retail shop marketing agency Panvel | retail shop marketing agency mumbai

retail shop marketing agency Panvel

Fulcrum Marketing is a strategic retail shop marketing agency Panvel. Our team of marketing consultants also specialise in marketing planning and retail shop marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research
Messaging
Tell your story convincingly
Maintain campaign consistency
Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a retail shop marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop marketing agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

retail shop marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop marketing agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

retail shop marketing,retail shop marketing agency Panvel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Panvel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Panvel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

retail shop marketing 

retail shop marketing agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

retail shop marketing Plan and retail shop marketing Strategy

retail shop marketing agency mumbai

Panvel, mumbai

Overview

Panvel is a neighborhood in the Mumbai Metropolis located in the Raigad district. It is said to be the most populated zone situated in South-Eastern region of India. Its tactical placement in terms of transport and business network makes Panvel a perfect mix of commercial and residential locale. Established in early 1850s, the Panvel civic committee is the principal administration body in this locality.

Panvel is a neighborhood in the Mumbai Metropolis located in the Raigad district. It is said to be the most populated zone situated in South-Eastern region of India. Its tactical placement in terms of transport and business network makes Panvel a perfect mix of commercial and residential locale. Established in early 1850s, the Panvel civic committee is the principal administration body in this locality.

Connectivity

Panvel is recognized for its well-defined transport network. It is linked to other areas by a network of a number of main public roads: the Mumbai-Pune Superhighway, the Sion-Panvel Arterial Highway and the National Highway 4. The Chhatrapati Shivaji International Airport is 42 kms from Panvel. The Panvel Railway Station, counted among the most important station in Maharashtra, is the last unit in the Mumbai Suburban Railway Networks Harbor Line. It provides an essential mechanical help and functions as the re-fuelling spot for a lot of trains that pass all the way through the western expanse of the country.

Real estate
Panvel is a mix of extensive independent houses to multi-story apartments. The cost of apartments in the area have increased significantly over the years. The standard cost per sq ft at present is estimated to be Rs 4,756, and rental fee is ranged between Rs 7-16 per sq ft per month.

Social infrastructure
Social infrastructure at Panvel has gradually grown significantly. Well linked to all the chief localities towards south of India, Panvel houses many prominent schools and other educational institutions. The most important institutes in this area are New Horizon and Buddhist International and DAV. Multi-specialty hospitals in Panvel include like Mahatma Gandhi Mission hospital, Dhanvantri Bospital and Metro hospital.

Under the hood
considered by many as the new gateway to the mumbai metropolitan region, residential the property in panvel is a perfect mix of contemporary living and a historical background. nestled between a river and hills, this locality is one of the fastest developing satellite towns in mumbai. with reputed schools nearby new horizon public school and mahatma international school a property for sale in panvel is especially popular with families
a new city in an old town

conveniently located between the busy main city and the green wilderness, mumbais fastest-growing satellite town is over 300 years old. panvel boasts the best infrastructure in the country, with excellent academic institutions, shopping malls, medical facilities and industries. the town is well-planned, with large outdoor spaces and smooth roads that are lined with trees. with the ever-increasing population and popularity of the place, a new airport has been proposed in the area
The Neighbours
apartments and flats in panvel chiefly consist of families and working professionals from across maharashtra
What You Will Find
the best of mumbai, with popular tourist areas a stone’s throw from your apartment in panvel
Living It Up
dance and music performances, delectable seafood, weekend trips to karnala bird sanctuary
What You Will Not Find
the traffic and bustle of the main city
The Locality Scape
state-of-the-art apartment complexes and large villas make up the core of panvel properties
Find Joy In
property in panvel brings you fresh air and the view of green hills
A Mix Of City And Village Folk
although a larger part of panvel comprises families and working professionals, the outskirts are home to small hamlets. the town is also surrounded by several industries providing employment to people of rural panvel

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan