Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing agency , door-to-door sales technique and door to door Marketing agency in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing agency ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door to door Marketing agency and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
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The Global Village: Media in the 21st Century
The legendary media theorist, Marshall McLuhan, coined the term The Global Village to indicate the mass production and the mass consumption of media images and content across the world. The term denotes the coming together of the countries of the world in one gigantic web of media landscapes. To take an example, the popular US news channel, CNN, and the venerable British news channel, BBC, are available throughout the world. Similarly, in entertainment, we have the Star Group that is beamed throughout the world.
In knowledge and information category, we have National Geographic and Discovery that are available all over the world. What this means is that the ready availability of the same content throughout the world is binding the people in all countries to a common theme of oneness and shared media consumption. Hence, the term Global Village to indicate this phenomenon.
In the 1990s with the liberalization of many countries in the world, the global broadcasters entered countries like India in a big way. Though China had and still has restrictions on the kind of content that can be viewed in that country, the opening up of the Indian media landscape to foreign channels represented a revolution in the way media is produced and consumed in the country. Many experts have pointed to the liberalization of the Indian mindset because of the consumption of global media. Indeed, many Indians were exposed to the West for the first time and the consumption of western lifestyle imagery and consumer choices meant that the aspirational values of Indians went up. This was reflected in the burgeoning consumer culture that was the hallmark of the Indian consumer arena since the late 1990s. What this means is that Indians are no longer the monochromatic television viewers who had to contend with just one channel, but instead were consuming media images from across the world.
Similarly, many African countries were exposed to satellite television around this period for the first time. This resulted in greater awareness among the African people about the situation in the west and relatively comfortable lifestyles that the Westerners enjoyed. Like in many countries, the explosion of media choices leads to a widening of the debate in politics, economics, and social sciences. This resulted in calls for greater freedom and better standard of living, which was manifested in the way the people in these countries, started using the media to voice their concerns.
The Media, in turn, were happy to transmit the aspirations of the people and it can be said that TV and Satellite TV in particular was the game changer for many countries that were throwing off the old habits and old attitudes and embracing the Western way of life. We shall be exploring these themes in detail in the subsequent articles. It would suffice here to say that Satellite TV played a prominent role in emancipation of women, more entertainment, and greater exposure to the youth resulting in the MTV Generation that was completely westernized and started to vote with their feet about the kind of products that they wanted to buy and consume.
In conclusion, the Global Village has meant that the vision of One Market under God has been realized and this has helped both the marketers who could market their products globally and the consumers who had more choices and a variety of options to choose from. Finally, it also resulted in greater political awareness and liberation of the attitudes among the youth.
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Articales from http://www.managementstudyguide.com
Sales Professionals
The beauty of sales is that it meets potential purchasers right in the moment where they experience a tension between their internal judgment and their desire. Logic and emotion are fighting for the upper hand in the decision to say “yes” or “no” to a new purchase. But often, the person gets stuck at an impasse, weighing, second-guessing, and remaining in limbo. This state of limbo will either lead to unnecessary delays, lengthening the sales cycle, or it will push the decision into a default “no,” since lack of decisive action means never writing that purchase order.
Sales can happen in person or on the telephone, selling high-end products or low cost monthly subscriptions. No matter what context it’s in, effective, high-achieving sales personnel inevitably get people to purchase a product earlier, buy more, or upgrade to a higher package than they would have done without that personalized sales touch.
It’s a mysterious thing, this ability to bring a person to that moment of decision. It is a skill that takes talent, dedication, and a lot of hard work. The benefit that this provides to a business or organization is tremendous.
Nevertheless, all too often, companies fail to find the right salespeople, operate with an insufficient sales force, or never develop the sales branch of their revenue model in the first place. Whether it’s a fledgling new business or an enterprise-level company, the struggle to implement a sales team is real.
If you sense the need for salespeople in your business model but just don’t have the resources to pull it off at the moment, don’t despair! There’s no need to put off onboarding sales reps when there’s someone else who can do it for you.
Fulcrum is a sales outsourcing firm. We take the hiring of top salespeople seriously. We are committed to taking off your plate all the tasks and practical logistics involved with hiring a sales team so that you can immediately put either an individual salesperson or a whole sales team to work doing precisely the thing you want them to do: selling.
Finding, hiring, and developing top sales talent is a challenge, but it doesn’t have to be your challenge. Access2Sales has chosen this to be our special challenge and it’s our joy and privilege to make it as easy as possible on you to get the right sales professionals into your organization.
Learn more about the different types of salespeople we can locate for you as part of our full outsourcing program or as our stand-alone recruitment service. Get started today by filling out our contact form.
Why You Should be Whiteboarding
Weve all heard the term Death by PowerPoint. This has become a common way to describe the lack of interactivity and boredom engendered by typical slide presentations. I heard another one the other day, waterboarding by Powerpoint when someone compared it to whiteboarding.
It makes for an interesting (albeit questionable) alliteration but makes the same point. If you want to engage the crowd, while standing out from your competitors, slides arent the answer.
Here are five ways salespeople can boost performance using visual storytelling instead of slides. Whether using a whiteboard, a flip chart, the back of an envelope or a tablet PC via desktop sharing software, you can integrate the visual storytelling model into your marketing and sales messaging approach as a powerful differentiator in competitive and complex selling environments.
1. Develop a Powerful Whiteboard Story Instead of Bullet Points
Your presentation should be much more than just a list of bullets. It should be a compelling visual narrative designed to showcase your products and services and how they deliver unique value. For example, you could create a story about a tragic hero (an anonymous customer) who overcomes adversity (the current situation) to attain ultimate glory (the desired state, achieved uniquely by your solution/service).
The story also needs to be visually intriguing, with interesting iconography and should have a script that goes along with each step. The whiteboard story should include planned interaction points where youll engage with the customer to ensure a two-way dialogue. Stay away from features and benefits, specifically asking and helping answer these two questions: Whats the impact of sticking with the status quo, and whats the value of making a change?
2. Stick Figures are More Powerful than Photography
One way people have attempted to fix the PowerPoint problem is by using large photographs and metaphorical imagery with just a couple words on the slides. While this may help make a keynote speech more interesting, it doesnt advance the cause in a sales cycle. It doesnt make abstract ideas more concrete, and it doesnt make complex concepts simpler.
Stick figures. Boxes, circles, arrows, dollar signs. Stuff you can draw. And, images that tell a story. Even more importantly, these hand-drawn visuals can be re-drawn by your prospects after you leave the room. You want your story to walk the halls in your absence, right? You want your prospect to feel smarter and more empowered to promote your story, right? Well then give them the gift of a simple story and visual that helps them understand and react, as well as own and distribute.
3. Visual Storytellers are more Consultative
With the visual storytelling approach, its essential that you immerse yourself in the content. Prospects perceive salespeople with a clicker in their hand as PowerPoint jockeys. You are telling a story that someone else created. A visual story that you draw, and explain along the way, gives you the credibility. It confers the knowledge and expertise to you, not the Marketing department that created the pretty slides.
In a world where every salesperson wants to be a trusted advisor or practice consultative selling visual storytellers are seen as adding more value. Facilitating more engagement. Delivering insight and expertise. Getting the room to think about their challenges and opportunities in a fresh and interactive way. Turning on the lights and taking a pen in your hand, as opposed to closing the shades and standing in the shadows of the projector create an entirely different perception of you and the role you are playing in the room.
4. Create a Sticky Virtual Experience
If youre part of an inside sales team or spend much of your sales cycle dealing with prospects over the web and on the phone, visual storytelling can create a huge point of differentiation. Just because you arent face-to-face with the customer doesnt mean you cant use whiteboarding techniques.
Using simple web conferencing software and an inexpensive pen tablet, you can easily simulate a fully virtual whiteboarding experience. This can make a big difference in creating a remarkable and memorable sales call, or in creating a sales call that sounds and looks like everyone elses. Weve found that while 50% of WebEx viewers intermittently leave a remotely shared PowerPoint presentation to access other applications, the attrition rate is less than 10% using the visual storytelling approach.
5. A Whiteboarding Methodology
Great visual stories dont happen spontaneously. They are pre-built based on the different moments of truth in the customer buying cycle. At the beginning, you need to answer the question in the prospects mind: Why should I change? You need a whiteboard that helps them see why their status quo isnt safe and why they need to consider doing something different.
The next question is: Why you? For that, you need a visual story that clearly delineates your differences and strengths in contrast to the status quo and the competitive alternatives. Finally, you need to answer the question: Why now? That calls for a visual story that presents the business case and a relevant example of how someone achieved their desired outcomes and realized the projected value.
Each of these is a different, complimentary whiteboard that builds on the previous one and develops your story along the path to decision-making solution that results in a sale. Having a good sales process is important, but having something truly provocative to say when you actually interact is essential. Visual storytelling is the fuel that powers your sales process engine.
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