Category: Radio Advertising

Brand Strategy

Planning your brand strategy will involve the following:

Brand Promotions

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

If you are searching for the best society activation agency, then you are in the right place. At Fulcrum Resources, we have with us some of the best BTL Activation Marketing ideas to help you reach your customers conveniently. With the advancement in technology now the customers have the facility to make purchases right from their couches. So with the help of Society Activation, we help your brand to reach to the end customers directly and grab the attention of the whole family.

Merchandising is essential to ensure your products and brand get the exposure that they deserve. At Fulcrum, we have vast experience when it comes to merchandising and placing Free Standing Display Unitss, shippers and POS into retail environments including shops and supermarkets. Merchandising can be the difference between your products being noticed and purchased or being ignored. As stores house so many different products, merchandising can give you the edge you require to make sure your products are never overlooked.

Fulcrum is a leading choice for companies seeking first-class merchandising solutions. We can ensure compliance and traction are not lost, setting up  and POS across various retail channels to make your product launch as successful as possible. We are able to provide ongoing support, all activities and stock and ensuring all your market is visible. We have provided merchandising services to a wide range of companies and can be counted on to ensure your products are priced correctly, positioned effectively and unmissable to customers.

in-store promotion

Currently companies are experiencing challenges in recruiting, managing and retaining in-store sales promoters and In-Store Promotion. Fulcrum offers a fully functional outsourcing solution that delivers guaranteed sales results. In turn this creates the opportunity for larger budget allocation to this area of business as well as a greater return on investment (ROI).

Whether your goal is to do a revenue drive, launch a new product or to create a sustainable In–Store sales force,Fulcrum can provide you with an enthusiastic, professional and well trained team of up to 500 brand ambassadors / promoters with extensive sales experience. We train our ambassadors to compliment the customers shopping experience by providing detailed product information and assisting customers in making purchase decisions. We tailor your promotion to deliver the desired brand interaction.

Product Launches

About Us and Product Launch
Our aim is to be your outsourced Field Sales Partner of choice.

We work in partnership with our clients to Product Launch and  activate sales and deliver retail excellence.

We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment.

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products. We believe Fulcrum is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

BTl Agency

As BTl Agency and btl marketing has evolved into a strategic, data-driven art form, our capabilities have grown to support not only the creation of impactful direct marketing, but its manufacturing and delivery into the hands of millions of consumers across the nation.

Our unmatched understanding of both btl agency and direct marketing strategy and modern marketing delivers scalable direct marketing campaigns and strong ROI for our clients.

Working as one collaborative team significantly tightens lead-time, capitalizes on production efficiencies and, ultimately, helps you make the most out of your marketing budget.

brand promotion activities

Door-to-door leaflet distribution and brand promotion activities ideas has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in your local area and beyond.
By choosing us, you’ll gain access to our highly sophisticated demographic profiling, which will focus your letterbox marketing campaign to ensure our leaflet distributors deliver straight to your specific target audience.
Every one of our leaflet distributors is audited by a third party to ensure continued quality throughout your campaign. We believe in providing excellent service, complete with regular updates and progress reports from our dedicated customer service team once we begin delivering your leaflets.

BTL Activation

We strategically employ our core strengths to build brand equity and identity, with help of our BTl Marketing and BTL Activation Services.

We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Demonstration Activities

In an increasingly competitive retail space, Demonstration Activities and in-store product sampling offer brands a unique opportunity to cut through the noise and engage with customers in a fun and engaging way that creates brand awareness, builds loyalty and drives sales.
Fulcrum specialise in producing and implementing highly effective Demonstration Activities and  in-store sampling by creating a compelling customer experience that brings your brand and products to life.

Mall Marketing

Mall marketing is an ideal way to generate brand awareness for our clients and to introduce new products/services to consumers.

Customers are already prepared for spending at malls, and tend to allow for more time to learn about our clients’ offerings. Our vibrant promoters relay the vision of our clients and create positive associations with their brand, as well as their products/services.

Not only do we do promotions at malls, educating customers, but we also drive sales, providing a bigger return on investment for our clients. Malls are ideal for instant sales generation, as it provides a better quality customer with a higher spend. In this way we can achieve 2 results at the same time, creating brand awareness as well as generating income, at no extra cost to the client.

HUMAN BANNER

Human Billboards

PROMOTIONAL STAFFING

As one of the pioneers in promotional staffing, Fulcrum has a unique understanding of what it takes to staff promotional marketing events and how to ensure each experience is meaningful and memorable. By constantly and consistently working to find top notch talent for every event, no matter how big or small, we ensure our roster of team members is ready to deliver the best experience to consumers each and every time.

Brand Activation

• EXPERIENTIAL MARKETING EVENTS
• BRAND ACTIVATIONS
• STREET TEAM PROMOTIONS
• RETAIL MARKETING EVENTS
• FOOD AND BEVERAGE EVENTS
• FLYERING EVENTS
• PRODUCT SAMPLING EVENTS
• LABOR STAFF (LOAD-IN/LOAD-OUT/SETUP)
• BRAND AMBASSADORS
• HOSTS AND HOSTESSES
• BRAND AMBASSADORS
• PROMO MODELS
• TRADE SHOW STAFF
• PRODUCT SPECIALISTS
• EVENT MANAGERS
• PRODUCT DEMONSTRATORS
• STREET TEAM BRAND AMBASSADORS
• DJS AND EMCEES
• MASCOTS AND COSTUME CHARACTERS