Sometimes I think that one of the greatest barriers to the adoption of new technologies is the intimidating list of acronyms and initials that accompany high-tech products. For example, purchasing a new TV is excruciating for folks that dont know what LCD means (its liquid crystal display). All you really need to know about LCD is its a type of TV screen.
This brings me to another acronym: LED. LED stand for light-emitting diode and is one of the technologies that is blazing the way toward lower energy costs. LEDs have actually been around a long time and have been used for things like the little light on your battery charger or the ON/OFF switch on your TV, VCR, and DVD etc. LEDs have a number of advantages over conventional lighting: they use less energy; generate little or no heat; and last much, much longer than other lights. They dont fade as much as conventional lights in direct sunlight (think traffic lights) and lend themselves well to alpha-numeric uses (such as a digital clock).
LEDs have to date been used mostly in industrial applications. LED bulbs are tiny so it takes a lot of them to build a light for a flashlight, for example. This kind of application used to be expensive. But high demand for LEDs and better manufacturing techniques have enabled LED makers to reduce costs and bring price points in line with the consumer market. LED products are now available in places such as the Home Depot.
So next time your business has to replace overhead, outdoor or other kinds of lighting, consider using LEDs. These will save you costs over the long run and are an easy way toward a greener business.
Three Communication Tips To Help Maintain Customer Loyalty
Service Untitled posts about how, as companies grow, they find it more difficult to communicate with their employees. He lists two ideas that have met with success.
That started me thinking about how growing companies can continue to effectively communicate with their customers. Before you start creating a blog or revamping your customer newsletters, perhaps you should take a look at how you approach communications with your customers.
As a customer, heres how I would want a company to communicate with me. First, remember me. Ive had my cars serviced at a local Ford dealership for seven years. Not only have I bought two cars there, but also I choose to go back there for service, even for oil changes. Yet each time I do, the service advisor has no clue of my past history. After paying that dealership tens of thousands of dollars, I am now seriously considering moving my business elsewhere.
Second, when I ask a question or make a suggestion, respond. Nearly every company has a Web site with a Contact Us e-mail mailbox. Ive made suggestions and asked questions and rarely do I get so much as a response. Its a basic rule of business that when you ignore your customers, you lose them or undermine their loyalty. How much does it cost to assign an intern to monitor that email and forward them to the appropriate people? See my post about Cavenders Western Wear for more details.
Third, when I tell you I want to opt-out of your emails, dont continue to spam me. It will not generate additional business; it will only lose me as your customer. Make it easy to unsubscribe. A process that involves multiple clicks is just going to make me angry with you. As Bruce Banner, the alter ego of The Incredible Hulk says, Dont make me angry. You wont like it when I get angry.
When you think about it, the underlying foundation of effective communication is the ability to remember, listen with the intent to understand, and to respond. Common courtesy is extremely important.
In other words, remember the Golden Rule, Do unto others as you would have them do unto you.
Home » Business Consulting » Types of Innovation May 7, 2013 Frank Bullock Business Consulting, Business Ideas Tags: business consulting, business ideas, innovation, types of innovation Because our website aims to help you get acquainted with basic concepts of business, thus enabling you to come up with successful business ideas or marketing strategies for an existing business, we thought of writing an article about the types of innovation that exist. That way, you will be familiar with yet another set of tools you can use to develop or innovate your business, or which you can use to create an entirely new market with its own set of consumers.
Thus, the types of innovation that you can come across and utilize in your strategies are: sustaining innovation and disruptive innovation.
Disruptive innovation Weve already discussed this type in another article and we presented it in detail, so you can go there for more comprehensive information. Nonetheless, for thoroughness sake, let us say that disruptive innovation is the type of innovation that disrupts existing markets by creating an entirely new one; it can refer to a technology, a product, a service or a strategy that innovates an existing market, thus posing competition for well-established technology. This usually caters to a small market or niche market because it cant afford to invest into research, development or marketing like well-established companies. Some examples to clarify the term: radiology was disrupted by ultrasounds, chemical photography was disrupted by digital photography and USBs were disrupted by cloud computing. In order to be able to produce or nurture innovation, one must understand existing products. For a business to be able to come up with new products or strategies, it needs to keep in touch with the latest tech news. It is essential for all business owners and managers to subscribe to good tech websites like http://www.sifrutech.com. This website dissects the latest gadgets and apps. Understanding these products and how they are received by the market can help you come up with new business strategies. Keep in mind that in order to innovate, you must be up to date with all types of new technology discoveries.
Sustaining innovation It can be of two kinds: revolutionary innovation and evolutionary innovation. Unlike the disruptive type, sustaining innovation expands and develops existing markets; thus it means investing in developing and bettering a certain product or service, or a certain business model or strategy.
Revolutionary innovation is one of the types of innovation that, as opposed to disruptive innovation, does not create a new market; instead, it innovates a product or a type of service in a way that the market does not expect, in a way that customers are not expecting. A good example is the automobile, which improved transportation in ways that people werent expecting, or telephony which made telegraphy obsolete. Nowadays there is a wide variety of cool new technology available which makes it very easy for people around the world to communicate and share ideas. In fact, if we consider the technological trends of the present, we can agree on the fact that sharing devices and software are the most revolutionary innovations of the present as they redefined the way that the use the internet. Evolutionary innovation is the type of innovation that works on developing a product in a way that markets and consumers are expecting it. Thus, mobile telephony was an innovation to be expected from the fixed telephones that existed. Another example would be the fuel injection, which naturally replaced carburetors some thirty years ago. The invention of automobiles was a revolutionary technological innovation in the beginning, because production was so expensive that it couldnt absorb the market for horse-drawn carriages for many years. However, once Ford industrialized and managed to produce many vehicles quickly and cheaply, it soon became disruptive innovation because more and more people would renounce the millennial-old carriage. Industrialization in itself soon became disruptive technology because it made man-made work obsolete by replacing it with faster-acting, better performing machinery that delivered standard quality.
These are the main types of innovation; by studying them further and looking for existing examples on the market, perhaps you too can come up with an idea to revolutionize the business market and thus find success.
More Business Ideas
Disruptive Innovation Definition of Management Management Consulting Small Business Financing How to Get Free Advertising How to Become an Entrepreneur
We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
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Knockouts-A Barbershop Franchising Business
Knockouts-A Barbershop Franchising Business 0 5,849 views
Knockout, which is one of the most popular barbershop franchise businesses in the US, requires an initial investment worth $150,000.
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Meanwhile, the company provides franchisees with well-trained professionals who can provide a diverse service including haircut, hairstyle, pedicure, manicure, scalp massage, mustache/beard trimming, and even waxing.Knockout is a barbershop franchising business that provides haircuts and other grooming services for men. And with a growing number of consumers who are metrosexualor men excessively concerned about their bodythis kind of business is now widely-popular among people. For those franchisees thinking about having a new business, Knockouts may be the right choice for them especially those who want to invest on something which is not as expensive as compared to business giants. Meanwhile, the minimum investment is $150,000, according to the company.
To help franchisees to attract more clients, Knockouts will provide them with extensive grand opening package and press releases. In terms of advertisement and marketing, the company also pays for the radio, online, and print ads, and provides newsletter, broadcast emails, posters, banners, business cards, full color postcards, and coupons.
The barbershop franchise also provides female stylists who have been well-trained to give satisfying service to clients. These professionals have undergone courses that will allow them to give services such as mustache/beard trim, hair styling and cutting, pedicure and manicure, scalp massage, and even waxing.
Other important things to know about Knockouts salon for men: the company charges low royalty fee, provides supplies of high quality products, and has consultant to assist franchisees with their business.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
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Organic Dairy Farming Regulations
Organic Dairy Farming Regulations 2 s5,155 views
One of the major roles of a dairy farmer is to be well-informed about the organic dairy farming regulations. It is important to learn about the regulations in order to have a successful business.
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Aside from that, it is also a mandatory rule that needs to be followed by each dairy farmer.In case you have a dairy farming business, it is required for you to know the organic dairy farming regulations. Here are the regulations that you need to put in mind. Organic Management It is important to every farmer to make a pasture management plan. This serves as their guide in running the business and the blueprint of their businesses. Feed dairy cows should come as a managed crop which achieves the organic standards. In the management plan, it should be included the cattle record which use as a guide for checking and determining the ups and downs of the business. The files and other documents should be kept properly. In addition to that, important documents about health and feeding management should be properly recorded. When it comes to health management, you should completely include the medicines you use. You should use antibiotics and growth hormones properly and with the guide of an expert. You should also include the shelter and outdoors for cows in order to provide them proper care and good environment facility. Labeling Management The organic standards management provides additional credibility to labeling procedure. The standard for the production dairy labeling starts with “one hundred percent organic”. This is simply explained that all contents should be naturally made of organic. The term organic is referred to the ingredients that are being used in feeding management. The so called category three is defined with organic ingredients which is said to be the product that contains all natural-organic ingredients, specifically with a minimum of seventy percent. The products have less than seventy percent all natural-organic percent contents might not be include in the organic label. Dairy Farming Education When you are planning to start a dairy farming business, it is important for you to follow one of the major regulations, being well-educated about dairy farming. In order to be legalized of having dairy farming business, you should have a certification of being certified dairy farmer. The USDA marketing association will be presenting more training sessions in order to assist new dairy farmers to understand about compliance and the process on how to be certified under the new regulations. Outdoor Pasture Grazing Regulation It is stated that the “outdoor pasture grazing” should take place for about one hundred twenty days. The regulations will depend on the type of weather. In warmer temperature, it should be expected that cows have more time for grazing activity. According to the regulations, the farmer can be ensured that the used organic milk products made from animals should be raised on pasture. Moreover, the healthy dairy products for consumptions, the regulations deal with giving adequate fresh air and for animals.
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2 sKrishna Kumar Singh said on July 1, 2012would like to start a dairy project in up india approx 60 km north west of lucknow. plz guide. krishna kumar singhsurendra kumar said on August 27, 2012I START DAIRY FARMING BUSINESS SMALL LEVEL..10 OR 15 COWS IN INDIA APPROX 144 KM OF LUCKNOW.. DISST LAKHIMPUR KHERI. SURENDRA KUMAR (All the above fields are required.)
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
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How to Start a Millwork Shop
How to Start a Millwork Shop 0 9,585 views
If you are starting your own millwork shop, here are 5 things to consider. One, you would need funds to buy the necessary raw materials, particularly the wood you would need for client orders. Two: you would need a place to establish your business.
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Three: you would need skilled wood workers to make work progress faster. Four: keep a list of suppliers and potential customers (if you still do not have regular paying ones.) And lastly: you would of course, need the necessary tools of the trade. The millwork industry has been in existence ever since man started using wood millwork both for commercial and decorative purposes. Millwork encompasses a wide range of ready made carpentry, and because people are still favoring the use of wood based products for home and office development, you can be assured of always having a steady stream of customers. You should know that this is a rather pricey kind of business enterprise that would require skilled workers and professional tools or machineries. However, if you would like to join the bandwagons of the more creative millwork companies those companies that do not cater to commercial mass production of millwork then you are free to do so, on a less expensive ticket too. So lets pick apart some of the basic elements on how to start a millwork shop. One: yes, you would need funds. Like all businesses, you would need a certain overhead expense account in order to start this business. More importantly though, you would need those funds to buy the necessary raw materials, particularly the wood you would need for client orders. There are some millwork companies that specialize in one type wood only; or at least, one class of wood (either hardwood or softwood.) There are also companies that specialize in an assortment of millwork carpentry jobs that require an assortment of raw materials. You would need to decide on the onset, what kind of wood you would like to use or type of carpentry job you would like to engage in (i.e. shop furniture, molding millwork, pine millwork, millwork trim, etc.) Two: you would of course, need a place to establish your business and nothing too small either. For one thing, millwork lumber is rather bulky, and so will your finished products like millwork furniture or millwork doors. Also, you would need a clear space to create your own millwork design and your actual work area to carry out those designs. Three: you would need the hands of skilled wood workers. Although most millwork companies are now utilizing machines, you may want to start on a less grandiose scale. You could always run this business as a one-man or one-woman enterprise, but you would still need help should you want to accommodate multiple orders. Skilled help can always make your business boom by making work progress faster. Four: always keep a list of suppliers and potential customers (if you still do not have regular paying ones.) By having a list of suppliers and knowing their price ranges (wood prices fluctuate too), you can avail yourself of discount raw materials which should be more profitable for you. Lastly: you would of course, need the necessary tools of the trade. Depending on what you really want to work on and hope to sell, your tools or machineries should be sufficient enough of an investment that it will pay for them in the long run.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
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How to Sell Patents
How to Sell Patents 1 7,878 views
If you want to sell patent rights, you will have to consult with USPTO. It is vital that you hire the services of a patent agent or attorney.
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With the help of professionals and the internet, you can finish the sale in no time.Today, selling patent rights is really common. Manufacturers can sell their patents with confidence and ease after they have consulted with the USPTO(http://www.uspto.gov/) (United States Patent and Trademark Office). Designs and inventions can be sold to potential buyers as long as you have an internet connection and computer. Putting up a patent for sale is not as easy as you think. There are some things that you have to consider if you want to finish the process quickly. You can make use of the auction sites and patent exchange websites to carry out the task efficiently. What to Do? Before the sale, you have to check with your patent agent or attorney. The value of the patent must be determined properly, as well as the perfect time to conduct the sale. Finding a buyer is not that hard. In fact, once youve posted on any of the websites mentioned above, you can gather potential buyers. You have to secure a patent assignment form. Fill it out properly and submit it to USPTO. You can download the form from the USPTO website or you can visit the local office. The sale of a patent will usually involve filing fees. Aside from the filing fees, you also have to settle maintenance fees. The buyer must be present during the payment schedule. It is important that your name remains as the inventor or patent owner. Keep in mind that youre only transferring the rights. This can arranged during the sale. The confirmation will be sent by the office of USPTO. This can last for about three months and with the aid of your patent attorney, you can verify information with ease. The professionals have been trained to guide you in the selling process. The patent rights may be forfeited if the maintenance fees are not settled on time. This should be given preferential attention to avoid encountering any problems. Take your time in finding the right attorney or agent. You can use the internet to meet with professionals. It is important that you value your patent rights before passing it to a buyer. It would be best if you pick a buyer with the best intentions for your patent. You can meet with the buyers as well so that you can talk to them about the setup especially if you prefer your name to remain as the owner. Thanks to the internet, you can sell the patent with ease. Find out the detailed process from USPTO and follow their guidelines.
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1 nik mantzas said on July 16, 2012good day Dear. i want to sell my patent and i want help from ur site. many thanks (All the above fields are required.)
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Most inventors of a product are very talented when it comes to making new things but very poor when it comes to manufacturing as well as distributing some of their product that they have invented to make it on the top of the list of the market.
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If you are one of these inventors, the best way to secure your product is to license it to a much larger and more capable corporation or business establishment.If have decided to license your product on a particular corporation, that corporation is what everyone calls the licensee. More probably, the licensee will buy the rights as well as the patents on your product. They will also pay you huge amount of money with regards to your product sales. This usually ranges from three percent to ten percent. Thus, you will have no regrets on giving the manufacturing as well as the distribution matters on the hand of the licensee. Here are some of the tips on how to do it properly. Complete the Requirements First is that your product and the requirements that goes along with it are complete. You have to finish the entire initial tasks that are required from you and your product. This is before you license it out to your chosen corporation. This will include the patents, details on the mechanics of your invention and how it works, prototype production, information as well as test on the target market, and the list of the goals for your product. Choose Wisely Once you have done all these requirements, determine whether you are going for a non-exclusive or an exclusive license. The difference between the two is that in exclusive licenses, you are going to work with just one license while the non-exclusive license will give you capability in licensing your product with more than just one company. Important Things to Remember You will also need to calculate the license agreements value. You can do this by determining the value just by comparing the product that you have made to other products of similar kind within the market. Also decide on the developing cost of your product or its profit margin that your work could accumulate if it is sold. Then, you can now search for your target corporations. In searching for the right corporation or company perhaps, you should determine whether these companies will have an interest to license, produce, as well as sell the product that you have created. To make it much easier, choose those companies that are selling the same products as yours. Next thing for you to do is find the contact person who is tasked by the company to license your product and deal with him. Never forget to include your confidentiality agreement once you make a deal with your prospective licensees.
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Fulcrum Marketing is a strategic Marketing agencies Viman Nagar Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing agencies Viman Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Since people do not welcome strangers into their space with the most open mind (can you blame them?), it can be difficult to boost sales without qualified strategies.
So, if your knuckles are hurting, you might find this advice really useful!
Perfect your Pitch
When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:
Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
Close: If you said all the right things, it’s the closing moment. At this moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.
Door to Door Marketing Plan
Key Pillars of the Door to Door Marketing Process
Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.
Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.
Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.
Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.
Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing agencies Viman Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Marketing | Marketing agencies Viman Nagar Pune
Viman Nagar , Pune
Viman Nagar is a neighborhood in the north-east quadrant of Pune city. The area is developing at a fast pace in terms of residential and commercial due to IT Parks. Over the past decade, the area has seen significant development with wider roads and better connectivity to other parts of the city. Also rates of property are increasing day-by-day due to new IT Parks being constructed in nearby areas of Viman Nagar. Dhanori, Lohegaon, Chandan Nagar, Kharadi, Ramwadi, Kalyani Nagar and Tingre Nagar are its neighboring localities. The reputed Lexicon Institute of Management Education is situated at a stone throw away distance from Viman Nagar. The arterial Pune Ahmednagar Highway (MH SH-27) passes through this locality. There are two primary factors which has made Viman Nagar a much sought-after destination – establishment of Magarpatta and Kharadi IT and ITES destination. The proximity to Punes only airport and being just 30 mins from Punes main railway station is also an advantage. Social infrastructure is also healthy with the presence of various quality education institutes, hospitality and healthcare facilities. Its proximity to reputed and large IT parks such as EON, Zensar, Giga Space, Panchsheel and Commerzone, amongst others helped in creating a good demand for residential properties. Some of the key residential projects in Viman Nagar are Venkatesh Graffiti Ph-2, Godrej Infinity, Ganga New Town, Purva Silver Sands, PGD Pinnacle among others.
Viman Nagar is a neighborhood in the north-east quadrant of Pune city. The area is developing at a fast pace in terms of residential and commercial due to IT Parks. Over the past decade, the area has seen significant development with wider roads and better connectivity to other parts of the city. Also rates of property are increasing day-by-day due to new IT Parks being constructed in nearby areas of Viman Nagar. Dhanori, Lohegaon, Chandan Nagar, Kharadi, Ramwadi, Kalyani Nagar and Tingre Nagar are its neighboring localities. The reputed Lexicon Institute of Management Education is situated at a stone throw away distance from Viman Nagar. The arterial Pune Ahmednagar Highway (MH SH-27) passes through this locality. There are two primary factors which has made Viman Nagar a much sought-after destination – establishment of Magarpatta and Kharadi IT and ITES destination. The proximity to Punes only airport and being just 30 mins from Punes main railway station is also an advantage. Social infrastructure is also healthy with the presence of various quality education institutes, hospitality and healthcare facilities. Its proximity to reputed and large IT parks such as EON, Zensar, Giga Space, Panchsheel and Commerzone, amongst others helped in creating a good demand for residential properties. Some of the key residential projects in Viman Nagar are Venkatesh Graffiti Ph-2, Godrej Infinity, Ganga New Town, Purva Silver Sands, PGD Pinnacle among others.
Connectivity
It has great accessibility to the other parts of the city. The locality is surrounded by New Airport Road, Old Airport Road, Lohegaon Road, Samrat Ashok and Pune Nagar Road located nearby helps in connecting Viman Nagar with all other adjoining places. These road further connecting with the SH27. The Nagar Road links areas like Yerwada, Kalyani Nagar, Wagholi and Chandan Nagar.
It enjoys excellent connectivity to the Pune International Airport which is located at a driving distance of 2.1 km via New Airport Road. Shivaji Nagar, Pune Junction, Ghorpadi, Hadapsar, Khadki, dapodi are its nearby railway station. However, Pune Junction is the nearest railway station to Viman Nagar. Viman Nagar is well connected to all areas of Pune by auto rickshaws,cabs and PMPML buses.
Factors for past growth The Eon SEZ IT Park is situated at a driving distance of 6.9 km that has prompted several working professionals to settle in and around the area. Hence, demand for 2 BHK flat for rent in Viman Nagar has triggered. Various Tech Parks, Malls, restaurants and educational institutions present in the area truly contribute towards upgrading the quality of life of the inhabitants of Viman Nagar.
Factors for future growth A proposed four-lane flyover is on the cards that will help in reducing the travel time between Wagholi and Shikrapur. After completion of this flyover, residents can experience hassle-free commute. Its connectivity to the Pune International Airport, EON IT Park along with proposed four-lane flyover can be a plus point, driving rental demand and consistent rental yield.
Proposed and Planned Infra A proposed four-lane flyover between Wagholi and Shikrapur.
Infrastructural Development (Social & Physical) Social infrastructure has grown rapidly in the area with educational institutions. Some of the quality schools in vicinity are Intelligence School, Wisitek Academy School, Air Force School, Lexicon Kids, Rosary School, Holy Angels Convent School, Symbiosis International School and Radcliffe School among others. It also house some famous engineering colleges as well. These are Symbiosis Law School, Deccan College Post Graduate and Research Institute,Christ College, Modern Education Societys College of Engineering etc. Healthcare facilities are also good in the locality. Some of the renowned hospital providing health care facilities to the resident of Viman Nagar are Apollo Clinic, Indira IVF, Sangamnerkar Hospital, Kohakade Hospital, Medipoint Hospital and Joshi Hospital to name a few. Town Square, Phoenix Market City and Inorbit Mall are the three major malls located close to Viman Nagar. It also houses famous retail outlets of national and international brands such as My Jio Store, Max Fashion, Pantaloons, Reliance Express Store, Max Lifestyle, The Bombay Store, Skechers among few.
Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
Fulcrum Marketing is a strategic Marketing agencies Viman Nagar Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
communication and Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing agencies Viman Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.
Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.
Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing agencies Viman Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing | Marketing agencies Viman Nagar Pune
Viman Nagar , Pune
Viman Nagar is a neighborhood in the north-east quadrant of Pune city. The area is developing at a fast pace in terms of residential and commercial due to IT Parks. Over the past decade, the area has seen significant development with wider roads and better connectivity to other parts of the city. Also rates of property are increasing day-by-day due to new IT Parks being constructed in nearby areas of Viman Nagar. Dhanori, Lohegaon, Chandan Nagar, Kharadi, Ramwadi, Kalyani Nagar and Tingre Nagar are its neighboring localities. The reputed Lexicon Institute of Management Education is situated at a stone throw away distance from Viman Nagar. The arterial Pune Ahmednagar Highway (MH SH-27) passes through this locality. There are two primary factors which has made Viman Nagar a much sought-after destination – establishment of Magarpatta and Kharadi IT and ITES destination. The proximity to Punes only airport and being just 30 mins from Punes main railway station is also an advantage. Social infrastructure is also healthy with the presence of various quality education institutes, hospitality and healthcare facilities. Its proximity to reputed and large IT parks such as EON, Zensar, Giga Space, Panchsheel and Commerzone, amongst others helped in creating a good demand for residential properties. Some of the key residential projects in Viman Nagar are Venkatesh Graffiti Ph-2, Godrej Infinity, Ganga New Town, Purva Silver Sands, PGD Pinnacle among others.
Connectivity
It has great accessibility to the other parts of the city. The locality is surrounded by New Airport Road, Old Airport Road, Lohegaon Road, Samrat Ashok and Pune Nagar Road located nearby helps in connecting Viman Nagar with all other adjoining places. These road further connecting with the SH27. The Nagar Road links areas like Yerwada, Kalyani Nagar, Wagholi and Chandan Nagar.
It enjoys excellent connectivity to the Pune International Airport which is located at a driving distance of 2.1 km via New Airport Road.
Shivaji Nagar, Pune Junction, Ghorpadi, Hadapsar, Khadki, dapodi are its nearby railway station. However, Pune Junction is the nearest railway station to Viman Nagar. Viman Nagar is well connected to all areas of Pune by auto rickshaws,cabs and PMPML buses.
Factors for past growth The Eon SEZ IT Park is situated at a driving distance of 6.9 km that has prompted several working professionals to settle in and around the area. Hence, demand for 2 BHK flat for rent in Viman Nagar has triggered. Various Tech Parks, Malls, restaurants and educational institutions present in the area truly contribute towards upgrading the quality of life of the inhabitants of Viman Nagar.
Factors for future growth A proposed four-lane flyover is on the cards that will help in reducing the travel time between Wagholi and Shikrapur. After completion of this flyover, residents can experience hassle-free commute. Its connectivity to the Pune International Airport, EON IT Park along with proposed four-lane flyover can be a plus point, driving rental demand and consistent rental yield.
Proposed and Planned Infra A proposed four-lane flyover between Wagholi and Shikrapur.
Infrastructural Development (Social & Physical) Social infrastructure has grown rapidly in the area with educational institutions. Some of the quality schools in vicinity are Intelligence School, Wisitek Academy School, Air Force School, Lexicon Kids, Rosary School, Holy Angels Convent School, Symbiosis International School and Radcliffe School among others. It also house some famous engineering colleges as well. These are Symbiosis Law School, Deccan College Post Graduate and Research Institute,Christ College, Modern Education Societys College of Engineering etc. Healthcare facilities are also good in the locality. Some of the renowned hospital providing health care facilities to the resident of Viman Nagar are Apollo Clinic, Indira IVF, Sangamnerkar Hospital, Kohakade Hospital, Medipoint Hospital and Joshi Hospital to name a few. Town Square, Phoenix Market City and Inorbit Mall are the three major malls located close to Viman Nagar. It also houses famous retail outlets of national and international brands such as My Jio Store, Max Fashion, Pantaloons, Reliance Express Store, Max Lifestyle, The Bombay Store, Skechers among few.