Dennis Szubert of Silicon.com points that since the IT industry produces as many carbon emissions as the airline industry, theyve been lucky that they havent come under the same environmental microscope that that the airlines have. That luck is bound to run out however, and IT managers need to step in front of their energy consumption, and have a solid, green agenda before the environmentalists come calling.
Using data from Quocircas research report, Data Centre Asset Plannning, we can see that IT professionals are still in the dark when it comes to their energy consumption. Quocirca interviewed more than 300 US, UK and European IT directors, and found that 61% of respondents did not see a reduction of power consumption as a core directive from the business. Of the companies that had an official carbon footprint reduction policy, only 35% passed it on to the IT department as a formal objective. Most surprisingly, less than one-fifth of data centre managers have the data centre electricity bill included in their overall budgets, most companies just divide the bill equally between departments.
No matter how times are for you currently, if you are a business owner, and you do not yet get 100% referral business for your products and /or services, you need to always be prospecting.
It is easy to forget about this in good times . (remember the robust real estate market in 2006 and early 2007?) I had never heard from a realtor or mortgage professional wanting sales training, for years until after the middle of 2007 when the housing market hit the skids. Suddenly, people wanted information about prospecting. They hadnt done any and NOW need help building their pipeline.
We see it quite often when times are good, a pipeline getting filled and moving forward is never the priority. Just assume that this is an ongoing, weekly activity.
Are you creating activities that pull your sales forward?
Are you finding potential prospective customers?
How are you moving these opportunities forward do you have a process in place?
Can you print out this pipeline and put it on your wall, or in your cube, which shows what activity you need to focus on next?
This is the science part of selling based on methodology. Business owners are often surprised when they learn now much of selling is based on planning and then working that plan.
Pursuing the right investment opportunities tips for business owners
Home » Business Tips » Pursuing the right investment opportunities tips for business owners November 18, 2018 Frank Bullock Business Tips When your business is running smoothly and your profits have started to increased, you might have also started thinking about putting your gains to good use and pursue further investment opportunities. This can be a wise choice to make for your future, allowing you to cumulate more wealth and to develop your financial status to new heights. However, because with any investment comes a risk, researching the topic with care, and being aware of how you should act on the matter, and what to avoid is recommended. There are a few simple things you have the possibility of doing, which will bring more security to the table, and these are the following:
Consider working with a wealth management advisor
Even if you are a successful entrepreneur, and you have managed developing a flourishing business concept on your own, that doesnt mean you are not subjected to the risk of making a bad investment. When theres a lot of money involved, its safer to benefit from a second opinion on the matter, and to be guided by a professional. An outside perspective can put things in a different light and prevent you from rushing into a project that may not be the best choice for you. Business owners who wish to pursue an investment by the book and to weigh in all the pros and cons have often resorted to professional financial advisors. A good wealth management professional will assess your situation and will help you go in the right direction by providing you qualified advice. Advisors from MRA Wealth Management clearly explain their role in the process.
Choose a market you are familiar with
Perhaps you have recently discovered a business opportunity that could provide you with incredible gains in the future, but the said industry is entirely unknown to you. Before exploring new markets and investing money, you should first get familiar with the said business field. Its much safer to maintain the same direction with your investment, because it will be easier for you to control and overcome challenges when you have a basic knowledge of the market.
Keep your financial well-being protected
It can be easy to get excited with an appealing potential investment, and to put into an idea more money than you could afford losing. Because things can always go downhill when you least expect them to, you should keep yourself and your current business protected by limiting the amount you are willing to invest. If an investment plan could lead you to bankruptcy if things dont go exactly as planned, its better if you give up on the said idea, and pursue a safer alternative.
Regardless of how profitable your current business might actually be, you probably want to keep your future investment risks to a minimum, and that implies taking the right steps before making any decisions on the matter. Because investments are complex and often challenging, having some clear pointers in mind will certainly be useful. Try to consider these few suggestions, and you will benefit from a safer approach towards profitable investment ideas.
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Financial support debt relief for entrepreneurs Are You Self-Employed? Heres How to Get a Loan, The Easy Way Public Relations: Fundamental Asset in Todays World What is Accounting? Small Business Tips Achieving real estate success: how to become a full-time investor
We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
Marketing Your Company in Internet
Marketing Your Company in Internet 0 8,044 views
Marketing your own company can be a difficult task, especially if you are just a budding entrepreneur. To help you market your business, here some affordable ways that might help you advertise your products or services to the mass, thereby, increasing your revenue.
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You cant expect your business to compete with others without using the Internet.In this wild world of technology, making use of online marketing tools has proven a big help in boosting the sales of most business. Choosing the right online marketing tool for your business can be your next big step to earn big bucks. Here are four affordable, yet powerful ways in marketing your company online. 1. Make a simple yet effective website Websites are very helpful if you want your company to advertise your products and services in a wider clientele. With a concise, forceful visual fashion, your website might be the answer to your clients need in just a few seconds. Websites can convince your customer faster and easier than any advertising, say, in just 8 to 10 seconds. In creating a website, see to it that the essentials are in. People who surf the net tend to look exactly what they type in and they dont usually waste their time reading or looking at nonsense stuffs. Get them to the right point, make your site navigable. Put the contact us button at a prominent and accessible location. Likewise, see to it that your website will rank on search engines, like Google, Yahoo, or MSN. Your site will be very useless if its at the end of the rank. 2. Blog your Company Most businessmen nowadays have their own personal or company blogs. By showing readers their softer, human side, they can easily attract sympathy, and ultimately customers. Blogging has indeed benefited a lot of new businesses. By simply writing something about your product or service, you establish yourself an expert in that area, thus, attracting a lot of readers to read your company blog. 3. Use Podcast. Podcast is now taken seriously by different companies in advertising their products. All you need here is a microphone, digital recording, and editing software. Podcast gives you a chance to impress your clients and show them your edge over your competitors and makes your business stand out against them. To maximize your Podcast, try inviting a key business person to be your guest. Youll be later surprised with the attention that youll get from your audience. 4. Advertise in YouTube. YouTube is not just your ordinary media clip site. Many businessmen have YouTube as a potential marketing tool. But then, dont be so stupid enough to post useless advertising talking about your small company. Be wise enough to put interesting, useful posts to attract a sizable number of audiences from your niche.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
Planning Your Life before Your Business
Planning Your Life before Your Business 0 9,946 views
You might wonder why it is important to plan your life ahead as part of your business plan. A life plan’s importance should not be undermined, as it can actually help you to smoothly start on your path to becoming a successful businessman.
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How can one plan his own life for the long-term and make it easier to plan a business in the long run? All of us want to start off a business for one obvious reason: financial security. Gone are the days that all of us can rely on a stable job to pull us through our lives; with the financial crises nowadays, even the big companies cannot escape the crunch. Many a time some people thought that their jobs would last them their lives only to find that, at the onset of the financial crisis, their only hope was extinguished. The crisis spares no one, and only those that are well-prepared for the worst can hold on to the bitter end. Hence, there comes a need for a business that can offer a fallback. Big or small, a business can help a lot in these trying times. Planning your business is also planning your life; the business will certainly occupy a big part of your time and effort in the next few years. It is important to plan your life as well before taking steps to start a business. In fact, planning your life is the very first step in planning a business. So how does one plan their lives in conjunction with their business? Here are two simple yet very important questions that will help and guide you on your way. Find Out What Skills You Have That You Can Earn From When you start a business, it is always important that you enjoy what you are doing. This means that the feeling of running a business should always be like doing a hobby that you love. If you dont love what youre doing, youre not exerting passion into your business which might prove to be its downfall. Hence, it is important to know what skills you have that you can use for a living. For example, if you are good at photography, you can invest on a camera and become a professional photographer. The lists and possibilities are endless. Find out what youre good at, and start from there. What Are Your Long-Term Plans? After identifying your skills, identify or outline what your long-term plans are. It does not have to be cut and dried, nor do you have to abide strictly by these plans. However, this rough outline will help you along way as you identify possible investments that you can make to safeguard your future. Remember, all investments are intended to have a good effect on the long-term but not all type of investments may prove to be good for you. Dont make just any investment; find out if the investment falls within your goals and targets for your life. The best way to go about this is, when you encounter something that you think would be worth earning some money from, try to ask yourself, Do I want to do this for a long time? Time is also an investment, aside from money. In a businessmans point of view, its a waste of investment to spend time on something that you wouldnt want to do for the long term.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
How to Start a Reseller Hosting Business
How to Start a Reseller Hosting Business 0 6,026 views
If you have been planning to start your own reseller hosting business for quite a while, you must know that before you can begin establishing one you have to bear in mind the factors as well as the necessary steps that are going to consider first.
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These necessary steps are those of creating a business plan, marketing your business, and several others which a typical starting business must undergo.However, there are factors in reseller hosting business that cannot be found in any other business. Creating Your Business Plan In creating your business plan, you must specifically define and set your business as well as goals. You must provide organized and specific facts concerning your business. You are also going to set the cost of capital that you will need in order for you to start your business operations or for purposes of facilitating loan applications if ever you need one. Keep in mind that marketing your business must always be included in your business plan. In this case you must determine the market niche that you are going to cater. You have to identify your clients and the kind of services and products that they usually buy. Determine whether your reselling gratifies unfilled needs and if it is competitive based on its quality, price, and selection. Equipment in This Business Generally, all that is needed in a basic and simple reselling business are a dependable and sturdy computer which is an enormous help in the accounts and a turbo charged connection to a particular internet backbone. In this case, you must choose a provider having multiple connections. On the other hand, if you are going to start a complete and full hosting company, you are going to need software and a technical support. Servers often requires an operating system, this is where the importance of software comes in. you must select a system that will tailor you needs. You might want to consider billing, e-commerce, and control panel software which will be for the benefit of your clients and for the operations of you company to run smoothly. Technical support is needed if you are to connect through a backbone of a major provider. In this case, it is essential to have wide knowledge about it. Needed Skills in Web Hosting Business The first needed skill in web hosting business is the level and status of technical understanding. You must be very familiar with the particulars of the internet, the working knowledge of how it operates, and a clear understanding on managing and maintaining accounts through the use of service provider. Second skill is the level of your technical involvement since most personalized or individualized services will require more of it. Lastly, you must possess a deep knowledge of internet concepts, protocols, standards, and loads more. This is needed when you are going to deal with highly and excellent e-commerce and web solutions.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
How to Start a Cash Advance Business
How to Start a Cash Advance Business 5 s9,213 views
Are you interested to learn how to start your very own cash advance business? Anyone can go into this business provided they have capital and it is always beneficial because there is a high demand for it and the returns are equally high. Here are some useful tips to guide you start on your own.
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Cash advance businesses are some of the more in demand businesses today.A lot of people find themselves in an emergency and in dire need of money and usually they turn to the cash advance companies for small and quick loans. If you want to venture into this very profitable business, there are some things you need to take into consideration in order to establish your own company. The Cash Advance Business Needs You need to have an office space. A 5×5 room would suffice, but it has to have a phone line and an optional internet connection if you prefer to take your business online. It should also have a good location where it can easily be seen. You need to market your business. You can do so by printing out flyers and posters to be posted on strategic locations. You can also advertise via the local press. Next you have to have a substantial amount of capital, as this is what you will be lending to your future customers. Check the proper interest rate to apply as they may also vary depending on which state you are in, although basically they range from 10-35%. The high interest rates are aimed to cover for the fact that the money you lend has no collateral. If you plan to open this kind of business, you have to be a good judge of character, since you have to decide quickly whether to lend a person or not. However, the business has a large market base and demand that in this line of business there is no way to go but up. Another advantage of this type of business is the relatively small amounts being lent. So even if you unluckily lent to a bad customer, you will not be losing a lot. Setting up a Cash Advance Business If you want to go a bit bigger, here is a step-by-step summary of what you need to do to start operating your business:
Acquire a cash advance franchise because it is the easiest way to get you started. Another plus is the added trainings and marketing materials that are included in the package. Learn about the laws governing the business you want to be in. Get information on the appropriate interests to be applied as well as techniques on how to handle bad borrowers. Create a business plan that would describe what your objectives are and how you intend to achieve them. If you must obtain a loan, make sure that you pay them on time so that your credit score will not be affected. Seek the help of a lawyer when drafting a contract for your borrowers. It should have a detailed description of the terms of agreement including the amount loaned, interest, when it is due, penalties for late payments and other violations in the contract.
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5 sNick said on March 22, 2014looking forward to start my own cash advance business in Freehold, NJ USAMaudeline said on May 1, 2015I would like to start my own cash advance in Broward County, Florida.Maudeline said on May 1, 2015I would like to start my own business.Belinda Machoshane said on October 19, 2015I want to start my cash loan business at Bela Bela, Warmbaths, Limpopo, i want to know whats needed from me, and what tips can i get to be successful?bryan said on August 19, 2018My name is Bryan I was looking to open my own cash advance business along with free wifi my own computers with a little fee. (All the above fields are required.)
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Owning your own small business is a matter of substance for you as it paves the way to materialise your dream of being an entrepreneur. The idea can be for anything think of opening a bird shop and go ahead with that.
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Always obey to the rules and stick to time-tested formula like doing demographic research and planning store where you are to establish this business. Have best custom interior designing and use required items there to market your business better. Search for options to explore best opportunities.The idea of opening a bird shop in todays cutthroat competition atmosphere is not an easy task. Planning and developing appropriate strategy guides you reach up to prospective clients. Owners of bird shop must know the tricks of the trade and shouldnt forget to imply best resources for ensuring that they get due attention and henceforth customers patronise them with complete zeal. Customers would go to their regular shops where they are assured good discounts. What strategy you develop to mould them and bring them at your place? Do you have any distinction? Are you offering discounts to prospective buyers? Such aspects are to be kept in mind while expanding this business. Shop Establishment: It is not possible to achieve the target in a day or two. Have patience and wait for appropriate time to achieve target. You may have to wait for years to reach at the breakeven point. Keep both positive and negative points in mind. You may loose some birds during shipments, overcrowding or due to sickness. It is, therefore, important to do careful assessment of the place where you start your bird shop. Environmental and climatic factors play major role in this business. Things You Require: Keep your bird shop well-maintained. Prepare spacious nesting compartments. It should measure at 6″ wide x 5 ½” high and 9″ deep. Keep the size larger rather instead of making them smaller that may not fit for some birds. As environmental factors play pivotal role in bird shops make sure that you have light coloured compartments rather than darker ones. Dont overheat the place which may bring harmful impact for birds kept inside. Overall Planning: You open bird shop to get best commercial value and look for making it profit making venture. Precautionary steps must be taken in keeping birds in shop. Take care of birds and maintain nesting compartments on regular basis. Compartments should have hinged or removable panels. Ensure that you or your assistants have easily accessibility to all compartments. They, particularly readymade nests should be cleaned regularly. Nest checking and maintaining them through insect pests keep your birds at ease. Dont allow unwanted pests in compartments while you do general maintenance of shop.
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7 sravinder singh said on October 29, 2011how can i start my own bird shop in punjab india.i have no experience for this but i interested itvickeysharma said on May 1, 2013i wana open my won birds and pets shop in punjab i have some experience but i am searching for partner in business bcoj i dont have more money nelson said on September 10, 2013i want to open the bird shop around IRVINE orange county CA.Simmi Raval said on July 11, 2014Want to start housekeeping & cleaning business in Ahmedabad, Gujarat, India.Monis said on August 2, 2014I want to start a bird shop in Multan Pakistan I have A little experience of keeping bird at home I breed Them and sold out there breed but now I want to do It commercially if anyone there help me by giving me start up tips then I will b very thankful.Milind Pawar said on January 21, 2015Business(retailer) details of ladies under garment in kolhapurgagan said on July 8, 2015m from bathinda punjab i want start a bird shop but have no money (All the above fields are required.)
Fulcrum Marketing is a strategic Marketing Companies Hinjewadi Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing Companies Hinjewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Since people do not welcome strangers into their space with the most open mind (can you blame them?), it can be difficult to boost sales without qualified strategies.
So, if your knuckles are hurting, you might find this advice really useful!
Perfect your Pitch
When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:
Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
Close: If you said all the right things, it’s the closing moment. At this moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.
Door to Door Marketing Plan
Key Pillars of the Door to Door Marketing Process
Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.
Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.
Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.
Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.
Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing Companies Hinjewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Marketing | Marketing Companies Hinjewadi Pune
Hinjewadi , Pune
Overview
Hinjewadi situated on the north-western outskirts of Pune. It is situated very close to the NH-4 bypass, it has Talegaon Dabhade to its north, Pimpri Chinchwad to its east, Ambey Valley to its west, and Lavale Village to its south. Hinjewadi is recognised as a major IT hub of Pune. The area has good civic amenities and is very well-connected to other parts of the greater city of Pune. This locality comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). It has many residential and commercial projects lined up for the future. The need for residential projects is rising primarily because the large, ever increasing pool of employed people are eternally in search of houses closer to office, just to avoid the peak-hour traffic. Some of the prominent areas located close to Hinjewadi are Tathawade, Wakad, Pimple Saudagar, Baner, Aundh, Nande, Khadke, Lavale, Kasarwadi among others. Hinjewadis social infrastructure is also in good shape. Some of the key residential projects in Hinjewadi are Kohinoor Tinsel Town, Kolte Patil Life Republic ORO Avenue, Kohinoor Tinsel County, Eskay Basera Eternity, Godrej 24, Paranjape Blue Ridge among others.
Connectivity and Transit Points The Pune Airport is at a distance of 25 km from Hinjewadi. The nearest railway station is the Khadki Railway Station, which is about 16 km from this locality. The Pune Junction, which is the main station, is about 21 km away.
There are a few major roads which run through the area namely The Hinjewadi Road and The Mumbai-Bengaluru Highway.
Apart from that, there are auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) for covering short distances. The buses are operated by PMPML (Pune Mahanagar Parivahan Mahamandal Limited) and ply frequently. Theyre an economical mode of transport, which is why theyre usually very crowded. Most people resort to using two-wheelers here.
The main transit points in Hinjewadi are Hinjewadi Phase 3, Mahindra Tech 1 and 2, Info Park, Tata Motors, Kannor, Infosys Phase 2, Wipro Circle, Tata Johnson, Hinjewadi Phase I, Shivaji Chowk, Hinjewadi Chowk, and Hinjewadi Phata. These are the bus stops where one can hop into a local bus for an easy commute.
Factors for Growth in The Past The establishment of Rajiv Gandhi Infotech Park in Hinjewadi also boosted the localitys growth, which was originally a small village. Now, many leading multinational organisations, EMERSON Innovation Centre Pune, IBM India, Mahindra Engineering, Tata Technologies, Wipro, Tata Consultancy Services, Tech Mahindra, Honeywell, Mindtree and Barclays to name a few, have set up their offices here.
Factors for Growth in the Future With the real estate market reaching saturation within city limits, potential buyers are shifting their attention to the outskirts. And Hinjewadi ranks quite high on most peoples order of preference. Planned roads and excellent infrastructure facilities have successfully established Hinjewadi as a favorite destination in Pune. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Hinjewadi.
Three phases of the IT park are already constructed here. Once these are fully functional, more phases will be constructed as planned. This will certainly increase property prices in the area.
Theres plenty of scope for infrastructure development too, especially with respect to roads. Currently, the roads are being widened and new roads are being laid. More residential projects and integrated townships are also being planned and developed, so as to accommodate the large growing population.
Infra Development (Social & Physical) Hinjewadi offers very good social infrastructure to its residents. Some of the reputed schools in Hinjewadi include the KLAY Prep School & Daycare, Alard Public School, Pumpkin Patch School, Little Big World, VIBGYOR High School, The Genius English Medium School, Shanti Junior High School, Symbiosis Institute of International Business, Mercedes – Benz International School, Blue Ridge Public School to name a few. This locality also houses some prominent colleges in the vicinity. These are Alard Colleges of Pharmacy, Alard Institutes, Swami Vivekanand College of Education, International Institute of Information Technology, IBMR College, R.S Junior College, Indira College of commerce and Science among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in Hinjewadi include the Sanjeevani Hospital, Ayushree Hospital, City Care Hospital, Ruby Hall Clinic, Mediplus Speciality Hospital Pvt Ltd, Aditya Birla Memorial Hospital, Lifepoint Multispeciality Hospital, and Hinjewadi Hospital.
The shopping needs of the residents are catered to by malls in Hinjewadi such as the DLMart, Xion Mall, White Square, Spot 18, City One Mall among other. It also houses retail outlets of national and international brands that includes Jio Digital Life, Gurukrupa Retail Outlet, Chroma, Airtel Store, My Jio Store, Reliance Digital Jio, Pantaloons, Westside, Prestige etc.
Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
Fulcrum Marketing is a strategic Marketing Companies Hinjewadi Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
communication and Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing Companies Hinjewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.
Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.
Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing Companies Hinjewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing | Marketing Companies Hinjewadi Pune
Hinjewadi , Pune
Overview
Overview
Hinjewadi situated on the north-western outskirts of Pune. It is situated very close to the NH-4 bypass, it has Talegaon Dabhade to its north, Pimpri Chinchwad to its east, Ambey Valley to its west, and Lavale Village to its south. Hinjewadi is recognised as a major IT hub of Pune. The area has good civic amenities and is very well-connected to other parts of the greater city of Pune. This locality comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). It has many residential and commercial projects lined up for the future. The need for residential projects is rising primarily because the large, ever increasing pool of employed people are eternally in search of houses closer to office, just to avoid the peak-hour traffic. Some of the prominent areas located close to Hinjewadi are Tathawade, Wakad, Pimple Saudagar, Baner, Aundh, Nande, Khadke, Lavale, Kasarwadi among others. Hinjewadis social infrastructure is also in good shape. Some of the key residential projects in Hinjewadi are Kohinoor Tinsel Town, Kolte Patil Life Republic ORO Avenue, Kohinoor Tinsel County, Eskay Basera Eternity, Godrej 24, Paranjape Blue Ridge among others.
Connectivity and Transit Points
The Pune Airport is at a distance of 25 km from Hinjewadi. The nearest railway station is the Khadki Railway Station, which is about 16 km from this locality. The Pune Junction, which is the main station, is about 21 km away.
There are a few major roads which run through the area namely The Hinjewadi Road and The Mumbai-Bengaluru Highway.
Apart from that, there are auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) for covering short distances. The buses are operated by PMPML (Pune Mahanagar Parivahan Mahamandal Limited) and ply frequently. Theyre an economical mode of transport, which is why theyre usually very crowded. Most people resort to using two-wheelers here.
The main transit points in Hinjewadi are Hinjewadi Phase 3, Mahindra Tech 1 and 2, Info Park, Tata Motors, Kannor, Infosys Phase 2, Wipro Circle, Tata Johnson, Hinjewadi Phase I, Shivaji Chowk, Hinjewadi Chowk, and Hinjewadi Phata. These are the bus stops where one can hop into a local bus for an easy commute.
Factors for Growth in The Past The establishment of Rajiv Gandhi Infotech Park in Hinjewadi also boosted the localitys growth, which was originally a small village. Now, many leading multinational organisations, EMERSON Innovation Centre Pune, IBM India, Mahindra Engineering, Tata Technologies, Wipro, Tata Consultancy Services, Tech Mahindra, Honeywell, Mindtree and Barclays to name a few, have set up their offices here.
Factors for Growth in the Future With the real estate market reaching saturation within city limits, potential buyers are shifting their attention to the outskirts. And Hinjewadi ranks quite high on most peoples order of preference. Planned roads and excellent infrastructure facilities have successfully established Hinjewadi as a favorite destination in Pune. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Hinjewadi.
Three phases of the IT park are already constructed here. Once these are fully functional, more phases will be constructed as planned. This will certainly increase property prices in the area.
Theres plenty of scope for infrastructure development too, especially with respect to roads. Currently, the roads are being widened and new roads are being laid. More residential projects and integrated townships are also being planned and developed, so as to accommodate the large growing population.
Infra Development (Social & Physical) Hinjewadi offers very good social infrastructure to its residents. Some of the reputed schools in Hinjewadi include the KLAY Prep School & Daycare, Alard Public School, Pumpkin Patch School, Little Big World, VIBGYOR High School, The Genius English Medium School, Shanti Junior High School, Symbiosis Institute of International Business, Mercedes – Benz International School, Blue Ridge Public School to name a few. This locality also houses some prominent colleges in the vicinity. These are Alard Colleges of Pharmacy, Alard Institutes, Swami Vivekanand College of Education, International Institute of Information Technology, IBMR College, R.S Junior College, Indira College of commerce and Science among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in Hinjewadi include the Sanjeevani Hospital, Ayushree Hospital, City Care Hospital, Ruby Hall Clinic, Mediplus Speciality Hospital Pvt Ltd, Aditya Birla Memorial Hospital, Lifepoint Multispeciality Hospital, and Hinjewadi Hospital.
The shopping needs of the residents are catered to by malls in Hinjewadi such as the DLMart, Xion Mall, White Square, Spot 18, City One Mall among other. It also houses retail outlets of national and international brands that includes Jio Digital Life, Gurukrupa Retail Outlet, Chroma, Airtel Store, My Jio Store, Reliance Digital Jio, Pantaloons, Westside, Prestige etc.
