Category: general trade marketing Team

Business Parks Marketing | general trade marketing Team Garodia Nagar

Retail and In-Store promotion Agency, Business Parks Marketing | general trade marketing Team Garodia Nagar

We help brands to connect with consumers at the point of purchase – driving incremental sales, Business Parks Marketing & general trade marketing Team creating new consumers and brand advocates.

At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.

If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.

Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.

We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.

With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.

Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.

Small Business Brand Marketing:Business Parks Marketing | general trade marketing Team Garodia Nagar

5 Tips For Taking Your Brand to Market

Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.

Tip 1: Get your messaging right

In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.

Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.

Tip 2: Choose the right channels

Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.

Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.

Tip 3: Provide clear calls to action – and incentives for following them

Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.

Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.

Tip 4: Go for the highest quality you can afford

While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.

Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.

Tip 5: Know your goals from the outset

Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.

When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.

While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.

Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.

We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…

 

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Business Parks Marketing

Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions

Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

| Business Parks Marketing consultant Garodia Nagar

Business Parks Marketing | general trade marketing Team Garodia Nagar

| Business Parks Marketing consultant Garodia Nagar

Marketing idea an tips , info , case study

 

Search Manpower Recruitment Services in pune

Search Manpower Recruitment Services in pune
Specialisations

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

Profiling the Right People for Every Profession

Our Story

Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.

Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.

What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.

Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.

OUR BELIEVES

Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships.
This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.

Focus

At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.

Vision

What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.

 

Mission

Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

Fulcrum Resources has a wide sphere of clients within the automotive industry spanning automobile companies, automotive component manufacturers , and electronics management systems businesses. Our specialist consultants are veterans in the automotive recruitment, possessing the requisite commercial market knowledge to utilise innovative methodologies in supporting our clients in their recruiting needs.

Our portfolio of work in the industry portfolio covers the back-end of the manufacturing line for automobiles, their components and parts, the electronics management systems, and even repair & maintenance service providers. Our specialists know what’s going on in every breadth of the automotive industry, and present an optimal selection of profiles from the various sectors of the industry.

Fulcrum Resources believes that the key to a successful business relationship is a mutual understanding of the available talent and expectations from both ends of the recruitment cycle – and we pride ourselves on our communication with our clients.

 

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

ADVERTISING AND PROMOTIONS

 

 

Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

Small Business and Entrepreneurship

Human Resource Management

Introduction to Business

Principles of Management

Business Parks Marketing | general trade marketing Team Garodia Nagar

Marketing Management firm Garodia Nagar

general trade marketing Team consultant Garodia Nagar

Interactive marketing consultant Garodia Nagar

Business To Business marketing Garodia Nagar

Marketing Management firm consultant Garodia Nagar 

retailer marketing Team consultant Garodia Nagar

Interactive marketing consultant Garodia Nagar

Business To Business marketing consultant Garodia Nagar

house to house marketing Campaigns consultant  Garodia Nagar

direct Response marketing Campaigns consultant Garodia Nagar , guerrilla marketing Campaigns consultant Garodia Nagar

Business Parks Marketing consultant Garodia Nagar, general trade marketing Team Garodia Nagar

general trade marketing Team | Marketing Management firm wardha

We’ve been delivering Marketing Services that drive sales for brands for over 10 years. general trade marketing Team | Marketing Management firm wardha , Our team is full of Promotional Management innovations and packages, marketing and promotion plans, cutting edge btl Solutions, Ecommerce expertise and traditional Handling and Fulfilment capability.

We get the bigger picture. That brands invest heavily in building perceptions around their identity and value proposition. How their consumers perceive their products can be all too easily changed at any point in the customer journey.

That’s why we’ve built a team of people gleaned from client, agency.

Our Marketing Services is a broad. Our congregation of solutions is drawn from our extensive in house family. From brand promotions, btl marketing solutions, door drop , ecommerce to point of sale management and many other solutions in-between, we have produced award winning work for brands, agencies, public sector and charity clients alike.

We physically store, package and distribute goods.

We design, build and host front end and back end digital platforms for the promotion, sale and fulfilment of products and services.

We provide an end to end solution for tactical and strategic promotional campaigns with a combination of bespoke and off the shelf programmes.

Process. We care about what we do and who we do it for. It is important to us to continually improve the quality and range of our services. We challenge ourselves to be proactive in supporting our clients and be generous in the time we give to our clients and our own people. Being recognised as experts involves applying best practice to what we do and always seeking transparent and honest partnerships with our clients

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Brand Activation

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

general trade marketing Team | Marketing Management firm wardha

Marketing idea an tips , info , case study

Promotional Mix : Changes in Promotion

Changes in Promotion

Local languages, colors, and religious beliefs all impact how global marketers promote their products and services in different countries.

LEARNING OBJECTIVES

Analyze the rationale used to promote products within a global marketing mix

KEY TAKEAWAYS

Key Points

  • To successfully implement global marketing strategies, brands must ensure their promotional campaigns take into account how consumer behavior is shaped by internal conditions and external influences.
  • Global companies must be nimble enough to adapt changing local market trends, tastes, and needs to their promotional mix.
  • When launching global advertising, public relations or sales campaigns, global companies test promotion ideas to provide results that are comparable across countries.
  • Using measures can be particularly helpful for marketers since they are based on visual, not verbal, elements of the promotion.

Key Terms

  • demographics: The observable characteristics of a population, such as physical traits, economic traits, occupational traits, and more.
  • measure: To ascertain the quantity of a unit of material via calculated comparison with respect to a standard.

Changes in Promotion

Before a company decides to become global, it must consider a multitude of factors unique to the international marketing environment. These factors are social, cultural, political, legal, competitive, economic, and even technological in nature. Ultimately, at the global marketing level, a company trying to speak with one voice is faced with many challenges when creating a worldwide marketing plan. Unless a company holds the same position against its competition in all markets (market leader, low cost, etc.), it is impossible to launch identical marketing plans worldwide. Thus, global companies must be nimble enough to adapt to changing local market trends, tastes, and needs.

image

Global Promotion: Language is usually one element that is customized in a global promotional mix.

For global advertisers, there are four potentially competing business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of advertisements, and increasing the company’s speed of implementation. Global marketers can use the following approaches when executing global promotional programs: exporting executions, producing local executions, and importing ideas that travel.

Factors in Global Promotion

To successfully implement these approaches, brands must ensure their promotional campaigns take into how consumer behavior is shaped by internal conditions (e.g., demographics, knowledge, attitude, beliefs ) and external influences (e.g., culture, ethnicity, family, lifestyle) in local markets.

  • Language – The importance of language differences is extremely crucial in global marketing, as there are almost 3,000 languages in the world. Language differences have caused many problems for marketers in designing advertising campaigns and product labels. Language becomes even more significant if a country’s population speaks several languages.
  • Colors – Colors also have different meanings in different cultures. For example, in Egypt, the country’s national color of green is considered unacceptable for packaging because religious leaders once wore it. In Japan, black and white are colors of mourning and should not be used on a product’s package. Similarly, purple is unacceptable in Hispanic nations because it is associated with death.
  • Values – An individual’s values arise from his or her moral or religious beliefs and are learned through experiences. For example, Americans place a very high value on material well-being and are much more likely to purchase status symbols than people in India. In India, the Hindu religion forbids the consumption of beef.
  • Business norms – The norms of conducting business also vary from one country to the next. In France, wholesalers do not like to promote products. They are mainly interested in supplying retailers with the products they need.
  • Religious beliefs – A person’s religious beliefs can affect shopping patterns and products purchased in addition to his or her values. In the United States and other Christian nations, Christmas time is a major sales period. But for other religions, religious holidays do not serve as popular times for purchasing products.

There are many other factors, including a country’s political or legal environment, monetary circumstances, and technological environment that can impact a brand’s promotional mix. Companies have to be ready to quickly respond and adapt to these challenges as they evolve and fluctuate in the market of each country.

Changing the Global Promotional Mix

When launching global advertising, public relations or sales campaigns, global companies test promotional ideas using marketing research systems that provide results comparable across countries. The ability to identify the elements or moments of an advertisement that contribute to the success of a product launch or expansion is how economies of scale are maximized in marketing communications. Market research measures such as flow of attention, flow of emotion, and branding moments provide insight into what is working in an advertisement in one or many countries. These measures can be particularly helpful for marketers since they are based on visual, not verbal, elements of the promotion.

Considering these measures along with conducting extensive market research is essential to determining the success of promotional tactics in any country or region. Once brands discover what works (and what does not) in their promotional mix, those ideas can be imported by any other market. Likewise, companies can use this intelligence to modify various elements in their promotional mix that are receiving minimal or unfavorable response from global audiences.

 

 

Advertising ideas

Promotional Idea

Marketing Ideas

Marketing Ideas 1

Events Ideas

Marketing Management and Strategic Planning

 Guide to Online Marketing

Sales Management & Planning

Advertising and Promotion

Mass Communication Media and Culture

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

ADVERTISING AND PROMOTIONS

 

 

Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

Small Business and Entrepreneurship

Human Resource Management

Introduction to Business

Principles of Management

Business Parks Marketing
 general trade marketing Team wardha, Marketing Management firm wardha, Business To Business marketing wardha,
Interactive marketing wardha, retailer marketing Team wardha, house to house marketing Campaigns wardha,
direct Response marketing Campaigns wardha , guerrilla marketing Campaigns wardha, tech parks Marketing Campaigns wardha ,
dabbawala Marketing Campaigns , corporate office Marketing Campaigns ,
Flyer Distribution Campaigns , one 2 one marketing Campaigns

house to house marketing Campaigns | general trade marketing Team in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing Campaigns | general trade marketing Team in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

8 Things to Consider Before You Run a Game-Based Promotion

What are Your Goals?

First things first. You need to know why you’re running a game-based promo.

There are a ton of different marketing goals you can achieve with a game-based promotion, including:

  • Increasing purchase frequency
  • Increasing basket size
  • Growing your email list
  • Driving loyalty acquisition
  • Educating consumers

You need to decide which goals are most important, and prioritize them to maximize your ROI.

2. What’s Your Budget?

Here are the components you’ll want to consider when budgeting:

  • Development
  • Graphics & animation
  • Legal & administrative fees
  • Hosting
  • Tech support

A good vendor should include these costs in their quote, but be sure to ask if any of these services are “add-ons.”

In addition to budgeting for the promo build, you’ll want to consider media spend, prize acquisition, and fulfillment. Some vendors will take care of prize acquisition & fulfillment, but there is typically an added cost depending on the number and size of prizes.

3. How Will You Drive Traffic?

Your game-based promotion is like a big event. It doesn’t matter how cool it is — if you don’t tell anyone what’s happening, they’re not going to show up.

There are a number of different tactics you can use to promote your game-based marketing promo including:

  • Banner ads
  • Email blasts
  • Assets on your website
  • Sweepstakes forums
  • Social media posts & ads
  • In-store marketing

You can also encourage participants to share your promotion with their friends and family. Just provide an incentive, like extra game-plays or chances to win. This helps spread word organically. This tactic isn’t a magic pill, but every click counts, right?

4. How Will You Measure Success?

It’s important to know how you’ll define success before you start, so you have a baseline to evaluate your promotion’s results.

Keep your KPIs aligned with your original goals. For example, if your goal was to drive loyalty acquisition, you should measure success based on the number of new loyalty members — not the number of people who registered for the promotion.

5. What About Prizing?

Prizing is a critical part of your game-based promo planning.

It’s what gets consumers to register in the first place, and often what keeps them engaged — so it has to be strategic.

There are three things to consider when thinking about prizing.

1. What will the structure be?

Your prize structure should be determined based on your objectives.  For example if your goal is to generate repeat traffic, then you should consider a higher quantity of prizes which are awarded more frequently.

2. What will you offer?

Unless your target consumer is everyone, you need to think about what prizes will generate the most valuable leads for your business. Offering too general a prize can result in high registration rates, but ultimately leave you with a list of prize hunters — not qualified leads.

3. Will you find a prize partner?

A prize partner can be a huge asset for your promotion — from reducing costs associated with prizing to kicking in cash to feature their products. But to get them on board, you need to offer value in return.

Free Download: Choosing the Right Prize Worksheet

6. Do You Need a Vendor?

Planning, developing, maintaining, and administering an game-based marketing promo is a considerable amount of work.

If you’re planning to handle the project in-house you need to make sure you have enough bandwidth. You’ll need people to handle sweeps strategy, development, technical support, prize acquisition & fulfillment, legal requirements (i.e. rules and regs etc.), administration, and reporting.

If you decide to go with a vendor, be sure to choose one with a background in game-based promotions. Check out our tips for choosing the right vendor here.

7. How Will You Convert Registrants into Customers?

Yup, game-based promotions will achieve a variety of different marketing goals. But the real reason we do campaigns like this is to sell stuff.

You need to have a plan for converting players into customers.

There are a variety of ways you can educate consumers and prompt them to buy. But the best way is to reward for purchase.

Some tactics you can use to reward for purchase are:

  • Pin-on-pack
  • UPC
  • Photo receipts
  • Loyalty integration

Having a direct tie to sales not only helps drive a sales lift, it also makes it easier to measure your promo’s ROI.

8. What Will You Do With The Data You Collect?

Game-based marketing will yield a ton of data about your consumers. You can collect everything from basic demographic information to product and shopping preferences.

One of the best use cases for game-based marketing data is targeted ads based on product preferences. Promotions like build-your-own-grand-prize sweepstakes provide a ton of information about a customer’s shopping preferences — information you can use to target them with personalized offers and ads after the promotion ends.

 

house to house marketing Campaigns | general trade marketing Team in pune

 

general trade marketing Team, Business Parks Marketing, Marketing Management firm, Business To Business marketing, Interactive marketing, retailer marketing Team, house to house marketing Campaigns, direct Response marketing Campaigns, guerrilla marketing Campaigns, tech parks Marketing Campaigns, dabbawala Marketing Campaigns, corporate office Marketing Campaigns , Flyer Distribution Campaigns , one 2 one marketing Campaigns, pune , mumbai