Category: RANCHI

Best Marketing Services Company in Ranchi | Marketing Agency in Ranchi

We are a full-marketing service Company in Ranchi. Marketing Digital, Marketing Social, traditional Marketing and Event management and Event Marketing.

Is your brand ready to tap into this lucrative multicultural market? From consumer insights to strategy and creative to customer engagement, Fulcrum Marketing is the one-stop agency that connects your brand with multicultural consumers and accelerates business growth.

Fulcrum Marketing has provided its clients with insightful marketing strategy that drives result-oriented and cost-effective advertising and Marketing campaigns. We serve a wide range of industries including automotive, consumer packaged goods, financial, healthcare, real estate, retail and non-profit. An ever-changing multicultural marketplace demands new ways of doing business.

Multicultural marketing has evolved from translation to adaptation and from transcreation to nowadays, a multicultural-specific strategy. At Fulcrum Advertising, we stay on top of these market trends and therefore, our clients benefit from our strategic insights.

we have the ability to serve our clients’ national marketing and advertising needs. Our biggest asset is our professional team that is dedicated to serving and meeting our clients’ every need. This focus on excellence and results helps our clients exceed their strategic marketing goals, raise their brand awareness and reputation to the next level.

Best Marketing Services Company in Ranchi

Feet On Street Marketing
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

 

Ranchi

All Localities in Ranchi

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Ranchi is the capital city of Jharkhand, the state that was formed only in the year 2000. This city has the second-largest population in the state, and was earlier the center of the Jharkhand movement for creating a new state. The name Ranchi is derived from ‘Archi’, which is the previous name of an Oraon village. Archi changed to Rachi, which eventually became Ranchi. This city is geographically in the south area of the Chota Nagpur plateau.

Ranchi is also called the ‘City of Waterfalls’. Since this place came to be known as a hill station during the British times, Ranchi has seen a quick growth in population and industrialization. These factors influenced the change in weather patterns and increase in average temperature. The city has now lost its status of being a hill station, but is still a favorite choice for investments in the industrial sector.

After obtaining the status of a state, Jharkhand saw a sudden increase in population in Ranchi and other major places in the state. With more employment opportunities, and openings in offices and banks, many people have migrated to Ranchi.

Ranchi is now famous for being a Tier-III city with the highest employment generation, according to a study by ASSOCHAM.

Stats and Facts

As per the census report of 2011, the population of Ranchi stands at 10,73,440. However, its urban agglomeration has a population of 11,26,741

According to the same report, the sex ratio in Ranchi is 920 females per 1000 males, which is around the national average sex ratio of 940 per 1000 males. The sex ratio, however, has increased from what it was in 2001

Ranchi’s literacy rate is 88.49%, according to the census 2011
Ranchi has many waterfalls like Dassam Falls, Jonha Falls, Panchghagh Falls, Hundru Falls, and Hirni Falls
The river Subarnarekha flows through the city. This river along with its tributaries forms the local river system in Ranchi
The National Institute of Foundry and Forge is the only foundry institution in India is located in Ranchi
Ranchi was under the rule of the Munda Rajas in the ancient times
The 34th National Games took place in Ranchi in the year 2011

Mineral Industry

Ranchi is known as the ‘Manchester of the East’ because it’s abundant in mineral resources. This industry contributes to almost 18% of the national mineral production and contributes significantly to the economy of Ranchi
Ranchi is endowed with natural beauty and a scenic environment due to its hilly topography, which attracts tourists. In addition, the many beautiful waterfalls in this city are a major attraction, which also contributes to the city’s economy
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Ranchi is a city in the Ranchi district, which comes under the 250 most backward districts in India. Therefore, this city receives funds from the BRGF (Backward Regions Grant Fund) program

Connectivity

Ranchi is connected with the major cities in India via railways. Apart from the main Ranchi Railway Station, there are other stations in this city like Hatia Station, Namkom Station, and Tatisilwai Station. Ranchi has trains connecting to cities like Delhi, Jaipur, Chennai, Kolkata, Mumbai, Bangalore, Pune, Hyderabad, Jammu, Surat and many others
Ranchi has its own airport namely, the Birsa Munda Airport. It has direct flights to cities like Delhi, Mumbai, Pune, Bangalore, Jammu, Chennai, Goa and Kolkata. There is a new international terminal at Ranchi spreading over 19,676 sq. m., with a capacity to manage 200 international and 500 domestic passengers at a time. It has taken off the load from the Kolkata airport
The road connectivity of Ranchi is excellent. National Highways NH-23 and NH-33 pass through Ranchi. Jharkhand State Road Transport Corporation buses ply from Ranchi, connecting it to other places in Jharkhand. There are Bihar Road Transport buses that run from Ranchi to important cities in Bihar like Patna and Gaya
The intra-city travel occurs mainly through auto-rickshaws and cycle rickshaws. Jawaharlal Nehru National Urban Renewal Mission (JNNURM) runs around 150 city buses in Ranchi

Best Marketing Services Company in Ranchi

The Revenue Growth Methodology

The 3-Step Sales Strategy 

Step Pricing Strategy 

Step Go-To-Market Strategy 

Step Customer Experience Strategy

Step Product Strategy 

The Segmentation Strategy 

Step Customer Success (CS) Strategy 

Step Marketing Strategy

Start a Retail Business

 

Best Marketing Services Company in Ranchi

Feet On Street Company in Ranchi,
Door To Door Marketing Company in Ranchi
Face to Face Marketing Company in Ranchi
Street Marketing Company in Ranchi
Field Marketing Company in Ranchi

Feet On Street Company in Ranchi,Door To Door Marketing Company in Ranchi, Face to Face Marketing Company in Ranchi, Street Marketing Company in Ranchi, Field Marketing Company in Ranchi

marketing Professional in Poonam Nagar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Poonam Nagar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Professional in Poonam Nagar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Professional in Poonam Nagar

How to Differentiate Your Brand with Experiential Marketing

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We just have to think about how to share our brand and our capabilities in different ways. And also, what makes our brand stand out from our competitors? However we try to prove that, we must do it in a way that is both actually true and relevant to our audience.

First And Foremost, What Does Your Brand Want To Say?

Are you solving a pain point for the consumer or setting a trend? Are you demonstrating your expertise in a subject? Can you make your activation more wide-reaching by adding a local tie-in or co-brand with a partner? Figure out what matters most in this particular brand experience and work from there.

Let’s walk through an example.

A Branded Lighting Experience At GLAZA

The GES Events team is in the business of creating epic experiences around the holidays. The team partnered with the Greater Los Angeles Zoo Association (GLAZA) to create a Zoo Lights extravaganza for the holiday season. They conjured up a spectacular light show which served as an extraordinary backdrop to family excursions, date nights, and nights out with friends.  

For this partner, GES Events reimagined this space to make it a “wildly” unique destination. The goal was to elevate attendance and generate awareness of the zoo. They presented thousands of LED lights in different ways, from an enchanted forest to a “Twinkle Tunnel” perfect for social selfie moments to stunning 3-D animated projections and more. 

Traditional lighting techniques were combined with up lighting and tree wrapping in the zoo’s extensive botanical gardens. Projection mapping on whimsical animal sculptures and gorgeously lit exhibits showcased the spirit and message of the zoo in unexpected ways. Along with designing new attractions, GES Events reimagined displays using existing assets from previous years. This created a new and unexpected experience for both first-time visitors and longtime fans alike.

A public event such as a holiday lights program has great possibilities for sponsorships and co-branding. Financial partnerships can offset costs, create a wider net for awareness and offer additional access for retail, food and beverage revenue opportunities. This allows an opening to take the experience to another level entirely.

So How Does This Impact Your Consumer? 

It gives you the chance to maximize the attendee’s experience, drive attendance, create a heightened atmosphere that can result in member and attendee retention, and differentiate you from other destinations.  Can you partner with local artists for a one-of-a-kind creative aesthetic? Are you developing hashtags that drive users to view your experience?

Here’s How Other Brands Are Differentiating Themselves Successfully:

Red Bull attracts millennial influencers to staff their Brand Ambassador program, which provides authenticity, as they already have followers who trust them. This ultimately results in a pure brand experience for Red Bull, because their ambassadors are able to create meaningful connections with potential consumers and tap into a demographic that is typically hard to reach.

Lean Cuisine’s #WeighThis Campaign

Talk about authentic. Lean Cuisine set up an art installation in the Grand Central Station in NYC, where passersby could craft their own “artboard,” giving the opportunity to talk about their experiences and goals as part of “weighing what matters.” The message was to focus not on how many pounds they carry, but how they want to be perceived. While the company was trying to launch a rebrand, they also were communicating that their product is not necessarily for dieting purposes, but that their products help consumers to be the best version of themselves. 

Need Some More Help? 

These videos offer additional insights on understanding and activating your brand. Check out how to evolve your event, creating content and meaningful experiences for events, how to engage your attendees and more.

RANCHI, btl marketing consultant, btl marketing consultant, btl marketing consultant in pune, F2F Marketing, Mall promotional selling, local promotion activation, BTL selling activation, school selling activation, housing society selling activation, Mall selling activation, marketing Professional in Poonam Nagar

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MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and btl marketing consultant in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

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Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

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Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

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You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

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Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

btl marketing consultant in mumbai

How to Differentiate Your Brand with Experiential Marketing

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We just have to think about how to share our brand and our capabilities in different ways. And also, what makes our brand stand out from our competitors? However we try to prove that, we must do it in a way that is both actually true and relevant to our audience.

First And Foremost, What Does Your Brand Want To Say?

Are you solving a pain point for the consumer or setting a trend? Are you demonstrating your expertise in a subject? Can you make your activation more wide-reaching by adding a local tie-in or co-brand with a partner? Figure out what matters most in this particular brand experience and work from there.

Let’s walk through an example.

A Branded Lighting Experience At GLAZA

The GES Events team is in the business of creating epic experiences around the holidays. The team partnered with the Greater Los Angeles Zoo Association (GLAZA) to create a Zoo Lights extravaganza for the holiday season. They conjured up a spectacular light show which served as an extraordinary backdrop to family excursions, date nights, and nights out with friends.  

For this partner, GES Events reimagined this space to make it a “wildly” unique destination. The goal was to elevate attendance and generate awareness of the zoo. They presented thousands of LED lights in different ways, from an enchanted forest to a “Twinkle Tunnel” perfect for social selfie moments to stunning 3-D animated projections and more. 

Traditional lighting techniques were combined with up lighting and tree wrapping in the zoo’s extensive botanical gardens. Projection mapping on whimsical animal sculptures and gorgeously lit exhibits showcased the spirit and message of the zoo in unexpected ways. Along with designing new attractions, GES Events reimagined displays using existing assets from previous years. This created a new and unexpected experience for both first-time visitors and longtime fans alike.

A public event such as a holiday lights program has great possibilities for sponsorships and co-branding. Financial partnerships can offset costs, create a wider net for awareness and offer additional access for retail, food and beverage revenue opportunities. This allows an opening to take the experience to another level entirely.

So How Does This Impact Your Consumer? 

It gives you the chance to maximize the attendee’s experience, drive attendance, create a heightened atmosphere that can result in member and attendee retention, and differentiate you from other destinations.  Can you partner with local artists for a one-of-a-kind creative aesthetic? Are you developing hashtags that drive users to view your experience?

Here’s How Other Brands Are Differentiating Themselves Successfully:

Red Bull attracts millennial influencers to staff their Brand Ambassador program, which provides authenticity, as they already have followers who trust them. This ultimately results in a pure brand experience for Red Bull, because their ambassadors are able to create meaningful connections with potential consumers and tap into a demographic that is typically hard to reach.

Lean Cuisine’s #WeighThis Campaign

Talk about authentic. Lean Cuisine set up an art installation in the Grand Central Station in NYC, where passersby could craft their own “artboard,” giving the opportunity to talk about their experiences and goals as part of “weighing what matters.” The message was to focus not on how many pounds they carry, but how they want to be perceived. While the company was trying to launch a rebrand, they also were communicating that their product is not necessarily for dieting purposes, but that their products help consumers to be the best version of themselves. 

Need Some More Help? 

These videos offer additional insights on understanding and activating your brand. Check out how to evolve your event, creating content and meaningful experiences for events, how to engage your attendees and more.

RANCHI, btl marketing consultant, btl marketing consultant, btl marketing consultant in pune, F2F Marketing, Mall promotional selling, local promotion activation, BTL selling activation, school selling activation, housing society selling activation, Mall selling activation, btl marketing consultant in mumbai

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marketing consultant in akurdi

Marketing and Sales companies marketing consultant in akurdi with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

How to Differentiate Your Brand with Experiential Marketing

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

We just have to think about how to share our brand and our capabilities in different ways. And also, what makes our brand stand out from our competitors? However we try to prove that, we must do it in a way that is both actually true and relevant to our audience.

First And Foremost, What Does Your Brand Want To Say?

Are you solving a pain point for the consumer or setting a trend? Are you demonstrating your expertise in a subject? Can you make your activation more wide-reaching by adding a local tie-in or co-brand with a partner? Figure out what matters most in this particular brand experience and work from there.

Let’s walk through an example.

A Branded Lighting Experience At GLAZA

The GES Events team is in the business of creating epic experiences around the holidays. The team partnered with the Greater Los Angeles Zoo Association (GLAZA) to create a Zoo Lights extravaganza for the holiday season. They conjured up a spectacular light show which served as an extraordinary backdrop to family excursions, date nights, and nights out with friends.  

For this partner, GES Events reimagined this space to make it a “wildly” unique destination. The goal was to elevate attendance and generate awareness of the zoo. They presented thousands of LED lights in different ways, from an enchanted forest to a “Twinkle Tunnel” perfect for social selfie moments to stunning 3-D animated projections and more. 

Traditional lighting techniques were combined with up lighting and tree wrapping in the zoo’s extensive botanical gardens. Projection mapping on whimsical animal sculptures and gorgeously lit exhibits showcased the spirit and message of the zoo in unexpected ways. Along with designing new attractions, GES Events reimagined displays using existing assets from previous years. This created a new and unexpected experience for both first-time visitors and longtime fans alike.

A public event such as a holiday lights program has great possibilities for sponsorships and co-branding. Financial partnerships can offset costs, create a wider net for awareness and offer additional access for retail, food and beverage revenue opportunities. This allows an opening to take the experience to another level entirely.

So How Does This Impact Your Consumer? 

It gives you the chance to maximize the attendee’s experience, drive attendance, create a heightened atmosphere that can result in member and attendee retention, and differentiate you from other destinations.  Can you partner with local artists for a one-of-a-kind creative aesthetic? Are you developing hashtags that drive users to view your experience?

Here’s How Other Brands Are Differentiating Themselves Successfully:

Red Bull attracts millennial influencers to staff their Brand Ambassador program, which provides authenticity, as they already have followers who trust them. This ultimately results in a pure brand experience for Red Bull, because their ambassadors are able to create meaningful connections with potential consumers and tap into a demographic that is typically hard to reach.

Lean Cuisine’s #WeighThis Campaign

Talk about authentic. Lean Cuisine set up an art installation in the Grand Central Station in NYC, where passersby could craft their own “artboard,” giving the opportunity to talk about their experiences and goals as part of “weighing what matters.” The message was to focus not on how many pounds they carry, but how they want to be perceived. While the company was trying to launch a rebrand, they also were communicating that their product is not necessarily for dieting purposes, but that their products help consumers to be the best version of themselves. 

Need Some More Help? 

These videos offer additional insights on understanding and activating your brand. Check out how to evolve your event, creating content and meaningful experiences for events, how to engage your attendees and more.

 

marketing consultant in akurdi

 

RANCHI, btl marketing consultant, F2F Marketing, btl marketing consultant in pune, Mall promotional selling, local promotion activation, BTL selling activation, school selling activation, housing society selling activation, Mall selling activation,

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btl marketing consultant in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, btl marketing consultant in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

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How to Differentiate Your Brand with Experiential Marketing

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We just have to think about how to share our brand and our capabilities in different ways. And also, what makes our brand stand out from our competitors? However we try to prove that, we must do it in a way that is both actually true and relevant to our audience.

First And Foremost, What Does Your Brand Want To Say?

Are you solving a pain point for the consumer or setting a trend? Are you demonstrating your expertise in a subject? Can you make your activation more wide-reaching by adding a local tie-in or co-brand with a partner? Figure out what matters most in this particular brand experience and work from there.

Let’s walk through an example.

A Branded Lighting Experience At GLAZA

The GES Events team is in the business of creating epic experiences around the holidays. The team partnered with the Greater Los Angeles Zoo Association (GLAZA) to create a Zoo Lights extravaganza for the holiday season. They conjured up a spectacular light show which served as an extraordinary backdrop to family excursions, date nights, and nights out with friends.  

For this partner, GES Events reimagined this space to make it a “wildly” unique destination. The goal was to elevate attendance and generate awareness of the zoo. They presented thousands of LED lights in different ways, from an enchanted forest to a “Twinkle Tunnel” perfect for social selfie moments to stunning 3-D animated projections and more. 

Traditional lighting techniques were combined with up lighting and tree wrapping in the zoo’s extensive botanical gardens. Projection mapping on whimsical animal sculptures and gorgeously lit exhibits showcased the spirit and message of the zoo in unexpected ways. Along with designing new attractions, GES Events reimagined displays using existing assets from previous years. This created a new and unexpected experience for both first-time visitors and longtime fans alike.

A public event such as a holiday lights program has great possibilities for sponsorships and co-branding. Financial partnerships can offset costs, create a wider net for awareness and offer additional access for retail, food and beverage revenue opportunities. This allows an opening to take the experience to another level entirely.

So How Does This Impact Your Consumer? 

It gives you the chance to maximize the attendee’s experience, drive attendance, create a heightened atmosphere that can result in member and attendee retention, and differentiate you from other destinations.  Can you partner with local artists for a one-of-a-kind creative aesthetic? Are you developing hashtags that drive users to view your experience?

Here’s How Other Brands Are Differentiating Themselves Successfully:

Red Bull attracts millennial influencers to staff their Brand Ambassador program, which provides authenticity, as they already have followers who trust them. This ultimately results in a pure brand experience for Red Bull, because their ambassadors are able to create meaningful connections with potential consumers and tap into a demographic that is typically hard to reach.

Lean Cuisine’s #WeighThis Campaign

Talk about authentic. Lean Cuisine set up an art installation in the Grand Central Station in NYC, where passersby could craft their own “artboard,” giving the opportunity to talk about their experiences and goals as part of “weighing what matters.” The message was to focus not on how many pounds they carry, but how they want to be perceived. While the company was trying to launch a rebrand, they also were communicating that their product is not necessarily for dieting purposes, but that their products help consumers to be the best version of themselves. 

Need Some More Help? 

These videos offer additional insights on understanding and activating your brand. Check out how to evolve your event, creating content and meaningful experiences for events, how to engage your attendees and more.

RANCHI, btl marketing consultant, btl marketing consultant in pune, F2F Marketing, Mall promotional selling, local promotion activation, BTL selling activation, school selling activation, housing society selling activation, Mall selling activation

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