Category: Malad East

industrial marketing operation Malad East | industrial marketing operation mumbai

industrial marketing operation Malad East

Fulcrum Marketing is a strategic industrial marketing operation Malad East. Our team of marketing consultants also specialise in marketing planning and industrial marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and industrial marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a industrial marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , industrial marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

industrial marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and industrial marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

industrial marketing,industrial marketing operation Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

industrial marketing 

industrial marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

industrial marketing operation mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.

Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

 

industrial marketing, industrial marketing operation, industrial marketing operation , industrial marketing operation Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Marketing business Malad East | Marketing business mumbai

Marketing business Malad East

Fulcrum Marketing is a strategic Marketing business Malad East. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Marketing,Marketing business Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing business

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing business mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

 

Marketing, Marketing business, Marketing business , Marketing business Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Retail Marketing operation Malad East mumbai | malls Marketing operation

Retail Marketing operation

Fulcrum Marketing is a strategic Retail Marketing operation . Our team of marketing consultants also specialise in marketing planning and Retail Marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Retail Marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

 

 

 

 

 

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

 

 

 

 

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Retail Marketing, malls Marketing, Fieldwork marketing , Retail Marketing and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Retail Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Retail Marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Retail Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Retail Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Retail Marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Retail Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Retail Marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Retail Marketing operation

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Retail Marketing 

Retail Marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Retail Marketing | Retail Marketing operation

Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

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Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.
Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.
Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.
The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.
By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.
The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Residential & Commercial Market

Residential market trends

Malad East is a prime location. The property prices here, have seen fluctuations i the past, although a slow and steady appreciation of property rates has been the trend in the recent times.
In the closing quarter of 2012, the price per square foot stood at Rs 12,500. The price increased over the next few quarters. But property prices increased in the second half of 2013, to as much as Rs 14,000 per sq. ft. Average property prices ranged from Rs 13,500 to Rs 14,000 per sq. ft. at the start of 2014.

Commercial Property Trends

An abundant of commercial pCambriaroperties can be found for rent in Malad East. The same cannot be said such properties on sale. The asking price for purchasing commercial property costs anywhere from Rs. 20,000 to Rs. 30,000 per sq. ft., depending on the location within Malad East.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.
Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

Retail Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
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Marketing Company in Hinjewadi
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Marketing Company in Chikhali
Marketing Company in Camp
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Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Retail Marketing operation

Retail Marketing operation

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Retail Marketing, Retail Marketing operation, Retail Marketing operation , Retail Marketing operation , , ,

 

Retail Marketing operation Malad East mumbai

industrial marketing operation Malad East mumbai | Feet On Street marketing operation

industrial marketing operation

Fulcrum Marketing is a strategic industrial marketing operation . Our team of marketing consultants also specialise in marketing planning and industrial marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and industrial marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

 

 

 

 

 

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

 

 

 

 

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as industrial marketing, Feet On Street marketing, direct to consumer marketing , industrial marketing and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and industrial marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the industrial marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for industrial marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a industrial marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , industrial marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

industrial marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and industrial marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

industrial marketing operation

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

industrial marketing 

industrial marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

industrial marketing | industrial marketing operation

Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

NEWSLETTER
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Agile Sales Management
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Events
Media Articles
News
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Sales Management
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Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.

Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

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industrial marketing operation

industrial marketing operation

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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industrial marketing operation Malad East mumbai

Marketing business Malad East mumbai | Field marketing business

Marketing business

Fulcrum Marketing is a strategic Marketing business . Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

 

 

 

 

 

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

 

 

 

 

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Marketing, Field marketing, Door Hanger Distribution , Marketing and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Marketing business

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing business

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing | Marketing business

Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

NEWSLETTER
TOPICS
Agile Sales
Agile Sales Management
Awards
Events
Media Articles
News
Pipeline Management / Forecasting
Sales Coaching
Sales Management
Sales Metrics
Sales Operations
Sales Training
TAGS
article award ebook event news research paper video webinar
SEARCH
keyword, tag, topic

, 

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

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Marketing business Malad East mumbai

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WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

android Consumer Acquisition btl advertising

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  android mobile application Bus Back Panel Advertising Service Provider Agency and android Consumer Acquisition btl advertising Service Provider Agency in Malad East, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

 

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

android mobile application Bus Back Panel Advertising Service Provider Agency | android Consumer Acquisition btl advertising Service Provider Agency in Malad East mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

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APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

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We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

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We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

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All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

 

mobile software Brand Identity Development

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

Consumer Acquisition Market Promotion

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

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If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

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It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

user acquisition Outdoor Advertising

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

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For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

android mobile application Bus Back Panel Advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android mobile app Campaign Planning

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

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Malad East , mumbai

 

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.
As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.
Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.
Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.
Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.
Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.
Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.
The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.
By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.
The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Residential & Commercial Market

Residential market trends

Malad East is a prime location. The property prices here, have seen fluctuations i the past, although a slow and steady appreciation of property rates has been the trend in the recent times.
In the closing quarter of 2012, the price per square foot stood at Rs 12,500. The price increased over the next few quarters. But property prices increased in the second half of 2013, to as much as Rs 14,000 per sq. ft. Average property prices ranged from Rs 13,500 to Rs 14,000 per sq. ft. at the start of 2014.

Commercial Property Trends

An abundant of commercial pCambriaroperties can be found for rent in Malad East. The same cannot be said such properties on sale. The asking price for purchasing commercial property costs anywhere from Rs. 20,000 to Rs. 30,000 per sq. ft., depending on the location within Malad East.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.
Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

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App Marketing Services 

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android mobile application Advertising Agent | android user acquisition Vehicle Branding Agent in Malad East mumbai

WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

android user acquisition Vehicle Branding

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  android mobile application Advertising Agent and android user acquisition Vehicle Branding Agent in Malad East, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

 

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

android mobile application Advertising Agent | android user acquisition Vehicle Branding Agent in Malad East mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

android mobile application Advertising Agent | android user acquisition Vehicle Branding Agent in Malad East mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

android user acquisition Vehicle Branding Agent in Malad East mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

android merchant acquisition Direct Marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

Consumer Acquisition corporate park Marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

android mobile app Door to Door Sales

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

 

mobile software Corporate identity

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

Consumer Acquisition brand Activation

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

android mobile app promotional models

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

android merchant acquisition btl marketing

It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

user acquisition Bus branding

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

android user acquisition Vehicle Branding

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

android mobile application Advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android mobile app retail advertising

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

Consumer Acquisition corporate park Marketing Agent

android mobile app Door to Door Sales Agent

android merchant acquisition Direct Marketing Agent

mobile software Corporate identity

Consumer Acquisition brand Activation

android mobile app promotional models Agent

android merchant acquisition btl marketing Agent

user acquisition Bus branding Agent

android user acquisition Vehicle Branding Agent

android mobile app retail advertising Agent

android mobile application Advertising Agent

 

Malad East , mumbai

 

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.
Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.

Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

android merchant acquisition btl marketing Agent in Malad East mumbai

Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

android mobile application Advertising Agent | android user acquisition Vehicle Branding Agent in Malad East mumbai

user acquisition Bus branding,android merchant acquisition btl marketing

android mobile application Advertising Agent Malad East mumbai, android user acquisition Vehicle Branding Agent Malad East mumbai, android mobile application Advertising Agent, android user acquisition Vehicle Branding Agent, android mobile application Advertising, android user acquisition Vehicle Branding, Malad East, mumbai,

android mobile application Advertising Team | android user acquisition Auto Rickshaw Advertising Team in Malad East mumbai

WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

android user acquisition Auto Rickshaw Advertising

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  android mobile application Advertising Team and android user acquisition Auto Rickshaw Advertising Team in Malad East, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

 

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

android mobile application Advertising Team | android user acquisition Auto Rickshaw Advertising Team in Malad East mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

android mobile application Advertising Team | android user acquisition Auto Rickshaw Advertising Team in Malad East mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

android user acquisition Auto Rickshaw Advertising Team in Malad East mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

android merchant acquisition Retail Marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

Consumer Acquisition corporate office Marketing

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

android mobile app retail marketing

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

 

mobile software brand Promotion

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

Consumer Acquisition Brand promotion

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

android mobile app promotional staffing

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

android merchant acquisition Btl Agency

It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

user acquisition Auto branding

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

android user acquisition Auto Rickshaw Advertising

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

android mobile application Advertising

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android mobile app Newspaper Advertising

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

Consumer Acquisition corporate office Marketing Team

android mobile app retail marketing Team

android merchant acquisition Retail Marketing Team

mobile software brand Promotion

Consumer Acquisition Brand promotion

android mobile app promotional staffing Team

android merchant acquisition Btl Agency Team

user acquisition Auto branding Team

android user acquisition Auto Rickshaw Advertising Team

android mobile app Newspaper Advertising Team

android mobile application Advertising Team

 

Malad East , mumbai

 

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

android merchant acquisition Btl Agency Team in Malad East mumbai

Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

android mobile application Advertising Team | android user acquisition Auto Rickshaw Advertising Team in Malad East mumbai

user acquisition Auto branding,android merchant acquisition Btl Agency

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mobile software Vehicle Branding Agent | mobile app billboard advertising Agent in Malad East mumbai

WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

mobile app billboard advertising

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  mobile software Vehicle Branding Agent and mobile app billboard advertising Agent in Malad East, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

 

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

mobile software Vehicle Branding Agent | mobile app billboard advertising Agent in Malad East mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

mobile software Vehicle Branding Agent | mobile app billboard advertising Agent in Malad East mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

mobile app billboard advertising Agent in Malad East mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

mobile app android Theater Marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

mobile app Sales Support

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

merchant acquisition Business To Business marketing

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

 

software Field Marketing

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

mobile app brand building

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

seller acquisition Promotion

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

mobile app android Trade Sales Promotions

It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

android mobile software mobile marketing tours

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

mobile app billboard advertising

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

mobile software Vehicle Branding

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

software Advertising

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

mobile app Sales Support Agent

merchant acquisition Business To Business marketing Agent

mobile app android Theater Marketing Agent

software Field Marketing

mobile app brand building

seller acquisition Promotion Agent

mobile app android Trade Sales Promotions Agent

android mobile software mobile marketing tours Agent

mobile app billboard advertising Agent

software Advertising Agent

mobile software Vehicle Branding Agent

 

Malad East , mumbai

 

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.
As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.
Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.
Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.
Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.
Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.
Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.
The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.
By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.
The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Residential & Commercial Market

Residential market trends

Malad East is a prime location. The property prices here, have seen fluctuations i the past, although a slow and steady appreciation of property rates has been the trend in the recent times.
In the closing quarter of 2012, the price per square foot stood at Rs 12,500. The price increased over the next few quarters. But property prices increased in the second half of 2013, to as much as Rs 14,000 per sq. ft. Average property prices ranged from Rs 13,500 to Rs 14,000 per sq. ft. at the start of 2014.

Commercial Property Trends

An abundant of commercial pCambriaroperties can be found for rent in Malad East. The same cannot be said such properties on sale. The asking price for purchasing commercial property costs anywhere from Rs. 20,000 to Rs. 30,000 per sq. ft., depending on the location within Malad East.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.
Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

mobile app android Trade Sales Promotions Agent in Malad East mumbai

Mobile App Marketing Services

App Marketing Services 

Offline Marketing Agency

Mobile Software Marketing Agency 

Android Mobile App Marketing Agency

mobile software Vehicle Branding Agent | mobile app billboard advertising Agent in Malad East mumbai

android mobile software mobile marketing tours,mobile app android Trade Sales Promotions

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mobile software Newspaper advertisement Brand Awareness | mobile app Promotion Management Brand Awareness in Malad East mumbai

WE  AVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.

We Promote your App

mobile app Promotion Management

Increase your app downloads and sales with app marketing services from Fulcrum

Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our  mobile software Newspaper advertisement Brand Awareness and mobile app Promotion Management Brand Awareness in Malad East, mumbai. These qualities are why our clients work with us and continue to come back to us time and again.

Mobile Software Marketing Agency

On Ground Marketing

On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.

The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.

 

Our quality of service can be dimensionalized in the following ways:

FAST

The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations

CREATIVE

Innovation is the key proposition we imbue in every atom of our  marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you

TARGETED

Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity

SUPPORTIVE

As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint

Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer. 

Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.

 

Mobile Start-Ups

As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.

 

 

 

Enterprises

Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.

With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.

 

mobile software Newspaper advertisement Brand Awareness | mobile app Promotion Management Brand Awareness in Malad East mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

Increasing Download Numbers With Our Marketing Plan

Enhance User Acquisition

 Right Channels to Communicate With Local Consumers

User Engagement

Merchant Training and  Engagement Activities

Identifying The Need of the Application

Loyal Target Audience.

Sales Campaigns that Drive Conversions

Awareness Campaigns to Maximize Brand Exposure

Free : Consumers Love

 

Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements.
Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models.
Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app.
App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign.
Public Relations —  establishes public relations for your app which is certain to increase your app downloads.
Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews.
Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization.
App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas 
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

mobile software Newspaper advertisement Brand Awareness | mobile app Promotion Management Brand Awareness in Malad East mumbai

user acquisition On ground marketing

We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

IT Park

Campus Marketing

Residential Society

Shopper 

Door To Door Marketing

B To B Marketing

Merchant Acquiring

Customer Acquisition

App Install Campaigns

We have accumulated vast experience with App Install Campaigns over the years.

APP DOWNLOADS

Get more installs for your app

APP LAUNCH CAMPAIGN

Launch app startegy

USER ACQUISITION

We provide User Acquisition services to startups and small & medium enterprises.

MERCHANT ACQUIRING

When you makes apps to a merchant,

We offer the following services at extremely reasonable prices

App Pre-Launch Services

App Launch Services

App Downloads

App install Campaigns

User OR Merchant Acquisition

User OR Merchant KYC

 

  • App store optimization so the app gets in front of people who are looking for its features
  • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
  • Ongoing customer marketing to ensure that buyers are actively using the app.
  • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

The anatomy of a marketing campaign

Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

  • Pick your target audience: Who are you interested in attracting?
  • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
  • Determine your offer: What incentive will get their attention?
  • Identify your channel: What media channels will you use to promote this offer?
  • Create your Team: How will you get the user to take action?
  • Nurture the lead: How do you help your visitors with their buying journey?
  • Track and measure results: How will you measure success?

ARE YOU STRUGGLING WITH YOUR MARKETING?

We Want to Hear About it

With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!

Contact Us : 

mobile app Promotion Management Brand Awareness in Malad East mumbai

APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD

mobile app android direct to consumer marketing

We give you rich  fieldwork team,  data about your customers, the intelligence and execution fieldwork team  to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.

The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:

  • Communication >
  • Reliability
  • Results

To guarantee local marketing effectiveness, top corporate marketing teams practice the following:

  • They know how local marketing campaigns align with the brand’s overall marketing plan
  • They have defined local marketing campaign goals and objectives
  • They select the right channels to communicate with local consumers
  • They create an actionable plan and empower local affiliates to work independently
  • They monitor local campaign effectiveness and learn from the results

 

mobile app Marketing activation

We are a shop owner acquisition product sampling and  android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.

merchant acquisition modern trade marketing

All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

 

software Point-of-Sale Merchandising

We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.

Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.

mobile app Marketing Promotions

Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

merchant acquisition Visual Merchandising

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.

mobile app android Interactive marketing

It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

android mobile software demonstration

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

mobile app Promotion Management

For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.

mobile software Newspaper advertisement

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

android merchant acquisition Advertisement in ATMs

An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.

Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.

mobile app Marketing activation Brand Awareness

merchant acquisition modern trade marketing Brand Awareness

mobile app android direct to consumer marketing Brand Awareness

software Point-of-Sale Merchandising

mobile app Marketing Promotions

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mobile software Newspaper advertisement Brand Awareness

 

Malad East , mumbai

 

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.
Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.

Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

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