Category: Khar West

engagement marketing agency Khar West | engagement marketing agency mumbai

engagement marketing agency Khar West

Fulcrum Marketing is a strategic engagement marketing agency Khar West. Our team of marketing consultants also specialise in marketing planning and engagement marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a engagement marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , engagement marketing agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

engagement marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and engagement marketing agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

engagement marketing,engagement marketing agency Khar West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Khar West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Khar West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

engagement marketing 

engagement marketing agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

engagement marketing Plan and engagement marketing Strategy

engagement marketing agency mumbai

Khar West, mumbai

Overview

Overview

Khar West, situated in the west is one of the prime western suburbs of Mumbai. Pali Hill, Shirley, Bandra East, Naupada, Kherwadi, Khar danda, Khar East, Indira Nagar, Bandra West, Santosh Nagar, Shivaji Nagar etc. are its neighbouring localities. It is served by Khar Road Railway Station which is located at a distance of 700 mtr Chitrakar Dhurandhar Road on the Western Line of the Mumbai Suburban Railway Network. The Khar Road Station is located very close to the Bandra Terminus from where one can get the trains for almost all the major tier-1 & 2 cities. Linking road is very close to Khar west and famous for its street shopping. Khar East still is a little crowded and underdeveloped. On the other hand, Khar West is one of the most highly-rated areas in Mumbai. It is home to many Bollywood celebrities, industrialists, and bureaucrats. This area is situated within convenient distances to many schools, colleges, restaurants, malls, parks etc. It is very close to industrial belt of Bandra-Kurla Complex.

Connectivity

The locality is one of the city’s most important east-west connectors. This subway connecting two busy main roads, Western Express Highway on the East and Linking Road on the West. The subway is also a alternative route to the nearby Milan Flyover in Santacruz.

S V Road and Linking Road are the major arterial roads which further link to Western Express Highway.

It has excellent connectivity to Chhatrapati shivaji International Airport which is located at a distance of 4.9 kms via S V Road.

Phase-1 of Mumbai Metro with one of its route (Versova-Andheri-Ghatkopar) is passing through the locality. Western Express Highway Metro Station is the nearest metro station to Khar West (7 km).

Proposed & Planned Infra

Proposed DN Nagar-Mankhurd metro line which once completed will pass through the locality of Khar West.

Factors for the growth in the past

Khar West has close proximity to Mumbai’s Business District Bandra-Kurla-Complex (BKC). Daily commuters of this belt choose their residence close to their workplace which resulted in residential demand and development in the area.

It is also close to major IT Parks of Andheri and Powai which resulted in huge employment opportunities.

Close to Chhatrapati Shivaji International Airport is also an added advantages for the residents of Khar West.

Infra Development (Social & Physical)

The locality has a good number of educational institutions like international schools, schools affiliated to all the different boards and colleges. Some of the schools present here are Beacon High School, Khar Education Society, Podar International School, Little Angels School, KB Patil International School, Bai Avabai Framji Petit Girls High School, B.P.M High School, R. N Poddar School among few.

The hospitality sector of the area is thriving because of the presence of a number of hotels, restaurants, resorts and serviced apartments. Some of the hotels and resorts present here include Hotel Metro Palace, Kishish Kunj, The Oriental Residency, Le Sutra, Hotel Lucky, Hotel Red Palms, Hotel Amardeep, Hotel Regal Enclave etc.

The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. The shopping malls in the locality include Kenilworth Shopping Arcade, Link Corner, Link Square Mall, Infinity Mall, R City mall to name a few.

The locality has super specialty, multi-specialty and general hospitals. Beams Hospital, Hinduja Healthcare, Kohinoor Hospital, Sanjeevani Hospital etc.

 

engagement marketing, engagement marketing agency, engagement marketing agency , engagement marketing agency Khar West mumbai,Khar West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

multiplexes Marketing Companies Khar West | multiplexes Marketing Companies mumbai

multiplexes Marketing Companies Khar West

Fulcrum Marketing is a strategic multiplexes Marketing Companies Khar West. Our team of marketing consultants also specialise in marketing planning and multiplexes Marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a multiplexes Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , multiplexes Marketing Companies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

multiplexes Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and multiplexes Marketing Companies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

multiplexes Marketing,multiplexes Marketing Companies Khar West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Khar West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Khar West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

multiplexes Marketing 

multiplexes Marketing Companies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

multiplexes Marketing Plan and multiplexes Marketing Strategy

multiplexes Marketing Companies mumbai

Khar West, mumbai

Overview

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Connectivity

Khar is immensely well-connected to key areas of the city such as Pali Hill, Juhu, and Santa Cruz. Andheri is at a distance of only 6 kilometres from here. Khar is also served widely by Khar Road railway station of the Mumbai Suburban Railway network on its western line. The International Airport is 10 kilometres from this area. Khar is also well-linked to other prominent suburbs like Bandra, Juhu, Ville Parle, Goregaon, Kandivali, Malad, Dahisar, and Borivali by means of the Western Highway, a major 8-10 arterial road, almost 25-33 kilometres in length. It further links with NH 8 that facilitates the connectivity between Mumbai and Delhi and plays an important role in lessening the congestion on SV Road.

Real estate

It has emerged to be one of the plushest areas of the city. In comparison to Andheri and Bandra, Khar is most peaceful, less crowded, and greener, which has further made this a desirable realty destination. Backed by the development of Andheri, BKC, and Goregaon as new corporate centres has also paced up the growth of real estate market here. Excellent connectivity and close proximity to business, IT, entertainment, and retail hubs are other major factors in boosting the demand for property here. Proximity to Bandra is the biggest benefit for Khar as buyers who cannot afford properties in Bandra choose Khar as their next best alternative. High-income buyers are getting increasingly attracted to the Bandra-Khar belt for luxurious homes close to their work places. The real estate prices have also considerably appreciated in the recent times, owing to the improved connectivity through the Bandra-Worli Sea Link, proposed metro service, and upcoming Santacruz-Chembur Link Road. Many well-known developers have launched several lavish residential projects here. According to analyses, five years down the line, Khar as a western suburb will witness large-scale development of high-profile residential houses, thus becoming a more expensive destination than Bandra.

Social infrastructure

Beacon High School, B.P.M. High School, Saint Elias High School, G.A. Kulkarni High School, Bloomingdales, B.M.C. School, Laxmi Narayan Marathi High School, are some of the major educational institutions in the vicinity.
The area also boasts of some well-known health care centres like Ramakrishna Mission Hospital, Hinduja Healthcare Surgical, RG Stone Urology & Laparoscopy Hospital, Beams Hospital for Women, Zen Eye Centre, and others.
State Bank of Mysore, Canara Bank, Axis Bank, Bank of Maharashtra, City Union Bank, United Bank of India, Kotak Mahindra Bank, UCO Bank, Corporation Bank, IDBI Bank, Dena Bank, and a few other banks are operational in this locality.
There are also sufficient numbers of ATMs, petrol pumps, bus stops, and other basic social amenities.

 

multiplexes Marketing, multiplexes Marketing Companies, multiplexes Marketing Companies , multiplexes Marketing Companies Khar West mumbai,Khar West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

out of home sales agency Khar West | out of home sales agency mumbai

out of home sales agency Khar West

Fulcrum Marketing is a strategic out of home sales agency Khar West. Our team of marketing consultants also specialise in marketing planning and out of home sales for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a out of home sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , out of home sales agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

out of home sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and out of home sales agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

out of home sales,out of home sales agency Khar West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Khar West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Khar West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

out of home sales 

out of home sales agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

out of home sales Plan and out of home sales Strategy

out of home sales agency mumbai

Khar West, mumbai

Overview

Overview

Khar West, situated in the west is one of the prime western suburbs of Mumbai. Pali Hill, Shirley, Bandra East, Naupada, Kherwadi, Khar danda, Khar East, Indira Nagar, Bandra West, Santosh Nagar, Shivaji Nagar etc. are its neighbouring localities. It is served by Khar Road Railway Station which is located at a distance of 700 mtr Chitrakar Dhurandhar Road on the Western Line of the Mumbai Suburban Railway Network. The Khar Road Station is located very close to the Bandra Terminus from where one can get the trains for almost all the major tier-1 & 2 cities. Linking road is very close to Khar west and famous for its street shopping. Khar East still is a little crowded and underdeveloped. On the other hand, Khar West is one of the most highly-rated areas in Mumbai. It is home to many Bollywood celebrities, industrialists, and bureaucrats. This area is situated within convenient distances to many schools, colleges, restaurants, malls, parks etc. It is very close to industrial belt of Bandra-Kurla Complex.

Connectivity

The locality is one of the city’s most important east-west connectors. This subway connecting two busy main roads, Western Express Highway on the East and Linking Road on the West. The subway is also a alternative route to the nearby Milan Flyover in Santacruz.

S V Road and Linking Road are the major arterial roads which further link to Western Express Highway.

It has excellent connectivity to Chhatrapati shivaji International Airport which is located at a distance of 4.9 kms via S V Road.

Phase-1 of Mumbai Metro with one of its route (Versova-Andheri-Ghatkopar) is passing through the locality. Western Express Highway Metro Station is the nearest metro station to Khar West (7 km).

Proposed & Planned Infra

Proposed DN Nagar-Mankhurd metro line which once completed will pass through the locality of Khar West.

Factors for the growth in the past

Khar West has close proximity to Mumbai’s Business District Bandra-Kurla-Complex (BKC). Daily commuters of this belt choose their residence close to their workplace which resulted in residential demand and development in the area.

It is also close to major IT Parks of Andheri and Powai which resulted in huge employment opportunities.

Close to Chhatrapati Shivaji International Airport is also an added advantages for the residents of Khar West.

Infra Development (Social & Physical)

The locality has a good number of educational institutions like international schools, schools affiliated to all the different boards and colleges. Some of the schools present here are Beacon High School, Khar Education Society, Podar International School, Little Angels School, KB Patil International School, Bai Avabai Framji Petit Girls High School, B.P.M High School, R. N Poddar School among few.

The hospitality sector of the area is thriving because of the presence of a number of hotels, restaurants, resorts and serviced apartments. Some of the hotels and resorts present here include Hotel Metro Palace, Kishish Kunj, The Oriental Residency, Le Sutra, Hotel Lucky, Hotel Red Palms, Hotel Amardeep, Hotel Regal Enclave etc.

The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. The shopping malls in the locality include Kenilworth Shopping Arcade, Link Corner, Link Square Mall, Infinity Mall, R City mall to name a few.

The locality has super specialty, multi-specialty and general hospitals. Beams Hospital, Hinduja Healthcare, Kohinoor Hospital, Sanjeevani Hospital etc.

 

out of home sales, out of home sales agency, out of home sales agency , out of home sales agency Khar West mumbai,Khar West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Force Companies Khar West | Sales Force Companies mumbai

Sales Force Companies Khar West

Fulcrum Marketing is a strategic Sales Force Companies Khar West. Our team of marketing consultants also specialise in marketing planning and Sales Force for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Sales Force Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Force Companies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Force Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Force Companies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Sales Force,Sales Force Companies Khar West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Khar West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Khar West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Force 

Sales Force Companies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Force Plan and Sales Force Strategy

Sales Force Companies mumbai

Khar West, mumbai

Overview

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Connectivity

Khar is immensely well-connected to key areas of the city such as Pali Hill, Juhu, and Santa Cruz. Andheri is at a distance of only 6 kilometres from here. Khar is also served widely by Khar Road railway station of the Mumbai Suburban Railway network on its western line. The International Airport is 10 kilometres from this area. Khar is also well-linked to other prominent suburbs like Bandra, Juhu, Ville Parle, Goregaon, Kandivali, Malad, Dahisar, and Borivali by means of the Western Highway, a major 8-10 arterial road, almost 25-33 kilometres in length. It further links with NH 8 that facilitates the connectivity between Mumbai and Delhi and plays an important role in lessening the congestion on SV Road.

Real estate

It has emerged to be one of the plushest areas of the city. In comparison to Andheri and Bandra, Khar is most peaceful, less crowded, and greener, which has further made this a desirable realty destination. Backed by the development of Andheri, BKC, and Goregaon as new corporate centres has also paced up the growth of real estate market here. Excellent connectivity and close proximity to business, IT, entertainment, and retail hubs are other major factors in boosting the demand for property here. Proximity to Bandra is the biggest benefit for Khar as buyers who cannot afford properties in Bandra choose Khar as their next best alternative. High-income buyers are getting increasingly attracted to the Bandra-Khar belt for luxurious homes close to their work places. The real estate prices have also considerably appreciated in the recent times, owing to the improved connectivity through the Bandra-Worli Sea Link, proposed metro service, and upcoming Santacruz-Chembur Link Road. Many well-known developers have launched several lavish residential projects here. According to analyses, five years down the line, Khar as a western suburb will witness large-scale development of high-profile residential houses, thus becoming a more expensive destination than Bandra.

Social infrastructure

Beacon High School, B.P.M. High School, Saint Elias High School, G.A. Kulkarni High School, Bloomingdales, B.M.C. School, Laxmi Narayan Marathi High School, are some of the major educational institutions in the vicinity.
The area also boasts of some well-known health care centres like Ramakrishna Mission Hospital, Hinduja Healthcare Surgical, RG Stone Urology & Laparoscopy Hospital, Beams Hospital for Women, Zen Eye Centre, and others.
State Bank of Mysore, Canara Bank, Axis Bank, Bank of Maharashtra, City Union Bank, United Bank of India, Kotak Mahindra Bank, UCO Bank, Corporation Bank, IDBI Bank, Dena Bank, and a few other banks are operational in this locality.
There are also sufficient numbers of ATMs, petrol pumps, bus stops, and other basic social amenities.

 

Sales Force, Sales Force Companies, Sales Force Companies , Sales Force Companies Khar West mumbai,Khar West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

guerrilla marketing agency Khar West | guerrilla marketing agency mumbai

guerrilla marketing agency Khar West

Fulcrum Marketing is a strategic guerrilla marketing agency Khar West. Our team of marketing consultants also specialise in marketing planning and guerrilla marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a guerrilla marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , guerrilla marketing agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

guerrilla marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and guerrilla marketing agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

guerrilla marketing,guerrilla marketing agency Khar West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Khar West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Khar West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

guerrilla marketing 

guerrilla marketing agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

guerrilla marketing Plan and guerrilla marketing Strategy

guerrilla marketing agency mumbai

Khar West, mumbai

Overview

Overview

Khar West, situated in the west is one of the prime western suburbs of Mumbai. Pali Hill, Shirley, Bandra East, Naupada, Kherwadi, Khar danda, Khar East, Indira Nagar, Bandra West, Santosh Nagar, Shivaji Nagar etc. are its neighbouring localities. It is served by Khar Road Railway Station which is located at a distance of 700 mtr Chitrakar Dhurandhar Road on the Western Line of the Mumbai Suburban Railway Network. The Khar Road Station is located very close to the Bandra Terminus from where one can get the trains for almost all the major tier-1 & 2 cities. Linking road is very close to Khar west and famous for its street shopping. Khar East still is a little crowded and underdeveloped. On the other hand, Khar West is one of the most highly-rated areas in Mumbai. It is home to many Bollywood celebrities, industrialists, and bureaucrats. This area is situated within convenient distances to many schools, colleges, restaurants, malls, parks etc. It is very close to industrial belt of Bandra-Kurla Complex.

Connectivity

The locality is one of the city’s most important east-west connectors. This subway connecting two busy main roads, Western Express Highway on the East and Linking Road on the West. The subway is also a alternative route to the nearby Milan Flyover in Santacruz.

S V Road and Linking Road are the major arterial roads which further link to Western Express Highway.

It has excellent connectivity to Chhatrapati shivaji International Airport which is located at a distance of 4.9 kms via S V Road.

Phase-1 of Mumbai Metro with one of its route (Versova-Andheri-Ghatkopar) is passing through the locality. Western Express Highway Metro Station is the nearest metro station to Khar West (7 km).

Proposed & Planned Infra

Proposed DN Nagar-Mankhurd metro line which once completed will pass through the locality of Khar West.

Factors for the growth in the past

Khar West has close proximity to Mumbai’s Business District Bandra-Kurla-Complex (BKC). Daily commuters of this belt choose their residence close to their workplace which resulted in residential demand and development in the area.

It is also close to major IT Parks of Andheri and Powai which resulted in huge employment opportunities.

Close to Chhatrapati Shivaji International Airport is also an added advantages for the residents of Khar West.

Infra Development (Social & Physical)

The locality has a good number of educational institutions like international schools, schools affiliated to all the different boards and colleges. Some of the schools present here are Beacon High School, Khar Education Society, Podar International School, Little Angels School, KB Patil International School, Bai Avabai Framji Petit Girls High School, B.P.M High School, R. N Poddar School among few.

The hospitality sector of the area is thriving because of the presence of a number of hotels, restaurants, resorts and serviced apartments. Some of the hotels and resorts present here include Hotel Metro Palace, Kishish Kunj, The Oriental Residency, Le Sutra, Hotel Lucky, Hotel Red Palms, Hotel Amardeep, Hotel Regal Enclave etc.

The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. The shopping malls in the locality include Kenilworth Shopping Arcade, Link Corner, Link Square Mall, Infinity Mall, R City mall to name a few.

The locality has super specialty, multi-specialty and general hospitals. Beams Hospital, Hinduja Healthcare, Kohinoor Hospital, Sanjeevani Hospital etc.

 

guerrilla marketing, guerrilla marketing agency, guerrilla marketing agency , guerrilla marketing agency Khar West mumbai,Khar West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

f2f marketing Companies Khar West | f2f marketing Companies mumbai

f2f marketing Companies Khar West

Fulcrum Marketing is a strategic f2f marketing Companies Khar West. Our team of marketing consultants also specialise in marketing planning and f2f marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a f2f marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , f2f marketing Companies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

f2f marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and f2f marketing Companies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

f2f marketing,f2f marketing Companies Khar West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Khar West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Khar West, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

f2f marketing 

f2f marketing Companies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

f2f marketing Plan and f2f marketing Strategy

f2f marketing Companies mumbai

Khar West, mumbai

Overview

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Connectivity

Khar is immensely well-connected to key areas of the city such as Pali Hill, Juhu, and Santa Cruz. Andheri is at a distance of only 6 kilometres from here. Khar is also served widely by Khar Road railway station of the Mumbai Suburban Railway network on its western line. The International Airport is 10 kilometres from this area. Khar is also well-linked to other prominent suburbs like Bandra, Juhu, Ville Parle, Goregaon, Kandivali, Malad, Dahisar, and Borivali by means of the Western Highway, a major 8-10 arterial road, almost 25-33 kilometres in length. It further links with NH 8 that facilitates the connectivity between Mumbai and Delhi and plays an important role in lessening the congestion on SV Road.

Real estate

It has emerged to be one of the plushest areas of the city. In comparison to Andheri and Bandra, Khar is most peaceful, less crowded, and greener, which has further made this a desirable realty destination. Backed by the development of Andheri, BKC, and Goregaon as new corporate centres has also paced up the growth of real estate market here. Excellent connectivity and close proximity to business, IT, entertainment, and retail hubs are other major factors in boosting the demand for property here. Proximity to Bandra is the biggest benefit for Khar as buyers who cannot afford properties in Bandra choose Khar as their next best alternative. High-income buyers are getting increasingly attracted to the Bandra-Khar belt for luxurious homes close to their work places. The real estate prices have also considerably appreciated in the recent times, owing to the improved connectivity through the Bandra-Worli Sea Link, proposed metro service, and upcoming Santacruz-Chembur Link Road. Many well-known developers have launched several lavish residential projects here. According to analyses, five years down the line, Khar as a western suburb will witness large-scale development of high-profile residential houses, thus becoming a more expensive destination than Bandra.

Social infrastructure

Beacon High School, B.P.M. High School, Saint Elias High School, G.A. Kulkarni High School, Bloomingdales, B.M.C. School, Laxmi Narayan Marathi High School, are some of the major educational institutions in the vicinity.
The area also boasts of some well-known health care centres like Ramakrishna Mission Hospital, Hinduja Healthcare Surgical, RG Stone Urology & Laparoscopy Hospital, Beams Hospital for Women, Zen Eye Centre, and others.
State Bank of Mysore, Canara Bank, Axis Bank, Bank of Maharashtra, City Union Bank, United Bank of India, Kotak Mahindra Bank, UCO Bank, Corporation Bank, IDBI Bank, Dena Bank, and a few other banks are operational in this locality.
There are also sufficient numbers of ATMs, petrol pumps, bus stops, and other basic social amenities.

 

f2f marketing, f2f marketing Companies, f2f marketing Companies , f2f marketing Companies Khar West mumbai,Khar West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

general trade marketing Companies Khar West | general trade marketing Companies mumbai

general trade marketing Companies Khar West

Fulcrum Marketing is a strategic general trade marketing Companies Khar West. Our team of marketing consultants also specialise in marketing planning and general trade marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and general trade marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a general trade marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade marketing Companies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade marketing Companies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

general trade marketing,general trade marketing Companies Khar West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Khar West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Khar West, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade marketing 

general trade marketing Companies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

general trade marketing Companies mumbai

Khar West, mumbai

Overview

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Connectivity

Khar is immensely well-connected to key areas of the city such as Pali Hill, Juhu, and Santa Cruz. Andheri is at a distance of only 6 kilometres from here. Khar is also served widely by Khar Road railway station of the Mumbai Suburban Railway network on its western line. The International Airport is 10 kilometres from this area. Khar is also well-linked to other prominent suburbs like Bandra, Juhu, Ville Parle, Goregaon, Kandivali, Malad, Dahisar, and Borivali by means of the Western Highway, a major 8-10 arterial road, almost 25-33 kilometres in length. It further links with NH 8 that facilitates the connectivity between Mumbai and Delhi and plays an important role in lessening the congestion on SV Road.

Real estate

It has emerged to be one of the plushest areas of the city. In comparison to Andheri and Bandra, Khar is most peaceful, less crowded, and greener, which has further made this a desirable realty destination. Backed by the development of Andheri, BKC, and Goregaon as new corporate centres has also paced up the growth of real estate market here. Excellent connectivity and close proximity to business, IT, entertainment, and retail hubs are other major factors in boosting the demand for property here. Proximity to Bandra is the biggest benefit for Khar as buyers who cannot afford properties in Bandra choose Khar as their next best alternative. High-income buyers are getting increasingly attracted to the Bandra-Khar belt for luxurious homes close to their work places. The real estate prices have also considerably appreciated in the recent times, owing to the improved connectivity through the Bandra-Worli Sea Link, proposed metro service, and upcoming Santacruz-Chembur Link Road. Many well-known developers have launched several lavish residential projects here. According to analyses, five years down the line, Khar as a western suburb will witness large-scale development of high-profile residential houses, thus becoming a more expensive destination than Bandra.

Social infrastructure

Beacon High School, B.P.M. High School, Saint Elias High School, G.A. Kulkarni High School, Bloomingdales, B.M.C. School, Laxmi Narayan Marathi High School, are some of the major educational institutions in the vicinity.
The area also boasts of some well-known health care centres like Ramakrishna Mission Hospital, Hinduja Healthcare Surgical, RG Stone Urology & Laparoscopy Hospital, Beams Hospital for Women, Zen Eye Centre, and others.
State Bank of Mysore, Canara Bank, Axis Bank, Bank of Maharashtra, City Union Bank, United Bank of India, Kotak Mahindra Bank, UCO Bank, Corporation Bank, IDBI Bank, Dena Bank, and a few other banks are operational in this locality.
There are also sufficient numbers of ATMs, petrol pumps, bus stops, and other basic social amenities.

 

general trade marketing, general trade marketing Companies, general trade marketing Companies , general trade marketing Companies Khar West mumbai,Khar West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

modern trade marketing agency Khar West | modern trade marketing agency mumbai

modern trade marketing agency Khar West

Fulcrum Marketing is a strategic modern trade marketing agency Khar West. Our team of marketing consultants also specialise in marketing planning and modern trade marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and modern trade marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a modern trade marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , modern trade marketing agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

modern trade marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and modern trade marketing agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

modern trade marketing,modern trade marketing agency Khar West

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Khar West

Call Us :-08433772261
Email:- info@fulcrumresources.in

Khar West, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

modern trade marketing 

modern trade marketing agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

modern trade marketing agency mumbai

Khar West, mumbai

Overview

Overview

Khar West, situated in the west is one of the prime western suburbs of Mumbai. Pali Hill, Shirley, Bandra East, Naupada, Kherwadi, Khar danda, Khar East, Indira Nagar, Bandra West, Santosh Nagar, Shivaji Nagar etc. are its neighbouring localities. It is served by Khar Road Railway Station which is located at a distance of 700 mtr Chitrakar Dhurandhar Road on the Western Line of the Mumbai Suburban Railway Network. The Khar Road Station is located very close to the Bandra Terminus from where one can get the trains for almost all the major tier-1 & 2 cities. Linking road is very close to Khar west and famous for its street shopping. Khar East still is a little crowded and underdeveloped. On the other hand, Khar West is one of the most highly-rated areas in Mumbai. It is home to many Bollywood celebrities, industrialists, and bureaucrats. This area is situated within convenient distances to many schools, colleges, restaurants, malls, parks etc. It is very close to industrial belt of Bandra-Kurla Complex.

Connectivity

The locality is one of the city’s most important east-west connectors. This subway connecting two busy main roads, Western Express Highway on the East and Linking Road on the West. The subway is also a alternative route to the nearby Milan Flyover in Santacruz.

S V Road and Linking Road are the major arterial roads which further link to Western Express Highway.

It has excellent connectivity to Chhatrapati shivaji International Airport which is located at a distance of 4.9 kms via S V Road.

Phase-1 of Mumbai Metro with one of its route (Versova-Andheri-Ghatkopar) is passing through the locality. Western Express Highway Metro Station is the nearest metro station to Khar West (7 km).

Proposed & Planned Infra

Proposed DN Nagar-Mankhurd metro line which once completed will pass through the locality of Khar West.

Factors for the growth in the past

Khar West has close proximity to Mumbai’s Business District Bandra-Kurla-Complex (BKC). Daily commuters of this belt choose their residence close to their workplace which resulted in residential demand and development in the area.

It is also close to major IT Parks of Andheri and Powai which resulted in huge employment opportunities.

Close to Chhatrapati Shivaji International Airport is also an added advantages for the residents of Khar West.

Infra Development (Social & Physical)

The locality has a good number of educational institutions like international schools, schools affiliated to all the different boards and colleges. Some of the schools present here are Beacon High School, Khar Education Society, Podar International School, Little Angels School, KB Patil International School, Bai Avabai Framji Petit Girls High School, B.P.M High School, R. N Poddar School among few.

The hospitality sector of the area is thriving because of the presence of a number of hotels, restaurants, resorts and serviced apartments. Some of the hotels and resorts present here include Hotel Metro Palace, Kishish Kunj, The Oriental Residency, Le Sutra, Hotel Lucky, Hotel Red Palms, Hotel Amardeep, Hotel Regal Enclave etc.

The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. The shopping malls in the locality include Kenilworth Shopping Arcade, Link Corner, Link Square Mall, Infinity Mall, R City mall to name a few.

The locality has super specialty, multi-specialty and general hospitals. Beams Hospital, Hinduja Healthcare, Kohinoor Hospital, Sanjeevani Hospital etc.

 

modern trade marketing, modern trade marketing agency, modern trade marketing agency , modern trade marketing agency Khar West mumbai,Khar West,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

general trade marketing Companies Khar West mumbai | f2f marketing Companies

general trade marketing Companies

Fulcrum Marketing is a strategic general trade marketing Companies . Our team of marketing consultants also specialise in marketing planning and general trade marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and general trade marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

 

 

 

 

 

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

 

 

 

 

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as general trade marketing, f2f marketing, multiplexes Marketing , general trade marketing and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and general trade marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the general trade marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for general trade marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a general trade marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade marketing Companies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade marketing Companies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

general trade marketing Companies

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade marketing 

general trade marketing Companies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade marketing | general trade marketing Companies

Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

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Overview

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Khar is a suburb of Mumbai, situated to the north of Bandra and south of Santa Cruz. It lies on the Western Highway and is divided into Khar West and Khar East areas. The place derives its name from the Marathi word khara which means salty; earlier, this area was merely a marshland of salty sea water. While Khar East is not very developed, Khar West on the other hand is one of the toniest areas of the city. This area is also home to several industrialists and Bollywood celebrities. Previously a village of fishermen, Khar is now a rapidly developing locality.

Connectivity

Khar is immensely well-connected to key areas of the city such as Pali Hill, Juhu, and Santa Cruz. Andheri is at a distance of only 6 kilometres from here. Khar is also served widely by Khar Road railway station of the Mumbai Suburban Railway network on its western line. The International Airport is 10 kilometres from this area. Khar is also well-linked to other prominent suburbs like Bandra, Juhu, Ville Parle, Goregaon, Kandivali, Malad, Dahisar, and Borivali by means of the Western Highway, a major 8-10 arterial road, almost 25-33 kilometres in length. It further links with NH 8 that facilitates the connectivity between Mumbai and Delhi and plays an important role in lessening the congestion on SV Road.

Real estate

It has emerged to be one of the plushest areas of the city. In comparison to Andheri and Bandra, Khar is most peaceful, less crowded, and greener, which has further made this a desirable realty destination. Backed by the development of Andheri, BKC, and Goregaon as new corporate centres has also paced up the growth of real estate market here. Excellent connectivity and close proximity to business, IT, entertainment, and retail hubs are other major factors in boosting the demand for property here. Proximity to Bandra is the biggest benefit for Khar as buyers who cannot afford properties in Bandra choose Khar as their next best alternative. High-income buyers are getting increasingly attracted to the Bandra-Khar belt for luxurious homes close to their work places. The real estate prices have also considerably appreciated in the recent times, owing to the improved connectivity through the Bandra-Worli Sea Link, proposed metro service, and upcoming Santacruz-Chembur Link Road. Many well-known developers have launched several lavish residential projects here. According to analyses, five years down the line, Khar as a western suburb will witness large-scale development of high-profile residential houses, thus becoming a more expensive destination than Bandra.

Social infrastructure

Beacon High School, B.P.M. High School, Saint Elias High School, G.A. Kulkarni High School, Bloomingdales, B.M.C. School, Laxmi Narayan Marathi High School, are some of the major educational institutions in the vicinity.
The area also boasts of some well-known health care centres like Ramakrishna Mission Hospital, Hinduja Healthcare Surgical, RG Stone Urology & Laparoscopy Hospital, Beams Hospital for Women, Zen Eye Centre, and others.
State Bank of Mysore, Canara Bank, Axis Bank, Bank of Maharashtra, City Union Bank, United Bank of India, Kotak Mahindra Bank, UCO Bank, Corporation Bank, IDBI Bank, Dena Bank, and a few other banks are operational in this locality.
There are also sufficient numbers of ATMs, petrol pumps, bus stops, and other basic social amenities.

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Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
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Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
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modern trade marketing agency Khar West mumbai | guerrilla marketing agency

modern trade marketing agency

Fulcrum Marketing is a strategic modern trade marketing agency . Our team of marketing consultants also specialise in marketing planning and modern trade marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and modern trade marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

 

 

 

 

 

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

 

 

 

 

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as modern trade marketing, guerrilla marketing, engagement marketing , modern trade marketing and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and modern trade marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the modern trade marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for modern trade marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a modern trade marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , modern trade marketing agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

modern trade marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and modern trade marketing agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

modern trade marketing agency

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

modern trade marketing 

modern trade marketing agency

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

modern trade marketing | modern trade marketing agency

Learning Point 

SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE?

Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear.

However, that day has not yet arrived.

Ambiguity Is a Problem
Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we find three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales efficiency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins.

Productivity, efficiency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some definition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives.

The simplest way to express the differences between productivity, efficiency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable):

[Productivity = Efficiency x Effectiveness ]
Sales Productivity
In my definition, sales productivity is the product of the other two factors: sales efficiency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team.

Sales Efficiency
Sales efficiency is about the prudent allocation of sales resources. These resources could be anything from a financial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales efficiency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low-value activities, replace them with high-value activities, and your efficiency will be on the rise. Sample metrics of efficiency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’

Sales Effectiveness
Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can find a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved efficiency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten qualified opportunities from those 20 calls, while a less effective seller might only create five. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’

Someone once described the distinction between efficiency and effectiveness in this way: Efficiency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that influence the productivity of your sales team.

Two Paths to Improvement
Of course, improving both efficiency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving efficiency is often the easier of the two tasks, since it can be accomplished by simply shuffling tasks on the calendar to make room for more productive effort. Truly, efficiency can be improved today with just a little thought and discipline.

Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts.

Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of efficiency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the efficiency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning.

The differences between sales productivity, efficiency, and effectiveness are subtle but important:

Sales productivity is boosted by improving the efficiency and effectiveness.
Efficiency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort.
Effectiveness can be much more challenging because it requires improved salesperson capability.
To-date, no one has written that Official Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the first three entries.

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Overview

Overview

Khar West, situated in the west is one of the prime western suburbs of Mumbai. Pali Hill, Shirley, Bandra East, Naupada, Kherwadi, Khar danda, Khar East, Indira Nagar, Bandra West, Santosh Nagar, Shivaji Nagar etc. are its neighbouring localities. It is served by Khar Road Railway Station which is located at a distance of 700 mtr Chitrakar Dhurandhar Road on the Western Line of the Mumbai Suburban Railway Network. The Khar Road Station is located very close to the Bandra Terminus from where one can get the trains for almost all the major tier-1 & 2 cities. Linking road is very close to Khar west and famous for its street shopping. Khar East still is a little crowded and underdeveloped. On the other hand, Khar West is one of the most highly-rated areas in Mumbai. It is home to many Bollywood celebrities, industrialists, and bureaucrats. This area is situated within convenient distances to many schools, colleges, restaurants, malls, parks etc. It is very close to industrial belt of Bandra-Kurla Complex.

Connectivity

The locality is one of the city’s most important east-west connectors. This subway connecting two busy main roads, Western Express Highway on the East and Linking Road on the West. The subway is also a alternative route to the nearby Milan Flyover in Santacruz.

S V Road and Linking Road are the major arterial roads which further link to Western Express Highway.

It has excellent connectivity to Chhatrapati shivaji International Airport which is located at a distance of 4.9 kms via S V Road.

Phase-1 of Mumbai Metro with one of its route (Versova-Andheri-Ghatkopar) is passing through the locality. Western Express Highway Metro Station is the nearest metro station to Khar West (7 km).

Proposed & Planned Infra

Proposed DN Nagar-Mankhurd metro line which once completed will pass through the locality of Khar West.

Factors for the growth in the past

Khar West has close proximity to Mumbai’s Business District Bandra-Kurla-Complex (BKC). Daily commuters of this belt choose their residence close to their workplace which resulted in residential demand and development in the area.

It is also close to major IT Parks of Andheri and Powai which resulted in huge employment opportunities.

Close to Chhatrapati Shivaji International Airport is also an added advantages for the residents of Khar West.

Infra Development (Social & Physical)

The locality has a good number of educational institutions like international schools, schools affiliated to all the different boards and colleges. Some of the schools present here are Beacon High School, Khar Education Society, Podar International School, Little Angels School, KB Patil International School, Bai Avabai Framji Petit Girls High School, B.P.M High School, R. N Poddar School among few.

The hospitality sector of the area is thriving because of the presence of a number of hotels, restaurants, resorts and serviced apartments. Some of the hotels and resorts present here include Hotel Metro Palace, Kishish Kunj, The Oriental Residency, Le Sutra, Hotel Lucky, Hotel Red Palms, Hotel Amardeep, Hotel Regal Enclave etc.

The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. The shopping malls in the locality include Kenilworth Shopping Arcade, Link Corner, Link Square Mall, Infinity Mall, R City mall to name a few.

The locality has super specialty, multi-specialty and general hospitals. Beams Hospital, Hinduja Healthcare, Kohinoor Hospital, Sanjeevani Hospital etc.

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Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

modern trade marketing agency

modern trade marketing agency

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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modern trade marketing agency Khar West mumbai