Category: engagement marketing

retailer Marketing agency in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, retailer Marketing agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

retailer Marketing agency in pune

8 Event & Meeting Rules From Marketing Pro David Rich

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1. Enroll all stakeholders early in your planning process. Develop your strategy in collaboration with all stakeholders right from the start and before you get into design and activation mode. In events, ideas seem to pop up all along the way towards execution. There’s no hope of staying on target without full agreement to the strategy because otherwise, there’s no way to evaluate the ideas that arise. Consequently, decisions will be made by executive privilege, not strategic fit. People take apart things created by others and protect what they’ve had a role in creating.

2. Clarify objectives and goals. If you don’t know why you are doing an experience marketing campaign or an event, why do it? Write out your objectives and express them with numerical goals so you will know what success looks like. Not knowing what success looks like to all stakeholders is a recipe for failure.

3. Develop not just a strategy, but a power strategy. There are lots of ways to achieve a goal, but developing a statement of how you will achieve your aim with the greatest amount of power at the lowest possible cost means you will hit the twin targets of efficacy and efficiency. Hitting them makes you a hero. Getting a lot done at too high a cost invites discussion of how the money might have been better spent. Getting nothing done at low cost is an invitation to find a new job.

4. Align all creative decisions to strategy. Think of experiences and events as millions of details taking place over thousands of seconds, all of which are either opportunities to stay on target or to stray off strategy. A well-developed strategy without a sound creative plan that brings it to life yields a failed event. So evaluate every detail of your creative plan in the development phase against the strategy before approving it. If any detail isn’t tightly aligned, kill it before it has the chance to kill your event.

5. Design to the culture and needs of the audience. Think of yourself as a bridge builder, building a connection between organizational objectives/goals and audience needs. What does your audience need in the way of an experience to be motivated and enabled to act on your objectives? Run a focus group work session, or if you can’t, put yourself in the shoes of your audience when developing creative ideas. Aim to give them an experience that will help them see themselves as potentially bigger heroes in their own stories—if they heed your call to action. If you do that successfully, they will move mountains for you.

6. Focus on interaction design first, environment design second. Sure the environment is important, but since “for every action there is a reaction,” the design process has to start not with what the experience will look like, but what will the action be like. That’s the center point. Let that drive your process, and the look, feel, sound, pace, taste, etc. will naturally follow.

7. Measure the outcome. How else are you going to know how well you have done? This is different than measuring the output. Satisfaction of the attendees is measuring the output; they either liked or didn’t like the event. You need to know that—but more importantly, you need to know whether the experience moved the audience to the perception or action that satisfies your objectives and goals.

8. Sell your results back to your stakeholders. Create a presentation that starts with the success results, and then remind them at the end that this all happened because of three things they enabled: clear objectives and goals, a powerful strategy, and fidelity to that strategy in creative development and execution. This will build the right habits with your group of stakeholders for future endeavors. If you’ve approached executing these rules with the right amount of diplomacy, you’ll be in high demand.

engagement marketing, retailer Marketing agency, retailer Marketing agency in pune, retail store launch, Rural Promotions promotional, Rural selling activity, , Colleges events, society events, Kiosk events

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Store Marketing Recruiters in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Store Marketing Recruiters in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Store Marketing Recruiters in pune

8 Reasons to Hire an Experiential Marketing Agency

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Are you looking to join the rapidly increasing number of brands taking their marketing efforts to the streets? Are you holding back because you think you can save money by doing it in-house? Whether you need to convince yourself, your team or your boss, these 8 reasons will show you why you need to hire an experiential marketing agency for your next brand activation.

1. Retain Complete Control

You define the agency’s role. An experiential marketing agency’s objective is to support you where you need it most. You have bigger things to focus on than tracking shipments, coordinating with activation sites or staff t-shirt sizes. An agency filters through the logistics so you focus on what’s important.

2. Score the Cream of the Crop

Agencies have the experience and connections to land you the best marketing vehicles, displays and brand ambassadors across the U.S. Great experiential marketing agencies will have an extensive inventory and network of supplies, vendors and talent that are well-seasoned in the industry. They have relationships in place that will help score the best prices for your budget, saving you the hours it takes to figure out what the market value for your need even is.

3. A Tried & True Process

Any master of their craft tests their methods and adjusts to optimize success. The more years in the industry, the more opportunity there is to boil down a tried & true turnkey event production and management process. You don’t have years to master event logistics, so hire a seasoned veteran!

4. Permits, Parking, Police

3 things no event planner loves to deal with; 3 things an agency will endure just for you.

5. Reporting to Your Boss

They want to know how many people showed up, how many samples were given out, how many posts to social media used your #hashtag, and all the other analytics needed to measure your return on investment (ROI). Tell an agency your key performance indicators and they’ll report the numbers!

6. It’s the Little Things

When you go to an agency that specializes in event logistics, you’re hiring experts of the event production industry: They know every ingredient, down to the fire extinguisher! Flowers, batteries, extension cords and dinner reservations for your team after the big launch are the small touches that make a difference.

7. Insurance

Ice cream can melt, tents can fly away, tires can go flat. A $2 million liability insurance plan keeps you covered when life happens.

8. On Time & On Budget

You’ll save both time and money when you outsource your brand activations. When your contract is signed, you have a team committed to keeping one eye on the calendar and the other on the bottom line. You’ll be notified of approaching deadlines and purchases will be made with your budget in mind.

In the end, you’re hiring experts to do expert work. As long as you hire an experiential marketing agency with a reputable list of clients, a diverse portfolio, and numbers that show results, you’ll be happy you avoided the headache and put your time and money in the hands of industry professionals.

engagement marketing, Store Marketing Recruiters, Store Marketing Recruiters in pune, onground Marketing, Rural Interactive engagement, Rural promotions events, , Colleges branding activity, society branding activity, Kiosk branding activity

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shop To shop Marketing consultants in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, shop To shop Marketing consultants in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

shop To shop Marketing consultants in pune

Power up Business Plan

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Q: What is a living business plan and how do you use it?

A living business plan is a focusing tool to guide you as grow business.  Business owners must actively use a business plan on quarterly or bi-annual basis to check progress, tweak goals, identify changes, and celebrate business growth.

Q: How important is it to have mission & vision statements?

Vision gives you the big goal you are working for.  It doesn’t have to be huge; one client in computer security just wants to make it harder for hackers to get into companies and stealing info.  Mission statements speak to your value system and the reason you started your business – and it is deeply tied into your vision.  These are your starting points.

Q: What role do our values play in developing our business culture?

Who you are shows up in your business.  Even sole proprietorships have a culture. For example, notice how you use social media, the notion of transparency, or even how you engage with prospects, possible joint ventures, and professional friendships.

Q: How do our beliefs about money and success affect the beginning stages of a startup?

Beliefs about money and success set you up for failure if not clear how you think and feel about these two necessities.  Money is loaded with meaning.  Define for yourself what money really means.  Evaluate what it means to make a profit.  Success is also loaded; generally coupled with money or wealth, which some people feel is too dirty or lacks some kind of virtue.  Identify what your kind of success looks like.

Q: Why is it important for small businesses to measure progress?

  Entrepreneurs are noted for how they stretch themselves and extend their comfort zone. There are objective measures – revenues, new hires, moving into bigger spaces.  There are subjective measures – increased networking, levels of confidence, enhanced ability to communicate with others, or more alignment with core values and core purpose of the business. Since I work with a lot of very small businesses, we often take a look at marketing, speaking opportunities, and follow-through on stated goals. It is important to know if your ideas work in real-life. Also, it is important to know when you can afford to stop wearing all of your hats and hire virtual assistants or other employees

Q: What are some of the most common ways we sabotage ourselves?

Procrastination, disorganization of time & stuff, not taking time to write even a most basic business plan. Not using effective stress management techniques, Not developing community to avoid isolation.

Q: What purpose does a SWOT analysis serve in a small business/startup? (Strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business.)

  This is time to tell yourself the truth – good, bad, and ugly, including anything from your personal life that may affect your business.  It’s a good review of why you started business in the first place and to measure how your business is evolving

Q: How does my personal life affect my business?

Lots of small businesses owners wear many hats.  If your attention or energy is used by life events, this can take away from business.  People who work from home are susceptible to interruptions from family, friends, and neighbors who may not realize that you are actually working.  Support from a coach, mentor, or peers is important to staying focused and keeping boundaries clear.  Success in business has more to do with your ability to manage your thoughts and feelings, to interact with people, and to know how you want to grow – both professionally and personally. Being flexible and fluid allows you to remain creative and dynamic in your business strategies.

engagement marketing, shop To shop Marketing consultants, shop To shop Marketing consultants in pune, one to one Activation, Rural marketing Experiential, Rural promotion campaigns, , Colleges advertisement engagement, society advertisement engagement, Kiosk advertisement engagement

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In-shop Marketing agencies in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, In-shop Marketing agencies in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

In-shop Marketing agencies in pune

Laws of Marketing

I just bought more books from Amazon.com. It was convenient, fast, easy and secure. I clicked in, made my selections and clicked out. I did not worry about giving my credit card number; I believed the books would be delivered quickly; and I knew that the company would follow up with me to make sure it got my order right. Along the way, I realized that Amazon.com had followed the three universal laws of entrepreneurial marketing.

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So often I see companies trying to outdo competitors by being a little bit better, rather than by being significantly different. They try to add a little more memory to their chip, or make the monitor a little bigger, or run their programs a little faster. But this is a game that emerging firms can’t win. Competitors can simply augment their memories, enhance their monitors and speed up their programs. It’s the same with other kinds of products and services. The secret to success in the market is to be really different—to set yourself apart from competitors by clearly and consistently differentiating what you do.

Entrepreneurs make their companies significantly different by:

  • Understanding the environment of their customers. By this, I don’t mean the socio-economic or natural environment that surrounds us. I mean the internal, working environment of individuals. Savvy entrepreneurs work to understand the knot in the stomach of their customers. They learn what their customers worry about, what keeps them awake at night, and thus what prevents them from purchasing. Knowing this, entrepreneurs can position their products and services to address and eliminate these concerns, and thus encourage customers to buy. Amazon.com, for example, ensures confidentiality in the purchase process, so I don’t have to worry about using my credit card. Software company Ashton-Tate called its first product dBASE II, even though it was the first version, because George Tate realized that no one wants to buy the first of anything. And a medical-device company that I worked with focused its pitch on the issue of minimizing malpractice suits for doctors, rather than on the technical aspects of their product.

  • Focusing on intangibles. Too many entrepreneurs think they can succeed by competing on price or specifications alone. They can’t. Don’t get me wrong—the price and specs are important. But by themselves they don’t differentiate a product effectively enough. As surely as the sun rises in the east and sets in the west, if an entrepreneur competes only on the basis of providing a cheaper product or a faster machine, someone will come along and provide the same thing at a lower price or a faster pace. Intangibles, on the other hand—like convenience, reliability, quality, upgradability, service, and ease of use—provide powerful incentives to buy. Amazon.com makes it easy and convenient for me to buy, so I do. eBay provides a sense of community among its users, even calling groups “neighborhoods.

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  • Targeting customers. No product is bought by everyone. Therefore, entrepreneurs must target a specific group of customers and then meet their needs. If one is developing software for doctors or architects, then which kind of doctors or architects? Danny O’Neill has a fast-growth coffee company in Kansas City. His gourmet, “air-roasted” coffee is designed for more elegant restaurants and the coffee aficionado. Sam Walton started Wal-Mart by targeting smaller, rural communities that the then-big retailers believed to be unprofitable. By being significantly different, companies make themselves unique in the mind of the customer. And gaining share of mind is the way to gain share of market.

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uccessful companies are trusted by their customers. Trust is the basis of loyalty; it’s the foundation upon which companies not only survive but also thrive. Trust is hard to achieve, must be proven day-in and day-out and is easy to lose. To gain the trust of customers, entrepreneurs:

  • Keep promises. Entrepreneurs continually tell customers that they will do things for them. Often they don’t realize that when they say what they will do, they are making promises. When a company tells a customer that an order will be there the next day, that’s a promise! When FedEx launched its now famous advertising campaign to deliver packages “absolutely, positively overnight,” it made a promise. Because it delivered on that promise, customers truly trusted that their packages would be there absolutely, positively the next day. Smart entrepreneurs know that they don’t let their mouths, or their ad campaigns, or their promotions make a promise that they or their companies can’t deliver on.

  • Build credibility. A company’s reputation is its most treasured asset. Reputation—good or bad—is a reflection of how everyone in the company interacts with the customer. It’s based on the credentials of the entrepreneur and the management team, the values that employees demonstrate and the evidence of success, like the visibility and growth of the company. By their action or inaction, companies create impressions, engender testimonials and leave reference trails. One sign of credibility is the good word-of-mouth that comes from satisfied customers. Just as people talk about the latest movie that they’ve seen, they talk about the good and bad experiences they have with businesses. For example, I like purchasing books on Amazon.com, so I tell others about my positive experience. The opposite is also true. In fact, research indicates that customers who have a good experience with a company will tell three others, while those with a bad experience will tell 10 others.

  • Fix mistakes fast. Most customers realize that companies, like people, aren’t perfect, and that mistakes will happen. Smart entrepreneurs know that fixing mistakes fast is essential to retaining trust. I buy a lot of flowers from 1-800-FLOWERS. The people who answer the phone are cordial and helpful, the flowers that get delivered are beautiful and the service is reliable. But the company did make an error on one of my orders. When I called to let the company know, the agent immediately apologized, refunded my money and gave me a discount on my next order. I can live with that.

A company gains the trust of its customers by being trustworthy. And being worthy of trust means treating the customer as the entrepreneur who heads the company would want to be treated.

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When I buy books from Amazon.com or flowers from 1-800-FLOWERS, I’m not buying just books and flowers. I’m buying an experience. I’m buying a Web site that’s easy to navigate, a simple purchasing process, confidentiality and security when I use my credit card, cordial and helpful people on the other end of the phone when I call and an ability to fix mistakes fast and without question.

Too often, entrepreneurs think that customers just want a specific product or service, and they forget all the other expectations that customers have along with it. Entrepreneurs who are attuned to the range of customer expectations surround their products and services with all the support, features, acts and information that add not only real value and utility but also comfort for their customers.

Like Newton’s Laws that govern the physical universe or the periodic table that delineates the elements of nature, these three laws, in my experience, govern the marketing universe and delineate the elements that move products and service into the marketplace. Companies that understand and follow these laws will move forward, making discoveries and solidifying their competitive advantages. They will have satisfied customers who keep coming back again and again, clamoring for more. Those that don’t will wind up like the inventors who tried to build a perpetual motion machine or the alchemists who tried to make gold out of lead—frustrated and defeated—because they keep trying to defy the laws of the universe.

engagement marketing, In-shop Marketing agencies, In-shop Marketing agencies in pune, multiplexes selling, Kiosk promotional Interactive, Rural interactive promotional, , campus selling events, RWA selling events, Market selling events

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retail Marketing Professional in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, retail Marketing Professional in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

retail Marketing Professional in pune

Field Sales

Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.

By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of  clients, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver.

We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.

We have a database of skilled sales people covering the whole of the Maharashtra. We are able to provide sales teams who can work in stores or branches or in public venues such as shopping centres, shop to shop, service stations, consumer exhibitions or to undertake business to business sales. We do not offer door to door or residential sales services.

Generate an increased ROI with field sales

Are you stuck with a current sales strategy and don’t have any idea what should be done next? Service Innovation Group is your source of the most optimal marketing solutions. We offer professional field sales services which will drive an improved ROI to your brand in a short time. With a tailored plan for your retail business, our team will show you the way to follow. We know what marketing steps should be taken to build strong relationships with your customers and encourage them to rely on your brand.

Fulcrum is one of the most reputable field sales companies in the mumbai and pune  offering solutions that make the difference in the retail industry. We focus on developing long-term relationships with your potential buyers with the help of an innovative partnership approach. Aimed at increasing your brand awareness, our team of field sales experts will act on behalf of your company when creating a personal connection with your target audience. This form of marketing is a highly appealing option for businesses as it helps them deliver retail excellence quickly and effectively.

We want your retail store move beyond traditional marketing techniques with an annoying salesperson standing in front of shoppers. If you feel passionate about delivering greater value to your customers than that of the past, Fulcrum will help. It’s our sales marketing services that allow you to improve your results dramatically. Thus, it’s up to you to be better off using relationship-oriented promotion techniques or to settle for run-of-the-mill methods that do not take customer interaction into account.

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Benefits of Our Field Sales Services

With new ways of increasing ROI and brand presence, Fulcrum has made a name for itself as the agency that cares about your success. However, it’s not the only thing that allows us to stand out from other field sales marketing companies. We’ve already managed to help many businesses due to:

Unrivalled experience in the retail industry. Over the years of helping others, we’ve found out what marketing strategies work best to maximise sales.

Technologically advanced solutions. Our field sales services come with the latest reporting software, allowing you to see your progress and areas with increased value.

Comprehensive sales programmes. We place an increasing emphasis on long-term customer relationships, improved brand presence and incremental sales. Also, our team makes sure the risk of miscommunication and incorrect data is minimised.

Individual approach. Depending on the retail sector you are involved in, different selling techniques may be required. When relying on us, you will get assisted by professionals who have all needed skills in your particular area.

Run your retail business effectively

All you need to get increased profits is to hire fulcrum to be a part of your team. As one of the most experienced sales  companies in the india, we know for sure how to achieve the desired results in sales. We will analyse high-level KPIs, strengthen local relationships and develop a step-by-step strategy to maximise your brand profitability. Count on us today to bring all these benefits to your business tomorrow!

Field Sales

Feet On Street Door To Door Marketing Face to Face Marketing Street Marketing

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engagement marketing, retail Marketing Professional, retail Marketing Professional in pune, Mall Advertisement, Kiosk Promotions selling, Rural experiential activation, , campus promotions promotional, RWA promotions promotional, Market promotions promotional

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Street Guerilla Marketing consultant in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Street Guerilla Marketing consultant in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Street Guerilla Marketing consultant in pune

Marketing

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.

Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street.

2. DIRECT SELLING Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.

3. RETAIL AUDITS AND MERCHANDISING Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously

4. GUERRILLA MARKETING When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.

 

We Believe that Successful Marketing Campaigns are Built on Six Major Components

Hover over each component to see what goes into our process

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Some of the field marketing services we offer include the following:

Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Merchandising support: Make the most of your merchandising space to stimulate consumer interest and drive sales.

Mystery shopping: Mystery shopping is a great measure of just how well your brand is doing on the ground. Fulcrum activities in the field, coupled with our instant reporting tools, provide market insights you can act on now.

Market research: With real-time reporting and feedback from the field, Fulcrum provides real market insights you can act on now to create real results.

Store audits: Fulcrum can provide the extra resources, support and technology you need to conduct a successful store audit.

Staff training: Make sure your field or store staff have the knowledge and know-how they need so that your marketing efforts take real effect. Talk to Fulcrum today about staff training.

Incentive launches: Fulcrum has the tools to put the excitement back into incentive with a perfectly placed incentive launch.

Lead generation: Fulcrum will assist with lead generation activities which generate consumer interest in order to build lists and get sales leads.

Why partner with our field marketing agency?

Sell more product.
Build a bigger brand.
Gain more market share.
Create unforgettable consumer experiences.
Real time information.
Actionable market insights.
Measurable responses and return on investment.
Unique brand ambassador rating platform.
Proprietary technologies and reporting systems.

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Street Marketing Team in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Street Marketing Team in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Street Marketing Team in pune

Brand Strategy

Planning your brand strategy will involve the following:

Need Help Building and Promoting your Brand? Let’s meet and IMMEDIATELY create a positive impact on your brand. By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

1 – Purpose

Functional and intentional purpose of the brand, eg: to make money and to perform acts of good will whilst making money. In other words to impact the environment surrounding the business. This environment may consist of clients, staff or a community within close proximity of the business.

2 – Consistency

In an effort to give your brand a platform to stand on, you need to be sure that all of your messaging is cohesive. Ultimately, consistency contributes to brand recognition, which fuels customer loyalty.

3 – Emotion

Finding a way to connect to your customers on a deeper, more emotional level will help them make a purchase decision. Do you give them peace of mind? Make them feel like part of the family? Do you make life easier? Use emotional triggers like these to strengthen your relationship and foster loyalty.

4- Flexibility

In this fast-changing world, businesses must remain flexible to stay relevant. On the plus side, this frees you to be creative with your campaigns.

5- Employee Involvement

As we mentioned before, achieving a sense of consistency is important if you wish to build brand recognition. And while a style guide can help you achieve a cohesive digital experience, it’s equally important for your employees to be well versed in the how they should be communicating with customers and representing the brand.

6- Loyalty

If you already have people that love you, your company, and your brand, don’t just sit there. Reward them for that love.

engagement marketing, Street Marketing Team, Street Marketing Team in pune, house2house Activation, Market engagement promotional, Rural advertising activity, , campus interactive promotions, RWA interactive promotions, Market interactive promotions

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onground Marketing Outsourcing firm in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, onground Marketing Outsourcing firm in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

onground Marketing Outsourcing firm in pune

Rules of Headhunting Elite Sales Professionals.

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1. Offer a Step Up.

The first rule of headhunting truly elite, top 20% sales performers is that you must offer a significant step up. To understand this, consider the point of view of the sales professional being headhunted. By definition, a top 20% sales professional has strong sales momentum and it took a lot of hard work to get that momentum. Starting all over at a new job will be a huge challenge. To get them to even consider taking on that challenge you must provide a compelling step up for their career.

Examples of a step up would be better pay, more responsibility or a better company culture and working environment. Of these factors, only the base salary being offered is purely objective. With top sales professionals getting approached by multiple recruiters daily the old school notion of offering a 10-15% raise in base pay won’t cut it.

2. Change Your Expectations and Approach.

Most hiring managers want to hire sales professionals that aggressively pursue their opportunity. Headhunted talent doesn’t behave this way. Remember, they have a good job, they’re doing well and they have a lot to lose. Expect these candidates to ask thoughtful and detailed questions about the viability of your company, your services or products and the condition of the territory. Do not expect them to walk into the interview gunning for the job.

Now consider the position of an unemployed sales professional or one that is at risk of losing their job. They NEED your job and their behavior will reflect that. These candidates will jump through hoops for you. With this in mind, we welcome questioning, on-the-fence sales professionals. Be prepared to sell them on your opportunity. For tips on how to do this read How to Sell Your Company to Candidates.

3. Don’t Delay.

This is a lesson we learned the hard way. Once someone starts looking at one opportunity, they’ll look at other opportunities. A painful example of this was Chris E. He was the most talented candidate we had recruited in some time for one of our long-term clients. As he was “not looking”, the VP of Sales took her time moving him through the process. Days before presenting him with an offer he accepted a position with Boston Scientific. As he told us of his decision he shared the following…

4. Understand the Value of Headhunted Candidates.

The Sales Talent headhunting method is to identify and touch every potential candidate in a market that fits an opportunity. To put that into numbers, the average Sales Talent search in 2017 started with 974 prospects. That’s a big number. At the bottom of this funnel, we delivered 4.33 candidates that were ultimately interviewed. In between those 2 points is a lot of hours. How many?

One headhunted candidate required 13.31 hours on average to source.

Why so many hours? We’re not delivering “close enough” talent. These are “on target” candidates that “Can Do” the job, “Will Do” the job and “Fit” the opportunity.

When we map out a typical search then, it required 57.6 hours to complete (13.31 hours x 4.33 candidates). With that many hours invested, the fastest way to frustrate a headhunting recruiter is to mismanage the talent they deliver. A few examples of how this happens are:

  • slow interview process (the candidate takes another job or loses interest).
  • failure to sell the opportunity (see Rule #2 above).
  • presenting a lowball offer.
  • passing on candidates that don’t come after the opportunity (see Rule #2 above).

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one2one Marketing operation in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

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