Do You See What I See?

Do You See What I See?

Where is your company going to be in five years? Do you know?  Do you want to know? Most companies do long-range planning.  I’m all for planning and making long-range plans, but I would like to see it done differently.

Most executives are paid to create the long-term visions for their companies.  That’s why they’re being paid the big bucks.  The one thing that’s for sure is that executives today are earning their paycheck.  After all, who saw the sub-prime mess five years ago?  I’ll bet you can’t think of anyone.  What about Obama’s success? He wasn’t even a senator yet.  The point is that it is so difficult to predict what will happen in the future so that you can prepare for it.  And yet, these executives have to steer their companies forward despite the great unknowns. That’s what makes it so hard to do.  How about a different way of creating and driving a company’s vision? 

Employees should want to know where their companies are heading.  After all, it would be nice to know you can count on a paycheck five years from now.  Yet, how many employees are told what needs to happen to make that vision a reality?  A paycheck can look a lot less secure if what needs to happen becomes essential.  One way for employees to worry a lot less is if management’s goals are based on past performance that’s been successful.  Past success is a good predictor of future performance.  But, why limit future success to just what management sees?  Why not get another point of view to add to the predictions?

I’ve always maintained that the most effective organizations are ones where everyone supports the company mission.  For example, if the company vision is based on key sales, why aren’t salespeople involved in at least buying in to the vision? I’ve seen many visions presented over the years. I’ve never heard the question asked, “Can you buy into this vision?”  Yes, it was assumed by management that everyone would work towards achieving the vision. Yet, the question of being able to support the vision was never asked.  Were they afraid of a negative answer?  Perhaps.

 

I think a vision is made stronger when management shares what they see with their subordinates and gets buy in for making that vision a reality. Agreement is not necessarily what management is looking for either.  Employees may disagree with the chosen vision.  They still have to be able to support the one that’s chosen.  I think the support question should be asked by management and they should be prepared to hear the answer.  That way when it’s time to look back and gauge results, everyone is looking at the same picture of success.  

 

 

 

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Credit Crunch Sweeps Main Street Like a Pernicious Virus

Credit Crunch Sweeps Main Street Like a Pernicious Virus

As far back as two years ago, Marilyn Landis, who owns Basic Business Concepts Inc., a Pittsburgh-based financial services outsourcing company, saw something that most small business owners did not — the first signs of a growing credit crunch. Back then the Federal Reserve was still raising interest rates. Since her firm provides financial services primarily to rapidly growing companies, she’s had a ringside seat to the changing credit market. “What I have watched happen gradually over the last couple of years has gotten a whole lot worse on multiple levels very quickly,” she says. “It’s gotten to the point where the pain is finally starting to hit the headlines.”

While Landis’s observations are largely anecdotal, a new Federal Reserve Bank survey of senior loan officers at 56 domestic and 23 foreign institutions reaches many of the same conclusions. Credit is growing tighter, like a noose around the economy’s neck. Much of the change has taken place over the past three months. The survey found that banks have been tightening lending standards and loan terms on a broad range of products, covering every sector of the economy. If the trend continues, it could not only help tip the economy into a recession, but may extend the depth and prolong the duration of the downturn as well.

The survey, in fact, touched off alarm bells this week on Capitol Hill. Senate small business committee Chairman John Kerry, D-Mass., introduced emergency legislation on Thursday to make more federal funds available for small business loans. Meanwhile, the Bush administration has been caught flatfooted. The president’s FY 2009 budget either cuts or simply maintains current funding, which has been held at 2001 levels for the past seven years. In fact, since the federal fiscal year began in October, SBA lending through the agency’s flagship 7(a) loan program is down 14 percent compared with the same period a year ago. Dollar volume is down 6 percent.

In the broader economy, the Federal Reserve survey found that one-third of domestic institutions reported tightening their lending standards on construction and industrial loans to small, middle-market, and large firms over the past three months. Among other things, banks have raised the cost of credit lines and the premiums they charge on riskier loans. The latest series of Federal Reserve rate cuts, which began in September, was supposed to help lower the cost of credit. But two-fifths of domestic banks surveyed simply increased spreads between loan rates and their cost of funds, essentially pocketing the difference, the survey found.

Landis, who worked in banking for 30 years before starting her own small business, says cutting interest rates won’t help ease the crunch. “Fed rate cuts increase the liquidity of banks. More liquidity means more money to put on the street. So there’s lots of money,” she says. But tighter lending standards have restricted the pool of eligible borrowers. “Banks are saying, ‘bring us deals,’ but they are all chasing the same couple of deals,” she explains. “I talk to people in the field, and this is a direct quote: ‘For every 20 deals I bring in, I get one approved. Deals we used to approve without thinking twice about, we are turning down.’”

The real problem, she says, is “a perception of risk” that has caused bankers to raise the bar on all of their lending criteria. The perception is tied directly to the subprime mortgage crisis, which has triggered rising defaults, a glut of housing, and declining prices. “I don’t blame the banker,” says Landis. “If your portfolio is analyzed and considered under risk, you have to put up more reserves, and it really punishes them.”

William Dunkelberg, chief economist for the National Association of Independent Business, agrees. “Anybody who is smart knows what ails the market can’t be cured by Fed rate cuts,” he says. “It’s not that banks don’t have liquidity, they just can’t get a market price on this incredible pool of mortgages. Nobody knows what’s behind them. Until they figure out the risk, nobody will buy them.

“Unpacking all that stuff is going to take time,” he adds. “Most of the mortgages are good mortgages; they just underestimated the percentage of bad.”

Indeed, the surveyed banks said they tightened credit standards because of a “more uncertain economic outlook, a worsening of industry-specific problems, and a reduced tolerance for risk.” Weakening demand for loans was also fairly widespread.

While construction and industrial loans have grown harder and more expensive to get, the crunch is even more acute in commercial real estate. “About 80 percent of domestic banks reported tightening lending standards on commercial real estate loans over the past three months, a notable increase from the October survey,” the report noted.

Dunkelberg says that credit is available for most small businesses if they are dealing with community banks that have escaped the subprime crisis. Landis agrees and says the problem is most acute among rapidly growing businesses, which “are always a step ahead of their cash flow.” Since most new businesses are also service-oriented, they don’t have hard assets like buildings or machinery, a traditional source of collateral. As a result, many small businesses are being pushed into credit cards when they apply for a line of credit. This is what happened to Landis. Even though she never missed a payment, her bank raised her rates “sky high” because of her increased use of credit. “They said I was a credit risk … it really impacted my ability to grow the business,” she says.

Unless the government takes aggressive action to make sure businesses can continue to borrow money at reasonable rates, Landis won’t be the only small business owner feeling the pain of tight and uncertain credit.

Read the full Federal Reserve report online.

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Open a Lush Shop

Who We Are

We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.

Pune Office

537/1, 2nd floor, above patil hospital , near Abhishek Hotel, Jondhale Chowk, Laxmi Road, Sadashiv Peth, Pune, Maharashtra 411030

Mumbai Office

SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047

Open a Lush Shop

Open a Lush Shop
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Starting out a Lush franchise business introducing natural hair and beauty products is considered to be a good business venture. This is also an opportunity for people to offer the best products from a reputed company.

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When you follow a guide on how to open a lush shop, it can be an easy and quick process.Prove the Solid Experience in Retail Development

Before opening a lush shop, it is essential proving the solid experience in retail development. This is the only way for you to be trusted by the company in regard to managing a lush franchise. Due to the reason that it demands skills and knowledge to operate it the right way possible, only through solid experience lets you further manage it.

If you have invested and managed a business or a firm before, this may mean of your advantage as well. This may serve as a proof that you can be trusted in handling it and managing it as well. Especially if you have spent more time in business, it may lead you to being granted the opportunity of getting a lush franchise.

Proven Financial Resources

It is also infinitely beneficial for your part to have all proven financial resources first before getting a lush franchise. Only through this way will you be able to be allowed to open a lush shop. Just like other businesses or franchise businesses out there, it requires you to first have a strong and proven financial resource.Similar ArticlesMarketing Tips for Hair SalonStarting Your Own Hair Bow Business

By not establishing a good financial foundation, it would almost be impossible for you to get in the way of starting a business. This also requires a specific amount of money prior to the cosmetics products to be released for you. Especially since you are only just starting, you need most of the products to be released for you. 

A Passion for the Ethics and Brand

Embarking on a lush franchise requires a passion for the ethics and brand. Without a true passion for these things, it would not be a good idea to open a lush shop. You are only after wasting your money and effort getting it.

In almost any field or business, being passionate is essential. Passion remains to be the core element to keep you going on this business. Without this, you may expect your business to last only for a month or so. It may also be prone to bankruptcy and it may not operate at its best.

That is the main reason why you need to have the true passion. It is also best if right from the start you have imagined yourself as a franchise owner. This further invites all your senses in this journey. You already have what it takes to manage a franchise business.
Spend some time to Watch this Beautiful Success Story Video of an Existing Lush Shop Owner

Recommended ArticlesPointers on Setting up a Hair Care and Treatment Equipment Retailing BusinessDo you fancy starting a Hair Care and Treatment Equipment Retailing Business? Do you want to know how you can prepare for such as trade? Then read this article for more about this one-of-a-kind and highly rewarding business venture.Hair Trichologist Business GuideDo you want to enter the business of hair and scalp care but don’t know where to start? Opening a hair trichologist business is made easy by following these simple steps to guide you through.

20 sReuben said on June 13, 2017I just wanna know the details of owning or franchising Lush Shop, What are things that need to be fulfill.
thanks Regards, Reuben RobertXimena said on August 22, 2017I would like information about opening a lush shop in argentina. Thank you.Ricky said on October 31, 2017Can let me know full detail about lush franchising? I was interesting too…franchise fee, minimum capital, etc…thanks..lusy smith said on November 13, 2017this was super help full
Ghazal said on November 19, 2017Please update on opening a lush shop in PakistanSujit said on November 26, 2017I would like to get information for the lush franchise and process to own lush franchise shop.Cory Allen said on January 2, 2018I too would like to find out the process in getting a Lush franchise. My daughters love the products, and have turned me onto them as well. I am an excellent salesman for products I believe in, and this is definitely one of those products. I would be looking to open a store in the Appleton/Green Bay Wisconsin area. Thanks for your time, Cory.Hira said on January 30, 2018i just wanna know the details of owning or franchising Lush Shop, What are things that need to be fulfilled. thanks.
Regards, Hira Tahirmichelle payne said on February 14, 2018hi i’m interested in opening up a lush store in the port Adelaide area of south Australia what are the set up costs and how do i go about itAnn said on March 7, 2018I would be interested in knowing the details for Lush Franchise!Leila said on March 25, 2018Hi, can I please get some more info about opening a lush store in Israel? What is the capital needed in order to be approved? What is the franchise fee? Any other information? Thanks LeilaKelly said on April 2, 2018Hi, I am interested to open a Lush store in Malaysia. What is the franchise fee & what are the requirements we need to fulfill? Please provide some information, thanks.Sandra said on April 10, 2018Hi… how do I go about opening up a lush store… Absolutely love the brand and it does not exist In the city I live in. Would love to open up one in Bloemfontein, South Africa.Praveen said on June 11, 2018Any details on how to get the franchise?Gal han said on June 23, 2018Hi, can I please get some more information about opening a lush store/s in Israel? What is the capital needed in order to be approved? What is the franchise fee? And what other requirement needed. any other information would be helpful, Thank you, GalAnne said on July 12, 2018Would love to open a lush shop in Namibia, can you put me in contact with the right peopleLiezl said on September 26, 2018Hi, I would like more info on opening a Lush Store in Limpopo South Africa. Please send me some info about opening a store.
Anthea Ireland said on December 10, 2018Hi there. I’m interested in opening a Lush franchise in Windhoek Namibia. This product will sell like hotcakes in this hot arid country.Janelle Harris said on January 13, 2019Hello, I am located in Barbados and I would like some information on opening a Lush franchise.param said on May 12, 2019Hi

I would like to open Lush store in India. Could you please provide basic information to import Lush products.

Thanks n regards

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Open a Lush Shop

 

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Ritter’s Frozen Custard Franchise Opportunity

Who We Are

We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.

Pune Office

537/1, 2nd floor, above patil hospital , near Abhishek Hotel, Jondhale Chowk, Laxmi Road, Sadashiv Peth, Pune, Maharashtra 411030

Mumbai Office

SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047

Ritter’s Frozen Custard Franchise Opportunity

Ritter’s Frozen Custard Franchise Opportunity
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Everybody loves the Ritter’s Frozen Custard with the many choices you can have for ice cream now. The Ritter’s has the creamiest and best-tasting ice cream you could ever taste. This is because their ice cream is made fresh every day and all day using only the highest quality ingredients.

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Aside from the high quality ingredients, they use a different method in making their ice cream which could be introduced if you are interested in Ritter’s Frozen Custard franchise.To get the most from the Frozen Custard franchise business, it is essential to consider the following factors. This way, it will be a lot easier to start with it and operate it.

The Franchise Cost for Ritter’s

The initial investment cost for the traditional inline Ritter’s Frozen Custard is about $365,000 to $693,000 as of 2016. On the other hand, free-standing shops, the estimated cost is about $501,500 to about $1,107,900 as the total initial investment. If you are interested to invest for a Ritter’s franchise, this is how much you will need for initial investment.

Prepare Financing Loans

Ritter’s doesn’t directly provide business loans to any potential franchises. However, they do work with a number of third party SBA and lending professionals. They can offer to help you finance your franchise business through these funding specialists.Similar ArticlesSteps on Starting a Frozen Food Manufacturing BusinessStarting Ziiing Frozen Yogurt Franchise

They can provide you with comprehensive business loan services. Through these franchise lending experts, you can have the finance to operate a Ritter’s franchise business. They can lend you with the needed finances and make sure they are in competitive fees as well as interest rates.

In addition, there are also fees involved to owning a Ritter’s.  The Franchise fee of $25,000 is needed just upon the immediate execution of the franchise agreement. The Royalties – 5% of Gross Sales that need to be paid weekly. As per the Brand Development Fund, it should be 2% contribution. This is a contribution that has to be paid every week. The Local Marketing and Advertising will be a 3% minimum investment. This requirement will ask you to invest at least 3% of your gross sales in over a year for advertising and marketing.

Getting a Restaurant Experience

Having a restaurant experience is essential and is beneficial but is never required. If you have experience in running a restaurant, then it is great as you have insight on how better run your business franchise. But if you don’t, it is okay. Ritter always believe that it is the passion and the enthusiasm that serve as the factors for you to operate your restaurant in the highest of standards.

The Ritter’s Frozen Custard is known for their amazing ice cream and the franchising opportunity that they have to offer. They bring you the opportunity to take advantage of the benefits that a business under their name has to offer.
Recommended ArticlesThings to Know about Abbott’s Frozen Custard FranchiseThese things will surely provide you information concerning Abbott’s Frozen Custard franchise. Truly, this business opportunity is one of the promising options for you these days.Starting a Freddy’s Frozen Custard FranchiseFreddy’s Frozen Custard is one of the growing food chains in the industry since 2002 especially when it had opened its door for franchising in 2004. Franchising Freddy’s will assure you of a successful business plan that will lead to a profitable and welcoming franchise.

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Ritter’s Frozen Custard Franchise Opportunity

 

Business Marketing and Advertising

Franchise Opportunities

Marketing enterprise Kalyani Nagar

Service Business Ideas

Farming Business Ideas

 

Marketing agency in mumbai

Free Business Ideas

Marketing agency in navi mumbai

Advertising ideas

Promotional Idea

Marketing Ideas

Marketing Ideas 1

Events Ideas

All Pages

All Marketing Services list

Marketing Management and Strategic Planning

 Guide to Online Marketing

Sales Management & Planning

Advertising and Promotion

Mass Communication Media and Culture

 

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

ADVERTISING AND PROMOTIONS

 

 

Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

Small Business and Entrepreneurship

Human Resource Management

Introduction to Business

Principles of Management

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

How to Start an Air Conditioner Repair Shop Business

Who We Are

We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.

Pune Office

537/1, 2nd floor, above patil hospital , near Abhishek Hotel, Jondhale Chowk, Laxmi Road, Sadashiv Peth, Pune, Maharashtra 411030

Mumbai Office

SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047

How to Start an Air Conditioner Repair Shop Business

How to Start an Air Conditioner Repair Shop Business
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Are you interested in setting up your own air conditioner repair shop biz but have no idea where to start? After all, air conditioners are a necessity nowadays both in commercial and residential establishments. Look no further.

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Here is a step by step air conditioner repair shop biz guide that will help you realize you dreams of owning your own business today.Air conditioners have evolved from a luxury commodity to a necessity nowadays. Every industrial, commercial and residential establishment presented a need for this item as one of the most valuable addition in providing convenience and comfort to its patrons or residents. As the demand for air conditioners continues to grow, so is the need for accessible and reliable air conditioner repair shop.
To start an air con repair shop biz, one must consider several aspects of this industry to better realize the prospect this business has to offer.
Map Out an Air Conditioner Repair Shop Business Plan
The first and most important thing to do before starting any business is writing a business plan. With this, an entrepreneur will have a full view of every aspect involving the air conditioner repair shop business. The plan should include details including where to start the air conditioner repair shop biz, the target clients, competitors and the cost of establishing this type of business. With a business plan at hand, the entrepreneur will have a holistic view of the business and possible problems that may arise will be easily spotted and remedied.
Determine the Area of Operations
Another important thing to consider in starting your own air conditioner repair shop biz is the location for the operation. It will be beneficial to make a survey of the area one intends to operate in to determine the number and types or air conditioner repair shop biz competitors. Having too many competitors in the area will make it harder to startup the air conditioner repair shop biz, especially when such competitors have already established their names in the area.
Ascertain the Startup Cost for the Air Conditioner Repair Shop Biz
Starting this business will indeed need certain amount of capital. Depending on the intended size of operation, an air conditioner repair shop biz basically needs service trucks and a set of equipment such as Freon and the newer Puron refrigerant. It’s better to invest in new set equipment but second hand will do for those just starting and not having sufficient capital.
Marketing and Licensing
The next thing to do is to secure an air conditioner repair shop license. A number of states require licenses for the employees engaged in HVAC repair and installation. Having such licenses will add credibility and stability to the business.
Last but not the least is marketing or advertising the air conditioner repair shop business. This can be done by simply printing out business cards or flyers and distributing them to business establishments or residential areas, depending on which target market you want to focus on.
 

<< Step-by-Step Guide to Start a Dryer Repair Store How to Start Refrigerator Repair Store >>

39 sasad said on April 15, 2011i need to take annual maintenance repair installation so what kind of suggestion do you give first i should give marketing are i give a add, i am in india, bangalore please give me some good idea thank youdonatus egba said on December 15, 2011nigeria, portharcourt. i want you to help me write a business plan on refrigeration and air conditioning maintenance and repairajit singh said on January 18, 2012dear sir, I have central air condition plant knowledge with all accessories i want to start this job from it’s AHU filters cleaning please help me, how to start and what is the processes. Thanking you,
your sincerely, AJIT SINGHdominic said on June 10, 2012sir i would like to start a A/C&R WORKSHOP in india, kerala, thrissur city. do you have any idea how can i setup one. how could i get license and initially what type of tools that i have to buy. and how much capital i have to invest initially. thanksTina L said on September 4, 2012I am a hispanic woman looking to start my own a/c business. I leave in Las Vegas, Nevada and I need guidance on what to do firstWisdom usoroh said on October 17, 2012I want to start A/c repair business in portharcourt, Nigeria. Pls write a business plan for me. God bless you richly.mapitso said on October 22, 2012I am business woman who is already in the air conditioning industry and will like to grow my business by opening in up. A shop currently is been running from home. I’m based in south africa. I need a business plan to source funding for equipments.mohammedfahim said on October 27, 2012i am having 10 to 15 years experience in air conditioner field i want to grow my business by opening in up. and i want service franchise of branded company lg, samsung, whirlpool, blue star, panasonic.
contact : 98405 93562, chennai, tamil nadu, india.Adam said on November 1, 2012I would like to start an auto zircon repair shop targeting import cars from Japan in Gaborone, Botswana.Sammie bryan said on November 30, 2012I want to start up an A.C and refrigerator repair and maintenance shop. I am in benue state nigeria, i want you to help me write a business plan so i can submit to an entrepreneurial firm.chilakapati.mahaboob basha said on December 14, 2012hello dear, i want to startup my own business of an air-conditioners assembling type of brands, annual maintenance, breakdown jobs, service call jobs. how could i begin my career and how could i show myself to the competitive market and how i get good result in field please suggest me to get recognized license about business and equipment tools details, cost of beginning investment to startup my business. thanks and hope you will give me sufficient suggestion. i am from proddatur, kadapa district, andhra pradesh, india.alexander matuguina said on February 5, 2013Sir, i’m newly starting my business, with aircon.and refrigeration pls help me how to expand my businessKRISHNA BIND said on February 14, 2013dear sir, i want to start a repair workshop of my own in refrigeration and air conditioning field. i need some idea about how to resister my workshop and what are the documents required and how to get the license as well, kindly suggest me how to start my businessKRISHNA BIND said on February 14, 2013sir, as above i requested to you please help me also about what are the tools and assets i required to begin my workshopBen Escabarte said on March 25, 2013sir i want to know what are the necessary tools and equipments must be purchased to start a small refrigeration and air conditioning shop beside our home here in Davao City Philippines.. Thank youRAJASHEKARAIAH said on July 8, 2013we having very good air-condition technicians and also i am electronic business person and my office is there in near bus stop kodigehalli sahakaranagar post Bangalore-560092 my contact no.0974003438417.venkata shiva sai said on July 23, 2013i want to become a service provider for air conditioner for branded company can you help me in Hyderabad my contact no is:9246873479phellyx said on January 21, 2014i want to start up standard Refrigeration and air condition workshop in portharcourt, nigeria capable of attracting companies and multi- nationals patronage. Please give me a business plan write up, detailed tools and equipment needed, workforce ,e.t.c to submit to the necessary agency for approval. i am looking forward to hear from you very soon.
Phellyx, portharcourt nigeriasrinivas reddy said on March 6, 2014i want to provide air conditioner service for branded company in Hyderabad areaAlfonso said on May 9, 2014Please send me all info for How to start a A/C repair show. businesskrishnagopal said on July 27, 2014dear sir i wanted to started a/c installation and complete repairing shop of every companies a/c in new maninagar so please give me a better idea to start my a/c repairing business thank you.
jovelyn tulay said on August 21, 2014sir help me how to make business proposal step by step that is inline in my major which is refrigeration and air conditioning. this is for my requirements in school on our subject Entrepreneurshipsakala giribabu said on November 29, 2014dear sir, i respected sir .help me how to maintain service center step by step teach me
Allen said on January 19, 2015Location: Florida -Johannesburg-Gauteng Province-Republic of South Africa
new in the game advice welcome. thank youFernando said on February 15, 2015Hello! Good Day, Please give me an idea to where i can find a supplier for air conditioning equipments and materials intended for repair and installation which is cheaper in price. Kindly give me the email add and contact number as will for easy communicating them for i can start my own business to have good margin of ROI… Thank you for giving soonest response on this matterdanushka said on March 30, 2015i want to start spits a/c ,fig repair and installation pls give me idea sir…risa said on May 19, 2015Dear Sir, I would like to start Aircon/Fridge Repair Shop in Dubai. Can you tell me what Equipment do I need to start up.. Thanks and regards, RisaEhtesham said on June 25, 2015Nagpur ,Maharashtra ,India. All type air conditioner repair, any work order contact me my number is 9326271269Irfan Khan said on August 28, 2015I live in kolkata. I want to start an authorized service center. Any one like LG, Samsung, Oneida etc. I realty want to that what is basic process.R. Panthaki said on September 26, 2015Dear friends. I am an HVAC engineer based in Baroda Gujarat India. I have 45 years of experience in air conditioning refrigeration field. I can guide you to setup workshop layout with tools and equipment. Anyone interested may contact me on mail:cynny@rediffmail.com or call me 91 9228155549satish said on March 8, 2016what type of license do i require to Start an Air Conditioner Repair Shop in Mumbai, Maharashtra, India.Sonu said on March 12, 2016Dear sir I want to start a small business in noida up. regarding house facilities and maintenance, services like air conditioning repair, electrician, plumber, etc. Please give me ideas and all use equipments, tools and employeesRITESH MAHAJAN said on June 22, 2016Dear sir I Want to start a air conditioner and refrigeration shop and i have a sufficient knowledge in this field. i am diploma in mechanical engineering and ITI in refrigeration and air condition .Please suggest me which is better to start shop or doing job on salary. Ritesh J& KVeenus Tyagi said on June 30, 2016Hello dear actually I learned repairing ac from an mechanic now I know everything about it but I want to start my own business now so I want to ask you that what is major risks of this business and is this is a good idea to start my business now I’m only 20 years old and a graduate
Evv.prasad said on October 16, 2016Dear sir I am in hva/c field doulap my business plan give me some ideaO P Nagmani said on October 16, 2016I want to start up an A.C and refrigerator repair and maintenance shop. I am a fresher in field, i want you to help me write a business plan so i can submit to an entrepreneurial firm.Ini Ibanga said on December 2, 2016Please I have interest in starting air conditioner business, please do you know (Good shop ) where I would obtain the training in Nigeria .sunil said on December 13, 2016I’m from udupi karnataka anyone join with me msg 971528672480 whattsup.. I have experience but I don’t no how to startshaik said on July 19, 2017Sir, Am working as mechanical engineer.. in nearby future i would like to startup HVAC repair & contract business.. i am unable to analyze minimum budget i should be having to start – up and also advise me for its successful running.. thanks (All the above fields are required.)

 

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How to Start a Headlight Restoration Business

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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.

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How to Start a Headlight Restoration Business

How to Start a Headlight Restoration Business
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Starting a headlight restoration business is just very easy and it can be a very lucrative business.

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If you are in the automobile industry, then headlight restoration is just a piece of cake to you so you can include it to the services that you offer.The Potential of Headlight Restoration Business
Headlight restoration business only requires a simple startup and does not require selling skills. The employees can be trained quickly on finding cars or automobiles with cloudy headlights as well as how to efficiently restore headlights of those cars. Many states failed cars in inspections when it emits low or dim light from its headlights. Replacing those dim/low lights lenses can cost customers more than $500 for repair and this is really an expensive ordeal for them. Usually, there is no extra $500 in the customers’ pocket and save them from the inspection. So starting a headlight restoration business is such a good idea.
You will definitely see the profit potential as well as the increase in the floor traffic when you established good relationships with satisfied customers. You can find many auto dealerships in your local that need the headlight restoration services for their customers and potential customers as well. They can provide you with continuous supply of customers and they will be like gold mines where you can get a lot of gold. Some may give you up to 30 cars for the restoration service. Also, in car wash places, you can gain customers who may need to replace their headlights for a reasonable price and prevent the government from failing their cars in inspections.
Much Better and Safer Headlights
The headlight restoration service replaced old and dim lenses with new and bright ones for a fraction of the cost of the new replacement ones. This is a good addition to any services provided by automotive shops. Car owners may have much better and safer headlights in a very reasonable price. As headlight restoration business owner, you can definitely profit from this business and earn as much money as the car shops can make.
What’s best in starting up this business is that you can help car owners repair their headlight lenses without the need to spend $500 or more. You can make their headlights better and much safer to use especially in darker nights. You can prevent them from engaging into accidents caused by darkness, making them safe in reaching their homes. With all of these benefits to the car owners, as business owner, you can profit from them too. You just need a few knowledge on cleaning headlight lenses or you can hire someone who knows or skilled with the job and you can run your business well.

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6 smiguel sanchez said on November 30, 2012i’m starting a head light restoration business. i hope it takes off. can you send some advice my way?
Mark Sevillno said on December 16, 2012Hello i’m also just starting my business . I need some good
Location where to find more customer. Califoria whittier. 90670Brian Rocha said on February 16, 2013Looking to start a part time restoration and grow to a full time operation. Shreveport, La. 71118, USADaniel said on June 10, 2014I started my business months ago but I haven’t got much results. Can someone help me and give me advice?Daniel said on June 10, 2014Lake wales, Florida. Check out my page on Facebook. Bright & DelightJoe Gonzalez said on July 2, 2015Xtreme Headlight Restoration Albuquerque New Mexico. Hello guys. I’ve been in business for many years now. Let me know if you have any questions or any product to start your own business. (All the above fields are required.)

 

How to Start a Headlight Restoration Business

 

Business Marketing and Advertising

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Direct To Retailer Sales
Strategic Field Marketing
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Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
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Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

How to Protect a Business Name

How to Protect a Business Name
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Who does not know the famous line of Shakespeare, “what’s in a name”, right? But when it comes to business, name is a very essential aspect for it to assure its position in the industry. This will pave the way for you to be identified from the other companies.

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There are also instances when new companies will borrow the name of your business or your products as well.But this is illegal! But you don’t have anything to worry about because there are several ways on how your business name will be protected. Through this, you will have a unique appeal on the customers and clients and your products of services will be easily known and through marketing and promotion as well.
The name of your business can be one of the factors which can make or break you. So, you need to carefully and strictly preserve the images and slogans that are associated with the name of your business through a trademark. This is very important because it protects words or symbols that identify your business from similar businesses in the industry. In order for you to understand well the importance of your business name, you must look into the United States Patent and Trademark Office.
Protecting Your Business Name
The instruction book and training programs of your business must have protection with the use of a copyright. But of course, in order for them to be copyrighted there are several bases or criteria that must be met. If you have authored the book of your company, then that can only be the circumstance where it can be granted a copyright protection. By having your instructional books copyrighted, that will also serve as an avenue for you to have a stronger and better case in the court.
The products and manufacturing processes of your company must also be patented so that you will have a good reputation in customers, suppliers and clients. Of course, whatever your products are, your business name is also associated with it. Now, what if one day another company violated your rights to intellectual property? This is an illegal act so you can sue an entity who did this because you are using a patent. Yes, suing is kind of expensive but this is the only way on how you can sustain your reputation in the industry.
Another way on how you will be able to protect the name and reputation of your business is through joining a chamber of commerce in the locality. These are the right organizations which aid in promoting the rights of the businesses in your locality. In addition, they are also means on fostering a good environment for the growth of economy. There are also legal and promotional tools which the chamber membership offers to get rid the confusion of duplication by the other companies.

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Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing enterprise Kalyani Nagar Pune

Marketing enterprise Kalyani Nagar Pune

Fulcrum Marketing is a strategic Marketing enterprise Kalyani Nagar Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing enterprise Kalyani Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

ProspectingThe search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

PitchingWhen you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

ClosingClosing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-upAfter the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing enterprise Kalyani Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kalyani Nagar Pune

Marketing enterprise Kalyani Nagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kalyani Nagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing enterprise Kalyani Nagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing enterprise Kalyani Nagar Pune

Kalyani Nagar ,  Pune

Overview

Named after pioneering industrialist Neelkanth Kalyani who started the Kalyani Forging Company, Kalyani Nagar is one of Punes key residential areas. The area is known for its commercial establishments and wealth of entertainment options.

Connectivity

Kalyani Nagar is well connected to several IT Parks, in addition to the offices of several companies like Mphasis, Mastek, Cybage and HSBC. The Aga Khan Bridge is easily accessible from the area and links it to Koregaon Park, one of Punes toniest areas. Places like Nagar Road, Shastri Nagar, Vishrantwadi and Viman Nagar are also well connected to the area.

The Pune airport lies only 4 kilometres away from the area, while the railway station lies 6 kilometres away from it. Central, West and East Avenue are major roads in the locality and the East Avenue and the Vithalrao Vandekar Road link directly to the National Highway. The MG Road is also accessible from this locality.

Real estate

The locality has witnessed skyrocketing development over the years and several reputed developers are coming up with premium projects here. Property rates have gone up steadily in the area, owing to its plethora of entertainment, commercial and recreational destinations.

Social infrastructure

Reputed educational institutions in and around the locality include the Kasturba Mahila Khadi Gramoudyog Vidyalaya, Days Montessori Preschool, Radcliffe School, Bishops School and the CCR Convent. Leading hospitals in the area include the Nene Hospital, Sane Care Madhavbaug, Sahyadri Hospital and Adarsh Hospital.

Popular shopping malls like the Phoenix Mall, Pulse Mall and Inorbit Mall are well connected to the locality along with the Mariplex, Lifestyle and Plaza. The area is home to multiple restaurants and hotels, including the Hyatt, Ista, Ibis and Westin.

Under the hood
Property in kalyani nagar is considered to be part of one of the most popular areas of Pune. A great number of schools such as the Lexicon International School and the Bishops Co-Ed School are present in the locality. Residential property in kalyani nagar is occupied by people from all over the country and truly represents the city of Pune in terms of its energy and radiance
the locality houses a large number of happy families

named after a famous industrialist, kalyani nagar is one of punes largest residential areas. flats in kalyani nagar, homes and individual bungalows, are all synonymous with stylish architecture. information technology companies like capgemini and hsbc are also located here, making it a shorter commute for their employees
The Neighbours
a diverse group of people from all over the country and, in some cases, the world over
What You Will Find
the kalyani nagar property is not far from posh restaurants that represent all kinds of cuisines and large, lush gardens and parks perfect for a stroll
Living It Up
hip bars, luxury homes, and sprawling gardens are present close by
What You Will Not Find
kalyani nagar properties are not known for a laid-back lifestyle
The Locality Scape
high-rise luxury apartments in kalyani nagar and manicured lawns to please the eye
Find Joy In
the warmth of this family-oriented area
An Assorted Bunch
apartments and 3-bhk flats in kalyani nagar are occupied by families from all over the country. the young people are big on outdoor activities and are often seen in parks

Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad
Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Marketing enterprise Kalyani Nagar Pune

Marketing enterprise Kalyani Nagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing enterprise, Marketing enterprise Kalyani Nagar, Marketing enterprise Kalyani Nagar Pune, Kalyani Nagar, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Feet On Street marketing | Airports Marketing | Marketing enterprise Kalyani Nagar Pune

Marketing enterprise Kalyani Nagar Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic Marketing enterprise Kalyani Nagar Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing enterprise Kalyani Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing enterprise Kalyani Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Marketing enterprise Kalyani Nagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing enterprise Kalyani Nagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing | Marketing enterprise Kalyani Nagar Pune

Kalyani Nagar ,  Pune

Overview

Overview

Named after pioneering industrialist Neelkanth Kalyani who started the Kalyani Forging Company, Kalyani Nagar is one of Punes key residential areas. The area is known for its commercial establishments and wealth of entertainment options.

Connectivity

Kalyani Nagar is well connected to several IT Parks, in addition to the offices of several companies like Mphasis, Mastek, Cybage and HSBC. The Aga Khan Bridge is easily accessible from the area and links it to Koregaon Park, one of Punes toniest areas. Places like Nagar Road, Shastri Nagar, Vishrantwadi and Viman Nagar are also well connected to the area.

The Pune airport lies only 4 kilometres away from the area, while the railway station lies 6 kilometres away from it. Central, West and East Avenue are major roads in the locality and the East Avenue and the Vithalrao Vandekar Road link directly to the National Highway. The MG Road is also accessible from this locality.

Real estate

The locality has witnessed skyrocketing development over the years and several reputed developers are coming up with premium projects here. Property rates have gone up steadily in the area, owing to its plethora of entertainment, commercial and recreational destinations.

Social infrastructure

Reputed educational institutions in and around the locality include the Kasturba Mahila Khadi Gramoudyog Vidyalaya, Days Montessori Preschool, Radcliffe School, Bishops School and the CCR Convent. Leading hospitals in the area include the Nene Hospital, Sane Care Madhavbaug, Sahyadri Hospital and Adarsh Hospital.

Popular shopping malls like the Phoenix Mall, Pulse Mall and Inorbit Mall are well connected to the locality along with the Mariplex, Lifestyle and Plaza. The area is home to multiple restaurants and hotels, including the Hyatt, Ista, Ibis and Westin.

Under the hood
Property in kalyani nagar is considered to be part of one of the most popular areas of Pune. A great number of schools such as the Lexicon International School and the Bishops Co-Ed School are present in the locality. Residential property in kalyani nagar is occupied by people from all over the country and truly represents the city of Pune in terms of its energy and radiance
the locality houses a large number of happy families

named after a famous industrialist, kalyani nagar is one of punes largest residential areas. flats in kalyani nagar, homes and individual bungalows, are all synonymous with stylish architecture. information technology companies like capgemini and hsbc are also located here, making it a shorter commute for their employees
The Neighbours
a diverse group of people from all over the country and, in some cases, the world over
What You Will Find
the kalyani nagar property is not far from posh restaurants that represent all kinds of cuisines and large, lush gardens and parks perfect for a stroll
Living It Up
hip bars, luxury homes, and sprawling gardens are present close by
What You Will Not Find
kalyani nagar properties are not known for a laid-back lifestyle
The Locality Scape
high-rise luxury apartments in kalyani nagar and manicured lawns to please the eye
Find Joy In
the warmth of this family-oriented area
An Assorted Bunch
apartments and 3-bhk flats in kalyani nagar are occupied by families from all over the country. the young people are big on outdoor activities and are often seen in parks

Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad
Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Marketing enterprise Kalyani Nagar Pune

Store sales enterprise Kalyani Nagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing enterprise, Marketing enterprise Kalyani Nagar, Marketing enterprise Kalyani Nagar Pune