Store Marketing operation in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Store Marketing operation in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Store Marketing operation in mumbai

Creative execution is key for all marketers to reach consumers

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It’s the first quarter. You’ve hopefully had some time away from your desk for the holidays and are getting back to the grind. There’s no better time than now to start considering and exploring new marketing ideas and strategies. We’re firm believers in seriously cool ways to reach consumers through non-traditional marketing known as experiential marketing. We also believe that marketing is changing. Scratch that—marketing HAS changed. The principles remain the same: segment your market, identify your target, tailor a product, determine the price, distribute, and promote However, the dynamics have been evolving with technology, and it’s time to take the Apple approach and “Think different”.

The audiences you once reached through methods such as a 30 second commercial spot have already set their DVR to pre-record the Kardashians and fast-forward right through it. Pandora, SiriusXM, Spotify and iHeartRadio phone apps are rapidly replacing radio during drive time in the car. YouTube overall reaches more 18-34 year-olds than any cable network in the US with more than half of those views coming from mobile devices*. E-commerce is outpacing the in-store experience and to the demise of brick and mortar stores, consumers can get just about anything delivered to their doorstep…within an hour. Props to Amazon!

How can you take what you have to offer to the next level and engage with your target market in a way they prefer to be spoken and marketed to?

It comes down to finding your niche and focusing on it, creatively. PIADA did this successfully by putting their brand in motion—literally by engaging consumers where they played in real life. Check out how PIADA Italian Street Food capitalized on creativity through its on-brand experiential marketing campaign developed and executed by Event Marketing Strategies.

In-shop Branding, Store Marketing operation, Store Marketing operation, Store Marketing operation in pune, onground brand Promotion, Rural Interactive Advertisement, Rural promotions, , Colleges advertising selling, society advertising selling, Kiosk advertising selling, Store Marketing operation in mumbai

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shop To shop Marketing companies in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and shop To shop Marketing companies in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

shop To shop Marketing companies in mumbai

6 Principles Happy Entrepreneur

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  As one of the biggest producers of black entrepreneurs, what’s one of the biggest challenges that your clients face?

  Figure out where the time is going now! Try tracking your time for a week. You can use an app, a spreadsheet, or a notebook. Without knowing where the time goes, it’s hard to know if you’re changing the right things. Maybe something you think is a problem isn’t. Or vice versa.

  You think lots of people have blind spots with time — even you! What are some of those?

Like many entrepreneurs, our clients are dedicated to making both a difference and a dollar. They have big business goals, and they’re dedicated to reaching those goals. This isn’t a problem on its own. However, we’ve seen a lot of entrepreneurs sacrifice their health, relationships, and well-being to realize those goals. This seems like a worthy sacrifice to many entrepreneurs, but there are often unintended consequences. The first is that they end up making what should be a short term sacrifice turn into a way of living. They end up feeling unhappy and under pressure, and it’s difficult to turn it around without some major changes.

  What kind of unintended consequences do these entrepreneurs face? How does this affect their business and life?

  The big consequence is that an entrepreneur can fall into the trap of living out of the need of immediacy, and not out of abundance. What we mean by that is, they’re constantly putting out fires. Because the entrepreneur has ignored some vital areas of life and business, they’re now spending their time focusing on what needs to get done “now” just for the survival of their business, health, relationships, etc. This isn’t a good place to operate from. And this is what ultimately leads to unhappiness. That’s why we’ve created The Happy Entrepreneur.

What’s the idea behind the Happy Entrepreneur?

The Happy Entrepreneur is a movement that’s based on one big idea: the results that show up in our lives are just as important as those that show up in our business. Too many entrepreneurs get stuck focusing only on their business and ignoring their personal lives. Not only does this lead to unhappiness, but it also means that the success we see in our business will ultimately be limited.

  How does someone determine whether they’re ignoring their personal lives, or if they’re just doing what’s necessary and making sacrifices along the way?

1st start out by doing an assessment of your time.  In 1st column, list all of your priorities, including your family; 2nd column share how long it will take, 3rd when you will do it.  If you find that your priorities are written, but not included with a deliverable, then they are simply wishes.  Now you can recalibrate your priorities that include the things that mean the most to you and eliminate unnecessary tasks.

  How would someone use The Happiness Scale?

Each week, you’ll commit to doing an equally positive action in both business and life. For example, you may decide that working out is a priority in your personal life. In your business, maybe speaking with 5 prospective clients is a priority. If you decide those should be paired (because they’re equally important), you’ll commit to doing them both as a pair and assign a point value to them. If you complete the pair, you get those points. If you don’t do either task, you don’t get any points. If you do one but not the other, you get negative points. The goal is to exceed 100 points each week, for as many weeks as possible.

How does a small business owner find the time to get through their entire to-do list and still spend so much time on their personal lives?

That’s where a lot of entrepreneur’s struggle. They lack time and energy to get it all done. And usually, our personal lives are the first to suffer. The Happy Entrepreneur focuses on 6 core principles designed to rescue our time back, to include:  systems, automation, and collaboration among other tools to make this happen.

What are the 6 core principles and how do those principles help us rescue our time back?

The six core principles are systems, automation, collaboration, people, processes, and performance. When used together, these principles help us get more done in less time

What’s the biggest challenge with utilizing these 6 core principles?

Any time we implement a new system; we’ll experience challenges at first. The biggest challenge here is understanding that “The answer to who doesn’t always have to be you.” That is, just because something needs to get done in your business or life, doesn’t mean you have to personally take the time to do it. For example, automation can handle a lot of your sales and marketing. Collaborations can help your business grow. People on your team can handle daily tasks. Once you accept that you don’t have to personally handle every detail, you’ll start to rescue your time and have a lot more choices for what you do with that time. We prefer to use it to get our lives back and work on leaving our legacy.

Can you talk more about leaving a legacy?

Legacy can really refer to anything you want to leave behind. Maybe you’re building a community. Maybe you want to leave your family wealth. Maybe you want to write a book, or impact a group of people. Whatever it is, you’ll never have time if you’re constantly living out of the need of immediacy. Your legacy will never feel urgent until it’s too late.

You mentioned that People is a core principle. What can someone do if they can’t afford to build a team?

Building a team is just one way to use the power of people. First, it’s important to acknowledge that help come in all shapes and sizes. In your personal life, you might get creative and find friends or family to help in exchange of something that isn’t money (an exchange of favors, possibly). In business, you don’t have to hire a full time employee to get help. Look at working with a professional for one time projects, or hiring an assistant that works a couple hours a week for recurring admin tasks. This principle is also tied to collaboration – meaning, you can collaborate with piers to work out a win-win.

In-shop Branding, shop To shop Marketing companies, shop To shop Marketing companies, shop To shop Marketing companies in pune, one 2 one Promotion, Kiosk engagement Advertising, Rural promotion activity, , Colleges advertisement activity, society advertisement activity, Kiosk advertisement activity, shop To shop Marketing companies in mumbai

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shop Marketing Services in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and shop Marketing Services in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

shop Marketing Services in mumbai

Merchandising

Merchandising is essential to ensure your products and brand get the exposure that they deserve. At Fulcrum, we have vast experience when it comes to merchandising and placing Free Standing Display Unitss, shippers and POS into retail environments including shops and supermarkets. Merchandising can be the difference between your products being noticed and purchased or being ignored. As stores house so many different products, merchandising can give you the edge you require to make sure your products are never overlooked.

Fulcrum is a leading choice for companies seeking first-class merchandising solutions. We can ensure compliance and traction are not lost, setting up  and POS across various retail channels to make your product launch as successful as possible. We are able to provide ongoing support, all activities and stock and ensuring all your market is visible. We have provided merchandising services to a wide range of companies and can be counted on to ensure your products are priced correctly, positioned effectively and unmissable to customers.

We have an excellent track record when it comes to building enviable relationships with store staff. You can rely on us to bring your merchandising vision to reality to help you drive sales and enhance brand loyalty levels dramatically. At Fulcrum, our merchandising services are constantly evolving, which allows us to take advantage of the very latest technological advancements available to us. Our task is to make the buying experience as enjoyable as possible for your customers and to convince them to choose your products over those of the competition.

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Merchandising can substantially increase the number of customers that notice your products and go onto make a purchase. It can boost your reputation remarkably and make your products unmissable. You can also count on us to ensure the look of your merchandising is right for your brand and can also assist you if you wish to invest in product sampling and demonstration services to further raise awareness of your brand and products. We are waiting to hear from you right now if you’re ready to increase your presence in shops, supermarkets and other retail environments. Talk to us today if you do have any questions about how our visual merchandising services can benefit you.

Studies suggest that around a third of shoppers enter stores without knowing exactly what they plan to purchase, and that over eight-out-of-ten purchases are decided once they are in the store. This means it’s wise to do all you can to win the attention of shoppers in environments where your products are stocked.

We can also provide you with regular, detailed reports on how your merchandising efforts are performing. We have the experience and expertise needed to ensure your products are placed where your customers can see them.

At Fulcrum, we offer a variety of services to help you drive sales and heighten customer loyalty levels. Once you have opted for our merchandising service, you will be assigned a dedicated Fulcrum professional who will act as your primary point of contact. Your point of contact can be involved at every stage of your campaign, from initial set-up through to execution and reporting, and you will be able to contact them at any point if you do have any questions about how things are developing.

The nature of your campaign largely determines how long it will take to get things up and running, though it normally takes between a couple of days and a few weeks to launch our merchandising campaigns, depending on their complexity and the level of work involved. Why wait any longer to contact Fulcrum if you require first-class merchandising support? Contact us today to find out more.

In-shop Branding, shop Marketing Services, shop Marketing Services, shop Marketing Services in pune, multiplexes Marketing, Kiosk Advertising engagement, Rural interactive events, , campus selling advertising, RWA selling advertising, Market selling advertising, shop Marketing Services in mumbai

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retail Marketing Job in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and retail Marketing Job in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

retail Marketing Job in mumbai

Personal Interviews

In-shop Branding, retail Marketing Job, retail Marketing Job, retail Marketing Job in pune, local sales, Kiosk Promotions marketing, Rural events sales, , campus promotions events, RWA promotions events, Market promotions events, retail Marketing Job in mumbai

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Street Guerilla Marketing business in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Street Guerilla Marketing business in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Street Guerilla Marketing business in mumbai

Branding

BRANDING: REVEALING TRUE SELF ATTRACTS RIGHT-FIT

  • Brand Strategy

    DIFFERENTIATE OR DIE

    Ignoring, disguising or squandering your one strong-to-impenetrable market differentiation quietly erodes customer faith and confidence, and dampens staff potential and innovation. Elliance resists the temptation to paste creative band-aids over lifeless, directionless brands. We bring the strategic firepower needed to challenge conventional wisdom and find the deeper truths essential to any brand redemption.
  • Brand Launch

    BE THE CHANGE

    The first and best test of any brand comes with internal launch. Gaining adoption, and turning fresh self awareness into lasting excitement requires humility and authenticity. Done well, a brand recruits an army of ambassadors and champions who embody the brand at all touch points. Elliance brings years of judgment and wisdom to ensure successful launch of your brand.
  • Brand Discovery

    ACTIVE LISTENING

    Fulcrum believes that brand — your core point of view and differentiation — can’t be can’t be summoned by creative divination, manufactured or imposed in any way. Brands must be listened for, coaxed forward, interpreted, articulated, embodied, and supported. We see our role as one of brand discovery. Our charge is to listen patiently — to what’s said and unsaid — to uncover intrinsic value and deliver enduring advantage.
  • Brand Care + Feeding

    STEWARDING THE BRAND

    Finding and articulating the brand is only part of the challenge. Most brands fail because organizations lack the discipline and resolve to stay the course. The forces of entropy and decay lurk at every turn. Ongoing partnership with Elliance ensures a steady hand to guide brand maturation, so that every incarnation of the brand embodies the core values.

In-shop Branding, Street Guerilla Marketing business, Street Guerilla Marketing business, Street Guerilla Marketing business in pune, In-shop promotional, Kiosk Interactive sales, Rural branding sales, , campus promotion branding, RWA promotion branding, Market promotion branding, Street Guerilla Marketing business in mumbai

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Street Marketing Service Provider Agency in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Street Marketing Service Provider Agency in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Street Marketing Service Provider Agency in mumbai

Sales Staff

Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as  of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.
We dig deeper into the detail by incorporating our sales and marketing management with the necessary business intelligence through forecasting and planning, and we realise successful objectives. We link brands to the people they are meant for through meaningful connections and drive brand success through integrated and holistic sales and marketing.

In-shop Branding, Street Marketing Service Provider Agency, Street Marketing Service Provider Agency, Street Marketing Service Provider Agency in pune, house to house Promotion, Market engagement selling, Rural advertising, , campus interactive experiential, RWA interactive experiential, Market interactive experiential, Street Marketing Service Provider Agency in mumbai

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onground Marketing firm in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and onground Marketing firm in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

onground Marketing firm in mumbai

Millennials Respond to Experiential Marketing

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Millennials Value Experiences Above All Else

This is a generation that cannot get enough of things like music festivals, trade shows, plays, exhibits – basically, anything that they can engage with, they will enjoy. With this in mind, it makes sense that they would desire this same kind of interaction with the brands that they know and love.

“Experiential marketing is all about providing a consumer with a memorable experience that he or she will associate positively with the brand responsible for giving them that experience in the first place!” says Tradeway’s Greg Martin. “The best way in which to go about this is to integrate the brand and the experience into the millennials’ environment. In short, know where they are, and make an effort to bring your brand and the experience at the heart of your campaign directly to them. If you wait for them to come to you, rest assured that one of your competitors will get there first!”

Millennials Want Genuine 

Seeing as though they spend hours upon hours on social media, many business owners make the mistake in assuming that all millennials are superficial when, in fact, what most of them crave more than anything else is authenticity. Experiential marketing provides businesses with a chance to interact with this generation honestly and on a more intimate level, thus making it easier for them to form a real connection with the brand.

Millennials Have FOMO 

FOMO, or Fear Of Missing Out, is real amongst millennials! It’s probably the reason why they spend so much time on social media and attending events.

“Basically, make it seem like your experiential marketing event is unmissable, and every millennial within a 50-kilometre radius is almost certain to be there!” says Greg.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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marketing business in warje

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active marketing business in warje, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

marketing business in warje

Rules of Headhunting Elite Sales Professionals.

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1. Offer a Step Up.

The first rule of headhunting truly elite, top 20% sales performers is that you must offer a significant step up. To understand this, consider the point of view of the sales professional being headhunted. By definition, a top 20% sales professional has strong sales momentum and it took a lot of hard work to get that momentum. Starting all over at a new job will be a huge challenge. To get them to even consider taking on that challenge you must provide a compelling step up for their career.

Examples of a step up would be better pay, more responsibility or a better company culture and working environment. Of these factors, only the base salary being offered is purely objective. With top sales professionals getting approached by multiple recruiters daily the old school notion of offering a 10-15% raise in base pay won’t cut it.

2. Change Your Expectations and Approach.

Most hiring managers want to hire sales professionals that aggressively pursue their opportunity. Headhunted talent doesn’t behave this way. Remember, they have a good job, they’re doing well and they have a lot to lose. Expect these candidates to ask thoughtful and detailed questions about the viability of your company, your services or products and the condition of the territory. Do not expect them to walk into the interview gunning for the job.

Now consider the position of an unemployed sales professional or one that is at risk of losing their job. They NEED your job and their behavior will reflect that. These candidates will jump through hoops for you. With this in mind, we welcome questioning, on-the-fence sales professionals. Be prepared to sell them on your opportunity. For tips on how to do this read How to Sell Your Company to Candidates.

3. Don’t Delay.

This is a lesson we learned the hard way. Once someone starts looking at one opportunity, they’ll look at other opportunities. A painful example of this was Chris E. He was the most talented candidate we had recruited in some time for one of our long-term clients. As he was “not looking”, the VP of Sales took her time moving him through the process. Days before presenting him with an offer he accepted a position with Boston Scientific. As he told us of his decision he shared the following…

4. Understand the Value of Headhunted Candidates.

The Sales Talent headhunting method is to identify and touch every potential candidate in a market that fits an opportunity. To put that into numbers, the average Sales Talent search in 2017 started with 974 prospects. That’s a big number. At the bottom of this funnel, we delivered 4.33 candidates that were ultimately interviewed. In between those 2 points is a lot of hours. How many?

One headhunted candidate required 13.31 hours on average to source.

Why so many hours? We’re not delivering “close enough” talent. These are “on target” candidates that “Can Do” the job, “Will Do” the job and “Fit” the opportunity.

When we map out a typical search then, it required 57.6 hours to complete (13.31 hours x 4.33 candidates). With that many hours invested, the fastest way to frustrate a headhunting recruiter is to mismanage the talent they deliver. A few examples of how this happens are:

  • slow interview process (the candidate takes another job or loses interest).
  • failure to sell the opportunity (see Rule #2 above).
  • presenting a lowball offer.
  • passing on candidates that don’t come after the opportunity (see Rule #2 above).

 

In-shop Branding, , , , shop selling, marketing, Rural activation activation, , Colleges marketing events, society marketing events, Kiosk marketing events, marketing business in warje

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marketing agency in bosari

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active marketing agency in bosari, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

marketing agency in bosari

5 Tips That Make A Great MC

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In-shop Branding, , , , RWA Activation, Rural promotional Experiential, society Activity, , Colleges experiential sales, society experiential sales, Kiosk experiential sales, marketing agency in bosari

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retail Store Marketing Solutions in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active retail Store Marketing Solutions in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

retail Store Marketing Solutions in navi mumbai

Businesses are focusing on social innovation – for good

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1. Show not tell

People are less brand-loyal and companies need to focus on their purpose. In the wake of economic recession and lost trust in big business, it’s the “why” that matters. Back in 2012 P&G’s former global marketing officer Jim Stengel published Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. His 10-year study conducted with WPP’s Millward Brown Optimor across 50,000 brands proved a direct correlation between brand purpose and financial performance.

2. Coherence and consistency across decision-making

Take Nestlé: its 2014 Creating Shared Value report underlines a belief that for a company to prosper long-term and create value for shareholders, it must create value for society at the same time.

In 2014, Nestlé retained equal lead ranking in Oxfam’s Behind the Brands scorecard with Unilever and was placed second in its industry globally by The Dow Jones sustainability indices. It also remains in FTSE4Good, which measures the performance of companies that meet globally-recognised corporate responsibility standards.

3. Power to the people

Help people to get by and they will survive, make them part of a joint future and they produce and thrive.

Coca-Cola’s Rain for Sale campaign shed light on the lack of clean drinking water in Lloró, Colombia. People were encouraged to collect rainwater in Coca-Cola glass bottles and sell to affluent company CEOs. As a result a water treatment plant was built in town.

Another great example, from the Fortune list: Cisco has pioneered an outsourcing collaboration between its Israel office and Palestinians with tech skills. It’s helped the West Bank’s IT outsourcing sector to grow 64% between 2010 to 2014 and has helped build the local economy.

4. Shared value is not a band-aid

It’s not a quick fix. Dove’s Campaign for Real Beauty, now 11-years-old, recently extended its aim to create a world where beauty is about confidence, not anxiety with Ad Makeover, using an app that outbids ads with negative keywords, ensuring that space would be won by messages that make women feel beautiful instead.

What’s more, companies are powering through even where there may be financial impact. In May, Emirates SkyCargo – in a move to protect wildlife – banned loading hunting trophies of lions, rhinos, elephants and tigers.

5. New technologies can accelerate the force for good

It’s well known that traditional diabetes treatments need patients to stick to a regime of medication and monitoring, demanding strict discipline and regular visits to the doctors.

Vodafone has created the technology to help launch the world’s first remote wireless glucometer, allowing people to proactively monitor their blood sugar levels.

 

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