Category:  Malad West mumbai

home to home selling agent Malad West mumbai | shopper marketing agent | direct Response marketing agent

Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic home to home selling agent Malad West mumbai . Our team of marketing consultants also specialise in marketing planning and home to home selling for all types of business of any size.

home to home selling agent Malad West mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

 

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team
Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

home to home selling agent Malad West mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

home to home selling agent Malad West mumbai

communication and home to home selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for home to home selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a home to home selling Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , home to home selling agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

home to home selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and home to home selling agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

home to home selling agent Malad West mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

  • 7.

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guerrilla marketing agent Malad West mumbai | shopper marketing agent | direct Response marketing agent

Fulcrum Marketing is a strategic guerrilla marketing agent Malad West mumbai . Our team of marketing consultants also specialise in marketing planning and guerrilla marketing for all types of business of any size.

guerrilla marketing agent Malad West mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives.

Creating ideas that move people.

We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

guerrilla marketing agent Malad West mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

guerrilla marketing agent Malad West mumbai

communication and guerrilla marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for guerrilla marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a guerrilla marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , guerrilla marketing agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

guerrilla marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and guerrilla marketing agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

guerrilla marketing agent Malad West mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Malad West, mumbai

Malad West is a suburb located just over 30 kilometres north of Mumbai. Fully developed and considered a prime locality, Malad West is home to residents from a diverse array of communities and cultures. Today, traces of this history remain, but the locality has moved on with the times. Shopping malls and spacious 6-laned roads dot the landscape of this modern suburb, with the number of housing complexes on the rise.

The locality has an amazing energy it, commercially. The very popular Somwar Bazaar is a case in point. It is a market where sellers from all across Maharashtra come together to sell their wares. It operates on the Monday of every week.

Malad West stretches all the way up to the coast till Marve beach. To the west of the suburb are areas such as Malvani and Patelwadi. Goregaon West, a popular and wealthy Mumbai suburb that lies to the immediate south of Malad West. From international schools to multispecialty hospitals and malls, Malad West offers excellent infrastructure to its residents. One of the largest malls in Malad West, Infiniti Mall is located in this area and along the Link Road.

Connectivity and transit points

Connectivity is a breeze in Malad West. Taxicabs and auto-rickshaws are available on almost every street corner. The Western Express Highway (WEH), which lies to the east of this suburb, connects Malad West to almost every other suburb in Mumbai and with the city centre itself. It is part of the NH-8, which is a major intrastate Indian roadway that connects Mumbai and Delhi.

Roadways apart, Malad West is accessible by rail as well, thanks to the Malad Railway Station. This is a suburban railway station located to the east of the Swami Vivekananda Road. In fact, it’s the railway track that separates Malad East and Malad West.
Bus stops are found at short distances throughout the suburb, from where commuters board the Brihanmumbai Electric Supply and Transport (BEST) buses. The Chhatrapati Shivaji International Airport lies approximately 10-15 km south of Malad West, and is easily accessible through WEH.

One also has an option of taking a ferry ride to reach other areas. Commuters can hop on to a ferry at the Marve Ferry Point, located at one end of Marve Road, to travel to neighbouring areas, including up to Versova.

Major landmarks

Laxmi Narayan Temple

Orlem Church

Malad Fire Station

Marve Beach

Somwar Bazaar

Ryan International School

Liberty Garden

Factors for growth in the past

Bombay Talkies, the first film company in India, was established in Malad in 1934. Later, in 1972, the oldest commerce college in the western suburbs of Mumbai, the Prahladrai Dalmia Lions College of Commerce and Economics was also founded here. These two major developments made the locality popular and triggered growth and development.

In the 70s, many Malad natives sold their properties to real estate developers. Sunder Nagar, a locality in Malad West, was mainly developed during this period of time. This rapidly fuelled a residential market in the area. Besides, the Somwar Bazaar and Liberty Garden attracted hordes of people from within and beyond the locality.

In recent times, Malad has witnessed the establishment of a large number of BPOs. This suburban region looks like it’s on its way to becoming an IT hub of repute.

Major challenges

Traffic problems plague the residents of Malad West. Vehicular movement on roads has become extremely chaotic. Some of the narrow roads in the area end up becoming bottlenecks, cause lengthy traffic jams, and thus need to be widened.

Potholes on roads, caused majorly during the monsoons, are yet another source of angst for road commuters. Additionally, stray incidents of chain snatching have also been reported, causing women to feel unsafe, in general. The residents of Malad West, in some areas, have also been complaining the indifferent attitude of civic authorities in solving commonly faced issues.

Factors for growth in the future

Mumbai Metro is designed to rid the city’s residents of the burdensome traffic that is so closely associated with Mumbai. With Line 1 of this project already active and running, the next phase is already underway. Line 2 of the Mumbai Metro will be passing through the suburban region of Malad, thereby making surroundings suburbs easily accessible. This development will likely have a positive impact on property prices in the future.

The Mumbai Metropolitan Region Development Authority (MMRDA) has already proposed a plan to improve and build upon the road that connects Marve, Malad, and Manori. The Brihanmumbai Mumbai Municipal corporation has charted a plan to build a flyover that passes the Mith Chowky junction, considered to be one of the worst traffic bottlenecks in Mumbai.

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