Category: retail shop sales Supplier

retail shop sales Supplier | retail shop sales Supplier Kasba Peth Pune

retail shop sales Supplier Kasba Peth Pune

Fulcrum Marketing is a strategic retail shop sales Supplier Kasba Peth Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Create your sales plan

In a business, your ultimate goal is to make money. To help you do this a sales plan is required.

A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.

A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.

A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.

You would normally create your own sales plan, often with the input of employees.

See our page on create a sales plan from a sales forecast.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Supplier Kasba Peth Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Supplier Kasba Peth Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kasba Peth Pune

, Supplier Kasba Peth Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kasba Peth Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kasba Peth Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Supplier Kasba Peth Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Supplier

Kasba Peth Pune,

Kasba Peth is one of the oldest Peth, located in the center of Pune. It is adjacent to the historic Shaniwar Wada palace fort. It was the first peth to be established somewhere in the 14th century and is considered as one of the oldest area in Pune. Kasba Ganpati the Gramdevta of Pune. This temple was built in Shivaji Maharaja’s region. Now, this locality is changed into residential locality. Lal Mahal and Kasba Ganpati Temple are some of the famous places over here. Shaniwar Peth, Budhwar Peth, Rasta Peth, Agarkar Nagar, Gaothan, Revenue Colony, Narayan Peth Shivajinagar are its neighboring localities. It is situated beside the Mutha River. The part of the Peth near the Mutha river is known as Kumbhar Wada (locality of the earthen pot makers). Lal Mahal and Kasba Ganapati Temple, Twashta Kasar Kalika Devi Temple are some of the places of interest. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. in the locality makes Kasba Peth a self-sustained locality. Some of the key residential

projects in Kasba Peth are Tara 55 Sukhniwas, MSR Regency, Vardhaman Sai Vidhi, Sada Anand Nagar, Govind Vilas, Lali Residency, Jalan Sai Emrald, Millenium One among others.

projects in Kasba Peth are Tara 55 Sukhniwas, MSR Regency, Vardhaman Sai Vidhi, Sada Anand Nagar, Govind Vilas, Lali Residency, Jalan Sai Emrald, Millenium One among others.

Connectivity :

This locality has good connectivities to the other parts of the city via roads and rails. Veer Santaji Ghorpade Road and Barane Road are passing through the locality which further has its access with Shivaji Road and Mumbai Highway on either side.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 14.2 kms via Pune Nagar Road/Samrat Ashok Road.
Shivaji Nagar, Ghorpadi and Pune Junction are the nearby railway station. However, Pune Junction is the nearest railway station to Kasba Peth, located at a driving distance of 2 kms via Mumbai Highway/Mumbai Pandharpur Road/Dr. Annie Besant Road.

Factors for past growth :
Proximity to Pune International Airport, nearness to Pune Jn. Railway Station along with major IT Parks such as Pune IT Park, Lohia Jain IT Park and The Cerebrum IT Park have been a plus point for Kasba Peth, driving rental demand and providing consistent rental yields. As a result, the region has seen considerable rental demands for 1 BHK flats in Kasba Peth.
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience. Being close to NH (Mumbai Highway) is an added advantages.

Infrastructural Development (Social & Physical) :
Agarkar High School for Girls, English Medium Primary School, K.C. Thackeray- Vidya Niketan English School, Ratanben Chunilal Mehta Gujarati High School, Lady hawa Bai Girls High School, Raja Dhanrajgirji High School and Junior College, Blind School and Ornellas High School are some reputed schools in Kasba Peth.
Some of the renowned hospitals providing health care facilities to the residents of Kasba Peth are kamla Nehru Hospital, Surya Sahyadri Hospital, Regional Mental Hospital, Samarth Hospital and Dhanwantari Hospital among few.
Nucleus Mall, SGS Mall, Shoppers Stop, R Deccan Mall, Siisa The Lifestyle Mall, Kumar Pacific Mall and Hypercity malls are located close to Kasba Peth which serves the daily needs of the people.

 

, Supplier, Supplier Kasba Peth, Supplier Kasba Peth Pune ,Kasba Peth Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

retail shop sales Supplier Kasba Peth Pune | face to face marketing | dabbawala Marketing

retail shop sales Supplier Kasba Peth Pune

Fulcrum Marketing is a strategic retail shop sales Supplier Kasba Peth Pune. Our team of marketing consultants also specialise in marketing planning and retail shop sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail shop sales strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as face to face marketing, dabbawala Marketing, general trade marketing , retail shop sales and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and retail shop sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail shop sales method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for retail shop sales
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a retail shop sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop sales Supplier Kasba Peth Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

retail shop sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop sales Supplier Kasba Peth Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kasba Peth Pune

retail shop sales Supplier Kasba Peth Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kasba Peth Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

retail shop sales 

retail shop sales Supplier Kasba Peth Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

retail shop sales | retail shop sales Supplier Kasba Peth Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Kasba Peth ,  Pune

Kasba Peth is one of the oldest Peth, located in the center of Pune. It is adjacent to the historic Shaniwar Wada palace fort. It was the first peth to be established somewhere in the 14th century and is considered as one of the oldest area in Pune. Kasba Ganpati the Gramdevta of Pune. This temple was built in Shivaji Maharaja’s region. Now, this locality is changed into residential locality. Lal Mahal and Kasba Ganpati Temple are some of the famous places over here. Shaniwar Peth, Budhwar Peth, Rasta Peth, Agarkar Nagar, Gaothan, Revenue Colony, Narayan Peth Shivajinagar are its neighboring localities. It is situated beside the Mutha River. The part of the Peth near the Mutha river is known as Kumbhar Wada (locality of the earthen pot makers). Lal Mahal and Kasba Ganapati Temple, Twashta Kasar Kalika Devi Temple are some of the places of interest. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. in the locality makes Kasba Peth a self-sustained locality. Some of the key residential

projects in Kasba Peth are Tara 55 Sukhniwas, MSR Regency, Vardhaman Sai Vidhi, Sada Anand Nagar, Govind Vilas, Lali Residency, Jalan Sai Emrald, Millenium One among others.

projects in Kasba Peth are Tara 55 Sukhniwas, MSR Regency, Vardhaman Sai Vidhi, Sada Anand Nagar, Govind Vilas, Lali Residency, Jalan Sai Emrald, Millenium One among others.

Connectivity :

This locality has good connectivities to the other parts of the city via roads and rails. Veer Santaji Ghorpade Road and Barane Road are passing through the locality which further has its access with Shivaji Road and Mumbai Highway on either side.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 14.2 kms via Pune Nagar Road/Samrat Ashok Road.
Shivaji Nagar, Ghorpadi and Pune Junction are the nearby railway station. However, Pune Junction is the nearest railway station to Kasba Peth, located at a driving distance of 2 kms via Mumbai Highway/Mumbai Pandharpur Road/Dr. Annie Besant Road.

Factors for past growth :
Proximity to Pune International Airport, nearness to Pune Jn. Railway Station along with major IT Parks such as Pune IT Park, Lohia Jain IT Park and The Cerebrum IT Park have been a plus point for Kasba Peth, driving rental demand and providing consistent rental yields. As a result, the region has seen considerable rental demands for 1 BHK flats in Kasba Peth.
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience. Being close to NH (Mumbai Highway) is an added advantages.

Infrastructural Development (Social & Physical) :
Agarkar High School for Girls, English Medium Primary School, K.C. Thackeray- Vidya Niketan English School, Ratanben Chunilal Mehta Gujarati High School, Lady hawa Bai Girls High School, Raja Dhanrajgirji High School and Junior College, Blind School and Ornellas High School are some reputed schools in Kasba Peth.
Some of the renowned hospitals providing health care facilities to the residents of Kasba Peth are kamla Nehru Hospital, Surya Sahyadri Hospital, Regional Mental Hospital, Samarth Hospital and Dhanwantari Hospital among few.
Nucleus Mall, SGS Mall, Shoppers Stop, R Deccan Mall, Siisa The Lifestyle Mall, Kumar Pacific Mall and Hypercity malls are located close to Kasba Peth which serves the daily needs of the people.

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retail shop sales Supplier Kasba Peth Pune

retail shop sales Supplier Kasba Peth Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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retail shop sales Supplier Kasba Peth Pune | shop To shop sales Supplier | face to face marketing

retail shop sales Supplier Kasba Peth Pune

Fulcrum Marketing is a strategic retail shop sales Supplier Kasba Peth Pune. Our team of marketing consultants also specialise in marketing planning and retail shop sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail shop sales strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

Here is our three-step coaching process for building a solid sales and marketing strategy in three months:

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

your brand
your products/services
your competitive situation
your customers
your sales channels

At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

your ideal client profile
drafting your script
mapping out your sales process
objection handling

3. Deliver

Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

communication and retail shop sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail shop sales method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for retail shop sales
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a retail shop sales Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop sales Supplier Kasba Peth Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

retail shop sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop sales Supplier Kasba Peth Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kasba Peth Pune

retail shop sales Supplier Kasba Peth Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kasba Peth Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

retail shop sales 

retail shop sales Supplier Kasba Peth Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

retail shop sales | retail shop sales Supplier Kasba Peth Pune

Kasba Peth ,  Pune

Kasba Peth is one of the oldest Peth, located in the center of Pune. It is adjacent to the historic Shaniwar Wada palace fort. It was the first peth to be established somewhere in the 14th century and is considered as one of the oldest area in Pune. Kasba Ganpati the Gramdevta of Pune. This temple was built in Shivaji Maharaja’s region. Now, this locality is changed into residential locality. Lal Mahal and Kasba Ganpati Temple are some of the famous places over here. Shaniwar Peth, Budhwar Peth, Rasta Peth, Agarkar Nagar, Gaothan, Revenue Colony, Narayan Peth Shivajinagar are its neighboring localities. It is situated beside the Mutha River. The part of the Peth near the Mutha river is known as Kumbhar Wada (locality of the earthen pot makers). Lal Mahal and Kasba Ganapati Temple, Twashta Kasar Kalika Devi Temple are some of the places of interest. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. in the locality makes Kasba Peth a self-sustained locality. Some of the key residential

projects in Kasba Peth are Tara 55 Sukhniwas, MSR Regency, Vardhaman Sai Vidhi, Sada Anand Nagar, Govind Vilas, Lali Residency, Jalan Sai Emrald, Millenium One among others.

projects in Kasba Peth are Tara 55 Sukhniwas, MSR Regency, Vardhaman Sai Vidhi, Sada Anand Nagar, Govind Vilas, Lali Residency, Jalan Sai Emrald, Millenium One among others.

Connectivity :

This locality has good connectivities to the other parts of the city via roads and rails. Veer Santaji Ghorpade Road and Barane Road are passing through the locality which further has its access with Shivaji Road and Mumbai Highway on either side.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 14.2 kms via Pune Nagar Road/Samrat Ashok Road.
Shivaji Nagar, Ghorpadi and Pune Junction are the nearby railway station. However, Pune Junction is the nearest railway station to Kasba Peth, located at a driving distance of 2 kms via Mumbai Highway/Mumbai Pandharpur Road/Dr. Annie Besant Road.

Factors for past growth :
Proximity to Pune International Airport, nearness to Pune Jn. Railway Station along with major IT Parks such as Pune IT Park, Lohia Jain IT Park and The Cerebrum IT Park have been a plus point for Kasba Peth, driving rental demand and providing consistent rental yields. As a result, the region has seen considerable rental demands for 1 BHK flats in Kasba Peth.
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience. Being close to NH (Mumbai Highway) is an added advantages.

Infrastructural Development (Social & Physical) :
Agarkar High School for Girls, English Medium Primary School, K.C. Thackeray- Vidya Niketan English School, Ratanben Chunilal Mehta Gujarati High School, Lady hawa Bai Girls High School, Raja Dhanrajgirji High School and Junior College, Blind School and Ornellas High School are some reputed schools in Kasba Peth.
Some of the renowned hospitals providing health care facilities to the residents of Kasba Peth are kamla Nehru Hospital, Surya Sahyadri Hospital, Regional Mental Hospital, Samarth Hospital and Dhanwantari Hospital among few.
Nucleus Mall, SGS Mall, Shoppers Stop, R Deccan Mall, Siisa The Lifestyle Mall, Kumar Pacific Mall and Hypercity malls are located close to Kasba Peth which serves the daily needs of the people.

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retail shop sales Supplier Kasba Peth Pune

retail shop sales Supplier Kasba Peth Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
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Kharadi
Katraj
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Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
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Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
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Pashan
NIBM
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Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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