Loyalty Card Solutions agent Baner Pune
Fulcrum Marketing is a strategic Loyalty Card Solutions agent Baner Pune. Our team of marketing consultants also specialise in marketing planning and Loyalty Card Solutions for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Loyalty Card Solutions strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
communication and Loyalty Card Solutions management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Loyalty Card Solutions method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for Loyalty Card Solutions
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Loyalty Card Solutions Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Loyalty Card Solutions agent Baner Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Loyalty Card Solutions Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Loyalty Card Solutions agent Baner Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Baner Pune |
Loyalty Card Solutions agent Baner PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Baner Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
Loyalty Card Solutions
Loyalty Card Solutions agent Baner Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Loyalty Card Solutions | Loyalty Card Solutions agent Baner Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Baner , Pune
Baner is a suburb located in the western parts of Pune City. It is one of the rapidly developing suburban areas of Pune and is located very close to the industrial zones and the IT hubs of Pune. The area has good civic amenities and is very well-connected to the other parts of the greater city of Pune. Its proximity to Mumbai is one of the major advantages that western Pune suburbs have. Some of the prominent localities located close to Baner are Balewadi, Vishal Nagar, Aundh, Pashan, Pimple Nilakh, Pimple Saudagar, Pimple Gurav, Wakad, Dasar, Hinjewadi etc. Hinjewadi’s development as an IT hub has driven the rental market of Baner. Some medium-sized businesses and IT parks, are also located in Aundh and Kothrud. The area, thus, attracts IT professionals in large numbers and offers plenty of rental options. Industrial pockets in nearby areas, like Pirangut, Talegaon and PCMC, further contribute to the growing demand for residential properties in the region, among working professionals. There is an availability of good public transportation which allows residents to commute to work without any hassles, apart from easy accessibility to Mumbai and Bengaluru. Some of the key residential projects in Baner are Supreme Amadore, Saarrthi Skybay, Kalptaru Jade Residences, Blue Bells, Kunal Aspiree, Nahar F Residences, Shagun Perfect 10 among others.
Connectivity
Its closeness to the Mumbai-Pune Expressway being yet another advantage. The Expressway is situated off the Katraj-Dehu Bypass (NH 4) that runs right next to the locality.
Baner is connected to neighbouring localities via the arterial road – the Mumbai-Bengaluru Highway. There are a few major roads which run through the area, namely The Pune Bypass Road, The Mumbai-Bangalore Highway, The Gopal Hari Deshmukh Marg and the Mumbai-Pune Expressway.
It has excellent connectivity to Pune International Airport Which is located at a distance of 25.5 km via Baner Road.
The area boasts of an extensive bus service and the Baner Bus Stand and the Shivaji Nagar Bus Stand lie in close vicinity.
Dapodi, Khadki, Kasarwadi, Pimpri, Shivajinagar are its nearby Railway stations. However, Khadi is the nearest railway station to Baner, located at a distance of 7.9 km via Aundh-Baner Link Road.
Proposed & Planned Infra
With Pune being listed among the smart cities, Baner along with Balewadi and Aundh, have been selected for the pilot phase.
Factors for past growth
Planned roads and excellent infrastructure facilities have successfully established Baner as a favorite destination in Pune. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Baner. The industrial growth and the growth of the IT sector have led to the development of retail and hospitality sectors in the area.
Employment hubs near Baner
Pune IT Park – 6 kilometres from the locality of Baner.
The ICC towers and the Mahratta Chamber of Commerce Industries & Agriculture – approx 6 km.
RMZ Westend is approximately 3 kilometres away.
Nanospace IT Park is located nearby the locality of Baner.
Infra Development (Social & Physical)
Baner offers very good social infrastructure to its residents. Some of the reputed schools in Baner include Tree House Play Group, VIBGYOR High School, Sanskruti School, The Orchid School, Little Millennium, Aditya International School, Leapbridge Early Childhood, The Ecole Heritage School, Parakeets Pre School, Vivero International Pre-school & Childcare, The Ecole Heritage School to name a few. It also house some prominent colleges in the vicinity. These include Hindustan Aerospace & Engineering, Genba Sopanrao Moze College of Engineering, Garware College, Dnyansagar Arts & Commerce College, Abhinav Kala College among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in Baner include the Seth Ramdas Shah Memorial Hospital, Jupiter Hospital, Shashwat Hospital, Dhanantari Hospital, Medipoint Hospital, Oyster Hospital, Aditya Birla Clinic, Pearl Hospital, Saishree Hospital and Ratna Memorial Hospital among others.
The shopping needs of Baners residents are catered to by malls in Baner such as the Suyash Commercial Mall, Primrose Mall, Empire Green Shopping Centre, The Square, Golden Empire, Regent Plaza Mall, Centriole Mall, Optimus Shopping Mall etc. It also house retail outlets of national and international brands in its vicinity. These are Chroma, Pantaloons, Westside, Carpet Planet, Idea, Reliance Digital among others.
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