.1 km from Chinchwad bus stand. Pune Railway Station is 17 km away.

It enjoys excellent connectivity to Pune International Airport which is located at a distance of 26 km via Old Mumbai-Pune Highway. The Old Mumbai–Pune Highway runs next to the station.

Aundh-Ravet BRTS Road, Aditya Birla Hospital Marg, Datta Mandir Road, Aundh-Ravet BRTS Road, Kalewadi Main Road, Hinjewadi-Kasarsai Road, and Wakad-Bhosari BRTS Road are the internal roads of Chinchwad which further has its access to NH 48.
Akurdi, Chinchwad, Pimpri, Kasarwadi, Kasarwadi are nearby railway stations to Chinchwad. However, Chinchwad is the nearest and major railway station which is mere 1.5 km away from this locality via Chinchwad Road.

Factors for past growth
MIDC developed the area for a chunk of pharmaceutical, mechanical, and automotive industries, and, more recently, information technology, of national and international importance. Lakhs of people have migrated to the new hub to fill the jobs and benefit from rapid economic development.
Its proximity to Pune International Airport, Pune Junction railway station along wit major IT Parks such as Teerth Technospace, Pune IT Park, Reliance Corporate IT Park Ltd etc have been a plus point for Chinchwad driving residential demand and development as well as consistent rental yield. In the recent past, 2 BHK flats for rent have get momentum in Chinchwad.

Infra Development (Social & Physical)
Chinchwad offers very good social infrastructure to its residents. Some of the reputed schools in Chinchwad include Podar International School, Royal World School, Ramanand Higher Secondary School, Balgopal School, St. Ram Priyadarshini English Medium School, SNBP International School, Pimpri Chinchwad Mahanagarpalika Madhyamik School, Tree House Play Group, Judson High School, New English School Chinchwad, Podar Jumbo Kids, Anglo Urdu School, Judson High School, Indira Gandhi High School among few. It also houses some good quality educational institutions and colleges nearby. These are Dr. D.Y Patil Institute of Pharmaceutical Sciences & Research, ASM College of Commerce, Science and Information Technology, HiTech College of Hotel Management, Dr. DY Patil College of Education, SNBP Law College etc.
Healthcare facilities are also good in the locality. Some of the leading hospitals providing healthcare facilities to the residents of Chinchwad are City Care Hospital, Medilife Multispeciality Hospital, Jeevan Jyoti Hospital, Lotus Multispeciality Hospital, Shri Shakti Hospital, Aditya Hospital, Phoenix Hospital etc.
The shopping needs of the residents are catered by malls in Chinchwad such as Tulsidas The Mall, Deluxe Fortune, Fashion NX, City One Mall, Premier Plaza Mall to name a few. My Jio Store, Croma, Lifestyle, Amul Retail Outlet, Peter England, Max, Arvind Brands Limited, Carpet House, Max Fashion, Raymond Retail Shop among others.

Sales Operations Company in KOTHRUD
Marketing Company in Koregaon Park
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Marketing Company in NIBM
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Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Sales Operations Companies Chinchwad Pune

Sales Operations Companies Chinchwad Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Sales Operations, Sales Operations Companies, Sales Operations Companies Chinchwad, Sales Operations Companies Chinchwad Pune, Chinchwad, Pune

Sales Operations Agent Kamshet Pune | Account based marketing | out of home marketing

Sales Operations Agent Kamshet Pune

Fulcrum Marketing is a strategic Sales Operations Agent Kamshet Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Account based marketing, out of home marketing, college Marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations Agent Kamshet Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations Agent Kamshet Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kamshet Pune

Sales Operations Agent Kamshet Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kamshet Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations Agent Kamshet Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations Agent Kamshet Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Kamshet ,  Pune

Kamshet is a village town in Maval Taluka located in north-western parts of Pune. This locality comes under the jurisdiction of Gram Panchayat. It is a beautiful place and has a number of small villages which are built in the tradition style. The locality has numerous tourist spots such as Shinde Wadi Hills, Kondeshwar Temple, pawna Lake, Bhairi Caves, Bedse Caves etc. It is also famous for paragliding experience. It is located 48.7 km from district headquarters Pune and 102 km from state capital Mumbai. This locality serves as a railhead for many villages such as Bhaja, Uksan and Kamra in the western ghats. Mumbai Pune Expressway passes through the village. Talegaon Dabhade, Vadgaon, Parandwadi, Khadkale, Taje, Karunj etc. are some of the prominent localities situated close to Kamshet. It is 23 km from the twin hill stations of Khandala and Lonavala from Kamshet and is easily accessible by road and rail from Mumbai and Pune. Some of the key residential localities in Kamshet are Krushnarang Skylight, Pioneer Golden Bells Phase-2, Chandrai Orchid, Omega Mantri Eternity Plus, Bhansali Aundh Riviera among others. It is a beautiful hill station in Maharashtra located about 22000 feet above sea level. AH 47 and NH 48 is passing through the centre of the locality. Kusgaon Road and Pavana Nagar-Kamshet Road are the two internal roads of the locality which further link with Mumbai Highway.

Connectivity

Kamshet is well-connected to other parts of city via road, rail and public transport. The old Highway is the major highway which connects this area to want Nagar, Manohar Nagar and Talegaon Dabhade

Vadgaon, Kanhe, Malavli, Talegaon etc. are its nearby railway stations. However, Vadgaon Railway Station is the major railway station which is located at a distance of 10.5 km via NH 48.

Pune International Airport is located at a distance of 57 km via Mumbai-Pandharpur Road.
A regular MSRTC and PMPML buses run from Kamshet to Bhaja, Uksan and Kamra villages.

Factors for past growth
It’s proximity to major highways such as Old Mumbai-Pune Highway (NH 48) and AH 47 along with major nearby IT Parks have been a plus point for Kamshet, driving residential as well as rental demand and consistent rental yield for this locality. It has also increased employment opportunities, aided development and boosted real estate in this region and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Kamshet.

Employment hubs near kamshet
Talawade MIDC IT Park
Embassy Techzone
Software Technology Parks of India
Hinjewadi IT Park
Innovation Infocom & IT Parks
International Tech Park

Infra Development (Social & Physical)
The locality has seen tremendous infrastructural development in terms of educational institutions, parks, banks/ATMs, mall & markets, hospitals. The locality boasts of several famous schools including Pandit Nehru Vidyalaya Kamshet, High Vision International School, Shree Laxmi Sharda Vidya Prabodhini, MKSSS Anudanit Adivasi Ashram Shala, Kendriya Vidyalaya among others. It also houses some good colleges nearby. These include Vishwakarma Institute of Technology, Samundra Institute of Maritime Studies etc.
Kamshet Hospital, Gramin General Hospital, Mahavir Hospital, Harneshwar Hospital, Indrayani Hospital are some of the well-known hospitals providing healthcare facilities to the residents of Kamshet.
Parshv Collection, Shriram Samarth Mini Market, Cantt Shopping Centre, Jai Bhavani Shopping Mart, Triose Plaza are some of the nearby malls and markets which serves the daily needs of the residents of Kamshet.

Sales Operations Company in KOTHRUD
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Marketing Company in Pimple Nilakh
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Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Sales Operations Agent Kamshet Pune

Sales Operations Agent Kamshet Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Sales Operations, Sales Operations Agent, Sales Operations Agent Kamshet, Sales Operations Agent Kamshet Pune, Kamshet, Pune

Sales Operations agency Wagholi Pune | btl marketing | B to C marketing

Sales Operations agency Wagholi Pune

Fulcrum Marketing is a strategic Sales Operations agency Wagholi Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as btl marketing, B to C marketing, IT Parks Marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations agency Wagholi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations agency Wagholi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Wagholi Pune

Sales Operations agency Wagholi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Wagholi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations agency Wagholi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations agency Wagholi Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Wagholi ,  Pune

Overview

Overview

Wagholi is one of the most well known areas in eastern Pune and has steadily emerged as a vital residential and industrial zone. The name of the area has been derived from the iconic Wagheshwar Temple, dedicated to Lord Shiva. The temple is a huge tourist attraction in the city.

Connectivity

Wagholi is located along the Nagar Road and is well connected to the Pune city centre. IT hubs like Hadapsar and Kharadi are also well linked to it, along with places like Mundhwa, Kondhwa and Ranjangaon. A four-lane highway runs near the area and this goes all the way up to Ahmednagar in Gujarat. There are several roads and flyovers accessible from the locality, including a brand new Shikrapur-Wagholi flyover in the works. The MSRTC bus network is a major connectivity lifeline here along with the Outer Ring Road.

Real estate
The area has witnessed huge housing demand in recent times owing to its strategic location, fabulous connectivity to several major destinations in Pune and its relative affordability compared with various places in the city. Developers have come up with several luxury and mid-segment apartments in this locality. Property rates have increased by more than 30 per cent over the last few months on the back of steady development.

Social infrastructure
Leading educational institutions near Wagholi include the Sharad Pawar International School, Jyotirmay International School and the Netaji Subhash Chandra Boys Military School. Reputed hospitals connected to the area include the Kolte Hospital, Nathshree Hospital and Noble Hospital among others. Prominent shopping malls near the locality include the Nucleus Mall and Ishanya Mall, while premium hotels like Maple and Parc Estique are also accessible from it.

Under the hood
Wagholi is a calm and peaceful location settled in the otherwise busy city of Pune. This upcoming location has wide-open spaces and the residential property in wagholi is an upcoming favourite in the real estate market. This place is the perfect mixture of urban influence with a very rustic feel. Schools like Podar international school and Jyotirmay International school are available close-by
a taste of the past

wagholi is fast gaining popularity as a residential area. this historical locality, which houses the wagheshwar palace, was once known to be the hometown of the maratha warrior, sardar pilajirao changojirao jadhav. this location, famous for its numerous educational institutions (engineering colleges and schools), also has many gated communities and high-rise apartments coming up. it is home to many call centres and other business process outsourcing facilities
The Neighbours
Property in wagholi is occupied by a friendly lot consisting largely of working -professionals
What You Will Find
Wagholi properties give you access to a great number of educational institutions and a connection to the past
Living It Up
Earthy restaurants, sprawling parks, and a grand palace to grace this location
What You Will Not Find
A wagholi property is not associated to a happening night life as this is the peaceful part of town
The Locality Scape
Upcoming gated communities and sprawling acres of land waiting to be bought
Find Joy In
The peace and tranquillity that Wagholi has to offer

image credit: covaipune
Friendly Citizens In Retirement
homes and apartments in wagholi are occupied by those who prefer peace and quiet. home to many senior citizens, the area is also occupied by working professionals and families

Sales Operations Company in KOTHRUD
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Marketing Company in Wagholi
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Marketing Company in Pashan
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Marketing Company in NIBM Annexe
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Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Sales Operations agency Wagholi Pune

Sales Operations agency Wagholi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Sales Operations, Sales Operations agency, Sales Operations agency Wagholi, Sales Operations agency Wagholi Pune, Wagholi, Pune

Sales Operations agent Deccan Gymkhana Pune | modern trade marketing | f to f marketing

Sales Operations agent Deccan Gymkhana Pune

Fulcrum Marketing is a strategic Sales Operations agent Deccan Gymkhana Pune. Our team of marketing consultants also specialise in marketing planning and Sales Operations for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Sales Operations strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as modern trade marketing, f to f marketing, modern trade marketing , Sales Operations and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Sales Operations management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Sales Operations method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Operations
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Sales Operations Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Operations agent Deccan Gymkhana Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Operations Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Operations agent Deccan Gymkhana Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Deccan Gymkhana Pune

Sales Operations agent Deccan Gymkhana Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Deccan Gymkhana Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Operations 

Sales Operations agent Deccan Gymkhana Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Operations | Sales Operations agent Deccan Gymkhana Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Deccan Gymkhana ,  Pune

Overview :

Deccan Gymkhana is an area lies in the centre of Pune. It is very close to Pune Municipal Corporation and comes under the jurisdiction of PMC. This area has Sambhaji Park, one of the famous parks in the city. There is famous Temple of Lord Hanuman ”Bal Bheem Temple”. Patrakar Nagar, Gokhale Nagar, Shivajinagar, Mangalwar Peth, Kelewadi, Kothrud, Dattawadi, Swargate, Budhwar Peth and Mangalwar Peth are its neighboring localities. Deccan Gymkhana Sports Club is a sports club situated in this area. Entertainment areas such as City Pride Multiplex, Alka Cinema Hall, Balgandharva Drama Theatre are merely 10 minutes’ drive away. PMPML bus routes originating from Deccan Gymkhana Bus Depot. Some of the key residential projects in Deccan Gymkhana are Pandit Javdekar Cassia, Gokhale Saloni, Chintamani Labhde Prestige, Paranjape Vanashree, Saikrupa Apartments, Nirmiti Anvaya among others.

Deccan Gymkhana is an area lies in the centre of Pune. It is very close to Pune Municipal Corporation and comes under the jurisdiction of PMC. This area has Sambhaji Park, one of the famous parks in the city. There is famous Temple of Lord Hanuman ”Bal Bheem Temple”. Patrakar Nagar, Gokhale Nagar, Shivajinagar, Mangalwar Peth, Kelewadi, Kothrud, Dattawadi, Swargate, Budhwar Peth and Mangalwar Peth are its neighboring localities. Deccan Gymkhana Sports Club is a sports club situated in this area. Entertainment areas such as City Pride Multiplex, Alka Cinema Hall, Balgandharva Drama Theatre are merely 10 minutes’ drive away. PMPML bus routes originating from Deccan Gymkhana Bus Depot. Some of the key residential projects in Deccan Gymkhana are Pandit Javdekar Cassia, Gokhale Saloni, Chintamani Labhde Prestige, Paranjape Vanashree, Saikrupa Apartments, Nirmiti Anvaya among others.

Connectivity :

Important roads like Karve Road, Jangli Maharaj Road and Fergusson College Road originate in this area. This area is well linked to the different areas of Pune by PMPML buses. Tilak Road ia a linking road between Swargate and Deccan Gymkhana, while the Laxmi Road links this area to Pune Cantonment.

Deccan Gymkhana is a major halt on several routes of PMPML-Malwadi. They have there halt at Deccan Gymkhana. Buses from Gokhale Nagar and Janwadi traveling to Shanipar and Swargate pass via Deccan Gymkhana. Buses originating from Pune Railway Station and Shivajinagar to Karve Nagar, Bharati Vidyapeeth and Dhankawadi pass from Deccan Gymkhana.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.8 kms via Airport Road and Sangamwadi Road.

Shivajinagar, Pune Junction, Pune Railway Station, Ghorpadi Railway Station, Hadapsar, Khadki Railway Station are its nearby railway stations while Shivaji Nagar Railway Station is the nearest railway station to Deccan Gymkhana located at a distance of 2.7 km via Jangali Maharaj Road.

Factors for past growth
Proximity to Pune International Airport along with major IT Parks such as Such as Lohia Jain IT Park and Pune IT Park in the vicinity is a plus point for Deccan Gymkhana. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. There are huge flats for sale available in Deccan Gymkhana at affordable rate.

Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience. Proposed metro station will also play major role in the development of this locality.

Factors for future growth :
Proposed metro station is one of the reasons behind increasing price of plots in Deccan Gymkhana. Once this metro station will active, lot’s of commercial and infra development will be seen in the locality which will increase residential demand and development in the locality.

Infrastructural Development (Social & Physical) :
Navin Marathi High School, Ahilyadevi high School For Girls, JETs Preschool, Modern English Medium School, Creations, The School of Design and Technology, Huzurpaga Girls High School and Junior College are some of the reputed schools in the vicinity.

Ghaisas ENT Hospital, Gupte Hospital, Sathe Hospital, Galaxy Care Hospital and Sahyadri Speciality Hospital are the renowned hospitals which provides health care facility to the resident of Deccan Gymkhana.

Restaurants like KFC, McDonald’s and Pizza Hut on Jangli Maharaj road. S mall. All For Small, R Deccan Mall, Mahalaxmi Mall and Pune Central Mall are the nearby malls.

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Sales Operations agent Deccan Gymkhana Pune

Sales Operations agent Deccan Gymkhana Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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