Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door Marketing organizations , door-to-door sales technique and door2door Marketing organizations in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door Marketing organizations ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door2door Marketing organizations and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
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Managing the Sales Cycle
What is a Sales Cycle ?
Sales cycle refers to the various processes which help the products reach the end users. Customers go through a sequence of activities before the product finally reaches them. Such activities are a part of the sales cycle.
A sales cycle has the following steps:
Identifying Prospects
- The first step in the sales cycle is to make a list of potential customers.
- Try to gather as much data as you can. Ask your team members to visit markets, shopping malls, restaurants to map potential customers and collect information about them
- Placing canopies at strategic locations also invite potential customers.
- A sales professional should ideally spend his maximum time outside office meeting people. Interact with as many individuals as you can.
- Distribute questionnaires amongst the potential customers to know them better.
Setting Appointments
- The next step is to make the people aware of your product and its offerings.
- Try to get in touch with the people. Call them and seek an appointment.
- Don’t arrange meetings at your convenience.
- Take his address and courier relevant information brochures beforehand for him to know more about your product and its benefits.
- Marketers also depend on cold calls to inform the customers about their products and services. Don’t be after the individual’s life to fix an appointment.
- Do take care of your pitch while speaking over the phone. Make your speech interesting. Don’t drag conversations.
Know Your Customer Well
- It really helps if you know something about your client before meeting him.
- Try to gain some information about him from social networking sites like facebook, orkut, linked in, twitter and so on. These networking sites do give some information about the client which definitely helps in preparing the sales pitch.
- Understand the customer’s needs and expectations from the product. Check whether the customer has the potential to purchase a particular product or not. There is no point selling an air-conditioner to someone whose monthly income is Rs 10000/-. Find out more about the background of the customer.
Determine Client’s Solution
- Suggest the right option for the customers. A sales representative must never lie to the customers. Say what your product actually offers.
- It is unprofessional to make false commitments. Sit with the customer and help him with the best solutions. Don’t always think about your own targets and incentives. Think from the customer’s perspective as well. Don’t prompt him to buy something which you yourself feel is not right for him.
Written Proposal/Document
- Once the customer decides on the product, present a proposal to him with the proposed rates and other necessary terms and conditions.
Negotiation Round
- There should always be room for negotiation in deals. Don’t be too rigid. Negotiate with an open mind.
- The customers should be aware of even the minutest details. For higher customer satisfaction, give him the best deal.
- A sales professional should always aim to close the deal as soon as both the parties accept the terms and conditions.
After Sales Service
- Make sure customers are satisfied with your service.
- Find out whether all his demands are fulfilled or not.
- Be in touch with him even after the deal is over.
What do Brands Do ?
As a Marketing student, you might wonder if brand building means advertising or that brand building is achieved through advertisements alone. Well, at this juncture it becomes important to understand that the brands stand for a lot more than just the product and its functional value that it promises to deliver to the customers.
Celebrating a brand that has become a cult proves to be a way of life with many communities. Realizing the power of the brands over the loyal community of customers, the organizations have nurtured and carefully grown the brands in terms of its reputation as well as its influence. Many successful brands associate themselves and support many social causes as well as promote their social responsibilities. It has now become common for the well known brands to promote sports, cultural or music as well as charity or research related events and associate the brand with the particular field that they are associated with. Sports and Branding have a hugely successful partnership. Nike, Reebok etc have gained global visibility by supporting sports traditionally.
When you analyze the brands and their associations, you will soon realize that the brands stand for a lot many things other than just the logo and visual image. No doubt the visual image is one of the intrinsic characteristics of the brand, but the brands also convey a perception that is also associated with the image. They have a distinctive position as well as value and image besides having a personality too.
Delve a little more into the branding concept and you will find that the brands acquire certain personalities too. What we mean to say is that the brands use well known personalities as the ambassadors. The personality and the public image of the brand ambassador also contribute to the brand image and popularity. Today every personal product, be it a perfume or a watch is associated with a well known personality who represents the brand and helps promote it. Mr. Richard Branson is perhaps one of the most well known brand ambassadors and a brand in himself. There are so many highly successful individuals, sports stars like Tiger Woods as well as actors and actresses who represent and promote brands and popularize them.
All in all, the brands communicate a lot of different things to different people. Today most successful organizations promote their corporate identity or the corporate company brand to retain, sustain and build their corporate image of the company while continuing with individual brand promotion of their products as well. In such cases we see that the Corporate branding and promotions are trying to communicate a different set of messages to the customers while the product brand promotions convey a totally different message. The corporate branding tries to cultivate and nurture the corporate identify, values and the image while at the product level, the branding promotes the product and its value proposition to the target customers.
Understanding of the different types of branding gives us the understanding that the brands carry a certain power which can be termed as perception combined with an image. Besides, the brand also carries many more components and messages that it tries to convey. Overall you will also note that the brands have the power to gain access to and remain in the sub conscious mind of the viewers. More importantly they use this power to help initiate and strengthen the relationship with the viewers as well as the customers.
When you start noticing all about brands around, you will realize that there is a design and strategy that goes into building and growing brands for different purposes. This marks the beginning of an interesting journey into the world of brand power for marketing management students
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Articales from http://www.managementstudyguide.com
The Key Requirement To A Sales Opportunity
There almost always seems to be a discussion or debate between what qualifies as an opportunity in sales. The decision criteria can be all over the place. Some folks use BANT, other use Medic. Some use their homegrown criteria?
The definitions of what makes a sales opportunity a sales opportunity are robust and varied. In spite of the various number of definitions, there is one absolute requirement to a sales opportunity. It doesn’t matter what else is present; it’s not an opportunity if this element is absent.
A real sales opportunity requires the prospect to commit to going on the sales journey with you. It requires the prospect commit to engaging with you and participating in the sales process. Without that, there is no opportunity. You’re not selling to yourself.
That’s it.
Everything else is just additive. You can’t sell to yourself.
This goes for deals where the prospect goes dark. If a prospect is no longer calling you, if they’ve stopped responding to emails, if they aren’t showing up to meetings and they are not engaging, you’ve lost the deal. It’s no longer an opportunity.
At the end of the day, opportunities need one key element, an engaged prospect who is willing and able to go on the sales journey with you. If you don’t have an engaged buyer, you don’t have a sales opportunity, period.
Build as robust or as simple an opportunity criteria as you prefer, but at the end of the day remember it’s not an opportunity until and only when the buyer says; “Yes, I’m interested in talking to you more about this, let’s do it.” Everything else is there to make us feel good.
Make sure your buyers are truly engaged and participating in the sales process, ’cause if they’re not, you don’t have an opportunity.
door2door Marketing organizations in Pune
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Marketing , Airport advertising, Mobile Van Branding, Product Launches,
B To B Advertising, Personal selling, Customer Satisfaction Studies
