Category: Malad East

Door Hanger Distribution business Malad East | Door Hanger Distribution business mumbai

Door Hanger Distribution business Malad East

Fulcrum Marketing is a strategic Door Hanger Distribution business Malad East. Our team of marketing consultants also specialise in marketing planning and Door Hanger Distribution for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Door Hanger Distribution Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Door Hanger Distribution business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Door Hanger Distribution Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Door Hanger Distribution business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Door Hanger Distribution,Door Hanger Distribution business Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Door Hanger Distribution 

Door Hanger Distribution business

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Door Hanger Distribution Plan and Door Hanger Distribution Strategy

Door Hanger Distribution business mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

 

Door Hanger Distribution, Door Hanger Distribution business, Door Hanger Distribution business , Door Hanger Distribution business Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Fieldwork marketing operation Malad East | Fieldwork marketing operation mumbai

Fieldwork marketing operation Malad East

Fulcrum Marketing is a strategic Fieldwork marketing operation Malad East. Our team of marketing consultants also specialise in marketing planning and Fieldwork marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Fieldwork marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Fieldwork marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Fieldwork marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Fieldwork marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Fieldwork marketing,Fieldwork marketing operation Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Fieldwork marketing 

Fieldwork marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Fieldwork marketing Plan and Fieldwork marketing Strategy

Fieldwork marketing operation mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.
Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.
Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.
The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.
By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.
The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Residential & Commercial Market

Residential market trends

Malad East is a prime location. The property prices here, have seen fluctuations i the past, although a slow and steady appreciation of property rates has been the trend in the recent times.
In the closing quarter of 2012, the price per square foot stood at Rs 12,500. The price increased over the next few quarters. But property prices increased in the second half of 2013, to as much as Rs 14,000 per sq. ft. Average property prices ranged from Rs 13,500 to Rs 14,000 per sq. ft. at the start of 2014.

Commercial Property Trends

An abundant of commercial pCambriaroperties can be found for rent in Malad East. The same cannot be said such properties on sale. The asking price for purchasing commercial property costs anywhere from Rs. 20,000 to Rs. 30,000 per sq. ft., depending on the location within Malad East.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.
Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

 

Fieldwork marketing, Fieldwork marketing operation, Fieldwork marketing operation , Fieldwork marketing operation Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

house2house sales operation Malad East | house2house sales operation mumbai

house2house sales operation Malad East

Fulcrum Marketing is a strategic house2house sales operation Malad East. Our team of marketing consultants also specialise in marketing planning and house2house sales for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a house2house sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , house2house sales operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

house2house sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and house2house sales operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

house2house sales,house2house sales operation Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

house2house sales 

house2house sales operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

house2house sales Plan and house2house sales Strategy

house2house sales operation mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.

Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

 

house2house sales, house2house sales operation, house2house sales operation , house2house sales operation Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

house2house selling business Malad East | house2house selling business mumbai

house2house selling business Malad East

Fulcrum Marketing is a strategic house2house selling business Malad East. Our team of marketing consultants also specialise in marketing planning and house2house selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a house2house selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , house2house selling business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

house2house selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and house2house selling business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

house2house selling,house2house selling business Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

house2house selling 

house2house selling business

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

house2house selling Plan and house2house selling Strategy

house2house selling business mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

 

house2house selling, house2house selling business, house2house selling business , house2house selling business Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

retail Store sales operation Malad East | retail Store sales operation mumbai

retail Store sales operation Malad East

Fulcrum Marketing is a strategic retail Store sales operation Malad East. Our team of marketing consultants also specialise in marketing planning and retail Store sales for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a retail Store sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail Store sales operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

retail Store sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail Store sales operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

retail Store sales,retail Store sales operation Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

retail Store sales 

retail Store sales operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

retail Store sales Plan and retail Store sales Strategy

retail Store sales operation mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.
Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.
Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.
The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.
By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.
The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Residential & Commercial Market

Residential market trends

Malad East is a prime location. The property prices here, have seen fluctuations i the past, although a slow and steady appreciation of property rates has been the trend in the recent times.
In the closing quarter of 2012, the price per square foot stood at Rs 12,500. The price increased over the next few quarters. But property prices increased in the second half of 2013, to as much as Rs 14,000 per sq. ft. Average property prices ranged from Rs 13,500 to Rs 14,000 per sq. ft. at the start of 2014.

Commercial Property Trends

An abundant of commercial pCambriaroperties can be found for rent in Malad East. The same cannot be said such properties on sale. The asking price for purchasing commercial property costs anywhere from Rs. 20,000 to Rs. 30,000 per sq. ft., depending on the location within Malad East.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.
Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

 

retail Store sales, retail Store sales operation, retail Store sales operation , retail Store sales operation Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

direct to consumer marketing operation Malad East | direct to consumer marketing operation mumbai

direct to consumer marketing operation Malad East

Fulcrum Marketing is a strategic direct to consumer marketing operation Malad East. Our team of marketing consultants also specialise in marketing planning and direct to consumer marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a direct to consumer marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , direct to consumer marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

direct to consumer marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and direct to consumer marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

direct to consumer marketing,direct to consumer marketing operation Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

direct to consumer marketing 

direct to consumer marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

direct to consumer marketing Plan and direct to consumer marketing Strategy

direct to consumer marketing operation mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.

Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

 

direct to consumer marketing, direct to consumer marketing operation, direct to consumer marketing operation , direct to consumer marketing operation Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Feet On Street marketing operation Malad East | Feet On Street marketing operation mumbai

Feet On Street marketing operation Malad East

Fulcrum Marketing is a strategic Feet On Street marketing operation Malad East. Our team of marketing consultants also specialise in marketing planning and Feet On Street marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Feet On Street marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Feet On Street marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Feet On Street marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Feet On Street marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Feet On Street marketing,Feet On Street marketing operation Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Feet On Street marketing 

Feet On Street marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Feet On Street marketing Plan and Feet On Street marketing Strategy

Feet On Street marketing operation mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.

Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

 

Feet On Street marketing, Feet On Street marketing operation, Feet On Street marketing operation , Feet On Street marketing operation Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Field marketing business Malad East | Field marketing business mumbai

Field marketing business Malad East

Fulcrum Marketing is a strategic Field marketing business Malad East. Our team of marketing consultants also specialise in marketing planning and Field marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Field marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Field marketing business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Field marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Field marketing business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Field marketing,Field marketing business Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Field marketing 

Field marketing business

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Field marketing Plan and Field marketing Strategy

Field marketing business mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

 

Field marketing, Field marketing business, Field marketing business , Field marketing business Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

malls Marketing operation Malad East | malls Marketing operation mumbai

malls Marketing operation Malad East

Fulcrum Marketing is a strategic malls Marketing operation Malad East. Our team of marketing consultants also specialise in marketing planning and malls Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a malls Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , malls Marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

malls Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and malls Marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

malls Marketing,malls Marketing operation Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

malls Marketing 

malls Marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

malls Marketing Plan and malls Marketing Strategy

malls Marketing operation mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.
Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.
Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.
The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.
By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.
The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Residential & Commercial Market

Residential market trends

Malad East is a prime location. The property prices here, have seen fluctuations i the past, although a slow and steady appreciation of property rates has been the trend in the recent times.
In the closing quarter of 2012, the price per square foot stood at Rs 12,500. The price increased over the next few quarters. But property prices increased in the second half of 2013, to as much as Rs 14,000 per sq. ft. Average property prices ranged from Rs 13,500 to Rs 14,000 per sq. ft. at the start of 2014.

Commercial Property Trends

An abundant of commercial pCambriaroperties can be found for rent in Malad East. The same cannot be said such properties on sale. The asking price for purchasing commercial property costs anywhere from Rs. 20,000 to Rs. 30,000 per sq. ft., depending on the location within Malad East.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.
Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

 

malls Marketing, malls Marketing operation, malls Marketing operation , malls Marketing operation Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Retail Marketing operation Malad East | Retail Marketing operation mumbai

Retail Marketing operation Malad East

Fulcrum Marketing is a strategic Retail Marketing operation Malad East. Our team of marketing consultants also specialise in marketing planning and Retail Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Retail Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Retail Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Retail Marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Retail Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Retail Marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Retail Marketing,Retail Marketing operation Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Retail Marketing 

Retail Marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Retail Marketing operation mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.
Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.
Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.
The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.
By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.
The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Residential & Commercial Market

Residential market trends

Malad East is a prime location. The property prices here, have seen fluctuations i the past, although a slow and steady appreciation of property rates has been the trend in the recent times.
In the closing quarter of 2012, the price per square foot stood at Rs 12,500. The price increased over the next few quarters. But property prices increased in the second half of 2013, to as much as Rs 14,000 per sq. ft. Average property prices ranged from Rs 13,500 to Rs 14,000 per sq. ft. at the start of 2014.

Commercial Property Trends

An abundant of commercial pCambriaroperties can be found for rent in Malad East. The same cannot be said such properties on sale. The asking price for purchasing commercial property costs anywhere from Rs. 20,000 to Rs. 30,000 per sq. ft., depending on the location within Malad East.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.
Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

 

Retail Marketing, Retail Marketing operation, Retail Marketing operation , Retail Marketing operation Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan